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A Summer Training Project Report
A Summer Training Project ReportOn
Marketing Plan & Product AnalysisAtB.P.C.L.
Duration (24-06-2010 to 07-08-2010)
In partial fulfilment of the requirement for
M.B.A. Degree ProgrammeM.B.A. Degree Programme
Of Uttar Pradesh Technical University, Lucknow
SUBMITTED BY:-
Saurabh MauryaM.B.A. III SEM.
Roll no. 0907270140
Session (2009 - 11)
e-mail:[email protected]
IIMT Management College, Meerut (U.P.) IndiaIIMT Management College, Meerut (U.P.) India
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DECLERATION
I Saurabh Maurya hereby declare that this project report entitled MARKETING
PLAN AND PRODUCT ANALYSIS has been completed based on actual study carried
out by me during my internship program at BHARAT PUMPS AND COMPRESSORS
LIMITED.
I am presenting an authentic report of my work to IIMT Management College,
Meerut carried out at BHARAT PUMPS AND COMPRESSORS LIMITED, NAINI,
ALLAHABAD for the partial fulfilment of the requirement of the Master Of Business
Administraion degree programme ofUttar Pradesh Technical University, Lucknow.
This research report is original and information, data and fact furnished their in are
actual based on study carried out by me.
(Saurabh Maurya)
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ACKNOWLEDGEMENT
After completing my IInd semester curriculum. I went for summer training for 6
weeks duration and it bears inspirit of several person.
I have achieve this training in one of the most esteemed organisation of the country
BHARAT PUMPS AND COMPRESSORS LIMITED, NAINI, ALLAHABAD for their
kind permission to undertaken its study I am grateful to respected Mr. R.B.Singh (Training
Administrative Officer, BPCL). For there moral support and encouragement throughout my
project work.
This list will go incomplete without the special reference of the contribution and
whole hearted support of managers and all other staff and department, which truly reflect
their deep insight into the project and the professional touch which is their benchmark.
I express my sincere thanks to Mr. Raju Tyagi incharge (training & placement
department) IIMT Management College, Meerut, who gave me professional advice from
time to time.
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PREFACE
I did my summer training in BHARAT PUMPS AND COMPRESSORS LIMITED,
Allahabad. I completed my summer training for 6 weeks. I got training in the study of
Marketing Plan and Product Analysis, Financial department is also being considered.
Hence I am presenting the training report of Marketing Plan and Product Analysis. All the
mistakes and problems had been carefully removed with the help of all the managers.
So I am thankful to all the managers of BPCL,Allahabad.....
Saurabh Maurya
MBA (III
rd
Semester)
IIMT Management College , Meerut
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CHAPTER-I
INTRODUCTION
INTRODUCTION
OBJECTIVE
ISO CERTIFICATION
ABOUT THE PROJECT
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INTRODUCTION
Bharat pumps & compressors ltd. Incorporated 1970 was established at Naini, the
Trans yamuna area of Allahabad with objective to design, manufacture and supply of
capital goods in the fluid handling field including provision of services connected
therewith.
BPC which caters to the need of core sector of the economy such as oil exploration,
refineries, petrochemical, chemical and fertilizer, process industries nuclear and thermal
power plant had in its earlier phases entered into technical collaboration with world
renowned manufacturers of indigenously design and manufacture heavy duty centrifugal
and reciprocating pumps, reciprocating compressors and high pressure gas cylinders and
other hi-tech oil filed equipments such as cementing units, suckers rod pumps etc.
In a very short span, the company absorbed the technology and established itself as
the world renowned manufactured of a wide range of hi-tech products. BPC has supplied its
products to the total satisfaction if the customers in almost all national projects of
companies like ONGC, OIL, BPCL, IOCL, HPC, RCF, Nuclear Power Corporation, Deptt.
Of Atomic Corporation, Deptt. Of Atomic Energy , IPCL etc.
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Objective
Every project have some certain objectives behind it, in this project there are some
objectives which are as follow-
To analysis the marketing strategies of BPCL.
To analysis the marketing plan of BPCL.
To know about the product of BPCL.
To know about the product position of BPCL in market.
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ISO CERTIFICATION
Bharat Pump & Compressors Ltd., Naini, Allahabad is a certified integrated
management systems company having:
ISO 9001:2000,
ISO 14001:2004,
OHSAS 18001:1999
Includes environment, occupational health & safety management systems, with
the objective to design, manufacture and supply capital goods in the fluid handling field
including provision of services connected therewith.
BPC caters to the need of core sector of the economy such as oil exploration and
refining petrochemicals, chemicals and fertilizers, process industries and power plant and
indigenously designs and manufactures heavy duty centrifugal pumps, reciprocating
pumps, reciprocating compressors and high pressure seamless gas cylinders and other hi-
tech oil field equipments such as cementing units, sucker rod pumps.
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ABOUT THE PROJECT
This project is based on BPCLs Marketing Plan & Product Analysis to ascertain
the marketing plans of the BPCL the primary data is collected from all executive officers of
all departments through direct interview method and the secondary data was collected
through annual report, magazines, personal manual, charts and tables.
Marketing plan is a systematic anticipation and analysis of future coupled with
the methodology for adapting such changes. It takes cares of all the lapses of a marketing
manager and also highlights the weakness of the company, which would be attacked for
meeting the ultimate objective of the company i.e. Profitability through Customer
Delight.
The marketing planning is must to ensure growth and continued profitability to a
company. This can be achieved through identification of market opportunities, proper
investment plans and utilizing existing resources at the right time and right place.
Without proper marketing planning a marketing manager :
a) Losses control over the future of the firm, as he is not in position to know the
reasons of failure and cannot take any corrective action.
b) Faces with the problems of managing by crisis rather than design.
c) Remains busy in counteracting the well timed, well planned offensive strategies of
competitors.
d) Cannot bring his company to the seat of the market leader rather the company will
always be a follower of the competitors.
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Every product is designed in a particular way product analysis enable us to
understand the important materials, processing, economic and aesthetic decisions which
are required before any product can be manufactured. An understanding of these
decisions can help us in designing and making for ourselves.
Product Analysis includes following patterns:
1. Quality of products
2. Technology of products
3. Price concerning products
4. Delivery performance of products
5. Sales promotion concerned with products
6. Market share
Product analysis can seem to follow a fixed pattern:
1. Think about the design from an ergonomic and functional viewpoint.
2. Decide on the materials to fulfil the performance requirements.
3. Choose a suitable process that is also economic.
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CHAPTER- II:
COMPANY PROFILE
AN OVERVIEW
CLIENTS
PRODUCTS
BRANCH OFFICES
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BPCL-NAINI (An Overview)
LOCATION- NAINI
Naini is a satellite township of the city of Allahabad, located on the banks of river yamuna
and developed into an industrial centre. Some other manufacturing organizations located in
Naini are ITI, TSL, AREVA, SAIL, etc.
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About:
Bharat pump & compressor ltd.,, Naini , Allahabad is a certified integrated management
systems company having ISO 9001:2000, ISO 14001:2004, OHSAS 118001:1999 Includes
Environment, occupational health & safety Management systems, with the objective to
design, manufacture and supply capital goods in the fluid handling field including
provision of services connected therewith. BPC caters to the need of core sector of the
economy such as oil exploration and exploitation, refineries, petro-chemical, chemicals and
fertilizers, process industries and power plants and indigenously designs and manufactures
heavy duty centrifugal pumps, reciprocating pumps, reciprocating compressors and high
pressure seamless gas cylinders and other hi-tech oil field equipments such as cementing
units, sucker rod pumps etc.
BPC : VISION
To become an Indian MNC in the field of fluid handling, gas compression, gas
storage equipment, services and project management.
BPC : MISSION
To provide quality products and services to core sector industries with special thrust
on oil and natural gas, petro chemicals, refineries, nuclear and thermal power plants,
fertilisers and public transport services complying to health and safety requirements.
BPC : OBJECTIVES
To increase market share of their products and services.
To maximise customers satisfaction by providing quality product and services
within stipulated delivery.
To increase the business of spares and rendering prompt after sales service including
refurbishment.
Achieve export turnover of 15% by 2009-10.
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BPC is the only company in Asia to manufacture a wide range of high tech products,
heavy duty pumps and compressors and high pressure seamless and welded gas cylinders,
under one roof. Such high valued hi-tech products are functioning to the total satisfaction of
the customers with least maintenance cost and optimum energy.
BPC is the exclusive manufacturer in the country of carbonate and ammonia pumps for
fertilizer plants, mud pumps, cement pumping units and high pressure reciprocating gas
compressors for the oil and gas industry.
The companys important clients to name a few are the following : ONGC, IOC, IPC,
GAIL, IOL and the Department of atomic energy.
CAPABILITIES:
Such high valued hi-tech products are functioning to the total satisfaction of the
customers with least maintenance cost and optimum energy conservation. BPC, the
ISO 9001:2000, ISO 14001:2004, OHSAS 18001 :1999 Company, manufactures
highly technically sophisticated and environmentally friendly products, equalling
International Standards of quality and performance with the support of a most
modern and sophisticated machining centre having latest CMC Machines, assembly,
testing , heat treatment and fabrication workshops.
Test facilities. The factory is equipped for full load testing of various parameter for
complete product range up to 2000 KVA
Quality Assurance. Quality Assurance Department ensures that the products-
pumps and compressors meet the specifications of international codes such as API
and are fully guaranteed for performance on the basis of proven and most updated
designs. Gas cylinders are manufactured as per specifications of international
standards such as DOT, BS, BIS, ISO etc. and usage approval from recognized
national/international agencies.
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COMPETENCY:
Quality Assurance Programmes conform to International specifications and
requirements.
Research and Development efforts are supported by test facilities for model testing
in the centrifugal pumps, reciprocating pumps and compressors area and also carry
out live testing of expendables etc.
Fully groomed Installation, Commissioning and Spare Parts Division renders
Product Support, Technical Assistance and advice besides providing quick and
effective after sales service
A strong Design Department has been established which houses Computer aided
Design Centre. Highly qualified, trained, experienced and competent engineers are
involved in application engineering, thermodynamic calculations, hydraulic
calculations and systems design in the area of piping, instrumentation, electrical,
operational control etc.
The company undertakes long term maintenance contract of the equipments
installed and commissioned at customers' plants, with the objective to maximise
their profits and minimise their risks.
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CLIENTS
Oil & Natural Gas Commission.
Indian Oil Corporation.
Hindustan Petroleum Corporation.
Fertilizer Corporation of India Ltd.
Indian Farmers Fertilizer Corporation.
Gas Authority of India Ltd.
Indian Petro-Chemicals Ltd.
Madras Refineries Ltd.
Oil India Ltd.
Bharat Petroleum Corporation. Engineers India Ltd.
National Fertilizer Corporation.
Indo Gulf Fertilizers Corporation.
Indraprastha Gas Limited.
Bongaigaon Refineries & Petro-
Chemicals Ltd.
Cochin Refineries Ltd.
Tamil Nadu Petro-Chemicals Ltd.
PRODUCTS
Pumps and
Compressors
Centrifugal Pumps
Pumps for Application in Power Plants.
Reciprocating Piston and Plunger Pumps.
Cementing Units.
Sucker Rod Pumping Unit.
Reciprocating Compressors.
Gas Cylinders
High Pressure Seamless Industrial Gas
Cylinders.
Welded Cylinders.
Cylinders in Cascade for Storage of
Compressed Natural Gas (CNG)
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Range of Products
Centrifugal Pumps Maximum
Power2500 KW
Maximum
Pressure140 kg/cm2
Maximum
Capacity12,000 M3/Hr
Fluids
Handled
Demineralised water, Sea water,
Hydrocarbons, Neptha, LPG, Carbonate
Solution, Boiler Feed Water, Benefield
solution, Alkaline and Acidic Solution,Ammonia liquor and slurry
Reciprocating Pumps Maximum
Power1700 KW
Maximum
Pressure675 kg/cm2
Maximum
Capacity315 M3/Hr
Fluids
Handled
Drilling Mud, Cementing Slurry, Crude Oil
steam, Condensate, Heavy Water, Fatty
Acids, Ammonia Carbonate, Liquid
Ammonia, Water Injection
Reciprocating Compressors
Maximum Power 25,000 KW
Maximum
Pressure450 kg/cm2
Maximum
Capacity70,000 NM3/Hr
Fluids Handled Air, Nitrogen, Oxygen, Carbon Di-Oxide,
Hydrocarbons, Ammonia, Synthesis Gas,Hydrogen Sulphate, Coal Gas etc.
GAS CYLINDERS
Maximum
Pressure400 kg/cm2
Maximum
Capacity110 Litres.
Fluids Handled Oxygen, Nitrogen, Hydrogen, Argon, Air,
Helium, Carbon Di-Oxide, Nitrous Oxide,
Acetylene, Ammonia, Chlorine, Freon, LPG,
Compressed Natural Gas (CNG)
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C.N.G.CYLINDER FOR VEHICLE USEWORKING PRESSURE: 200 BAR (204 Kg/cm2)TEST PRESSURE: 334 BAR (340Kg/cm2)
SPECIFICATION - IS: 7285-1988
WATER
CAPACITY IN
LITRES
OUTER
DIA(D') in mm
LENGHTH (L') (Approx) in mm WEIGHT (APPROX) in Kgs
TYPE-'A' TYPE-'B' TYPE-'A' TYPE-'B'
22 232 730 735 33.00 34.50
34 232 1045 1050 44.50 46.00
35 232 1070 1075 46.00 47.50
40 232 1200 1205 51.00 52.50
45 232 1335 1340 56.00 57.50
50 232 1465 1470 61.00 62.50
30 267 716 725 36.00 38.70
50 267 1115 1125 53.00 55.70
55 267 1215 1225 58.00 60.70
60 267 1315 1325 62.00 64.70
65 267 1415 1425 66.00 68.7070 267 1515 1525 71.00 73.70
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BPCL BRANCH OFFICES
MUMBAI
Bharat Pumps &
Compressors Ltd.,
R&C Building, 4th floor,
Byculla Iron Works,
Sir J.J. Road (Adjoining
J.J. Hospital Byculla)
MUMBAI 400 008
Fax No. : 022 23750142
Tel. No. : 022 23716268 /
23774577E Mail :
VADODARA
Bharat Pumps &
Compressors Ltd.,
4 Manasmurti Flats,
14 J.P. Nagar, Opp. G.E.B.
Colony,Old Paddara Road,
VADODARA 390 015
Tel. No. : 0265 2336193
E Mail :
NEW DELHI
Bharat Pumps &
Compressors Ltd.,C-115 Lajpat Nagar 1,
Behind Gulshan Properties,
NEW DELHI 110 026
Tel. No. : 011 29815141
DIBRUGARH
Bharat Pumps &
Compressors Ltd.,
Rupam Building, Minal
Nagar,
DIBRUGARH 786 001
Tel. No. : 0373 2314324
E Mail :
CHENNAI
Bharat Pumps &
Compressors Ltd.,
Gemni Parson Apartment,
E Block, 3rd Floor,
No. 3 Anna Salai,
CHENNAI 600 006
Tel. / Fax No. : 044
28257107
E Mail :[email protected]
KOLKATA
Bharat Pumps &
Compressors Ltd.,
Room No. 222,
2nd Floor, Karnani
Mansion,
21 Park Street,KOLKATA 700 016
Tel. / Fax No. : 030
22269917
E Mail :
E Mail : [email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected] -
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CHAPTER-III
ORGANISATION
AT A GLANCE
CUSTOMER SATISFACTION
CORPORATE PHILOSOPHY
MANUFACTURING CAPABILITIES
TENDER NOTIFICATION
BOARD OF DIRECTORS
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CUSTOMER SATISFACTION
In Time Delivery,
Installation
Commissioning of
Products
Common
Objective To
Maximise Profits
And Minimise
Cost Of The
Customer
Just In Time
Spare Parts
Management-
Low Downtime
Long Term
Preventive
Maintenance
Contract - Low
Cost,
Low Downtime
Continuous
And Rapid
Technological
Upgradation
On The Job Training Programme
For Customer Operational &
Maintenance Personnel
RIGHT TO INFORMATION ACT, 2005:
Right to information Act 2005(here-in-after called the
act) provide for setting out the practical regime of Right to
information to secure access to information under the control of
public authorities, in order to promote transparency and
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accountability in the working of every public authority. Bharat
Pumps & Compressors Ltd., Naini, Allahabad - 211010(India)
is a Public sector Enterprise.
POWER AND DUTIES OF OFFICER AND
EMPLOYEES:
BPCL is a manufacturing unit and a commercial
organisation. Power and duties of the officials are well
defined.
DECISION MAKING PROCESS:
The company is headed by Managing Director. Various
functions of the organisation are managed by product managers
and departmental heads (listed below) who report to Managing
Director.
Pumps and compressors
Business unitCGM(W)
Pump compressor design
DGM(PDD
Pump compressor
production technologyDGM(DESIG
TECH)
Pump & compressormanufacturing
DGM(PCM
Gas cylinder Business Unit DGM(GCD)
Spares part Business Unit SM (SPCD)
Marketing & EDP GM (Mktg )
Material management &
storesGM (MM)
Quality Control & Quality
AssuranceDGM (QC & QA)
Engineering co-ordination
& R & D. DGM (PDD & R&D)
Financial Services CGM (F S,ROs & CSR) & I/C- CS
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Human Development ,
Welfare & PEXGM (PEX & HD)
Workshop services , Plant
Maintenance and SafetyGM (CS & PM)
As company in recent past was drowning so
Government allotted some care takers for some time so as to
revive the company and make it a profitable venture, for that
Government decided to set:
E.I.L. For Technology
B.H.L. For Management
O.N.G.C. For Funds.
NORMS FOR DISCHARGING FUNCTIONS:
Conformance to systems ,procedures and Govt. guide-
lines
Efficiency and effectiveness in performance
Good human relationship
Integrity and fairness in all the matters
Loyalty to company
RIGHT OF DISCHARGING FUNCTIONS:
BPCL has formulated the rules/guide-lines for conducting
business in the company. Some major guiding documents are
listed below:
Articles and Memorandum of Association of the company
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Delegation of Powers
Purchase Manual
Works Manual
Conduct, Discipline and Appeal rules
Standing orders
Personnel policies and administrative orders:
Right To Information Act, 2005
Power and Duties of Employees
Decision Making Process
Norms for Discharge of Functions
Rights of Discharging Functions
Statement of Documentation
Arrangements for Consultation
Committees for Directions / Guidelines
Directory of Company Employees
Monthly Remuneration
Information Facility for Public
Public Information Officers
Other Useful Information
STATEMENT OF THE CATEGORIES OF
DOCUMENTATION:
BPCL holds the commercial and technical documents
regarding business operation of the company and data related
to its employees.
http://www.bharatpumps.co.in/ri/index.htm#powerhttp://www.bharatpumps.co.in/ri/index.htm#powerhttp://www.bharatpumps.co.in/ri/index.htm#decissionhttp://www.bharatpumps.co.in/ri/index.htm#normshttp://www.bharatpumps.co.in/ri/index.htm#rightshttp://www.bharatpumps.co.in/ri/index2.htm#statehttp://www.bharatpumps.co.in/ri/index2.htm#arrangementshttp://www.bharatpumps.co.in/ri/index2.htm#committeeshttp://www.bharatpumps.co.in/ri/index2.htm#directoryhttp://www.bharatpumps.co.in/ri/index2.htm#MonRemhttp://www.bharatpumps.co.in/ri/index3.htm#informationhttp://www.bharatpumps.co.in/ri/index3.htm#publichttp://www.bharatpumps.co.in/ri/index3.htm#infohttp://www.bharatpumps.co.in/ri/index.htm#powerhttp://www.bharatpumps.co.in/ri/index.htm#powerhttp://www.bharatpumps.co.in/ri/index.htm#decissionhttp://www.bharatpumps.co.in/ri/index.htm#normshttp://www.bharatpumps.co.in/ri/index.htm#rightshttp://www.bharatpumps.co.in/ri/index2.htm#statehttp://www.bharatpumps.co.in/ri/index2.htm#arrangementshttp://www.bharatpumps.co.in/ri/index2.htm#committeeshttp://www.bharatpumps.co.in/ri/index2.htm#directoryhttp://www.bharatpumps.co.in/ri/index2.htm#MonRemhttp://www.bharatpumps.co.in/ri/index3.htm#informationhttp://www.bharatpumps.co.in/ri/index3.htm#publichttp://www.bharatpumps.co.in/ri/index3.htm#info -
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ARRANGEMENTS FOR CONSULTATION:
BPCL has interfacing with various Govt. Departments
and parliamentary committees.
COMMITTEES FOR DIRECTION/GUIDE-LINES:
BPCL has constituted committees to oversee its
operation & provide directions/guidelines. The meetings of
these committees are neither open to public nor the minutes are
accessible to the public.
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DIRECTORY OF COMPANY
EMPLOYEES:
Details of all the employees are maintained by
company.
MONTHLY REMUNERATION RECEIVED BY
EACH OF THE COMPANY'S OFFICERS AND
EMPLOYEES (as on 01.07.09) ARE AS BELOW:-
Grade Designation Pay Scale (Rs.) Strength
E9 Managing Director 25750-650-30950 01
E8 Chief General Manager 20500-500-26500 02
E7 General Manager 18500-450-23900 04
E6 Deputy General Manager 17500-400-22300 10
E5 Senior Manager 16000-400-20800 19
E4 Manager 14500-350-18700 24
E3 Deputy Manager 13000-350-18250 77
E2 Senior Engineer 10750-300-16750 23
E1 Engineer 8600-250-14600 28
Total Executives 188
S3 Assistant Engineer 6400-180-10000 49
S2 Supervisor Grade-1 6000-160-9200 00
S1 Chargeman 5600-150-8600 09
Total Supervisors 58
W10 Chief Foreman 8600-250-14600 37
W9 Senior Foreman 6400-180-10000 222
W8 Foreman(W) 6000-160-9680 269
W7 Senior Technician 5600-150-9350 143
W6 HSW 5270-145-8895 49
W5 SKW-I 4925-135-8300 26
W4 SKW-II 4725-125-7850 22
W3 SKW-III 4550-115-7425 12
W2 SSW 4350-100-6850 12
W1 USW 4150-90-6400 18
Total Non-Executives 810
GRAND TOTAL(Executives + Supervisors + Non Executives) = 1056
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INFORMATION FACILITY FOR PUBLIC:
Nil. However company maintains a
Library having technical books & specifications
for reference of employees
PUBLIC INFORMATION OFFICERS:
Names, Designations and particulars of
Public Information Officer.
Mailing Address:
Bharat Pumps & Compressors Ltd
Naini, ALLAHABAD - 211010
Fax : 0532 - 2687075
E-mail :[email protected]
Public Information
Officers
Mr. M.Shahabuddin.
DGM (MKTG)
91-9935595359
Mr. Mohan Kumar
DGM (GCD)
91-9935595377
Senior Public Information
Officer
Mr. A.K. Mathur,
GM(Marketing)
91-532-2687417
91-9935595369
Public Grievance Redressal System:
A formal Complaint / Grievance handling procedure for all individuals except
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(i) Employees
(ii) Vendors &
(iii) Customers
for whom a formal Grievance Redressal System already exists.
A "Grievance" for the purpose of this Scheme would mean, a cause of
distress felt on account of being wronged, to form a reason for complaint, relating to
any Individual / Group (other than those not covered under the Scheme), arising out
of any decision taken by BPCL in relation to that Individual/Group.
A High-Powered Committee consisting of the following:
i) Head of Finance
ii) Head of P&A - Convenor
iii) Head of Department to which the Grievance is related,
decides on all the Grievances within 45 days of its receipt from the Personnel
Grievance Officer(PGO) and thereafter informs the aggrieved person about the
decision of the Committee within 7 days through the PGO. The decision given by the
High-Powered Committee is final.
Grievances that will not be taken up include :
Anonymous complaints / Frivolous cases / others in respect of which
inadequate supporting details are provided.
Cases involving decisions/policy matters in which the aggrieved has not
been affected directly/indirectly.
Cases where quasi judicial procedures are prescribed for deciding matters
or cases that are sub-judice.
A grievance which has already been disposed of by the High-Powered
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Committee.
Complaints of corruption. These are to be lodged separately with the
Chief Vigilance Officer.
Complaint should be registered to:
Mr. M. Shahabuddin
DGM (MKTG)
Bharat Pumps & Compressors Ltd.
Naini, Allahabad 211010
E-Mail: [email protected]
Appellate Authority
Mr. A.K. Mathur
GM (Marketing)
Bharat Pumps & Compressors Ltd.
Naini, Allahabad 211010
E-Mail: [email protected]
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CORPRATE PHILOSOPHY AND
OBJECTIVES
THINK BIG AND GROW BIG
Corporate Objectives:
To increase the profitability through
judicious productions.
To maximise customer satisfaction
through effective Redressal of customer queries and
complaints.
To optimise the utilisation of available
resources through comprehensive ERP Techniques.
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MANUFACTURING
CAPABILITIES
EVEN PICASSO NEEDED A BRUSH AND A
CANVAS
And so does our committed force need an
excellent and latest technology manufacturing
infrastructure.
Our manufacturing highlights are:
Modern and sophisticated machine
facilities having latest CNC machines, assembly testing
heat treatment and fabrication workshops.
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In-house facilities of non-destructive
testing, ultrasonic and chemical analysis, digital balance
machines, most modern boring & honing machines.
CNG machines for manufacturing of high-
pressure industrial and CNG cylinders.
Strong testing facilities for reciprocating
compressors.
Sophisticated standard room and modern
tool room.
TENDER NOTIFICATION:
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BPT No. DescriptionNotification
DateDate of Opening
of Bids
461-
16720892-
264
NON-RETURN VALVE 13.06.2009 04.07.2009
461-
16510791-
270
FORGED BAR DIA 280X 15.06.2009 04.07.2009
461-
2402019-271
VANE CELL PUMP 15.06.2009 29.06.2009
461-
16723691-
273
CONE. RED./ELBOW 15.06.2009 02.07.2009
461-
1675279-274
SMART LEVEL
TRANSMITTER
15.06.2009 02.07.2009
461-
16771343-
277
SHIMSET 18.06.2009 29.06.2009
461-
16741991-278
SET OF GASKET 19.06.2009 06.07.2009
461-18020094-279
MACHINING OF CONNECTINGROD
19.06.2009 06.07.2009
461-
18020095-280
MACHINING OF CONNECTING
ROD
19.06.2009 06.07.2009
461-1677144-
281
FLEXIBLE RUBBER HOSE ASSLY 20.06.2009 06.07.2009
461-16790391-282
SET OF GASKET 20.06.2009 04.07.2009
461-
16790392-283
SET OF GASKET 20.06.2009 04.07.2009
461-
16790491-284
COMPLETE MECHANICAL SEAL 20.06.2009 06.07.2009
461-
16736291-285
12 PAIR JUNCTION BOX 20.06.2009 09.07.2009
461-
16753691-289
SMART DIFF. PRESSURE TEMP. 20.06.2009 06.07.2009
461-2402028-291
INCREMENTAL SHAFTENCODERTYPE
21.06.2009 06.07.2009
461-
16771221-292
"O" RING ID 65.09 CHARD 21.06.2009 06.07.2009
461-
16715491-293
HEX BOLT M14 21.06.2009 06.07.2009
461-1675379- SMART TEMP.TRANSMITTER 22.06.2009 09.07.2009
http://www.bharatpumps.co.in/tenders/fdown.asp?id=2552http://www.bharatpumps.co.in/tenders/fdown.asp?id=2558http://www.bharatpumps.co.in/tenders/fdown.asp?id=2559http://www.bharatpumps.co.in/tenders/fdown.asp?id=2561http://www.bharatpumps.co.in/tenders/fdown.asp?id=2562http://www.bharatpumps.co.in/tenders/fdown.asp?id=2562http://www.bharatpumps.co.in/tenders/fdown.asp?id=2564http://www.bharatpumps.co.in/tenders/fdown.asp?id=2566http://www.bharatpumps.co.in/tenders/fdown.asp?id=2567http://www.bharatpumps.co.in/tenders/fdown.asp?id=2567http://www.bharatpumps.co.in/tenders/fdown.asp?id=2568http://www.bharatpumps.co.in/tenders/fdown.asp?id=2568http://www.bharatpumps.co.in/tenders/fdown.asp?id=2569http://www.bharatpumps.co.in/tenders/fdown.asp?id=2570http://www.bharatpumps.co.in/tenders/fdown.asp?id=2571http://www.bharatpumps.co.in/tenders/fdown.asp?id=2572http://www.bharatpumps.co.in/tenders/fdown.asp?id=2573http://www.bharatpumps.co.in/tenders/fdown.asp?id=2580http://www.bharatpumps.co.in/tenders/fdown.asp?id=2581http://www.bharatpumps.co.in/tenders/fdown.asp?id=2581http://www.bharatpumps.co.in/tenders/fdown.asp?id=2582http://www.bharatpumps.co.in/tenders/fdown.asp?id=2583http://www.bharatpumps.co.in/tenders/fdown.asp?id=2584http://www.bharatpumps.co.in/tenders/fdown.asp?id=2552http://www.bharatpumps.co.in/tenders/fdown.asp?id=2558http://www.bharatpumps.co.in/tenders/fdown.asp?id=2559http://www.bharatpumps.co.in/tenders/fdown.asp?id=2561http://www.bharatpumps.co.in/tenders/fdown.asp?id=2562http://www.bharatpumps.co.in/tenders/fdown.asp?id=2562http://www.bharatpumps.co.in/tenders/fdown.asp?id=2564http://www.bharatpumps.co.in/tenders/fdown.asp?id=2566http://www.bharatpumps.co.in/tenders/fdown.asp?id=2567http://www.bharatpumps.co.in/tenders/fdown.asp?id=2567http://www.bharatpumps.co.in/tenders/fdown.asp?id=2568http://www.bharatpumps.co.in/tenders/fdown.asp?id=2568http://www.bharatpumps.co.in/tenders/fdown.asp?id=2569http://www.bharatpumps.co.in/tenders/fdown.asp?id=2570http://www.bharatpumps.co.in/tenders/fdown.asp?id=2571http://www.bharatpumps.co.in/tenders/fdown.asp?id=2572http://www.bharatpumps.co.in/tenders/fdown.asp?id=2573http://www.bharatpumps.co.in/tenders/fdown.asp?id=2580http://www.bharatpumps.co.in/tenders/fdown.asp?id=2581http://www.bharatpumps.co.in/tenders/fdown.asp?id=2581http://www.bharatpumps.co.in/tenders/fdown.asp?id=2582http://www.bharatpumps.co.in/tenders/fdown.asp?id=2583http://www.bharatpumps.co.in/tenders/fdown.asp?id=2584 -
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294
461-
16783684-295
SEAL RING PAIR TYPE 22.06.2009 09.07.2009
461-2401016-296
ROTARY ENCODER 22.06.2009 13.07.2009
461-2679069-
297
PRESSURE GAUGE 22.06.2009 09.07.2009
461-
16513783-298
FLANGE 23.06.2009 09.07.2009
461-16510991-299
FLANGE 25.06.2009 11.07.2009
461-1673679-
300
THERMOCOUPLE EXT.CABLE 26.06.2009 11.07.2009
461-1304119-
301
TAPER MILLING CUTTER 26.06.2009 11.07.2009
461-16510492-302
FLANGE 26.06.2009 11.07.2009
461-
16650392-303
UN MACHINED IMPELLER 26.06.2009 11.07.2009
461-
16650391-304
DIFFUSER BOWL 26.06.2009 11.07.2009
461-2401018-
305
SEMI CONDUCTOR FUSE 26.06.2009 02.07.2009
461-3523028-
307
AIR CONDITIONER 27.06.2009 06.07.2009
461-16783382-308
SEAL RING TYPE T-R 27.06.2009 18.07.2009
461-352358-
309
PROVIDING AND FIXING OF
SLIDING WINDOW
27.06.2009 13.07.2009
461-1644129-
310
DIP STICK 27.06.2009 02.07.2009
461-2402069-311
COVER OF WATER JACKET FORHYDROLIC
28.06.2009 13.07.2009
461-3523638-
312
SUPPLY & INSTALLATION OF
SME BATTERIES
29.06.2009 11.07.2009
461-3523628-
313
HYDRA AS PER FOLLOWING
SPECIFICATION
29.06.2009 20.07.2009
461-3523608-314
LIGHT COMMERCIAL VEHICLE 30.06.2009 20.07.2009
461-
16715392-315
FILLY THREADED STUD 30.06.2009 16.07.2009
461-1672619-
316
CSS GATE VALVE NB 2" 30.06.2009 16.07.2009
461-3101019-
317
THINNER FOR QUENCHING 30.06.2009 04.07.2009
461-3102039- HEAT RESISTANT ALUMINIUM 30.06.2009 16.07.2009
http://www.bharatpumps.co.in/tenders/fdown.asp?id=2585http://www.bharatpumps.co.in/tenders/fdown.asp?id=2586http://www.bharatpumps.co.in/tenders/fdown.asp?id=2587http://www.bharatpumps.co.in/tenders/fdown.asp?id=2588http://www.bharatpumps.co.in/tenders/fdown.asp?id=2589http://www.bharatpumps.co.in/tenders/fdown.asp?id=2590http://www.bharatpumps.co.in/tenders/fdown.asp?id=2591http://www.bharatpumps.co.in/tenders/fdown.asp?id=2592http://www.bharatpumps.co.in/tenders/fdown.asp?id=2593http://www.bharatpumps.co.in/tenders/fdown.asp?id=2594http://www.bharatpumps.co.in/tenders/fdown.asp?id=2595http://www.bharatpumps.co.in/tenders/fdown.asp?id=2597http://www.bharatpumps.co.in/tenders/fdown.asp?id=2598http://www.bharatpumps.co.in/tenders/fdown.asp?id=2599http://www.bharatpumps.co.in/tenders/fdown.asp?id=2599http://www.bharatpumps.co.in/tenders/fdown.asp?id=2600http://www.bharatpumps.co.in/tenders/fdown.asp?id=2601http://www.bharatpumps.co.in/tenders/fdown.asp?id=2601http://www.bharatpumps.co.in/tenders/fdown.asp?id=2602http://www.bharatpumps.co.in/tenders/fdown.asp?id=2602http://www.bharatpumps.co.in/tenders/fdown.asp?id=2603http://www.bharatpumps.co.in/tenders/fdown.asp?id=2603http://www.bharatpumps.co.in/tenders/fdown.asp?id=2604http://www.bharatpumps.co.in/tenders/fdown.asp?id=2605http://www.bharatpumps.co.in/tenders/fdown.asp?id=2606http://www.bharatpumps.co.in/tenders/fdown.asp?id=2607http://www.bharatpumps.co.in/tenders/fdown.asp?id=2608http://www.bharatpumps.co.in/tenders/fdown.asp?id=2585http://www.bharatpumps.co.in/tenders/fdown.asp?id=2586http://www.bharatpumps.co.in/tenders/fdown.asp?id=2587http://www.bharatpumps.co.in/tenders/fdown.asp?id=2588http://www.bharatpumps.co.in/tenders/fdown.asp?id=2589http://www.bharatpumps.co.in/tenders/fdown.asp?id=2590http://www.bharatpumps.co.in/tenders/fdown.asp?id=2591http://www.bharatpumps.co.in/tenders/fdown.asp?id=2592http://www.bharatpumps.co.in/tenders/fdown.asp?id=2593http://www.bharatpumps.co.in/tenders/fdown.asp?id=2594http://www.bharatpumps.co.in/tenders/fdown.asp?id=2595http://www.bharatpumps.co.in/tenders/fdown.asp?id=2597http://www.bharatpumps.co.in/tenders/fdown.asp?id=2598http://www.bharatpumps.co.in/tenders/fdown.asp?id=2599http://www.bharatpumps.co.in/tenders/fdown.asp?id=2599http://www.bharatpumps.co.in/tenders/fdown.asp?id=2600http://www.bharatpumps.co.in/tenders/fdown.asp?id=2601http://www.bharatpumps.co.in/tenders/fdown.asp?id=2601http://www.bharatpumps.co.in/tenders/fdown.asp?id=2602http://www.bharatpumps.co.in/tenders/fdown.asp?id=2602http://www.bharatpumps.co.in/tenders/fdown.asp?id=2603http://www.bharatpumps.co.in/tenders/fdown.asp?id=2603http://www.bharatpumps.co.in/tenders/fdown.asp?id=2604http://www.bharatpumps.co.in/tenders/fdown.asp?id=2605http://www.bharatpumps.co.in/tenders/fdown.asp?id=2606http://www.bharatpumps.co.in/tenders/fdown.asp?id=2607http://www.bharatpumps.co.in/tenders/fdown.asp?id=2608 -
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318
461-3104129-
319
THREAD BALL RALL 80 GRMS 30.06.2009 16.07.2009
461-1673059-320
200KW/4P EX(N)IIA IIB SCI 02.07.2009 13.07.2009
http://www.bharatpumps.co.in/tenders/fdown.asp?id=2609http://www.bharatpumps.co.in/tenders/fdown.asp?id=2610http://www.bharatpumps.co.in/tenders/fdown.asp?id=2609http://www.bharatpumps.co.in/tenders/fdown.asp?id=2610 -
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BOARD OF DIRECTORS
NAME DESIGNATION ADDRESSPHONE
NO
EMAIL ID
ABHAY KUMAR
JAIN
MANAGING
DIRECTOR
MANAGING
DIRECTOR,,
B.P.C.L. NAINI,
ALLAHABAD,
211010, INDIA
0532-
2687320
R. MANOHAR
DIRECTOR
(NOMINEE OF
GOVT OF INDIA)
B 510 PRAGITI
VIHAR LODHI
ROAD, NEW
DELHI-110003,
INDIA
011-
23063707
PALLESENA
RAJGOPAL
SHRIRAM
DIRECTOR
(NOMINEE OF
BHEL)
690 ANNA SALAI
NANDANAM,
CHENNAI-
600035, INDIA
044-
24343382
S. DHANDAPANI
DIRECTOR
(NOMINEE OFONGC)
ONGC TEL
BHAWAN
DHERADUN 248003
0135-2793754
SHYAM
CHOUBEY
DIRECTOR
(NOMINEE OF
EIL)
7045, SECTOR-B,
POCKET-10,,
VASANT KUNJ,
NEW DELHI-
110070, INDIA
011-
26101458
HIGHLIGHT:
BPC marches ahead with turnover of Rs. 236.36
Crores (Growth 21.4% over last year) and Profit
before tax of Rs. 26.88 Crores for the Financial Year
2008-09
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CHAPTER-IV
MARKETIN
G PHILOSOPHIES
MARKETING PHILOSOPHY
MANAGE
MENT INFORMATION SYSTEM
MARKET
ING MIX
TARGET
MARKETING
INTEGRA
TED MANAGEMENT SYSTEM
TOTAL
QUALITY MANAGEMENT
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MARKETING PHILOSOPHY
WORK SMART INSTEAD OF WORKING
HARD..
Marketing Objectives:
To become a market leader in design
manufacturer, testing, supply, creation and
commissioning of pumps and compressors.
To be a leader in design, manufacturer,
testing and supply of centrifugal and Reciprocating
Pumps to Nuclear Power Projects Atomic Power Project.
To develop export market for BPCL
products through target based pricing of products.
To improve upon market share for BPCL
Products through target based pricing of products.
To increase the order booking for spare
parts for BPCL supplied equipment through extensive
overhauling and refurbishment activities for the
equipment supplied earlier.
7 C IN BPCL:
1. Concepts of what I want.
2. Concentration of what it takes.
3. Commitment to achieve and see it through.
4. consistency in what I do.
5. commitment of emotions.
6. Character of high quality.
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7. capacity to enjoy it.
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ONE N IN BPCL:
NEVER EVER GIVE UP
NO ONE HAS FAILED TILL HE
HAS GIVEN UP
These marketing offices carry out all the pre &
order activities which BPCLs main office
dose.
Promotion
Although being a producer of industrial goods,
promotional activities are not found necessary in
BPCL. One more reason for this attitude is that
BPCL is pioneer in this industry and its products
are well known to its existing potential customers
as of high quality.
Thus its promotional activities are confined to:
Frequent participation in trade fairs and exhibition
all over world.
Taking initiative through personal contacts.
Sending catalogues to potential customers.
Using consultants-main consultants are:
1. Engineers India ltd.
2. Uhde India ltd.
3. Kellogg international ltd.
4. MECON
5. Humphreys & Glasgow, Mumbai
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6. Project & development (I) ltd.
7. Snamprogetti-Italy
8. Tata consultancy services ltd.
9. DCPL, Calcutta
10. Kinetic technology India ltd., Delhi
ASSUMPTION ABOUT THE
MARKETING PLAN
What is marketing plan:
Marketing plan is systematic anticipation and
analysis of future changes coupled with the methodology
for adapting to such changes. Methodology that will
allow the industrial marketing manager to capitalise on
the changes in order to meet objective and goals of the
company and to gain an edge over competition.
It take care of all the lapses of a marketing
manager and also highlight the weakness of the company
that should be removed for meeting the ultimate objective
of the company i.e. profitability through customer
satisfaction.
Need for Marketing Planning:
The marketing planning seeks to ensure
perpetuity growth and continued profitability to a
company through devising a suitable business portfolio
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and helping maintain a proper balance between short and
long range objectives. It augments the health and image
of a company through proper investment in business
opportunities as well as in various resources. The absolute
necessity of marketing plan becomes more conspicuous in
its absence than in its presence.
As without such a plan:
a. The marketing manager losses control over the
future of the firm. He has no ability to react in a logical
and well-reasoned manner.
b. The manager inevitably ends up managing by
crisis rather than by design.
c. The marketing manager is forced to remain on the
defence with marketing decisions to counteract the well
timed well offensive thrust of competition.
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STRATEGIES / ACTION PLAN:
BPCL have already initiated action for
attainment of ISO 9000 certification.
BPCL is already registered with process
consultants and various exports houses. We are receiving
enquiries from EEPC, Mohan Exports and PEC etc.
BPCL has initiated action to become a
member of international Trade Council. Exp.
As agents are the main contacts with the
ultimate customers, we are also looking for appointing
some agents of repute in foreign countries.
To participate in international trade fairs
which are held in India & abroad.
Contacting ultimate customers and mailing our
product leaflet and brochures to them.
Improve the level of customer satisfaction be
mail questionnaires and personal discussion. Organising
camps at various sites for a limited period listening to
customers problems, resolving them and providing
technical guidance.
Presentation to customers / consultants before
project sets date through audiovisual presentation slides /
films.
Tie ups with turnkey contractors.
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Scanning and circulation of tender notices
advertised in newspapers, Government bulletin.
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TYPES OF PLANS
Mission
The mission indicates primary beliefs and
bedrock objectives, the central purpose of the business.
The mission indicates precise answers to certain basic.
Questions:
What is our business?
What will our business be?
What should be our business?
Who is our customer?
What does he buy?
What does he expect from the
product?
What does he look for when he buy
our product?
Why should consumer citizen tolerate
our existence? And so on.
If you have correct answers to these questions you
can define your mission or line of business justifying its
very survival.
Objectives:
Objectives are the aims and goals to be achieved
by the enterprise. They point out where we want to go
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what is our end or destination. They provide direction for
the enterprise efforts. They become the bench marks or
standards for evaluation of efforts. The facilitate control.
Planning is most successful when it is based upon clear-
cut, attainable and verifiable objectives or goals. Please
note that objectives prescribe ends, whereas strategy
prescribed means to accomplish desirable ends.
Strategy:
R. Anthony has defined strategic the process to
deciding on objectives of the organisation on changes in
these objectives and on the policies / strategies is a
pattern of purposes and policies, which are unique to the
firm.
Strategies are action oriented programmes in
order to give the organisation a unified direction towards
achieving the company mission, objective and goals.
Strategic decision is planned course of action to achieve
clearly objectives, in the face of limited resources, a
changing environment and intelligent completion. The
word strategy has competitive implication. Strategies are
planned response to external changes e.g. changes in
customer tastes and preferences, changes in production do
distribution, changes are based upon basic mission and
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objectives, resources to be delayed and changing marking
opportunities. Strategies can establish favourable relation
between the firm and its environment.
Policies:
Policies are the principles and consequent rules of
action of achieving specific organisation objective or
goal.
Procedure:
Procedures are a series of functions or steps
performed to achieve a specific task or understanding.
Programmes:
Programmes are a series of necessary activities
and resources that are guided by the corporate objectives,
plans and strategies.
Project:
A project is a scheme for investing resources,
resources which can be analysed and evaluated
separately. It is a work plan.
Schedule:
A schedule is a precise time table of a series of
action. A vital part of a programme or project.
Budget:
A budget is a document indicating amount of
resources to be committed to a specific purposes of an
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organisation. Sales budget, production budget, capital
budget and so on.
Standards:
A standard is a selected criterion against which
actual results can be measured to evaluate performance. A
standard is an integral part of control. There are four
standards: quantity, quality, time and cost.
Method:
A method describes how each step of a procedure
is to be performed. One best way is a standard method.
Rule:
A rule guides action but gives no discretion and
demands strict obedience. Objectives indicate our ends or
destination, policies point out what is intended;
programmes, procedures, etc. describe how strategies and
policies are being implemented. Standing plans ensure
managerial efficiency, effective control and co-
ordination. Moving from policies to rules, the standing
plans become increasingly restrictive of management
behaviour.
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IMPORTANCE OF PLANNING
There are following importance of planning to
Management of Business:
Planning forces on the future direction, values and
sense of purpose; basic objectives tell the direction of
growth.
Planning provides a unifying decision making
framework and facilities integration of efforts.
Planning helps to identify potential market
opportunities and threats.
Planning offers standards of performance for
comparison and evaluation of actual performance.
Planning enable the organisation to tune its
business with environment and establish a profitable
relationship with environment.
Precise plan can achieve a correct balance among:
o Corporate resources
o Corporate effort and
o The market potential
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planning. For instance, planning can reveal future threats
and uncertainties or probable changes in the national
economy. Management can be prepared to face the
change convert difficulty into opportunity and meet the
challenge of change (resistance to change with reasonable
success)
We determine our goals, policies, procedures and
time bound precise action plans in advance and all
activities are well coordinated and directed along
predetermined channels on the target markets. Hence
there is no problem of confusion or chaos, no barriers of
communication and no need to grope in the dark. Thus we
have an orderly and smooth journey to arrive at our
destination as per plan.
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PRODUCTS
Gas Cylinder:
High pressure seamless industrial cylinders.
Pumps & Compressors
Centrifugal pumps
Reciprocating piston and plunger pumps
Reciprocating compressors carbonate and
ammonia pumps
Sucker rod pumping units
Pumps for nuclear power station application.
QUALITY ASSURANCE
Backed up by metallurgical and other laboratories
including standard and calibration room, the quality
assurance programme confirm to international
specification and requirements and aims at achieving
excellence by integration quality development, quality
maintenance and quality improvement effort of the
various groups in the factory.
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and are fully guaranteed for performance on the basis
of proven and most updated design Gas cylinders are
manufactured as per specification of international
standards as DOT, BS, BIS etc. and usage approval
from recognised national/ international agencies.
NEW HORIZONS
BPCL is operating in hi-tech area and has
established a reputation of products on which
maintenance cost is least:
In recent past the company has intensified its
activity in a highly sophisticated and specialised filed of
nuclear pumps manufacturing order have already been
executed to supply emergency core cooling pumps,
moderator pumps primary system feed pumps and shut
down cooling water pumps, to the countrys atomic
power projects BPC ids fully geared to design
manufacture and supply these pumps to nuclear power
plants in order to achieve the generating capacity of
10000 MW by turn of the century.
To expand the product base organisation has
undertaken manufacturing of canned motor pumps as a
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replacement of traditional moderator for nuclear power
generation
Pursuing the policy of the government to give
more thrust to agriculture areas the company has planned
to take up capacity irrigation pumps for manufacturing.
Besides the company has achieved bread
through to design and manufacture a high pressure air
injection compressor for the in site combustion plants for
the extraction of high viscosity crude for ONGCs pilot
plant at Balol. The other two worth mentioning break
through are PACOL service compressor and hydro
service compressor for linear alkyl benzene (LAB)
revamp project at IPCL, Baroda and recirculation
compressor for Heavy Water Project at Tuticorin.
Visualising the oil crunch in coming years and
unavoidable dependence on alternate resources of energy
BPC is also planning to manufacture compressors and
kits to be used on automobiles.
A small package unit of high pressure low
capacity compressors for starting aero jets and aero
engines has been planned for production to meet the
demand of Indian Air Force respectively.
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MANAGEMENT
INFORMATION SYSTEM(REPORT for quarter ending 30.06.2009)
Name of CPSE : Bharat Pumps & CompressorsLimited.
(
Rs. In Crores)
1. Key Performance Indicators During
the
quarter
Consolidated u
to the quarter
(a) Turnover 46.62 46.62
(b) Prof i t/Loss ( -) before interes t, tax ,
depreciation and DRE
8.94 8.94
(c) Prof i t/Loss ( -) before in teres t and
tax
7.59 7.59
(d) Net Profit/Loss (-) 1.10 1.10
(e) Targe ts se t for th e p er io d
(Production)
48.25 48.25
(f) P roduction 47.70 47.70
(g) Cap ac ity Ut il izat io n P&C
-- GC
68%
37%
68%
37%
2. Purchase Preference
( a) Wheth er the company h as been
identified for purchase preference
support by the ministry
No
(b) I f yes , the value o f o rders received
due to purchase preference.
Not applic able
(c) Percentage of orders received due
to purchase preference to total
orders received.
Not applic able
3 . R es tr uc tu ri ng /R ev iv al o f C PS Es
( a) Wheth er the CPSE is r eg is te red
with BIFR
Not applicable, de-listed
from BIFR in Feb07
(b ) Whether the company has been referred to
BRPSE
Not applic able
(c) If yes, whether any recommendation hasbeen made by BRPSE, please specify
Not applic able
(d ) Whether the restructuring/revival scheme
has been approved by the Government
Yes Yes
(e ) If yes, give details of
(i) Cash assistance Not applicable
(ii) Non-cash assistance
(a) Waiver of Govt. loans
(b) Waiver of interest on Govt. loans
Not applic able
Not applic able
4. No. of employees following
(a) CDA scales of pay: Nil Nil(b) IDA scales of pay: 1057 1057
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MARKETING MIX
PRODUCT
Product Variety
Quality & Design
Feature & Brand Name
Packing
PRICE
Discount
Payment Period
Credit Terms
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TARGET MARKETING
PROMOTION
Advertising
Personal Selling
Sales Promotion
PLACE
Channels
Locations
Transportation
Logistics
BPCLs marketing cells are situated in:
Vadodara
Mumbai
Chennai
Delhi
Dibrugarh
Kolkata
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4 Ps of BPCL:
It has been a common convention that one should
study marketing of a particular company under the head
of classic 4 Ps. So let us have a look of the situation of Ps
in BPCL.
Product:
BPCL manufacturers mainly 4 types of products
with their subtypes also:
Centrifugal Pumps
Reciprocating Pumps
Reciprocating Compressors
Gas Cylinders (Seamless & Welded)
BPCL have a complete team of design & development
engineers and most of item have been trained at
collaboration works and have through experience of a
wide.
Price:
Discount
Payment Period
Credit Terms
Promotion
Advertising
Personal Selling
Sales Promotion
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Place:
BPCL factory is situated in Allahabad, a well knit
team of quality control & quality, throughout all phases
of manufacturing third party inspecting by reputed
inspection agencies such as Lloyds, Bureau Veritias, EIL,
PDIL, UDHE and HIG are offered to all products at
clients direction. BPCL makes high quality products to
serve various purposes of different companies of diverse
nature. After discussing the 4 Ps we will have brief
description of the prime customer of BPCL.
QUALITY POLICY OF BPCL
BPCL is committed to deliver pumps,
compressors, gas cylinders, spares an services on
international quality with continual improvement in
delivery performance to enhance customer satisfaction.
QUALITY OBJECTIVE:
To improve average delivery performance of our
products by five percent, yearly. Target for delivery
performance of the year 2004-05 is seventy percent.
BPCL OBJECTIVES:
The main objectives of BPCL are as follows:
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1. To design manufacture and supply of capital
goods in the find handling field including provision of
services connected these with.
2. To provide a reasonable and adequate return of
the invested capital.
3. To provide participative style of management
4. To built confidence for companys product and
services factor pumps and compressors and gas cylinders.
5. To achieve a leading position in the engineering
development and manufacture of pumps and compressors
and gas cylinders.
6. To ensure sound commercial policies, customer
expenses satisfaction of BPCL products and services.
7. To encourage rural development and growth
accordance government policies.
8. To develop sound after sales services.
9. To provide reasonable and adequate return of the
invested capital.
VISION OF BPCL
Building Tomorrows World Today:
By providing quality engineering products and
services through core competencies of our human
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resources and assets with focus on health and safety of
manpower, society and environment.
MISSION OF BPCL
Our Business Is Clients Total Satisfaction:
Provide excellent quality and services to core
sector industries with a special thrust on oil and natural
gas, petrochemicals, refinery, nuclear and thermal power,
fertilisers and public transport sectors.
PROFILE OF BPCL
Fuelled By A Commitment For Excellence
Incorporation:
Till late 60s, the multinational companies
dominated the petroleum sector in India. Since these
industries were operating in the core sector, it was
strategically decided by the government of India to
nationalised these companies and bring them under
government control. This led to the formation of
Hindustan Petroleum Corporation, Bharat Petroleum
Corporation and India Oil Corporation. For meeting the
requirement of equipments as well as spare parts for the
imported equipments installed in these companies, the
Government of India decided to establish Bharat Pumps
& Compressors Ltd. In 1970 under the Ministry of Heavy
Industries and Public Enterprises.
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The companies registered office / works is
located in Naini, Allahabad , U.P. It has branch / regional
offices at Mumbai, Vadodara, Kolkata, Dibrugarh and
New Delhi.
AREAS OF OPERATION
Bharat pumps and compressors ltd. situated in
trans-yamuna area of allahabad is basically engaged in
manufacturing of heavy duty pumps and compressors for
oil exploration down stream projects such as Refineries,
Petrochemicals etc. Other sectors served by the company
are Fertiliser, Thermal Power, Hydro and Nuclear Power,
Steel etc.
The company has a high credibility for quality of
its products and has acquired ISO 9001-2000, 14001 and
OHSAS 18001 certification.
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PROFIT AND GROWTH
STRATEGIES
Prior to liberalised economic policy, public sector
enterprises has the benefits of prince & purchase
preference (with no limit) in case of domestic bids and
deemed export benefits in case of ICG bid with the
increased competition from Private Sector cost into
Indian Market. The following measures have to be
adopted counter external threats and offset our
weaknesses:
Creation of marketing cell:
Marketing cells are fully responsible
Marketing survey
Data bank maintenance for market demand,
business share, competitors data / activities.
To find market strategies of competitors, their
strengths and weakness.
Collection of site reports and offensive marketing,
their strengths and weakness.
Submission and follow up of offers
Arrangement of technical seminars for new
projects
Updating marketing plans
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Once the offer is matured into order, the file will
be taken over by contract execution group.
Relooking into pricing policy:
In view of very trough market conditions and
world recession and low order book position.
Order will be booked on marginal costing basis
Review of pricing policy once order book position
improves recovery overheads from spare parts.
Separate costing centres for different products:
Since machining facility and labour requirement
are different for different products, separate costing
centres shall be created so that to each product price is
competitive to our competitors.
Preorder purchasing activities by marketing:
To have competitive detailed offers for bought-
outs & major casting / forging
To have complete technical details of bought-outs
before finalisation of order by the customer
Sub-ordering time period will be reduced
Sub vendors can offer discount as they will be a
partner to out bids.
Reduction in overall cost will be assured
Strengthening of branch office:
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For day to day dealings with customers and to
have latest feedback on offers and competitors activities.
To improve upon business relationship with
customers and consultants.
Aggressive marketing:
Frequent interactions with end users and
consultants.
Impress upon customers to recommend to turnkey
for buying BPC made equipments only.
Marketing intelligence reports and takes
immediate action on it.
Service and spare parts:
Prompt after sales services and supply of spare
parts.
Posting of service personnel at major business s
centres.
Taking up turnkey projects:
Will help improve in order book position as well
as financial position.
Will also help to have more orders for as now
most of the customers are going for turnkey jobs rather
than having more vendors for different times
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IMS (INTEGRATED
MANAGEMENT SYSTEM)
IMS has world class standards through continuous
improvements, research and developments. It comes
under QMS (Quality Management System) and has
been brought into application by API (American
Petroleum Institute).
Certifications:
IMS has following three certifications:
ISO: 14001
ISO: 9001:2000
OHSAS: 18001
Note:
~ ISO: 14001 (environmental) management
system standards to allow for easy integration of
management systems.
~ ISO: 9001 is related to design, development,
production, installation, testing activities and is
following amendments of year 2000.
~OHSAS: 18001 has been designed to be
compatible with ISO: 9001 and looking after
employees health working in and for the
organisation.
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~ ISO stands for International Organisation of
Standards.
~ OHSAS stands for Occupational Health And
Safety Assessment System.
APEX MANUAL:
It covers the following features as per the IMS
standards:
1. Organisational Chart
2. Departmental Procedures
3. Controlled and Uncontrolled Documents
4. Working Standards and Instructions
5. Research and Developments
Note:
~ Business Quality = Product Quality + Product
Service Quality
TQM (TOTAL QUALITY
MANAGEMENT)
An integrated organisational approach in
delighting customers (both internal and external) by
meeting their expectations on a continuous basis through
every one involved with the organisation working on
continuous improvement of products, services and
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processes along with proper problem solving
methodologies.
Core Values Of TQM:
S ~Self Discipline
P ~Patience
O ~Openness
R ~Result
T ~Trust
Essential Elements Of TQM:
1. Total employee involvement
2. Just in time / waste elimination
3. Total quality control (TQC)
1. Total employee involvement:
S
KI
LL
a) A
b
l
e
b) U
n
a
b
l
e
ATT
ITU
DE
a) W
i
l
l
i
n
g
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b) U
n
w
i
l
l
i
n
g
(TQP)Total Quality People
Organisation is a tree(IMS)
Organisational fruits(TQM)
Organisational Stem(TQC)
Organisational roots(TQP)
Organisational resources(Cooperation,
Communication and Commitment)
Note:
Total Quality People i.e. HR are the most
important and integral elements of any Organisation.
2. Just in-time / Waste Elimination
Wastes are those hidden problems or
defects within an organisation which result
in delay of production processes and also
affect the cost of production. Hence, these
need to be detected and eliminated at the
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earliest in order to meet the need of the
customers just in-time.
Wastes may result due to any of the
following Abnormalities within the organisation:
a) Inadequat
e System
b) High
Defect
Rate
c) Improper
Work
Method
d) Sluggish
Market
e) Low
Work
Standards
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3W Movement (WAGE WAR on WASTE)
Identify & Eliminate wastage arising from:
Over producing
Time at han
Transporting
Processing itself
Unneeded motion
Unnecessary stock at hand
Producing defective goods
Outdated instruments / machineries
Insufficient scheduling / routine
Congestive set-up / layout
3.TOTAL QUALITY CONTROL(TQC)
It means controlling:
Quality of work
Quality of service
Quality of process
Quality of people
Quality of system
Quality of objectives
Quality of information (verbal / non-verbal)
Quality of life
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CHAPTER- V
ACCOUNTING POLICIES
ACCOUNTING POLICIES
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ACCOUNTING POLICIES
FIXED ASSETS:
1. Capitalisation:
Land given by the government of Uttar Pradesh is valued notionally at
value shown in the records of land Acquisition officer, Allahabad and the corresponding
amount credited to Capital Reserve Account.
Fixed Assets are valued at cost including allocation from expenditure
during construction wherever so applicable.
Capitalisation out of inter plant transfer is made at factory cost
including excisse duty.
2. Depreciation:
Depreciation on assets capitalised and put to use and / or sold /
discarded during the year is charged on monthly pro-rata basis.
Pattern and dies with fabricators, suppliers / contractors and in
stock are depreciated @11.31%.
VALUATION OF INVESTMENT:
Investments are valued at cost.
VALUATION OF INVENTORY:
Raw materials, components and stores and spares:
The pricing of issues of raw
materials, components and stores and spares is done on periodical weighted average cost
method.
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Loose tools:
Loose tools valuing Rs.500/- or above are depreciated @
20% on written down value and below Rs.500/- are charged off revenue.
Work in progress:
Work in progress of the products manufactured by the
company are valued at absorption cost or estimated realizable value whichever is lower
jobs done internally for use in capital works are valued at factory cost.
Finished goods:
Finished goods are valued at absorption cost or realisable
value whichever is lower. Finished goods manufactured against stock orders are valued at
absorption cost.
Advance from customers:
Advance from customers include those received
with letters of intent / sale contract and progressive payments received as per contracts
during the tendency of the order.
Miscellaneous expenditure to the extent not written off or adjusted:
Deferred Revenue Expenditure:
Techs know how / application engineering charges:
Deferred revenue
expenditure of technical know-how fees / application engineering charges are charged off
to profit and loss account as per technical estimates.
Payment under V.R.S.
The ex-grated payment made by the
company under V.R.S. (Voluntary Retirement Scheme) is treated as deferred revenue
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expenditure to be charged off to profit and loss account in five equal yearly instalments.
However, the same is charged to profit and loss account in full, in case of receipt of grant
of equivalent amount from Govt. Of India.
Income:
Sales:
The pumps and compressors, gas cylinders, shell forgings and
other products are billed at 100% sale value on dispatch and accounted for as sales.
Others:
Jobs executed including erection and other services and other
revenues are taken into account on actual on billing / accrual basis.
Claims:
By The Company:
Claims for the price escalation on sale contracts,
export incentives and other fiscal incentives etc. are accounted for on accrual basis.
Against The Company:
Liability arising as a result of final assessment in
respect of custom duty, central excise, income tax, sales tax etc. is set up in the books
during the year in which final assessments are made and / or decided.
Contingent liability is accounted for in the year in
which it becomes evidentially estimable and / or crystallised as payable.
Research & Development expenditure:
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Research & Development expenditure is
charged to profit and loss account in the year of incurrence. However, R&D expenditure
on fixed assets is treated in same way as other fixed assets of the company.
Foreign Exchange:
Liability for foreign currency loan and / or deferred credit
payments is realigned at the years end exchange rates. Any loss or gain arising thereon is
charged to profit and loss account.
Provisions:
Gratuity:
The gratuity liability of the company has been taken into account
based on actuarial valuation got done through actuary, at the end of the year.
Leave Encashment:
The liability on account of leave encashment of the
company has been taken into account based on actuarial valuation got done through
actuary, at the end of the year.
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HUMAN RESOURCE DEVELOPMENT
OUR MUSCLES IS OUR MANPOWER .. AND IT SHOULD BE GOOD.
BPC is engaged in a wide range of activities, which are design, manufacture,
assembling testing, inspection, dispatch, after sales, commissioning of Pumps &
Compressor and after sale service.
A professional and progressive human resource development approach is what
knits together the BPC family together the BPC family of over 1200 employees.
The policies and practices have been formulated with well structured programme
with objective of developing an organisation that will fulfil, comply with and adopt all the
statutory requirement of Govt. Of India in terms of identifying including, training and
development of Indian Nationals. Strive for total quality management through human
resource development based on their strength and the organisation.
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CHAPTER-VI
FUNCTIONING OF VARIOUS
DEPARTMENTS
MARKETING
PURCHASE
PRODUCTION PLANNING
QUALITY CONTROL
TECHNOLOGY
DESIGN
ASSEMBLY
SALES
IMPORT AND EXPORT
STORE
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MARKETING DEPARTMENT
Energy is a sector which is vastly flourishing around the world as all the vehicles
and machineries some where or around requires oil. Various companies are indulged in
oil business so as to provide service and furnish their business. Companies indulged in oil
business relates to:
- Oil Exploration
- Oil Refining
The geological section of oil exploration companies search for oil in the block
section. For this purpose they require certain equipments for which they send an enquiry
and pass the tender for the same.
Also oil refining companies while refining oil to extract different forms of oil
from crude oil being provided by Oil Exploration Company, require certain equipment for
which they also send an enquiry and pass the tender for the same. Some of their requiring
equipments are manufactured at BPC, such as Reciprocating pumps, Centrifugal Pumps,
Reciprocating Compressors, etc.
Enquiry is of two types:
- Budgetary
- Firm
In Budgetary enquiry the budget is estimated as to what is the competitive price
and what is the price company can bear and how can company can add a new feature into
the product to create its USP and still making it competitive in its market.
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In firm enquiry the enquiry of firms are made that which are the companies who
can provide the equipments meeting the standards, lower price(L1) and other required
specifications
TENDER:
A tender is a list of required materials in a specific format as
intended by the desired party. After the firm / company enquiry is being made by the
company the tender is being raised or opened so as to invite those companies capable of
meeting the specifications required by the company.
TYPES OF TENDER:
- Global
- National
- Limited
- Single
Note:
BPC generally uses limited tender.
PARTS OF ENQUIRY:
Commercial:
In this commercial terms are decided with the
company
Technical:
In this technical terms are decided with the
company.
If all the terms are agreed between parties then supplier is being sent a letter of
intent (L.O.I.). Then for furnishing the objective the company distributes the sale order
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with help of marketing department to all sections or department of company for
furnishing their orders.
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PURCHASE DEPARTMENT (M.P.X.)
The functioning of purchase department initiates from issuing of indent or requirement
slip, in the organisation the purchase is made of:
Production Items:
- Metallic
- Non Metallic
It includes raw materials, semi finished goods prepared by casting, finished product
Non Production Items:
- Non Consumables
- Consumables
It includes office stationeries, electricity etc.
If indent budget is below 8 lacks then tender committee B takes decision regarding
purchase of items, it includes managers in the purchase department.
If indent budget is above 8 lacks then tender committee A takes decision regarding
purchase of items, it includes chiefs of marketing department.
Some of the items that are purchased are such as face milling cutters, cooling systems, oil
seal, moulds, wax seals, rubber materials, connectors for tube fittings etc.
Normally enquiry for intent preparation takes 21 days otherwise if urgent according to the
requirement.
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PRODUCTION PLANNING (PEX)
In production planning the decision is taken on what would be the procedure for
preparing the product and what would be the methods to be implemented on product
layout is being prepared with the help of list of specifications desired in the order placed
by the customer.
All the production planning is being made so as to what process is to be
performed at what time period with specific time intervals.
Also production techniques are specified, so as to which production technique to
be implemented at what time. So that it can help product developed in a manner to meet
out every possible standard and international standards at the same time.
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QUALITY CONTROL DEPARTMENT
The quality control department is a very vital department for BPC as BPC is a company
engaged in producing equipments used in energy or power sector, where products are
large in size and bulky and also they require huge amount of investment, so quality is the
most basic and unavoidable segment.
The quality control department first inspects the quality control department checks
the sample of materials from supplier and if they pass it, then only the purchase is made.
Then again when product is produced then also quality check is made so as to
satisfy the company as well as the customer since product also carries companys stakes
or goodwill. Various tests are performed in quality check they are:
Quality Control Department has control on all feeder sections. It checks the quality of raw
material and finished products as per standard prescribed. The department can be
categorised as:
1. Machine shop inspection and ultrasonic testing
2. Non destructive testing (NDT)
3. Standard room
4. Assembly testing
5. Chemical lab
6. Mechanical lab
7. Gas cylinder quality control department
8. Stores(QC)
NDT (Non Destructive Testing):
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This section handles the following Tests:
Ultrasonic Test (UT)
Radiographic Test (RT)
Magnetic Particle Test (MT)
Dye / Liquid Penetration Test (PT)
Eddy Current Test (ET)
Helium Leakage Test
Above four tests are mostly used.
ULTRASONIC TEST:
This is the test for checking inside defect in the material. Sound of
frequency more than 20000 Hz (called Ultrasonic) is used for the test. A particular
machine named Ultrasonic Testing Machine is used for the purpose with different probes
(viz normal probes, angle probe of angle 30o, 45o, 60o, 75o).
RADIOGRAPHIC TEST:
This test is used for checking the internal defects of the material
specially welded joints. These tests are done by X-rays or Gamma rays.
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TSX [TECHNOLOGY] DEPARTMENT
Motto:
To ensure the smooth flow of instruments to match that of material.
Right M/C ~ Right Material ~ Right Tool ~ Right Job.
OBJECTIVES:
To improve the quality of product.