saving the world with ux
TRANSCRIPT
SAVING THE WORLD WITH UX
Frederik Goossens @fregoossensAlexander Maertens @alexmaertens@vreewijs
digital has already transformed business
ux has a massive impact on behaviourand guides towards conversion
let’s take it one step further
we can influence behaviour and prompt change
UX
business
society& environment
think humans, not customers
business
humans
customers
society& environment
UX
what is our point?
UX should / could have more impact
so we looked at some world problems
FAMINE
RACISM
DRUGS
MISBEHAVIOUR
and we looked at some digital solutions
GAMIFICATIONVIRTUAL
CURRENCIES
INTERNETOF THINGS
SOCIAL &COMMUNITY
can we create a positive impact?
FAMINE
people love to spend money on farmville
all they get in return is virtual
why?
it’s addictive
urge to grow and progress
there’s competition
immediate results
social aspect
how about donating money?
1. you donate money2. you receive a thank you message3. and we’re done
…it’s not the same
thank you, come again!
FAMINEVILLE?
if this is our human nature. why not?
RACISM
ignorance
bad experiences
i’m not a racist, but …
ignorance
bad experiences
i’m not a racist, but …
good experiences
understanding
no buts!
how do we bridge this gap?
Meet Garry
Garry doesn’t like Belgians
Garry doesn’t like Belgians
booked a trip to Bruges
…and likes to eat waffles
Garry doesn’t like Belgians
…and listens to Stromae
Garry doesn’t like Belgians
Garry is confused
CULTURAL ADVISORexperience abroad at home
moving away from forcing tolerance
triggering organic appreciation
DRUGS
why quit drugs?
goals
incentives
breaking routines
social pressure
money
not because it’s illegal
and substitutes don’t work
focus on hope and change
track progression
achieve goals
just like a diet program
DETERMINATION PACKAGE(name pending)
Internet of Things
connected to your sponsor
sensors to check up on you
MISBEHAVIOUR
let’s vanquish evil
theft
bullying
selfishness
agression
…
KARMA AS CURRENCY
+ karma for good
- karma for bad
why karma currency?
store deals
proof for employer
atone for mistakes
criminal record context
admissions
minimum level for public office
WARNING:we might run out of politicians
karma conclusion
it all starts & ends with human behaviour
racism: - karma
combat famine: + karma
rehab: + karma
design for humans instead of customers…
key takeaway
on a final note
SAVING THE WORLD WITH UX
Frederik Goossens @fregoossensAlexander Maertens @alexmaertens@vreewijs