save the world marketing
DESCRIPTION
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from for profit companies. These slides, created for PechaKucha Night Thursday May 23rd, define Save The World Marketing.TRANSCRIPT
Save The WorldMarketing
Martin W. Smith (G+)
@ScentTrail
@ScentTrail 25/23/2013
@ScentTrail 35/23/2013
@ScentTrail 4
Social Shift = Cause Marketing Important.
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@ScentTrail 5
Social Shift = Distributed (COPE – Create Once Publish Everywhere) in real time, global.
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@ScentTrail 6
Social Shift = Community creates brand advocacy. (community = experts).
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@ScentTrail 7
“Perpetual beta”.
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@ScentTrail 8
Social Shift = Collaborative Competition.
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@ScentTrail 9
Social Shift = Engagement RULES.
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Storytelling = strength.
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Save World Context = strength.
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Emotions= strength.
@ScentTrail 145/23/2013
SEO = Strength
@ScentTrail 155/23/2013
REACH & Viral Marketing = Strength.
@ScentTrail 165/23/2013
Logic & Testing = Strength.
@ScentTrail 175/23/2013
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Combine Strengths from both.
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CureCancerStarter.org
@ScentTrail 205/23/2013
Martin W. Smith (G+)LinkedIn
@ScentTrailScentTrail Marketing