saving money has never been so much fun!. who is playsav? taking 4 multi-billion dollar industries,...
TRANSCRIPT
saving money has
saving money has
nevernever
been so much fun!
been so much fun!
Who is
PLA
YSA
V?
Who is
PLA
YSA
V?
Taking 4 multi-billion
dollar industries, and
merging them together
into a new category creator.
Inte
ract
ive Ince
nti
ve
Inte
ract
ive Ince
nti
ve
Gam
ing
Gam
ing • These four trending
industries are as follows:• Advertising• Couponing• Gaming• Social Networking
A P
erf
ect
Marr
iage
A P
erf
ect
Marr
iage
• PLAYSAVPLAYSAV has actually
given a meaningful reason for playing games and social networking. • That reason is to save
money by winning coupons, and have a
great time doing it.
• Saving money, in fact,
Saving money, in fact,
has never been so much
has never been so much
fun!fun!
Adve
rtis
ing
Adve
rtis
ing
• Advertising online, in
games, and on social
networks is nothing new.
• However, a lot of clients
are not getting the exposure and revenues
they were hoping for
• GM – Facebook $10M
• Text-only ads similar to
those on Google allow
the clients very little
edge.• CPM and CPC advertising
methods are so yesterday.
Adve
rtis
ing
Adve
rtis
ing
• Total US Advertising
Revenue $173B in 2011, of
which $27.5B was online
advertising.• $2.6B: Projected mobile ad
spending for 2012, an
increase of 80% over the
$1.45 billion spent in 2011.
• By the numbers:• Cabela’s $186M• PepsiCo $1.1-1.3B• McDonald’s $1.2B• Nike - $1.7B• Wal-Mart $2.1B
What
if…
What
if…
• What if…• There was better exposure for the clients?
• The user found the advertisement more engaging and less annoying?• There was a better, state-
of-the-art system that was
more affordable, and
more effective than the
current CPM or CPC methods?
Couponin
gC
ouponin
g
Couponing$485 Billion in 201074% of all American adults search multiple
coupon sources weekly.92.5 million adult
internet users will use
online coupons in 2012.
Gam
ing
Gam
ing
GamingMobile Gaming to reach $54 Billion by 2015.
80% of mobile downloads are games.
84% of all tablet owners use them to play games.
Soci
al N
etw
ork
ing
Soci
al N
etw
ork
ing
Social NetworkingAmericans Spend 23%
of online time on Social
Networks.Half of American adults
use Facebook, or other
social networks.Facebook reaches over
Facebook reaches over
1 Billion users
1 Billion users worldwide.worldwide.
Curr
ent
Adve
rtis
ing P
roble
m
Curr
ent
Adve
rtis
ing P
roble
m
The problem with advertising in these mediums is proper EXPOSURE.
Curr
ent
Couponin
g P
roble
m
Curr
ent
Couponin
g P
roble
m
They don’t effectively
drive physical traffic.Mailbox to garbage can
Paper to pursePaper to digital
Curr
ent
Gam
ing P
roble
m
Curr
ent
Gam
ing P
roble
m
User IntrusionAnnoying banner adsGame-pauseNon-relative advertisements
Curr
ent
Soci
al N
etw
ork
ing
Curr
ent
Soci
al N
etw
ork
ing
Pro
ble
mPro
ble
m Advertising on social
networks has become
more challenging.Click-to-exposeUser-to-click ratio
Poor exposure
Solu
tion
Solu
tion
We have created the most
effective and efficient
advertising medium ever
devised.Introducing Interactive
Incentive Gaming –
Saving money has never
been so much fun!
Scr
eensh
ots
Scr
eensh
ots
Here’s a look at how our
system works…
PLA
YSA
V N
oti
fica
tion
PLA
YSA
V N
oti
fica
tion
Use
r Pr
ofile
Use
r Pro
file
PLA
YSA
V A
pp H
ub
PLA
YSA
V A
pp H
ub
Coupon S
potl
ight
Coupon S
potl
ight
Coupon D
eta
il
Coupon D
eta
il
My
Coupons
My
Coupons
Gam
es
Libra
ry
Gam
es
Libra
ry
Dem
o G
am
e
Dem
o G
am
e
We’ve created a Demo Fishing Game for you to
play.
Fish
ing G
am
e
Fish
ing G
am
e
Fish
ing G
am
e
Fish
ing G
am
e
Bonus
Round
Bonus
Round
Gro
cery
Gam
e
Gro
cery
Gam
e
Gam
e O
bje
ctiv
e
Gam
e O
bje
ctiv
e
To create a entertaining
environment where players
can collect coupons on their
favorite grocery items.Grocery stores can be
skinned to appeal to the
local grocers.Players will walk down the
grocery aisle while pushing
a shopping cart, collecting
the coupons that interest
them.There will be a level of
challenge within the game
creating an entertaining
environment.
Gam
e O
bje
ctiv
e
Gam
e O
bje
ctiv
e
The players will also be able
to add non-coupon items to
their cart allowing them to
create a shopping list.The shopping list the
player compiles will denote which items have
coupons.At the end of the game,
the list can be edited to
the player's liking.They will also be able to
share their list through
social networks
Gam
e O
bje
ctiv
e
Gam
e O
bje
ctiv
e
Helpful RecipesThese recipes will be
sponsored by Food Network, Kraft, Betty
Crocker, et al.The player can…Save recipes for future
use.Discard recipes they don’t like.
Bra
nd P
lace
ment
Bra
nd P
lace
ment
Brand name items will be placed
on shelves such as Quaker Oats,
Doritos, Coca-Cola, etc., offering
those companies place-hold and
coupon advertising.
Meal P
lannin
g
Meal P
lannin
g
The player will be able to push a
“Genius” button on their shopping list
that will generate recipes according to
the items found on their shopping list.
These will be advertiser-sponsored
recipes.You will be able to save/favorite,
discard, or share your recipes with
friends.Our smart meal planning program will
also be able to suggest items not
found on the shopping list that fall
within a certain purview of suggested
recipes.For example, “If you add tomato
sauce and cilantro, you’ll be able to
make an additional 7 recipes. Would
you like to view these recipes now?”
with the option of adding those
items to the list, if the player
desires.
Gro
cery
Lis
t
Gro
cery
Lis
t
Check
out
Check
out
When the shopper is at checkout,
instead of handing over dozens, if
not a hundred or more coupons,
they will be able to click the
“Checkout” button generating
a QR code on their mobile device.
This QR code will be linked to
every eligible coupon on their
shopping list that the shopper
qualifies for.One scan, instant multiple
coupon deduction.Checkout is now fast, easy and
painless.Coupons not used at checkout,
will be saved for later under the
user’s coupon book account.
Logo E
mboss
ed Q
R C
odes
Logo E
mboss
ed Q
R C
odes
PLA
YSA
V E
moti
cons
PLA
YSA
V E
moti
cons
PLA
YSA
V E
moti
cons
PLA
YSA
V E
moti
cons
PLA
YSA
V E
moti
cons
PLA
YSA
V E
moti
cons
Vic
init
y R
em
inders
Vic
init
y R
em
inders
Coupon S
can
Coupon S
can
Bill
ing
Bill
ing
Since there is an enormous
amount of client exposure
to our users, we've created
a new billing method.This method is affordable,
effective.Clients have full control on
daily or monthly budgets,
as well as geographic and
demographic limitations.
Bill
ing
Bill
ing
Introducing REDU$™...
Rate x Exposure x Duration x
Users = $Since nothing like this has been
done before, PLAYSAV created a
21st century billing mechanism
that is fair to the client, and
blows away the current
competition and their ancient
billing methods. REDU$™ is an extremely
affordable and effective billing
method so not only can a small
businesses compete, but large
enterprises will also get
enormous exposure.
Bill
ing
Bill
ing Rate - $0.0001 (1/100 penny)
Exposure – 5 secondsDuration – 60 impressions
(5 minutes
avg.)
Users – 1,000,000$ - $6,000
Bill
ing
Bill
ing
In other words...using REDU$™
would be like getting 60 MILLION
impressions, each lasting 5
seconds long!That's equivalent of 5 MILLION
minutes of exposure.Over 83,000 hours.
Flexible enough to run limited
campaigns or promotions.
Affordable enough for small
businesses. Between $12-30
per day for 2,000-5,000 people.
Bill
ing
Bill
ing
Each point of engagement would
have an Exposure Value given,
so that there was a maximum
cap of 1 or 2 exposures within
the certain points of engagement. This would prevent
inflated or excessive billing due
to user inactivity.CPC would be implemented by
being charged an additional flat
rate value of $0.50.REDU$™ Rate can be increased
by clients bidding on anchored
placement. Ex. $0.00015
Pate
nt
Pate
nt
Provisional Filed 09/05/12
Application Number 61/697,249