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SAUDI ARABIA B2C E-COMMERCE MARKET 2016 PUBLICATION DATE: APRIL 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
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Saudi Arabia B2C E-Commerce Market 2016
Market Report
B2C E-Commerce
Middle East
Saudi Arabia
English
PDF & PowerPoint
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€ 750 (exc. VAT)
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QUESTIONS
ANSWERED
IN THIS REPORT
What is the size of the B2C E-Commerce market in Saudi Arabia and how high is its growth
potential?
What are the main drivers and challenges for online retail development in this country?
Which important B2C E-Commerce trends are evolving in Saudi Arabia?
What do online shoppers in Saudi Arabia buy on E-Commerce websites and which methods do they
use to pay?
Who is the online retailing market leader in this country?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
SAUDI ARABIA B2C E-COMMERCE MARKET 2016
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SAUDI ARABIA’S B2C E-COMMERCE MARKET TO NEARLY DOUBLE BY 2020
Saudi Arabia is the second largest B2C E-Commerce market in the Middle East after the
UAE, as revealed in this new yStats.com report. While the UAE outperforms Saudi Arabia in terms
of online retail sales and Internet penetration, Saudi Arabia ranks the highest in the Middle East
for the E-Commerce market attractiveness. Online retail growth is supported by high Internet and
mobile connectivity in the country, as well as the increasing population and dynamic retail
market, supported by the government’s effort to expand non-oil sectors of the economy.
Around one quarter of Internet users in Saudi Arabia made purchases online in 2015, with
male online shoppers outnumbering female online shoppers, according to yStats.com’s findings.
The most popular product categories include electronics and fashion, boosting website visits to
retailers such as Jarir.com that sells books and electronics and Namshi.com that offers fashion
products. The market’s leading company, however, remains UAE-based Souq.com, accounting for
a large share of B2C E-Commerce product sales in the country.
Among the major challenges to online retail development in Saudi Arabia is the
dominance of cash on delivery, the payment method used by more than 50% of online shoppers
in the country in 2015. Nevertheless, yStats.com’s research indicates that online payment
methods are projected to take off as bank card ownership in Saudi Arabia is high and continues
to grow and several banks started to offer special products for customers shopping online.
Overall, given the market’s high potential, online commerce transactions in Saudi Arabia are
predicted by various sources to nearly double in value during five years to 2020.
SAUDI ARABIA B2C E-COMMERCE MARKET 2016
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MANAGEMENT SUMMARY
OVERVIEW AND INTERNATIONAL COMPARISONS
B2C E-Commerce Market Overview and International Comparisons, April 2016
Selected Socio-Economic Characteristics of Saudi Arabia, incl. Population, in millions, GDP, in USD billion, and
GDP per Capita, in USD, Compared to Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon,
Morocco, Oman, Qatar, Tunisia, UAE, 2014
E-Commerce Sales in Saudi Arabia, Compared to Egypt, Jordan, Kuwait, Lebanon, UAE, in USD billion, 2014 &
2020f
Internet Penetration in Saudi Arabia, Compared to Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman,
Qatar, Saudi Arabia, UAE, Yemen, in % of Individuals, 2014
Internet Users and Penetration in Saudi Arabia, Compared to Egypt, Nigeria, South Africa, UAE and Total for
the Middle East and Africa, in millions and in % of Population, 2013 - 2019f
Mobile Phone Users and Penetration in Saudi Arabia, Compared to Egypt, Nigeria, South Africa, UAE and Total
for the Middle East and Africa, in millions and in % of Population, 2013-2019f
Devices Used to Access the Internet in Saudi Arabia, Compared to Egypt, Lebanon, Qatar, Tunisia, UAE, in % of
Internet Users, March 2015
Breakdown of Frequency of Cross-Border Online Shopping in Saudi Arabia, Compared to Israel, Kenya,
Nigeria, South Africa, UAE, in % of Online Shoppers, April 2015
Breakdown of Payment Methods Used in Online Shopping in Saudi Arabia, Compared to Egypt, Jordan,
Kuwait, Lebanon, UAE, in % of Online Shoppers, 2015e
TRENDS
Overview of B2C E-Commerce Trends, April 2016
Breakdown of Internet Traffic, by Device, in %, 2015
Number of Mobile Broadband Subscriptions, by Standard Mobile Subscriptions and Dedicated Mobile Data
Subscriptions, in millions, 2010 - 2015
Activities Carried Out Online on Smartphones at Least Weekly, in % of Smartphone Users, April 2015
Product Categories Most Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015
Social Media Platforms Influencing Purchasing Decisions, in % of Consumers, 2015
Digital Channels Used for Ordering Food, in % of Internet Users, January 2016
Breakdown of Payment Methods Preferred When Ordering Food Online, in % of Internet Users Who Order
Food Online, January 2016
SALES & SHARES
E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
Breakdown of Online Spending, by Products, Services and Bill Payments, in % and in USD billion, 2014
B2C E-Commerce Share of Retail Sales, in %, 2014
SAUDI ARABIA B2C E-COMMERCE MARKET 2016
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TABLE OF CONTENTS (1 OF 2)
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USERS & SHOPPERS
Number of Internet Users, in millions, and Penetration, in % of the Population, 2010 - 2015
Number of Internet Users, in millions, and Penetration, in % of the Population, 2013 - 2019f
Online Shopper Penetration, in millions and in % of Internet Users, June 2015
Breakdown of Online Shoppers, by Gender, in %, May 2015
Breakdown of Online Shoppers by Age Group, in %, 2015 & 2020f
PRODUCTS
Product Categories Purchased Online, in % of Online Shoppers, May 2015
Online Travel Sales, in SAR billion, 2015e & 2019f
PAYMENT
Share of Online Shoppers Paying with Cash on Delivery, in %, 2015
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015e
DELIVERY
Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in
the Future, April 2015
PLAYERS
B2C E-Commerce Players Overview, April 2016
Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia’s
Share of Website Visits, in %, April 2016
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SAUDI ARABIA B2C E-COMMERCE MARKET 2016
TABLE OF CONTENTS (2 OF 2)
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SAUDI ARABIA B2C E-COMMERCE MARKET 2016
REPORT-SPECIFIC SAMPLE CHARTS
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GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to
ensure validity and reliability.
The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
Definitions
The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Subtitle,
which provides necessary information about the country, the
topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is
possible that the summation of all categories amounts to more
than 100%. In this case, multiple answers were possible, which is
noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
METHODOLOGY OF OUR SAUDI ARABIA B2C E-COMMERCE MARKET 2016 REPORT
Report Coverage
This report covers the B2C E-Commerce market in Saudi
Arabia. It includes relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares,
Internet users and shoppers, products, payment methods,
delivery and players.
Report Structure
The report starts with an overview of the B2C E-
Commerce market and international comparisons, where the
relevant country is compared to other countries in the region in
terms of criteria relevant to B2C E-Commerce, such as sales and
Internet penetration.
Next, the “Trends” section includes an overview of
market trends, such as cross-border B2C E-Commerce and M-
Commerce.
The section “Sales & Shares” covers the development of
E-Commerce sales and B2C E-Commerce’s share of total retail
sales.
In the “Users & Shoppers” section, information about
Internet penetration and online shoppers is included.
Afterwards, the section “Products” shows the leading
product categories purchased online.
The next section, “Payment”, covers the payment
methods most used by online shoppers.
Furthermore, the “Delivery” section covers information
related to delivery in online shopping.
Finally, the “Players” section includes information about
the leading E-Commerce companies, including a ranking of the
most visited online shopping websites.
SAUDI ARABIA B2C E-COMMERCE MARKET 2016
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UPCOMING RELATED REPORTS
UAE B2C E-Commerce Market 2016 April 2016 € 750
Middle East And Africa Online Payment Methods: Full Year 2015 March 2016 € 950
Middle East B2C E-Commerce Market 2015 March 2015 € 1,950
MENA B2C E-Commerce Market 2015 March 2015 € 2,450
Turkey B2C E-Commerce Market 2016 April 2016 € 950
BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950
CIS B2C E-Commerce Market 2015 January 2016 € 2,450
Russia B2C E-Commerce Market 2015 December 2015 € 950
North America B2C E-Commerce Market 2015 November 2015 € 950
Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
India B2C E-Commerce Market 2015 September 2015 € 950
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
Global Online Payment Methods: Full Year 2015 February 2016 € 2,950
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
Global B2C E-Commerce Delivery 2015 October 2015 € 2,950
REPORT
PUBLICATION
DATE
PRICE*
Middle East B2C E-Commerce Market 2016
Africa B2C E-Commerce Market 2016
May 2016
May 2016
€ 1,950
€ 1,950
SAUDI ARABIA B2C E-COMMERCE MARKET 2016
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