23 – 25 March, 2020Riyadh International Convention & Exhibition Center (RICEC), KSA

Saudi Arabia’s leading trade fair for Security, Safety and Fire Protection comes to Riyadh

www.Intersec-KSA.com

Licensed byOrganised by

NEW LOCATION

RIYADH

Get ready to grow your potential with our new location in Riyadh Intersec Saudi Arabia was successfully held for a 3rd year in April 2019 in Jeddah, Saudi Arabia.

Following the tremendous success of its 3rd edition in Jeddah, Intersec Saudi Arabia is ready to broaden its horizons and open doors to even greater opportunities through its new location in the Kingdom’s capital Riyadh.

The fourth edition of the show will be held at Riyadh International Convention & Exhibition Center from 23 – 25 March, 2020. By being centrally located in Saudi Arabia’s largest and most advanced city, our exhibitors and partners can take advantage of direct access to the biggest centres of trade and government activity as well as growing local momentum for Saudi Vision 2030.

Intersec Saudi Arabia is organised by Al-Harithy Company for Exhibitions (ACE), Saudi Arabia’s leading event organiser and is licensed by Messe Frankfurt Exhibition GmbH, one of the world’s largest exhibition organisers.

Why Riyadh?

2019 Show Profile

2019 Show Highlights

The 2019 event was under the auspices of:

H.E. Lt. Gen. Sulaiman bin Abdullah Al-Amro, Director General, General Directorate for Civil Defense, Kingdom of Saudi Arabia

• Exhibitor Profile Manufacturers, Service Providers, Distributors of Safety & Security Products and Services

• Visitor Profile

Wholesale Trade: Manufacturer, Wholesaler, Distributor, Import / Export and Trade Agent

Government Authorities:

Police Forces, Law Enforcement, Civil Defence, Military / Armed Forces, Customs, Utility Services, Airport and Port Operations

• Capital of Saudi Arabia, and also the Kingdom’s largest city

• Population of more than 7 million

• Vital economic and tourism centre

• Centrally located trade hub that connects the eastern and western regions via modern road and rail network

• Key access point for the major cities of Dammam and Jubail on the west coast and Jeddah, Mecca, Medina on the east coast

What to expect at Intersec Saudi Arabia 2020Industries:Engineering IT / Network / TelecommunicationsIntegration of Security / Fire ProductsInstallation of Security / Fire ProductsContracting / Property DevelopmentConsultancyOil & GasFacility ManagementArchitecture / DesignHotel / Leisure / EntertainmentEducationHealthcareBanking / Finance / InsuranceGuarding ServicesLogistics / Freight Forwarding / WarehousingAviationTrade Associations

We used Intersec Saudi Arabia to showcase our products and for brand awareness here in the Saudi market – the response from visitors was very good. We made some small direct sales at the expo and have many good leads to follow-up on.

Samer Akkad Business Development Manager HIKVISION

RIYADH

BAHRAIN

YEMEN

MECCAJEDDAH

MEDINA

20 Exhibiting Countries

Over 500 Leading Brands

120 Exhibitors

World’s Top Security Companies

2 Product Groups

2

2 Informative Forums – Security & Fire Safety

Over 4,500 Visitors

Confirmed Exhibitors for Intersec Saudi Arabia – Riyadh 2020

Visitor Profile

A 34% YesB 64% No

Have you visited Intersec in Dubai?

A

B

Service provider types

(all figures in %)

Engineering

IT / Network / Telecommunications

Contracting / Property Development

Facility Management

Consultancy

Architecture / Design

Hotel / Leisure / Entertainment

Education

Healthcare

Logistics / Freight Forwarding / Warehousing

Oil & Gas

Aviation

Banking / Finance / Insurance

Guarding Services

Trade Association

0 5 10 15 20 25

9

9

4

6

17

23

5

7

4

4

2

1

2

2

3

A 27% Very satisfied

B 58% Satisfied

C 15% Less satisfied

Visitors’ satisfaction

A

B

C

A 93% NationalB 7% International

Regional breakdown of visitors

A

B

69% Joint or Sole Responsibility

17% Advisory Influence

14% No Influence

Purchasing authority of visitors

46% Definitely will

30% Probably will

14% Might / Unsure

9% Probably / Definitely not

How likely are you to attend the show in 2019

Visitors’ professions

(all figures in %)

Business Development / Sales

Engineer / Installer / Technician

Senior Management (MD / CEO)

Fire Safety

Marketing / PR

I.T.

Consultancy

Procurement / Purchasing

Operations

Security

Health and Safety

Production

Research & Development

Finance

Customer Service

Telecoms

H.R.

Other

0 5 10 15

1

1

1

1

15

15

10

5

4

4

3

2

2

2

2

2

1

0

Business Type

25% Service Provider

18% Distributor

15% Manufacturer

9% Retailer

10% Wholesaler

6% Government

Source: Visitors’ Post Show Report conducted by D2i Systems Ltd., Dubai Branch, UAE

I have managed to collect various brochures, name cards and flyers from all quality exhibitors. I have managed to acquire new knowledge and product information in just one day. That saves me months of research time.

Ahmed Sabban Department of Safety and Security King Abdulaziz University

Unrivalled access to local market

Remarkable visitor satisfaction rates

Expanding market reach in Saudi Arabia

Exhibitors’ Feedback

Overall assessment

A 24% Very satisfiedB 56% SatisfiedC 20% Less satisfied

AC

B

Participation in the next edition of Intersec Saudi Arabia

A 32% CertainlyB 26% Most likelyC 32% PossiblyD 8% Probably not /

Certainly not

A

C

D

B

The Intersec Saudi exhibition has given us the chance to discuss our franchise offering face-to-face with Saudi businessmen and I am pleased with the volume of leads we have generated.

Binoi Verghese Sr. Sales Manager – Middle East Western Digital

This Intersec exhibition has been great. We’ve met quality prospects that we wouldn’t have reached through our other marketing channels. Well worth the investment!

Ahmed Hamza Distribution Sales Manager ALANESOON

Exhibitors’ feedback at Intersec Saudi Arabia 2019: Visitor Profile

(all figures in %)

Reaching relevant target groups

Decision-making authority of visitors

Number of new contacts

Visitor profile overall

0 10 20 30 40 50 60 70 80

Very satisfied to satisfied Less satisfied

14

85

2772

71

2174

26

Supporters

Association PartnersOfficial Supporters

Under the Patronage of Official Sponsor

Product GroupsIntersec Saudi Arabia 2019 will bring a variety of solutions from the safety, security and fire protection industries to the Saudi Arabian market.

Fire & Safety• Fire Prevention & Protection

• Emergency Alarm & Warning Systems

• Fire Fighting Equipment

• Rescue

• Safety Design

• Personal Protection Equipment

• Safety at Work Equipment

• Health at Work

• Security at Work

• Environmental Protection at Work

Security • Surveillance (Analogue)• Digital & Network Surveillance • Transmission• Reconnaissance, Surveillance & Guarding Services• Electronic Access / Entrance Control • Intruder and Burglary Detection & Alarm Equipment• Smart Home & Building Automation

• Physical Access / Entrance Control

• Mechanical Security Systems & Devices

• Perimeter Security

• Information Security

• Homeland Security

It was a very good opportunity to participate at Intersec Saudi Arabia 2018 and to interact with our potential customers in the market.

Abdellah Abdo Saudi Enterprise Marketing Manager Huawei

Riyadh – the Capital of Opportunity

Shell Scheme excl. furniture: USD 75 per sqm. Shell Scheme incl. furniture package (1 round table, 3 chairs, 1 counter): USD 250 per bundle

For bespoke designs and build services for customised stands, please contact: wajahat@acexpos.com

Early Bird Discount5% off space-only price for bookings received by 15th October, 2019.The discount is applicable only if the booking is accompanied by 30% payment of the space rental fee.

One Price PolicyBook for Intersec in Dubai and Riyadh to avail the One Price Policy and save another USD 10 per sqm.

Pricing Structure

Row Stand (one side open) : USD 465 per sqmCorner Stand (two sides open) : USD 475 per sqmPeninsula (head) Stand (three sides open) : USD 485 per sqmIsland Stand (four sides open) : USD 495 per sqmSecond floor in double storey stands : USD 100 per sqmSpace only (minimum) : 21 sqm

As one of the largest and most developed cities in the Middle East, Riyadh is more than just the capital of Saudi Arabia. It is a critical hub of trade, finance, tourism and cultural exchange that connects the region to the rest of the world. Few world cities can claim to have evolved as quickly as this booming metropolis, whose ambition is aptly represented by the towering architectural marvels that illuminate its skyline at night.

Centrally located between the Kingdom’s eastern and western coasts, Riyadh has served as an important bridge between the country’s other key cities and industrial centres for centuries. Its historical significance is richly documented by one of the region’s finest museums and a World Heritage Site, among several other cultural sites and artefacts. These important icons of the past stand alongside a spectacular choice of world-class hotels, shopping malls and centres of entertainment that can be seamlessly accessed through its ultramodern infrastructure, which includes a world-class road and rail network.

As the centre of national governance and public-private collaboration, Riyadh is highly strategic to Saudi Vision 2030, which seeks to position and enhance the country’s socio-economic significance in the global landscape.

Kingdom of Saudi Arabia’s “Vision 2030”With the launch of Vision 2030 by Prince Mohammad bin Salman bin Abdulaziz Al-Saud, Crown Prince, Minister of Defense and Chairman of the Council of Economic and Development Affairs, the country’s potential is now well-defined and backed by its visionary leaders. The Vision 2030 document reveals a well thought-out strategy that takes into consideration Saudi Arabia’s strengths and capabilities.

The focus on specific sectors is deliberate and backed by a solid socio-economic rationale. The Crown Prince identified the security industry as one of the important areas for support, which the Kingdom is either already a major consumer of or regionally well-placed to be a hub for re-export. The future is now!

Vivian MelendresTeam Assistant

Andreas RexShow Director

About ACE Exhibitions

About the Organisers

Ali AyoubProject Manager

To book a stand:

International

Ali Ayoubali.ayoub@uae.messefrankfurt.comMob. +971 56 9907384

National

Hisham Numanhisham@acexpos.com Tel. +966 (0) 12 654 6384 (Ext 101)

About Messe Frankfurt Middle East GmbHThe portfolio of events for Messe Frankfurt Middle East includes Intersec, Intersec Saudi Arabia, Automechanika Dubai, Automechanika Jeddah, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware+Tools Middle East, Leatherworld Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Paperworld Middle East, and Prolight + Sound Middle East. The subsidiary also organises a series of conferences and seminars including the BOHS Worker Health Protection Conference, the Business in Beauty Summit, the Light Middle East Conference, Smart Traffic Middle East, and Future Mobility.

For more information, please visit our website at www.messefrankfurtme.com

Background information on Messe FrankfurtMesse Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With some 2,400 employees at 30 locations, the company generates annual sales of over €640 million. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international sales partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2016, a total of 138 trade fairs were held under the Messe Frankfurt umbrella, of which more than half took place outside Germany.

Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com

Messe Frankfurt Exhibition GmbH has licensed Jeddah based Al-Harithy Company for Exhibitions (ACE), The Kingdom of Saudi Arabia’s leading event organiser and the first to own dedicated exhibition venues and organise international trade shows in the Kingdom. ACE Exhibitions has more than 30 years of experience, having staged in excess of 500 successful exhibitions in the country across a wide range of industry sectors.

www.acexpos.com

Ravi RamchandniSponsorship Manager

Leslie FailanoSponsorship Sales Manager

Arthur TolentinoHead of Sponsorship

Gareth WrightHead of Public Relations

Romit RegoMarketing Manager

Marketing and PR

Samah Mousa Communications Manager

Intersec Team

Sales (International)

Sales (National)

Jillaine HilarioTeam Assistant

Hisham NumanDirector of Sales

Amer Y. KayyalShow Manager

Sponsorship

Frankfurt am Main

Skopje

Riyadh

Dubai

Mumbai

Taipei

Moscow

Guangzhou

Ho Chi Minh City

Bangkok

Buenos Aires

20 – 22 August, 2020

Ho Chi Minh City, Vietnam www.secutechvietnam.com

7 – 9 May, 2020

Mumbai, India www.secutechindia.co.in

19 – 21 January, 2020

Dubai www.intersecexpo.com

22 – 24 April, 2020

Taipei, Taiwan www.secutech.com

23 – 25 March, 2020

Riyadh, Saudi Arabia www.intersec-ksa.com

June, 2020

Guangzhou, China www.guangzhousecurity.com

26 – 28 August, 2020

Buenos Aires, Argentina www.intersecbuenosaires.com.ar

18 – 19 September, 2019

Skopje, Macedonia www.adriasecuritysummit.com

10 – 13 September, 2019

Moscow, Russia www.interlight-moscow.com

28 – 31 October, 2019

Bangkok, Thailand www.secutechthailand.com

8 – 13 March, 2020

Frankfurt am Main, Germany www.intersec-forum.messefrankfurt.com

8 – 13 March, 2020

Frankfurt am Main, Germany www.intersec-building.com

Global trade fairs and eventsSafety. Security. Fire.With eleven events, Messe Frankfurt is one of the world’s leading organisers of fairs and congresses for the expanding international field of civil security. These platforms provide optimum opportunities to gain a foothold in dynamic growth markets all over the world. Presently, Messe Frankfurt organises events in Germany, Asia, the Middle East, South America and Africa.

Further information can be found at: www.safety-security.messefrankfurt.com

Licensed by

Messe Frankfurt Middle East GmbH P.O. Box 26761, Dubai, UAE Tel. +971 4 389 45 00 Fax +971 4 358 55 11 info@uae.messefrankfurt.com www.messefrankfurtme.com

Organised by

Al-Harithy Company for Exhibitions P.O. Box 40740 Jeddah 21511, Saudi Arabia Tel. +966 12 6546384 Fax +966 12 6546853 ace@acexpos.com www.acexpos.com

Launch Partners