SAVING CHILDREN’S LIVES

EVERY ONE

SAVING CHILDREN’S LIVES

EVERY ONE

ARTICLE 6: THE CONVENTION OF THE RIGHTS OF THE CHILD

… EVERY CHILD HAS THE INHERENT RIGHT TO LIFE

“There is no keener revelation of a society’s soul than the way it treats its children”Nelson Mandela

“… We are called to act by o8ur conscience but also by our common interest, because when a child dies of a preventable disease in Accra. That diminishes us everywhere”Barrack Obama

The Issues

MILLIONS OF CHILDREN UNDER 5 ARE DYING

2 Million die on their very first day of life

3 Million die in their first week

4 Million die in their first month

8.8 Million die every year

97% IN DEVELOPING COUNTRIES

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Concentration in South Asiaand Sub-Saharan Africa

60% IN TEN COUNTRIESCountry U5MR U5 Deaths

1. INDIA 72 1,953,000

2. NIGERIA 189 1,126,000

3. DRC 161 502,000

4. PAKISTAN 90 400,000

5. CHINA 22 382,000

6. ETHIOPIA 119 381,000

7. AFGHANISTAN 257 338,000

8. BANGLADESH 61 244,000

9. UGANDA 130 188,000

10. ANGOLA 158 128,000

Total: 5,642,000

10 countries account for 61% of the world’s nearly 9 million annual under-5 deaths

The Causes

UNDERLYING CAUSES

90% OF DEATHS ARE PREVENTABLE

Source: 1) Who, World Heath Report 2005 2) For under-nutrition: Black et al, Lancet 2009

35% of deaths are due to the presence of under-nutrition

The Solutions

The Solutions

THE VALUE OF EVERY CHILD

THE POWER OF COLLECTIVE ACTION

OUR DETERMINATION TO SUCCEED

LOW COST SOLUTIONS EXIST

Neonatal causes: Community health workers to attend home deliveries

Pneumonia: Antibiotics (less than $0.90)

Diarrhea: Oral rehydration salts ($0.42)

Malaria: Mosquito net ($10), medicines to treat malaria cost ($0.60)

Malnutrition: Exclusive breastfeeding (free), Vitamin A to boost the immune system (4 cents per year).

KEY MESSAGES

Which of the 9 million children

who die each year has the right

to survive? EVERY ONE.

Which of us has a part to play in

saving these lives? EVERY ONE.

OUR VISION

Our vision is that within

five years no child under

the age of five dies from

Preventable causes and

public attitudes will not

tolerate a return to high

levels of child deaths.

OUR GOAL

Our goal is that MGG4 is

achieved. This means that

we need to ensure that the

under 5 child mortality rate is

halved between 2010 and

2015. By 2015, that would

mean 5 million children’s lives

will be saved each year.

THEORY OF CHANGE

• 1. Coverage: Increased coverage of high-impact maternal, newborn and child health and nutrition services and practices. increasing the availability, access and accessibility and increasing family’s knowledge of and demand for quality healthcare

• II. Accountability: Strengthened and more accountable government systems to sustain the increased coverage, and to ensure the poorest and most marginalized are reached

• III. Policy Environment: Policies and resources that address the intermediate causes of child mortality, such as under nutrition, lack of clean water, maternal illiteracy, limited access to family planning; and the underlying causes such as poverty, inequality and discrimination

Millennium Development Goal 4 is achieved.

Programmes

Income

Political and policy change

Popular mobilisation

ACHIEVING OUR AMBITION

PARTNERSHIPSWe cannot do this alone. To magnify our voice and

impact we will need to work with others.

At global and local levels we will strengthen existing partnerships

and build new ones with many types of organisation:

• Professional organisations • Youth organizations • Corporations • Donor and developing country governments• INGOs and Multilaterals• Foundations• Media • Local implementing partners

OUR CAMPAIGN JOURNEYPhase 1 (2009-2010): Building the movement• Draw attention to the funding commitments of donor countries and

multilaterals• Focus on the plans and resources in those countries where 60% of the

9 million children are dying• Build partnerships

Phase 2 (2011-2012): Activate support• Increase pressure to secure the $36bn additional annual commitment

to achieve MDG4• Continue advocacy for developing countries to establish and

appropriately fund credible plans to reduce child mortality.• Generate mass awareness to move the issue into the mainstream

public debate

Phase 3 (2013-2015): Maintain momentum• Hold those to their commitments through campaigns and advocacy• Reinforce success and scale-up programs

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• Sa’ada is two years old. Last year the rains failed and her mother, Mulu,

couldn’t get enough food to keep Sa’ada healthy. She became weak and ill, but

thanks to Save the Children’s emergency feeding programme

she is fit and healthy again.

Reality in Ethiopia

One in eight children dies before their 5th birthday

96% of all pregnant women in Ethiopia give birth at home without any professional care

1 doctor per 33,000 people, most in urban centres, while 85% of the population lives in rural areas

Mortality rate: 119/1,000 live births (30% higher in rural areas)

Between 2000 and 2005, Ethiopia’s average reduction in child mortality was 30% • Richest quintile: 37% reduction• Poorest quintile: 18% reduction