savings interventions and behaviors - prosperity now...evaluating tax time savings interventions and...
TRANSCRIPT
JANUARY 2020
Evaluating Tax Time Savings Interventions and Behaviors
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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Evaluating Tax Time Savings Interventions and
Behaviors
AUTHORS
Rebecca Thompson, Kasey Wiedrich, Mindy Hernandez, Stephen Roll, Yung Chun, Tim Lucas
About Prosperity Now Prosperity Now (formerly CFED) believes that everyone deserves a chance to prosper. Since 1979, we have
helped make it possible for millions of people, especially people of color and those of limited incomes, to achieve
financial security, stability and, ultimately, prosperity. We offer a unique combination of scalable practical
solutions, in-depth research and proven policy solutions, all aimed at building wealth for those who need it most.
To learn more about Prosperity Now, visit prosperitynow.org.
About Social Policy Institute at Washington University in St. Louis Combining lessons from areas such as economics, business, medicine, public policy, social work and sociology,
the Social Policy Institute (SPI) at Washington University provides a systems-level understanding of policy
problems and promotes systems-level solutions.
The Institute aims to build upon existing international collaborations and establish new partnerships, further
enhancing Washington University’s reputation as a global research leader. SPI values the robust array of its
partnerships—ranging from local St. Louis nonprofits, to national government agencies in the U.S. and abroad,
to corporations that affect the daily lives of people in communities.
About SaverLife (formerly EARN) SaverLife is a nonprofit on a mission — to inspire, inform and reward the millions of Americans who need help
saving money. Through engaging technologies and strategic partnerships, SaverLife gives working people the
methods and motivation to take control of their financial future.
SaverLife.org is designed for one purpose - increasing the savings rate for low- income Americans. On average,
savings rates increase 2.3x after joining SaverLife and 64% of members deposit $500 in their first six months.
Despite average household incomes of $30,000, SaverLife members save 11% of their income, compared to the
national average of 7.7%.
Acknowledgments We extend gratitude and thanks to the individuals and organizations who contributed to this research and report
for their efforts, participation and commitment to advancing the national discourse related to tax time savings
and the financial well-being of low-and-moderate income households. Thanks to the staff and volunteers at the
six participating VITA programs for graciously administering the pre- and post- surveys to their clients. And to
the survey respondents, who, by sharing insights into their financial lives, have enabled us to learn more than
we’ve ever known about tax time savings behaviors and financial well-being of LMI households.
Special thanks to our funder, Intuit Financial Freedom Foundation, for their unending support of the VITA field,
tax time savings, prosperity and the financial well-being of the most economically challenged in our society.
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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Table of Contents Executive Summary .............................................................................................................................5
Introduction........................................................................................................................................9
PART I: Background and Methodology ............................................................................................... 10
The Importance of Tax Time .......................................................................................................... 10
Research on Tax-Time Saving Supports .......................................................................................... 11
Overview of Partners/Tax Filing Platforms ....................................................................................... 14
Volunteer Income Tax Assistance (VITA) ..................................................................................... 14
Refund to Savings Initiative & Turbo Tax Free File Product ........................................................... 15
SaverLife ................................................................................................................................... 16
Methodology ................................................................................................................................. 16
Data Sources ............................................................................................................................. 16
Analytical Approach .................................................................................................................... 17
Demographic and Financial Characteristics Across Platforms ............................................................. 17
PART II. Savings Behaviors and Tax-Time Savings Interventions ........................................................ 20
Refund Savings Behaviors ........................................................................................................... 20
How Tax Filers Use Refunds ........................................................................................................ 24
What Happens after the Refund is Deposited? SaverLife Transactions............................................ 28
Examining Tax Time Savings Supports at VITA Sites..................................................................... 30
PART III: The Relationship between Refund Savings and Financial Well-Being ..................................... 33
Material Hardship ....................................................................................................................... 33
Dealing with Unexpected Expenses.............................................................................................. 35
Financial Well-Being ................................................................................................................... 37
Works Cited ...................................................................................................................................... 43
Appendix A: Literature Review .......................................................................................................... 45
Using Financial Incentives and Savings Matches to Promote Tax Time Savings ............................... 45
Using Behavioral Economics Nudges to Promote Refund Savings ................................................... 47
Promoting Different Savings Vehicles at Tax Time ........................................................................ 50
Appendix B: Enhanced Data Collection Project Tax-Time Survey .......................................................... 52
Appendix C: Comparison of Questions Included in VITA, R2S and SaverLife Data Sources .................... 53
Appendix D: VITA Programs included in the VITA Tax-Time Research Project ....................................... 55
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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Executive Summary
In this report, we explore the behaviors and outcomes related to savings and financial well-being of low-
and moderate-income (LMI) tax filers in the United States. We present findings from research conducted
by Prosperity Now, the Social Policy Institute at Washington University in St. Louis and SaverLife (formerly
EARN) during the 2019 tax season. Through surveys administered at or near the moment of filing taxes
and then three to six months later, we examined how tax filers used their tax refund and the role that the
refund plays in LMI filers’ financial lives and financial well-being. This analysis is unique in that it compares
tax filers’ outcomes over time across three different tax-filing and savings program platforms: volunteer
income tax assistance (VITA) sites, online tax filing through the Turbo Tax Free File Product (TTTFP) and
SaverLife’s saving program.
Overall, we find that LMI tax filers across all platforms are saving a portion of their tax refund at a high
rate and that this savings rate is substantially higher than recorded with previous measures of savings at
tax time. We also saw a relationship between saving and financial well-being: taxpayers who both intended
to save and successfully saved some of their tax refund experienced fewer financial hardships and increased
financial well-being in the months after tax filing. We also find that savings is just one of the ways that tax
filers are using their refund and it is often not the most important use of the refund. In fact, many filers
are using their tax refunds to “catch up” more often than to “get ahead” (i.e., pay bills, purchase household
necessities and pay down debt).
Participants in SaverLife reported the highest rates of saving, which we believe demonstrates that
participating in a savings program can support successful saving for those tax filers that are predisposed
to save. Despite these findings, as well as previous research on the effectiveness of tax-time savings
interventions, we found that savings and other financial capability interventions were not being
implemented systematically across VITA sites. In a survey of VITA Program Managers and staff, we found
a number of barriers to integrating savings and financial capability supports into VITA sites, including
prioritizing completing accurate tax returns over supporting savings and the perception from staff that VITA
filers are not interested hearing about financial products or services.
In presenting this analysis, we aim to provide useful insights to the tax preparation field on the barriers for
saving for LMI tax filers and suggestions on how these barriers can be overcome. While we do find high
rates of successful savings, there are a number of filers who intended to save their refund but did not save
once they received it. There is an opportunity to bridge this gap between intentions and action. We also
explore the ways in which a tax refund can impact families’ lives beyond its role in building savings. This
work thus intends to provide a foundation for a broader conversation around how the tax moment can be
used to support many different components of financial well-being.
Finding 1: LMI tax filers are saving a portion of their refund at higher rates than previously
thought or measured, but a number of filers who intend to save are not successful when they
get their refund.
We asked tax filers if they intended to save their refund and followed up to ask if they saved any of it after
they received the refund. When measured in this way, we found savings rates significantly higher than
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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previously measured through data on split refunds or deposits into savings accounts. Approximately 60%
of VITA and TTFFP filers intended to save their refund and roughly two-thirds of those with savings
intentions went on to successfully save. Savings rates were higher for SaverLife participants, with 93%
intending to save and 80% of those filers successfully going on to save a portion of their refund. However,
the rates of unsuccessful savers—those who intended to save but did not—were more similar across
platforms and varied from 14% to 21% of filers.
REFUND SAVING INTENTIONS VS BEHAVIORS, BY PLATFORM
Finding 2: Tax filers who successfully saved experienced fewer hardships and higher financial
well-being after filing their taxes
In the months after filing taxes, it was relatively common for tax filers to experience material hardships.
For example, 38% of TTFFP filers reported food insecurity, 31% of SaverLife participants skipped essential
bills and 23% of VITA filers skipped medical care or expenses. In addition, 22% of VITA filers reported that
they couldn’t manage a modest $400 emergency expense. We also found that tax filers who both intended
to save and successfully saved some of their tax refund experienced fewer financial hardships and increased
financial well-being in the months subsequent to filing their tax return. After controlling for financial well-
being at tax filing, we found that saving a portion of the refund and intending to save for longer than six
months were correlated with positive financial well-being changes in the months after tax filing.
39.3%
6.5%
40.2%
20.5%
14.3%
17.4%
40.2%
79.2%
42.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
VITA SaverLife TTTFP
Res
po
nd
ents
(%
)
Intended to Save and Did Save
Intended to Save but Did Not Save
No Saving Intentions
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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REFUND SAVINGS INTENTION OR ACTION AND CHANGES IN FINANCIAL
WELL-BEING SCORE, BY PLATFORM (REGRESSION RESULTS)
*** p<0.01, ** p<0.05, * p<0.1
Finding 3: Savings is just one of the uses of the refund and not the most important use for
many LMI tax filers.
Tax filers reporting using their tax refund in a variety of ways. While savings for both emergencies and
long-term goals were among the top uses for filers in each platform, VITA and TTFFP filers were more
likely to report using the refund to purchase household necessities and pay down debt. Paying down debt
was also the second most common use for SaverLife participants. We find that this suggests that tax filers
are often using their tax refund to “catch up” on their finances rather than focusing on future needs and
“getting ahead.” When asked to rate the importance of these different uses of the refund, savings was
rated lower or at similar rates to other uses.
TOP USES OF REFUND, BY PLATFORM
0 1 2 3 4 5 6 7 8 9
VITA
SaverLife
TTFFP
Change in Financial Well-Being Score
Refund Saved at Follow-Up
Intend to Save > 6 mo
0% 10% 20% 30% 40% 50% 60%
VITA
SaverLife
TTFFP
Respondents (%)
Purchase household necessities(rent, bills groceries)
Pay down debt (credit card, pay day,past due bills)
Saving for emergencies orunexpected needs
Save for specific future purchase(education, home, vacation)
**
**
*
**
**
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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Finding 4: Despite evidence that interventions can support successful savings, there are many
barriers to integrating savings programs and other financial capability services into VITA sites.
We found that savings and other financial capability interventions were not being implemented
systematically across VITA programs and sites. Only three of 17 VITA sites surveyed through this research
were implementing financial capability services or providing access to financial products on site. Program
Managers and Site Coordinators reported a number of barriers to offering financial services, the most
prominent of which was a lack of training. Almost two-thirds (63%) of Site Coordinators reported that they
did not feel prepared to train volunteers on financial products and services. Tax-time savings were also not
a priority for Site Coordinators compared to preparing accurate tax returns for VITA filers. This lack of
supply of financial products and services at VITA sites does not match the demand for these services from
VITA filers. More than half of VITA filers expressed interest in some kind of financial service at tax time.
Additional income supports, emergency savings and help managing credit and debt were the three most
requested services.
HIGHEST PRIORITIES, VITA SITE COORDINATORS
0 2 4 6 8 10 12 14 16 18
Connecting to benefits
Increasing savings/asset buildng
Emergency savings
Increasing # of returns
Complex returns
Keeping up w/demand
Respect to clients
Accurate returns
No. of Responses
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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Introduction
The processes of filing a tax return and receiving a tax refund are important moments in households’
financial lives and have emerged as promising opportunities to promote savings and financial capability,
particularly in low- and moderate-income (LMI) households. The majority (roughly 80 percent) of US
households receive a tax refund (Internal Revenue Service, 2019). For many LMI tax filers, the tax refund
represents the largest single payment they may receive in a year (Roll, Davison, Grinstein-Weiss, Despard,
& Bufe, 2018), providing tremendous untapped potential to leverage the tax-time moment to improve LMI
taxpayers’ overall financial well-being and, at a minimum, use some of their refund to build emergency
savings.
A lack of emergency savings has become a cause for concern among American households. Many
households, especially those of limited means and people of color, could not cover even a modest $400
expense (Board of Governors of the Federal Reserve System, 2016). The purpose of this report is to better
understand the role that the tax refund and the tax moment more broadly can play in helping households
build emergency savings and make real changes in the financial well-being of economically vulnerable tax
filers. Through a collaboration across large-scale tax preparation and savings data platforms, we sought
answers to key savings research questions, to provide deeper insights into the financial well-being of LMI
households and to understand the barriers to building savings at tax time and how they might be overcome.
Specifically, this report explores the following key research questions:
➢ What are the savings behaviors of LMI tax filers and how are they supported by tax-time savings
interventions and supports?
➢ What is the impact of tax time savings on the financial well-being of LMI filers?
With support from the Intuit Financial Freedom Foundation, Prosperity Now, the Social Policy Institute (SPI)
at Washington University in St. Louis and SaverLife (formerly EARN) partnered to conduct research during
and after the 2019 filing season to answer these research questions and learn more about the savings
behaviors and financial well-being of LMI taxpayers. Through this partnership, we surveyed taxpayers who
filed their annual tax returns across several platforms: VITA sites, specifically member programs in
Prosperity Now’s Taxpayer Opportunity Network; TurboTax Free File Product (TTFFP), through SPI’s Refund
to Savings Initiative; and SaverLife.org, whose members filed their taxes using their preferred method,
including paid preparers. With data from these three populations, we were able to analyze and compare
tax time behaviors, savings and financial well-being from different cross-sections of the LMI tax-filing
population of the United States.
Through this research, we have gained insight into and highlight, several key findings, some of which dispel
previously held myths regarding savings behaviors of LMI populations and the benefits of the tax refund.
Other findings shed light on new or emerging opportunities for further exploration into ways to transform
the tax moment into a more meaningful and valuable experience for LMI households.
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Several key takeaways from this research include:
1. Low-and-moderate income tax filers are saving at higher rates than previously measured.
2. Households use their tax refund in a variety of ways and for numerous reasons. Savings is just
one of the uses of the refund and not the most important one for many filers.
3. Savings interventions and supports offered at VITA sites are not being consistently implemented
across the field.
4. Taxpayers who both intended to save and, subsequently, successfully saved some of their tax
refund experienced fewer financial hardships and increased financial well-being in the months
after tax filing.
This report is divided into three sections. First, we share background information to set the stage for the
importance and value of this conversation, an overview of each of the participating partners in this research
and our research methodology. Next, Part Two deals with understanding the extent to which tax time
savings interventions and supports impact taxpayer savings behaviors and balances. In this section, we
share relevant historical research on the efficacy of tax time savings interventions, as well as several key
data points that point to some of our key findings and implications.
Part Three deals with furthering our understanding of the relationship between tax time savings and the
financial well-being of LMI taxpayers. In this section, we focus primarily on the results of our research on
self-reported taxpayer financial well-being as it relates to savings behaviors. We also extend this focus
beyond savings by examining other factors deemed significant (as reported by taxpayers) in influencing
the importance and use of their tax refund and its impact on household financial well-being.
Finally, we share a summary of our key findings and the implications for how the knowledge gained through
this research can be applied to further strengthen the value of the tax time moment for low-and-moderate
income households.
PART I: Background and Methodology
The Importance of Tax Time
Tax filing is a nearly universal experience in the U.S., with 150+ million individual tax returns filed in 2018
(Internal Revenue Service, 2019). This makes it one of the few touchpoints available to policymakers,
practitioners and researchers to reach a majority of U.S. households. As a result, even modest changes to
the tax code or the systems through which households file their taxes can have an impact on the finances
of millions of households.
The tax refund is very valuable to many American households and LMI households in particular. Through
a combination of over-withheld income and refundable tax credits like the Earned Income Tax Credit and
the Additional Child Tax Credit, the federal tax refund can be the single largest payment many LMI
households receive all year: A typical EITC recipient’s tax refund can account for one-fifth of their annual
income, or about three months of earnings (Sykes, Križ, Edin, & Halpern-Meekin, 2015). We also know the
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tax refund is important to tax filers because of how well they remember the refund amount they received.
In 2017, SPI researchers asked TTFFP filers to recall how much their refund was six months after they filed
their taxes and compared those answers to their actual refund amount in administrative tax data. LMI tax
filers were very accurate in remembering their actual refund value.1 Indeed, 30% of tax filers were able to
remember the exact dollar amount of their refund six months later and almost 60% of filers recalled their
refund amount to within $100 of the actual amount.
The relative size and lump-sum delivery of the tax refund create an opportunity in which LMI households
can engage in a variety of financial behaviors that they cannot typically engage in throughout the rest of
the year. These behaviors include improving the household balance sheet through building their savings
and paying down debt (Grinstein-Weiss et al., 2015), as well as taking care of essential obligations like
managing overdue bills, home and car repairs, or making large purchases like appliances (Mendenhall et
al., 2012; Shaefer, Song, & Williams Shanks, 2013; Sykes, Križ, Edin, & Halpern-Meekin, 2015; Tach &
Greene, 2014). As such, interventions that increase the value of the tax refund to households (such as
providing financial incentives for saving the refund or providing access to financial products and services
at VITA sites) or that help households better manage and allocate their tax refund can lead to meaningful
improvements in the financial security and well-being of refund recipients.
There is also extensive evidence showing that providing financial support at tax time through credits like
the EITC is associated with an array of improved household outcomes, including:
➢ Increases in employment and reductions in poverty rates (Eissa & Liebman, 1996; Gundersen &
Ziliak, 2004; Meyer, 2010);
➢ Increases in savings and reductions in debt (Jones & Michelmore, 2018; Shaefer et al., 2013);
➢ Improvements in health and nutrition (Evans & Garthwaite, 2014; Hoynes, Miller, & Simon, 2015;
McGranahan & Schanzenbach, 2013); and
➢ Improvements in child achievement and educational measures (Dahl & Lochner, 2012; Manoli &
Turner, 2018).
From this, we can see that households use large tax refunds to address a wide array of needs in their lives,
ranging from the purely financial (building savings, debt management) to the types of investments that will
pay off over the course of generations (improved child health and educational outcomes).
Research on Tax-Time Saving Supports
The existing research shared in this section has been instrumental in informing and establishing a
foundation for the work done through this project. Utilizing the tax moment to promote financial capability
is still a relatively new area of study, but we know that interventions aimed at improving financial capability
through tax filing can work, even though much of the existing research is somewhat limited in scope. For
example, most of the research on maximizing the tax refund to help LMI households has happened in the
last decade and has typically focused on tax filing dynamics in a single setting (e.g., H&R Block, individual
1 The correlation between the actual refund and refund recollection six months later was extremely high (r=0.91).
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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VITA sites, TurboTax Freedom Edition, etc.) and has often examined a single savings outcome, such as
IRA contributions (Duflo, Gale, Liebman, Orszag, & Saez, 2006), savings bond purchases (Tufano, 2011)
and deposits into savings accounts to buffer against emergencies (e.g., Grinstein-Weiss et al., 2017; Roll,
Russell, Perantie, & Grinstein-Weiss, 2019).
The research and practice agenda emerging from this foundational work has led to several advancements
in the field. These include the Consumer Financial Protection Bureau’s establishment of tax time savings
cohorts and the development of “Ten Promising Practices” for VITA sites to increase savings at tax time
(Consumer Financial Protection Bureau, 2015), the development of a compendium of behavioral
interventions that can nudge savings at tax time through the Refund to Savings Initiative (Davison,
Covington, Kondratjeva, Roll, & Grinstein‐Weiss, 2018), the incorporation of savings interventions into
online tax filing platforms and the establishment of nonprofit programs aimed at facilitating tax time
savings—including SaverLife’s saving platform and Commonwealth’s SaveYourRefund initiative. Though
many of these innovations have focused on promoting savings in general, they often focus specifically on
building emergency savings through the use of tax refunds.
This focus on emergency savings is an important, if narrow, one. Why do we care about emergency
savings? Emergency savings is often a households’ first line of defense against the economic volatility that
disproportionately impacts LMI households and is associated with a variety of negative household
experiences (e.g., Leete & Bania, 2010). Conversely, even small amounts of emergency savings are
associated with a variety of improved household outcomes including reductions in hardships like food
insecurity, missing essential bill payments and skipping needed medical care (Babiarz & Robb, 2014;
Gjertson, 2016; McKernan, Ratcliffe, & Vinopal, 2009). Specifically focusing on tax time, refund savings
itself has also been linked with reductions in an array of hardships (Grinstein-Weiss et al., 2016). Given the
severe lack of liquid savings in LMI households and the demonstrated positive benefits of holding these
savings, the first priority of many tax-time financial capability programs is helping their populations save
for emergencies (Babiarz & Robb, 2014; Gjertson, 2016; McKernan, Ratcliffe, & Vinopal, 2009).
In Appendix A, we provide a detailed overview of the research on tax-time savings efforts and outcomes,
organized by the two primary means of promoting tax refund savings: the use of financial incentives or
matches to promote refund savings and the use of low-touch behavioral interventions to “nudge” tax filers
to save. We discuss some of the key lessons from this research here.
Matches for tax refund savings deposits provide a direct incentive for tax-time saving. For example, a
program may offer to match 50% of the refund amount still held in a qualified savings account for a set
period of time (e.g., receiving a $50 match for saving $100 of the refund for six months) or a refund
deposited into a qualified restricted investment account like an IRA (e.g., a $1,000 refund deposit to an
IRA at tax filing would receive an additional $500 deposit to that account). For example, the $aveNYC and
$aveUSA programs were major initiatives to test the effectiveness of savings matches at tax-time in
partnership with a variety of community organizations, including VITA sites, between 2009 and 2013. The
savings matches offered ranged between 50% and 80% and led to very encouraging results. For example,
80% of participants in the $aveNYC program saved for the full year required to receive the match and, for
most participants, it was their first time saving any of their refund. In the $aveUSA program, those who
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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received the savings match had over $500 more in savings by the end of the program than a control group
(Azurdia & Freeman, 2016; Key, Tucker, Grinstein-Weiss, & Comer, 2015).
LESSONS LEARNED FROM TAX TIME SAVINGS RESEARCH
The growing body of work on tax time savings research offers a number of lessons that can inform the
development and implementation of savings initiatives in tax filing organizations:
Lesson 1: Matched savings programs can work well at promoting tax-time savings, but the
match needs to be simple
Many of the matched savings programs that have been studied were very effective at driving both
short-term and long-term savings deposits, but one of the defining features of successful matched
savings initiatives appears to be their simplicity. Offering tax filers a simple match on a saved refund
(e.g. matching 50% of an IRA deposit) may be more attractive than tying the match to complex
programs (such as the Saver’s Credit) or by only offering a match if tax filers engage with some other
product (such as opening a savings account).
Lesson 2: Interventions that encourage splitting the refund into savings can be effective,
but overall splitting rates will likely remain low
Several of the interventions outlined in Appendix A showed that it is possible to increase the rate of
splitting the refund into savings using Form 8888. However, even in the most successful interventions,
the overall rate of refund savings remained low. This is because splitting the tax refund across multiple
accounts does not seem to appeal to the vast majority of tax filers; less than 1% of tax filers tend to
split their refund using Form 8888 in a given year (Treasury Inspector General for Tax Administration,
2015). As such, it may be beneficial to promote tax refund savings in ways that do not rely on Form
8888.
Lesson 3: Interventions that change the structure of decisions tend to be more effective
than interventions that change the environment
Interventions that change the environment experienced by tax filers—such as using targeted messaging
or providing general savings cues—can be effective. However, the effects of these interventions tend to
be relatively small in comparison to interventions that actually alter the structure of savings options. For
example, the Refund to Savings Initiative found that emergency savings messaging was incrementally
more effective at promoting savings deposits than other types of messaging. However, the positive
effects of emergency savings messaging were much smaller than the positive effects of making the
savings deposit option the first deposit option shown to tax filers. Similarly, the Common Cents Lab
found that providing table tents and altering intake forms to promote savings had small effects on
savings deposits, but actually getting tax filers to commit to saving their refund well in advance of
receiving it was much more effective. These findings indicate that changes made at the moment people
make decisions—either in shifting the decision to a more opportune moment or altering the way options
are presented—may be among the most effective tools available for promoting refund savings.
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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The second major approach to promoting tax time savings uses the techniques of behavioral economics to
motivate increased rates of refund savings through low-touch “nudges.” Behavioral economics draws on
both the fields of economics and psychology to better account for the complexity and nuances of human
decision-making than more traditional approaches. As such, it can help us understand how both external
environmental cues and unconscious mental processes can lead to a variety of different issues in financial
behavior—including issues like saving too little and taking on high-cost debt—which can be particularly
harmful to LMI households. Behavioral economics approaches may be especially attractive in the context
of promoting savings at tax time generally and at VITA sites specifically because they are designed to be
integrated into existing processes and practices without incurring substantial additional costs. Table A2 in
Appendix A outlines the array of behavioral interventions that have been tested in the context of promoting
savings at tax time. These interventions range from providing suggested savings amounts to encourage
filers to split their refund, to using different types of reminders to encourage additional EITC claiming, to
encouraging tax filers to pre-commit to save their refund before they even know the amount of their refund.
For example, the R2S Initiative has embedded behavioral interventions to promote savings into TTFFP for
several years. While many of the interventions were effective, the most effective approach by far was
restructuring refund deposit decisions to make savings deposits the first or “default” option. In one year,
this approach led to a 58% increase in refund savings deposits (Grinstein-Weiss et al., 2017)
Overview of Partners/Tax Filing Platforms
In this section, we provide brief overviews of the three platforms under study in this report: Volunteer
Income Tax Assistance sites, TurboTax Free File Product and SaverLife.
Volunteer Income Tax Assistance (VITA)
VITA programs provide free tax preparation and filing services to LMI households through a network of
community partners and volunteers. In 2019, thousands of IRS-certified volunteers working at the more
than 3,700 VITA sites throughout the United States provided free tax help to more than 1.5 million
households who generally made $56,000 or less, persons with disabilities and limited English-speaking
taxpayers who needed assistance in preparing their tax returns. Prosperity Now manages a national
coalition of VITA programs, the Taxpayer Opportunity Network, which has more than 4,500 members
representing more than 1,000 different organizations.
In 2019, Prosperity Now led a coalition of organizations to pilot consistent data collection on VITA tax filers
savings behaviors and financial well-being across VITA sites. Through this Enhanced Data Collection Project,
14 VITA programs administered a short survey to over 14,000 VITA clients during the tax filing process.
Prosperity Now invited six of the programs from this pilot to participate in further research and administer
follow-up surveys to their clients. In addition to surveying the tax filers at their VITA sites, Program
Managers and Site Coordinators from each participating VITA program were asked to complete a short
online survey to capture the challenges and opportunities of tax-time savings from the perspective of people
on the ground in VITA sites.
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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The six (6) VITA programs representing six states participating in this tax-time research are:2
1. Metro St. Louis Community Tax Coalition (St. Louis, MO)
2. Arkansas Asset Builders (Little Rock, AR)
3. Campaign for Working Families (Daytona Beach, FL)
4. Community Development Corporation of Brownsville (Brownsville, TX)
5. Accounting Aid Society (Detroit, MI)
6. Northern Virginia CASH (Annandale, VA)
Their participation and client responses have led to a greater understanding of the opportunities and
challenges involved in converting tax-time refunds into savings from the perspective of VITA clients and
VITA staff and use those insights to target best practices and suggest promising changes to VITA sites’
tax-time offerings. More information detailing the interactions, findings and results from VITA sites will be
shared in a report to be released in early 2020.
Refund to Savings Initiative & Turbo Tax Free File Product
Intuit’s TurboTax Free File Product (TTFFP)—formerly known as TurboTax Freedom Edition—is free tax
filing software offered to LMI tax filers as part of the IRS’ Free File Alliance. While the specific criteria to
qualify for this filing software varies slightly from year to year, it is typically offered to filers who either
make less than $33,000 in adjusted gross income per year or who qualify for the Earned Income Tax Credit,
with looser qualifications for households with active-duty military members.
Since 2012, the Refund to Savings (R2S) Initiative has worked with Intuit to embed behavioral interventions
promoting increased refund savings in this version of TurboTax. These interventions have ranged from
showing different types of messaging around the importance of savings to pre-selecting savings deposit
options for tax filers who pre-commit to save the refund. Many of these interventions have been successful
in driving increased savings deposits and the R2S Initiative has been instrumental in making tax time
savings a policy and program priority for many different stakeholders, including the Consumer Financial
Protection Bureau.
A key component of the R2S Initiative is the Household Financial Survey (HFS), which is a primary data
source for this report and the basis for the surveys administered to the VITA filers and SaverLife participants
featured in this report. There are two waves of the HFS administered every year. For the first wave of the
survey, TurboTax filers are invited to take the survey immediately after they file their taxes. These filers
are then invited back for a second wave of the survey six months later. The indicators collected as part of
the HFS change each year but, in general, the survey captures detailed information pertaining to tax filers’
refund usage, assets, liabilities, demographic traits, financial behaviors and economic circumstances.
2 For a complete list of all VITA sites and the populations served at each, please see Appendix C.
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
16
SaverLife
SaverLife is an innovative online platform that helps low-income households achieve financial security.
SaverLife leverages the power of technology to make savings available to anyone, anywhere, anytime.
Based on principles of human-centered design and behavioral economics, SaverLife increases the financial
stability of low-income households by providing:
➢ A prize-based savings program that rewards users for saving regularly ➢ Opportunities to win prizes for saving with initiatives like “Savers Win” during tax-time and
“Scratch and Save” where Savers can win $5 for saving $5 each week ➢ Financial education content developed for low-income families by a financial coach ➢ Access to quality financial products and services ➢ SMS/Text notifications to keep savings top of mind
Anyone can sign up for SaverLife at saverlife.org. Participants typically come to SaverLife through a variety
of marketing channels such as affiliate partnerships, organic web traffic, partnerships with direct service
provider organizations and employers.
Methodology
Data Sources
Each partnering organization in this project surveyed tax filers at or near the time that they filed their 2018
tax returns and administered follow-up surveys to tax filers three to six months after the respondents filed
their taxes. See Table 1 for an overview of the similarities and differences in the surveys administered by
each organization. The survey administered during or near tax time at VITA sites and by SaverLife was a
ten-question survey developed for the Enhanced Data Collection Project, which covered their refund savings
intentions, aspects of their financial circumstances and behaviors and their financial well-being as measured
through the CFPB’s five-item financial well-being scale (see Appendix B). Respondents at VITA sites
completed the survey in person while filing their taxes and SaverLife members completed the survey online.
The survey for TTFFP filers was administered in a somewhat different way. After filing their taxes through
TTFFP, a third of tax filers were randomly invited to take the Household Financial Survey (HFS) online. This
survey was much more extensive than the surveys offered at the VITA and SaverLife platforms, although
it included the same questions found in the shorter surveys used by the other two platforms.
The survey administered in the second wave of data collection to VITA tax filers and SaverLife members
was designed jointly by Prosperity Now, SPI and SaverLife and again was adapted from the HFS (see
Appendix C). In the months after tax filing, respondents to the first wave of the survey in each platform
were invited to complete a second survey. SaverLife and TTFFP filers were contacted on a rolling basis
roughly six months after they completed their taxes and completed the survey online. However, to minimize
the administrative burden on individual VITA sites, all VITA filers were contacted within the same time
period in July. As such, VITA tax filers who filed in January were contacted roughly six months after filing,
while VITA filers who filed in April were contacted roughly three months after filing. On average, VITA filers
were contacted around four months after filing and the surveys were administered by phone or online.
Taxpayers responding to the survey across any of the platforms received a $5 gift card for participating.
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
17
In addition to surveying its members, SaverLife also analyzed bank account transaction-level data of a
select group of its members to understand changes to spending and savings habits3. SaverLife is able to
access this data through linkages created to bank accounts which SaverLife uses to monitor savings rates
and provide financial and other incentives. We use this data set to supplement our core analysis and provide
additional detail on the refund usage behaviors of tax filers.
TABLE 1 | Survey Administration and Sample Overview
Platform VITA SaverLife TTFFP
Wave 1
Sample Size 579 653 14,928
Timing During tax filing Near tax time Following tax filing
Mode In-person Online Online
Wave 2
Sample Size 171 106 2,615
Timing 3-6 months after filing 6 months after filing 6 months after filing
Mode Phone/online Online Online
Analytical Approach
Most of the analyses in this report rely on simple descriptive statistics to illustrate the characteristics of tax
filers and the patterns we observe in tax filing behaviors both during and after tax filing. However, to
investigate the relationship between tax refund savings behaviors and financial well-being, we use
regression approaches that allow us to better estimate the relationships we want to explore. Specifically,
we use ordinary least squares regression to estimate the relationship between tax refund savings behaviors
and financial well-being at wave 2 of the survey, while controlling for financial well-being at wave 1.
Demographic and Financial Characteristics Across Platforms
Table 2 examines the demographic characteristics of tax filers in each platform. VITA filers tend to be older
and have less educational attainment than filers in other platforms, while TTFFP filers tend to be single at
higher rates and exhibit more gender balance than filers in the other platforms. VITA filers and SaverLife
members are majority people of color, while TTFFP filers are almost three-fourths White. Both SaverLife
and TTFFP filers have higher educational attainment than VITA filers, with over 40% having at least a
bachelor’s degree, compared to VITA’s 24%.
3 These members are not necessarily the same members who received the survey though their population statistics are largely
similar to what is reported later in this report.
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
18
TABLE 2 | Demographic characteristics, by platform
Platform VITA SaverLife TTFFP
mean/pct mean/pct mean/pct
Female 68.3% 77.1% 50.8%
Age 51.6 37.5 35.1
Race
White, Non-Hispanic 39.0% 43.4% 72.3%
Black, Non-Hispanic 21.4% 30.1% 5.4%
Asian, Non-Hispanic 0.5% 5.8% 6.5%
Latino 37.1% 9.7% 9.8%
Other 1.9% 11.1% 6.1%
Marital Status
Single 37.2% 41.2% 72.4%
Married 25.1% 37.7% 10.6%
Separated 3.4% 2.6% 1.2%
Divorced 25.1% 14.0% 12.9%
Widowed 9.2% 4.4% 2.9%
Live with Partner 29.3% N/A 16.3%
Highest Education
Less than high school degree or
GED
8.7% 1.8% 2.5%
High school degree or GED 37.5% 13.2% 12.5%
Certificate or Associate degree 29.8% 8.8% 12.4%
Bachelor's degree 15.9% 22.8% 25.5%
Graduate or professional school 8.2% 19.3% 18.4%
Observations 1,016 653 14,928
Table 3 examines the financial characteristics of filers in each platform. More than half of filers in each
platform made $30,000 or less in the prior year. By comparison, the median household income in the US
in 2018 was $63, 179 (Rothbaum & Edwards, 2019). SaverLife filers were much more likely than filers in
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
19
other platforms to report very high and very low incomes, while the incomes of VITA and TTFFP filers were
more evenly distributed.
TABLE 3 | Financial characteristics, by platform
Platform VITA SaverLife TTFFP
mean/pct mean/pct mean/pct
Income
0 to $5K 7.5% 31.9% 16.8%
$5K+1 to $10K 8.5% 4.5% 11.6%
$10K+1 to $15K 14.6% 10.7% 12.6%
$15K+1 to $20K 13.6% 6.8% 12.3%
$20K+1 to $30K 23.6% 12.0% 23.9%
$30K+1 to $40K 19.1% 8.6% 12.2%
>$40k+1 13.0% 25.5% 10.5%
Own home 48.0% N/A N/A
Income Volatility
No Volatility 76.7% 61.4% 62.3%
Some Volatility 12.7% 22.9% 25.6%
High Volatility 10.6% 15.7% 12.1%
Have any credit card 63.3% 75.0% 64.0%
Paid credit card in full 38.5% 45.4% 43.0%
Any alternative finance
services 6.6% 18.7% 19.5%
Observations 1,016 653 14,928
VITA filers were the most likely to report no volatility in their incomes whereas SaverLife filers were the
most likely to report high levels of income volatility. Majorities of tax filers across all platforms reported
credit card ownership and around 40% of credit card owners across platforms reported paying their credit
card in full every month, indicating that the majority of filers typically accrue at least some interest charges
in a given month. Finally, the rate of alternative financial service use was much higher among filers in
SaverLife and TTFFP platforms (almost 20%) compared to those in the VITA platform (around 7%).
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
20
PART II. Savings Behaviors and Tax-Time Savings
Interventions
In this section, we examine the refund savings intentions and behaviors of tax filers across platforms, the
extent to which tax time savings interventions and supports impact taxpayer savings behaviors and
balances and the varied use and relative importance of the tax refund to LMI households for specific
purposes including, but not limited to, building savings.
Refund Savings Behaviors
Table 4 outlines the differences in refund savings behaviors among filers in the three platforms. The
overwhelming majority of tax filers in each platform expected to receive a refund, ranging from 81% of
TTFFP filers expecting a refund to 88% of SaverLife filers expecting a refund. Refund savings intentions
(measured at tax filing) of tax filers vary substantially across platforms. Unsurprisingly, given its function
as a savings program, SaverLife filers were the most likely to intend to save; only 7% reported no refund
savings intentions whatsoever. Savings intentions of VITA and TTFFP filers were much more similar, with
61% of VITA and 60% of TTFFP filers expressing plans to save at least some of their refund. When filers
did intend to save, they were much more likely to plan to save for longer periods. Around three-fourths of
those who intended to save a portion of their refund planned to do so for more than six months.
Actual refund savings (measured at follow-up) also varied by platform. We define the savings rate as the
percentage of tax filers who reported receiving a refund to answered positively to the question: “Upon
receiving your tax refund, did you save any of it?” As with savings intentions, the saving rate for SaverLife
KEY FINDING
LMI tax filers are saving at higher rates than data have shown
previously
Contrary to previous research and popular understanding, our research
has shown that LMI filers, irrespective of income, want to, and do save a
portion of their tax refund. Traditional measures of savings, including
measuring rates of refund splitting (through IRS Form 8888) and savings
deposits, only capture a small fraction of overall refund savings
behaviors.
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
21
members was considerably higher at 84%, but over half of VITA and TTFFP filers reported saving a portion
of their refund.
TABLE 4 | Refund characteristics, by platform
VITA SaverLife TTFFP
Tax Time
Expect refund 85.1% 87.5% 81.1%
Refund saving intentions
No saving 39.3% 6.5% 40.2%
Intend to Save 60.7% 93.5% 59.8%
Save but spend < 6
months
17.3% 19.0% 12.7%
Save > 6 months 43.4% 74.5% 47.1%
Refund saving locations
Cash 4.2% 10.3% 5.7%
Checking 39.5% 14.9% 33.4%
Savings 49.6% 63.2% 66.6%
Pre-Paid 1.2% 6.2% 1.2%
Retirement 1.2% 5.4% 5.2%
Other 4.2% N/A 3.3%
Follow-up (3 – 6 months post-filing)
Refund saving rate
(actual) 53.2% 84.0% 55.0%
Observations* 1,012
(171)
655
(106)
14,814
(2,625)
* Observations for the follow-up survey in parentheses.
There are also interesting patterns in the locations tax filers decide to place their savings. Notably, we see
that VITA filers are more likely to save outside of a traditional savings account. Whereas about two-thirds
of SaverLife and TTFFP filers saved their refund in a savings account, less than half of VITA filers did so.
These filers were much more likely to save their refund in a checking account than filers in the other
platforms. This finding is important because one of the most common ways of measuring “savings” at VITA
sites is through savings account deposits, but here we see evidence that this metric may be severely
undercounting the actual rate of refund savings at these sites.
These results also speak to the risks and limitations of using refund “splitting”—or depositing part of the
refund into a savings account and part of the refund in some other account—as a measure of savings,
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
22
which is a common practice in VITA sites. Analyses of IRS data have found that the overall refund splitting
rates among VITA clients in the U.S. is extremely low, at 0.55% in 2015 (Treasury Inspector General for
Tax Administration, 2015). The gap between the split rate and the refund savings rate (<1% versus 53.2%
in this study) may indicate that traditional measures of refund savings are significantly undercounting
savings rates.
These results also highlight that another key refund savings metric—the depositing of the refund into a
savings account—may also be substantially undercounting the actual rate of refund savings among filers.
For example, 9.3% of TTFFP users deposited any of their refund into savings in 2017 (Roll et al., 2019).
By contrast, our results show that 60% of TTFFP users intended to save the refund at tax filing and 55%
reported still having some savings at follow-up. The gap between the observed rate of refund savings
deposits and actual savings intentions and behaviors means that the reliance on refund savings deposits
as a measure of savings may exclude the vast majority of refund savers.
We next examine the relationship between savings intentions (measured at tax filing) and actual savings
(measured 3-6 months later, at follow-up). Figure 1 shows the likelihood of tax filers falling into one of
three groups in each tax filing platform: Those who had no savings intentions at tax filing, those who
intended to save at tax filing and reported no savings at follow-up (unsuccessful savers) and those who
intended to save and did so (successful savers).
FIGURE 1. REFUND SAVING INTENTIONS VS BEHAVIORS, BY PLATFORM
Sources: VITA Tax Time Survey (N=825); SaverLife Tax Time Survey (N=573); HFS 2019 (N=12,277)
As with savings intentions, SaverLife filers were more likely to be successful savers, with almost 80% of
filers following through on their savings behaviors. Savings behaviors among filers at TTFFP and VITA
39.3%
6.5%
40.2%
20.5%
14.3%
17.4%
40.2%
79.2%
42.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
VITA SaverLife TTTFP
Res
po
nd
ents
(%
)
Intended to Save and Did Save
Intended to Save but Did Not Save
No Saving Intentions
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
23
platforms were similar to each other, with 40% of VITA filers and 42% of TTFFP filers successfully saved,
which translates to roughly two-thirds of those who intended to save tax filing successfully doing so. Put
differently, both TTFFP and VITA filers were as likely to successfully save their refund as they were to not
save the refund at all, in contrast to what would observe if we only counted refund splitting or refund
savings deposits as “saving.” Across all platforms, the rates of unsuccessful savers were fairly similar: from
14% to 21% who intended to save at tax time failed to do so.
Table 5 examines the characteristics that predict tax filers successfully following through on their savings
intentions in each platform. Generally, speaking, successful savers were those that had relatively stable
financial circumstances in the months after tax filing, who earmarked the refund specifically for different
savings purposes and who did not report relying on high-cost sources of credit like payday loans.
TABLE 5 | Characteristics of a successful saver, by platform
A successful refund saver at
VITA sites…
A successful refund saver at
SaverLife…
A successful refund saver in
TTFFP…
Did not experience high
levels of income volatility
Was older on average Was slightly more likely to
be Non-Hispanic White or
Asian
Explicitly saved their refund
for emergencies
Explicitly saved their refund
for emergencies or for
specific purposes like
education
Was slightly more likely to
be married and had at least
a bachelor's degree
Did not report using credit-
based alternative financial
services
Did not report using their
refund for household
necessities or healthcare
expenses
Saved their refund in a
savings or retirement
account
Did not save their refund on
a pre-paid card
Explicitly saved their refund
for emergencies or for
specific purposes like
education
Did not experience any
hardship in the months after
tax filing
Had higher income and less
income volatility
Did not report using credit-
based alternative financial
services
Could already manage an
emergency expense prior to
receiving the refund
Did not experience any
hardship in the months after
tax filing
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
24
Did not report using credit-
based alternative financial
services
How Tax Filers Use Refunds
Figures 2 and 3 demonstrate the ways in which tax filers reported using their tax refund beyond just
savings, as well as the importance to which they assigned a given use of the refund. At both TTFFP and
VITA platforms, the most commonly reported use of the refund was to pay for household necessities,
followed by paying off debts. Though using the refund to save for emergencies, specific goals, or large
purchases was common at both TTFFP and VITA platforms, the rate of saving for these purposes was much
higher for TTFFP filers than for VITA filers. Roughly 10-15% of VITA and TTFFP filers reported using the
refund for more niche purposes like healthcare expenses or making advance payments on their expenses.
The most common use of the refund by SaverLife filers, by contrast, was for emergency savings, potentially
indicating that these filers may have fewer urgent needs than VITA and TTFFP filers and can thus dedicate
more of their refund to building a savings buffer.
KEY FINDING
Savings is just one of the uses of the refund, and not the most
important one for some of the populations
Households use their tax refund in a variety of ways and for numerous
reasons which can lead to higher financial well-being scores. Though
both short- and long-term savings of the refund was a common usage,
these purposes were not the most common nor, in many cases, the most
important usage of the refund. We found that many LMI households are
using their tax refund to "catch up" rather than "get ahead".
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
25
FIGURE 2. REFUND USAGE BY PLATFORM
Sources: VITA Follow-up Survey (N=173); SaverLife Follow-up Survey (N=106); HFS 2019 (N=2,616)
Immediately after filers were asked about the different purposes for which they used their refund, they
were asked about the importance of each use they identified. Figure 3 illustrates the average importance
assigned to each usage, where a score of 0 represents “not at all important” and a score of 4 represents
“very important”. These results show that VITA filers consistently rated each use of the refund as being
similarly important—their scores indicate a perceived importance somewhere between “important” and
“very important.” There was more diversity in TTFFP and SaverLife filers. TTFFP filers rated paying down
debt as the most important use of the refund (a score of 3.37) and saving for emergencies as among the
least important uses of the refund (a score of 2.61). SaverLife filers, by contrast, rated “other” uses of the
refund as the most important use to them and covering healthcare expenses as the least important use
(though only six SaverLife filers in total selected indicated they used the refund for healthcare).
0% 10% 20% 30% 40% 50% 60%
VITA
SaverLife
TTFFP
Respondents (%)
Purchase household necessities (rent,bills groceries)
Pay down debt (credit card, pay day,past due bills)
Saving for emergencies or unexpectedneeds
Save for specific future purchase(education, home, vacation)
Make large purchase (phone, vehicle,car repair)
Cover healthcare expenses (Doctorvisits, prescriptions)
Make payments in advance (futurerent or bills)
Others
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
26
FIGURE 3. REFUND IMPORTANCE BY PLATFORM
Sources: VITA Follow-up Survey (N=173); SaverLife Follow-up Survey (N=106); HFS 2019 (N=2,616)
We also asked filers to tell us what their most important use of the refund was in their own words. Figures
4a, 4b and 4c present these results for filers in each platform. Across all three platforms, we observe some
commonalities: general uses like bills, savings and debt, are prominently reported as the most important
usage of the refund across all sites, as is the usage of the refund for housing expenses. However, we also
see several interesting differences between the sites. For TTFFP filers, shown in Figure 4c, we see that
general savings is as prominent as any other usage, while savings is less prominent for SaverLife and VITA
filers. Conversely, paying bills appear to be less commonly reported as the most important usage of the
refund for TTFFP filers. VITA filers also commonly reported healthcare as the most important usage of the
refund, possibly due to the fact that VITA filers tended to be older. Paying off property taxes was also
commonly reported as the most important usage among SaverLife and VITA filers.
0 0.5 1 1.5 2 2.5 3 3.5 4
Others
Make payments in advance (future rent or bills)
Cover healthcare expenses (doctor visits, prescriptions)
Make large purchase (phone, vehicle, car repair)
Save for specific future purchase (education, home,vacation)
Saving for emergencies or unexpected needs
Pay down debt (credit card, pay day, past due bills)
Purchase household necessities (rent, bills, groceries)
Importance (0: Not at all importance; 4: Very important)
TTFFP
SaverLife
VITA
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
27
FIGURE 4C. THE MOST IMPORTANT
USAGE OF THE TAX REFUND, TTFFP
FIGURE 4B. THE MOST IMPORTANT
USAGE OF THE TAX REFUND, SAVERLIFE
FIGURE 4A. THE MOST IMPORTANT
USAGE OF THE TAX REFUND, VITA
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
28
What Happens after the Refund is Deposited? SaverLife Transactions
One advantage of SaverLife data is that it allows us a rare look into tax filers’ bank accounts after the
refund is deposited. Using these data, we can not only see the rate of savings deposits and withdrawals
for households receiving tax refunds, we can also see how spending changes for these households after
they receive the refund. The results of these analyses are shown in Figure 5.
SaverLife has observed that about half of refunds are placed in savings accounts upon receipt. SaverLife
members then tend to make net withdrawals from savings accounts in the months following saving their
refunds. This corroborates the data showing SaverLife members use refunds for emergencies, as savings
balances that were inflated from the receipt of refunds act as a lifeline to ward off emergency expenses or
income dips in the months following the receipt of a refund.
FIGURE 5. CHANGES IN SAVINGS BALANCES AFTER RECEIVING THE REFUND
AMONG SAVERLIFE FILERS
For refund savers receiving refunds in February, the combined amount of saving and spending increased
95% versus only two percent for the entire SaverLife member population. In fact, transfers to savings
accounts increased 191% during the month, an average of $1,296 per saver, or 48% of refunds received.
February refund recipients also used the influx of funds to “catch up.” Comparing February spending to the
average of the prior three months, the data show a 53% increase in utility payments, a 61% increase in
credit card payments and a 43% increase in telecommunications payments. Payments to municipal
government departments, such as the DMV or city revenue departments, increased by 87%. And while
spending on automobile maintenance only increased by 10%, this is significantly different from the overall
population, where spending in the same category fell by 20%.
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
Jan Feb Mar Apr May Jun
Savings Deposits
Savings Withdrawals
Net Change
Changes in Savings
Balances Since 1/31 for
People Receiving
Refunds in February
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
29
FIGURE 6. REFUND SPENDING AMONG SAVERLIFE FILERS: FEBRUARY
SPENDING VS. PRIOR THREE-MONTH AVERAGE
-20%
3%
6%
-7%
14%
-11%
10%
43%
53%
61%
87%
98%
Automobiles
Cellular Services
Utility Payments
Credit Card
Government
Healthcare
February Refund Recipients
Total Population
KEY FINDING
Savings interventions and supports are not being consistently
offered or implemented at VITA sites.
VITA programs across the board do not systematically promote savings or
offer additional products and services at their sites. Despite client interest in
learning more about additional financial tools and resources, each site’s
offering of savings interventions and supports is dependent primarily on the
willingness and capability of the Site Coordinator and volunteers, and the
relative importance they place on those interventions. Program Managers
and Site Coordinators alike generally lack confidence in their ability to train
volunteers and/or talk with taxpayers about savings or other financial
supports at tax time.
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
30
Examining Tax Time Savings Supports at VITA Sites
Research on tax-time savings—referenced on page 12 and Appendix A of this report—and by the CFPB and
others posits that offering financial programs and services at VITA sites in the right ways (see the CFPB’s
Ten Promising Practices) should result in increased clients’ savings. We explore this hypothesis by looking
at whether clients who file taxes at VITA sites that offer financial services are more successful savers.
However, we find no correlation between products and services offered at VITA sites and corresponding
savings by VITA clients. This is likely due to the small number of VITA sites offering financial products and
services in a systemic way.
As detailed in Figure 7, only three of the seventeen sites that responded to our survey are offering bank
accounts, IDA accounts and financial education systematically.
FIGURE 7. FINANCIAL PROGRAMS/PRODUCTS OFFERED AT VITA SITES
Source: Survey of VITA Site Coordinators (N=17)
The lack of supply does not reflect a lack of demand. We find a significant and unmet, interest in financial
products and services among VITA clients. Our research indicates that more than half of all VITA clients
are interested in some kind of financial services with support for monthly income, emergency savings and
help managing credit and debt coming in as the three most requested services.
0 2 4 6 8 10 12 14 16 18
529 accounts/children savings
Small business
Assist w/public benefits
Credit counseling
Credit reports
Financial coaching
Financial education
IDAs
Checking/savings accounts
No. of Responses
Offer systematically Offered on-site or by partner on-site Not offered in systemic way
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
31
FIGURE 8. VITA CLIENTS’ INTEREST IN FINANCIAL PRODUCTS AND
SERVICES AT TAX TIME
Source: VITA Follow-up Survey (N=173)
VITA staff report significant barriers that keep them from offering financial services at tax time despite
client interest and good research on the benefits of offering such services:
• Site Coordinators and volunteers are not prepared or trained to discuss financial products or
services. A surprising 94% of Site Coordinators only feel somewhat prepared or not at all
prepared to train volunteers on financial products and services, with 63% reporting feeling not all
prepared. Similarly, when asked about challenges to implementing the CFPB’s promising
practices, Site Coordinators report a lack of “trained dedicated staff” and “lack of training to know
what to offer” as the top two barriers.
• Tax-time savings is not viewed as a priority for Site Coordinators. As detailed in Figure 9, filling
out accurate returns and showing respect to clients are most cited by Site Coordinators as their
“top priorities”. Site Coordinators most commonly reported that using tax time to build
emergency savings, connecting clients to financial services and using refunds to help clients build
savings were a “low priority or not possible at this time”.
• Site Coordinators and Program Managers incorrectly perceive that VITA clients are uninterested
in tax-time savings. All Program Managers surveyed reported that a “huge barrier” to offering
financial products/services is a lack of interest from their clients.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Current Financial Goals
Long-term Financial Goals
Manage Credit and Debt
Emergency Savings
Support Monthly Income
Very interested Somewhat interested Not interested
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
32
FIGURE 9. VITA SITE COORDINATOR PRIORITIES AT TAX TIME
Source: Survey of VITA Site Coordinators (N=17)
For VITA clients, the two most often cited barriers to learning more about savings and other financial
products and services include the stress of tax time and the public nature of VITA sites. Importantly, while
VITA staff viewed client time as a key barrier, roughly 60% of clients report that time is not a key barrier.
Finally, we find that there are promising and yet unrealized, ways of offering these services at VITA sites
in the future. For example, when we look at interest in financial products by savings intention, we see that
VITA clients with an intention to save are significantly more interested in every type of financial service. In
addition, we find that VITA clients expecting a refund are more comfortable talking about financial products
and services and clients planning to save find tax-time much less stressful. Therefore, VITA sites might be
able to maximize their limited staff by focusing services on those clients (those with an intention to save
and refund expectations) who are most likely to be interested in financial services.
Specific types of support would also help staff offer financial programs at VITA sites and apply the
evidenced-based, tax-time savings suggestions detailed in Part 1 of this report. Notably, volunteers
dedicated to tax-time savings, trainings on different financial products and services and reliable partners
would help VITA staff offer financial products and services successfully. Site Coordinators and Program
Managers list “dedicated volunteers just for this (savings) purpose” and “dedicated reliable partners” as
the top two specific supports that would make offering products/services at tax time more successful. For
Site Coordinators, “more training” is the third most requested support.
0 2 4 6 8 10 12 14 16 18
Connecting to benefits
Increasing savings/asset buildng
Emergency savings
Increasing # of returns
Complex returns
Keeping up w/demand
Respect to clients
Accurate returns
No. of Responses
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
33
PART III: The Relationship between Refund
Savings and Financial Well-Being
In this section, we examine the relationships between refund savings behaviors and three different
measures of “financial well-being”: the experience of different types of hardship, the ability to access $400
in an emergency and the financial well-being score developed by the Consumer Financial Protection Bureau.
Material Hardship
The experience of hardships is fairly common among filers across all platforms, particularly given the fact
that our hardship questions only ask about hardships experienced since households filed their taxes (over
the prior 3-6 months). Since filing their taxes, it was relatively common for these households to experience
food insecurity, overdraft accounts or borrow using alternative financial services, skip medical care, or skip
payments on essential bills. For example, over 30% of SaverLife filers reported skipping essential bills since
tax filing and around 20% of VITA and TTFFP filers reported skipping essential bills and skipping medical
care since filing taxes. While skipping rent or mortgage payments was less common among tax filers across
all platforms, it was not a rare occurrence. In particular, over 10% of SaverLife filers reported skipping a
KEY FINDING
Those who successfully saved their refund experienced fewer
hardships and increased financial well-being after filing their
taxes
Taxpayers who intended to save, and successfully saved some of their
tax refund experienced fewer financial hardships and increased financial
well-being in the months subsequent to filing their tax return. While
savings intentions and actions are correlated with lower rates of hardship
and improved financial well-being, hardships are a common experience
for many households in these platforms in the months after tax filing.
For example, over a third of TTFFP filers reported food insecurity, and
roughly a third of SaverLife filers reported skipping essential bills.
However, VITA filers had the highest rates of reporting that they could
not manage a modest $400 emergency expense, but they also had the
highest reported rates of financial well-being.
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
34
housing payment since filing their taxes. TTFFP filers also reported very high levels of food hardship—for
example, skipping meals or reducing food consumption due to affordability—relative to filers at the other
platforms. Almost 40% of TTFFP filers reported this hardship, roughly double that reported by filers at
other platforms.
FIGURE 10. THE EXPERIENCE OF HARDSHIPS, BY PLATFORM
Sources: VITA Follow-up Survey (N=216); SaverLife Follow-up Survey (N=133); HFS 2019 (N=3,009)
FIGURE 11
Figure examines the relationship between refund savings behaviors (both savings intentions and savings
actions) and the experience of any hardship. We find that both intending to save the refund and actually
saving the refund were generally associated with lower levels of hardship in the months after tax filing.
This is to some degree unsurprising, as households who have the facility to save at least some of their
refund are likely going to be those households who have relatively stable, sustainable financial situations
and may thus experience lower rates of hardship.
However, we also observe that both VITA and TTFFP filers with short-term savings intentions (<6 months)
were as likely to experience hardship as those filers with no savings intentions. It may be that certain tax
filers anticipate future economic volatility (and thus the potential for hardship) and so only plan to save for
the short-term, which may result in short-term savers exhibiting similar hardship patterns as non-savers.
0% 5% 10% 15% 20% 25% 30% 35% 40%
VITA
SaverLife
TTFFP
Respondents (%)
Overdrafted a bank account
Not affordable essential food
Skipped medical care
Skipped bills
Skipped rent
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
35
FIGURE 11. THE RELATIONSHIP BETWEEN REFUND SAVINGS BEHAVIORS
AND HARDSHIP
Sources: VITA Follow-up Surveys (N=119); SaverLife Follow-up Surveys (N=102); HFS 2019, (N=2,404)
Dealing with Unexpected Expenses
We also asked tax filers about the ways in which they would manage a $400 emergency expense at both
tax time and in the follow-up survey, as shown in Figure 12. Encouragingly, the most common way tax
filers reported managing this small expense at both tax time and follow-up was through resources that
would not require them to take on debt, such as liquid assets (for example, cash or money held in a
checking or savings account); though VITA filers were the least likely to report being able to manage an
emergency in these ways. VITA filers also exhibit a concerning lack of resilience to emergencies— roughly
20% of VITA filers could not manage a $400 expense if it occurred at tax time, which is much higher than
their TTFFP counterparts. Additionally, SaverLife filers are slightly more likely to report not being able to
manage this expense at follow-up than they were at tax time, possibly implying that a portion of SaverLife
filers had drained the resources provided by the refund by the time of the follow-up survey.
20%
30%
40%
50%
60%
70%
80%
No Savings Saving < 6 mo Saving > 6 mo No Saved Saved
Intention Action
Exp
erie
nce
d A
ny
Har
dsh
ip (
%)
VITA SaverLife TTFFP
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
36
FIGURE 12. ACCESS TO $400 IN AN EMERGENCY, BY PLATFORM (TAX TIME
AND FOLLOW-UP)
Sources: VITA Surveys, Tax Time (N=941) and Follow-up (N=216); SaverLife Surveys, Tax Time (N=593) and Follow-
up (N=132); HFS 2019, Tax Time (N=12,758) and Follow-up (N=2,944)
In Figure 13, we further explore tax filers’ emergency resources by examining the relationship between
refund savings intentions and being able to manage a $400 emergency expense. The primary takeaway
from this figure is that there is a notable correlation between refund savings intentions and the inability to
manage $400 in an emergency. For example, 30% of VITA filers with no savings intentions reported being
unable to manage a $400 expense, which was almost double the rate for VITA filers who intended to save
the refund for six months or more. At the same time, refund savings intentions do not appear to be strongly
predictive of managing emergency expenses in the future; the rates of being unable to manage an
emergency expense are similar at tax time and follow-up for TTFFP and VITA platforms, as well as for
SaverLife filers who planned to save for six months or more.
0%
10%
20%
30%
40%
50%
60%
70%
80%
Tax Time Follow-up Tax Time Follow-up Tax Time Follow-up
VITA SaverLife TTFE
Res
po
nd
ents
(%
)
Manage Expense Without Borrowing Manage Expense With Borrowing Could Not Manage Expense
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
37
FIGURE 13. THE RELATIONSHIP BETWEEN REFUND SAVINGS BEHAVIORS
AND ACCESS TO EMERGENCY RESOURCES, BY PLATFORM
Sources: VITA Surveys, Tax Time (N=807) and Follow-up (N=169); SaverLife Surveys, Tax Time (N=522) and Follow-up (N=106); HFS 2019, Tax Time (N=10,767) and Follow-up (N= 2,625)
Financial Well-Being
FIGURE Figure 14 presents the financial well-being scores of tax filers—as measured by the CFPB’s
financial well-being scale at both tax time and follow-up—based on the refund savings intentions of those
tax filers. The first thing we observe is that there is a strong correlation between refund savings intentions
and financial well-being scores at tax filing. For example, VITA filers who had no savings intentions had a
financial well-being score of 50 at tax time, while those who planned to save for more than six months had
a financial well-being score of 55. The second thing we observe is that SaverLife and VITA filers exhibit
similar financial well-being patterns across survey waves. Households who did not plan to save or who
planned to save for the short-term exhibit declines in financial well-being in the months after tax filing,
while households who planned to save for more than six months saw a slight uptick in financial well-being.
Interestingly, financial well-being for TTFFP filers was largely flat across survey waves, regardless of savings
intentions.
0%
10%
20%
30%
40%
50%
60%
No Savings Saving < 6mo
Saving > 6mo
No Savings Saving < 6mo
Saving > 6mo
No Savings Saving < 6mo
Saving > 6mo
Intention Intention Intention
VITA SaverLife TTFP
Res
po
nd
ents
(%
)
Could not manage expenses in an emergency (Tax Time)
Could not manage expense in an emergency (Follow-up)
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
38
FIGURE 14. THE RELATIONSHIP BETWEEN REFUND SAVINGS BEHAVIORS
AND FINANCIAL WELL-BEING SCORE, BY PLATFORM
Sources: VITA Surveys, Tax Time (N=817) and Follow-up (N=170); SaverLife Surveys, Tax Time (N=522) and Follow-
up (N=106); HFS 2019, Tax Time (N=10,408) and Follow-up (N=2,621)
One issue with examining the relationship between tax refund savings decisions and changes in financial
well-being is that savings intentions or savings actions may be correlated with an individual’s level of
financial well-being when they make savings decisions. This dynamic makes it difficult to assess the degree
to which these decisions may be related to subsequent changes in financial well-being. For example, an
individual with low initial levels of financial well-being may be less likely to intend to save the refund and
also may exhibit lower levels of financial well-being in the future.
To account for this, Figures 15a and 15b present the results of a regression examining the relationship
between different refund savings decisions and changes in financial well-being while controlling for tax
filers’ initial levels of financial well-being. From the figures, we see that both savings intentions and savings
actions are generally correlated with positive financial well-being changes in the months after tax filing. In
particular, intending to save the refund for more than six months at tax time is associated with large and
often significant increases in financial well-being after tax filing. For SaverLife and TTFFP filers, we also see
that actually having some of the refund still in savings at follow-up is also associated with significant and
substantial increases in financial well-being.
30
35
40
45
50
55
60
No Savings Savings < 6mo
Savings > 6mo
No Savings Savings < 6mo
Savings > 6mo
No Savings Savings < 6mo
Savings > 6mo
VITA SaverLife TTFFP
Fin
anci
al W
ell-
Bei
ng
Sco
re
FWB, Tax Time FWB, Follow-Up
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
39
FIGURE 15A. THE RELATIONSHIP BETWEEN REFUND SAVINGS INTENTION
AND CHANGES IN FINANCIAL WELL-BEING SCORE, BY PLATFORM
(REGRESSION RESULTS)
* p<0.1
FIGURE 15B. THE RELATIONSHIP BETWEEN REFUND SAVINGS ACTION AND
CHANGES IN FINANCIAL WELL-BEING SCORE, BY PLATFORM (REGRESSION
RESULTS)
** p<0.05, * p<0.1
0 1 2 3 4 5 6 7 8 9
VITA
SaverLife
TTFFP
Change in Financial Well-Being Score
Intend to Save > 6 mo
Intend to Save < 6 mo
0 1 2 3 4 5 6 7 8 9
VITA
SaverLife
TTFFP
Change in Financial Well-Being Score
Refund Saved at Follow-Up
Sources: VITA Tax Time and Follow-up Survey (N=134); SaverLife Tax Time and Follow-up Survey (N=111); HFS 2019 (N=2,538)
Sources: VITA Tax Time and Follow-up Survey (N=123); SaverLife Tax Time
and Follow-up Survey (N=101); HFS 2019 (N=2,470)
*
*
*
*
*
*
*
*
*
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
40
Summary and Implications
Through our research, we have uncovered several “hidden truths” about the tax time savings behaviors,
the interventions that work well in supporting and encouraging tax time savings and the overall financial
well-being of LMI households. This research has also provided supporting data to dispel previously held
myths about the savings intentions and capabilities of LMI households and helped to identify gaps in service
delivery that, if addressed, could lead to even better financial outcomes for LMI households at tax time and
beyond.
SUMMARY FINDING: LMI TAXPAYERS ARE SAVING SOME OF THEIR
REFUND AT HIGHER RATES THAN PREVIOUSLY THOUGHT OR MEASURED
In contrast with previous data reports and popular understanding, our research has shown that LMI filers,
irrespective of income, want to and do save a portion of their tax refund. Traditional measures of
savings, including measuring rates of refund splitting (through IRS Form 8888) and savings deposits, only
capture a small fraction of overall refund savings behaviors. We found that LMI taxpayers had a plan in
mind for how they would allocate their refund towards their financial goals at the time of tax filing and
the majority of those who were expecting a refund had intentions to save at least a portion. This finding
indicates that previously held paternalistic views that LMI filers need to be told to save or how to handle
their money may be antiquated and worth revisiting, as we find that LMI filers often have to work harder
at achieving financial security and well-being than most. However, we did find that a significant number
of filers (20%- VITA, 14% - SaverLife and 17% - TTTFP) who intended to save were not successful in
doing so.
➢ Implication: There is an opportunity for the field to bridge the savings intention-
action gap.
VITA programs and other service providers can offer additional support for the financial well-being
of LMI filers by:
Facilitating access to savings programs, financial counseling and other supports to help open
doors for taxpayers wishing to improve their financial situation.
Influencing the “refund planning process”, when LMI taxpayers mentally start allocating their
refund by sharing tax time savings messages often and well in the months before the filing
season, at a time when LMI filers are mentally allocating their refund.
SUMMARY FINDING: LMI HOUSEHOLDS ARE USING THEIR TAX REFUND TO
“CATCH UP” RATHER THAN TO “GET AHEAD”
Savings is just one of the uses of the refund and not the most important one for some of the populations.
Though both short- and long-term savings of the refund was a common usage, the most common uses for
the refund were to cover household necessities (rent, bills, groceries) and paying down debt (credit cards,
past due bills).
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
41
➢ Implication: Tax-time savings is varied and the field may need to enlarge its view of
"savings" and “tax-time financial capability” beyond just deposits into savings
accounts and opening other accounts.
This may include extending the field’s idea of the value of the tax time moment for LMI households
into activities like making advance purchases of household necessities to offset potential income
shortfalls, saving interest over time by paying down debt sooner and other potentially well-being
enhancing uses of the refund. It also implies that offering supports at VITA sites like referrals to
credit counseling, debt management organizations or support for supplementing monthly incomes
by providing information on job trainings and/or social supports like LIHEAP and SNAP among
others would be beneficial to clients over the course of the year.
SUMMARY FINDING: SAVINGS INTERVENTIONS AND SUPPORTS ARE NOT
BEING CONSISTENTLY OFFERED OR IMPLEMENTED AT VITA SITES.
VITA programs across the board do not systematically promote savings or offer additional products and
services at their sites. Despite client interest in learning more about additional financial tools and resources,
each site’s offering of savings interventions and supports is dependent primarily on the willingness and
capability of the Site Coordinator and volunteers and the relative importance they place on those
interventions. Program Managers and Site Coordinators alike generally lack confidence in their ability to train
volunteers and/or talk with taxpayers about savings or other financial supports at tax time.
➢ Implication: There is an opportunity for standardization and improvement in the
implementation of the most successful practices for promoting savings and financial
capability supports at VITA sites.
Through our VITA-specific research, we identified several barriers to successful implementation of
the CFPB’s Promising Practices for Promoting Savings at Tax Time, resulting in limited success of
tax time savings interventions. There is an opportunity, particularly in the VITA field, for technical
assistance and support to translate the “promising practices” into action. There are three keys that
may lead to successfully closing the “savings intention-action gap”:
Focus on consistency in VITA services and volunteer promotion of savings and other financial
well-being services.
Focus on when the taxpayer starts mentally paying their refund and message about savings
opportunities at tax time early and often.
View the tax moment as one opportunity among many that occur throughout the year to help
taxpayers build financial well-being and for VITA programs to collaborate with other services
like financial coaching and credit counseling programs to offer support throughout the year.
SUMMARY FINDING: HAVING SAVINGS ON HAND TO HELP GUARD AGAINST
FINANCIAL HARDSHIP CONTRIBUTES TO A HIGHER SENSE OF FINANCIAL
WELL-BEING.
Taxpayers who intended to save and successfully saved some of their tax refund experienced fewer
financial hardships and increased financial well-being in the months subsequent to filing their tax return.
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
42
While savings intentions and actions are correlated with lower rates of hardship and improved financial
well-being, hardship is a common experience for many households in these platforms in the months after
tax filing. For example, over a third of TTFFP filers reported food insecurity and roughly a third of
SaverLife filers reported skipping essential bills. However, VITA filers had the highest rates of reporting
that they could not manage a modest $400 emergency expense, but they also had the highest reported
rates of financial well-being.
➢ Implication: There is an opportunity for VITA and other platforms to offer services
that can help households maximize the use of the refund for other obligations, such as essential bills or paying down debt. These may include facilitating access to benefits like SNAP or LIHEAP; or additional services like
credit counseling and/or coaching; secured credit cards; access to subsidized health insurance,
etc. Many VITA programs are already engaging in efforts to provide these types of services.
There is an opportunity for additional tools, information, resources and technical assistance to
advance these efforts and make them more widespread.
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43
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Appendix A: Literature Review
In this section, we outline some of the key rigorous research that can help us identify the promising
approaches to encouraging savings at tax time, as well as the lessons learned from this growing body of
research. Many of these approaches were tested experimentally and most focused on building short-term
or emergency savings. Tables A1 and A2 provided a detailed overview of all the studies covered in this
section.
Using Financial Incentives and Savings Matches to Promote Tax Time Savings
A common approach to promoting tax time savings directly incentivizes tax filers to save their refund by
providing different types of savings matches for tax refund savings deposits. For example, a program may
offer to match 50% of the refund amount still held in a qualified savings account for a set period of time
(e.g., receiving a $50 match for saving $100 of the refund for six months). This approach may be more
effective at promoting short-term or emergency savings. Alternately, a program may offer to match a
refund deposited to a qualified restricted investment account like an IRA (e.g., a $1,000 refund deposit to
an IRA at tax filing would receive an additional $500 deposit to that account). This approach may be more
effective at promoting long-term savings, like saving for college or retirement. Table A1 provides an
overview of the research that has been done on using savings matches to incentivize tax refund savings.4
TABLE A1 | Matched Tax Time Savings Programs
What Did the Program Do? What Did Researchers Find?
Increasing match rates in the Saver's Credit (Duflo et al., 2006)
Researchers partnered with an H&R Block tax site to
experimentally provide an array of different matches
for depositing their refund into Individual
Retirement Accounts (IRAs). One of the savings
matches they offered was an increase in the match
rate on the Saver's Credit—a non-refundable tax
credit meant to incentivize long-term savings—from
25% to 100%.
Changing the match rate in the Saver's Credit
from 25% to 100% only increased participation in
the credit by 1.3%. However, the authors note
that the Saver's Credit is complex, difficult to
understand and nonrefundable, which may limit
its appeal.
4 Notably, one type of matched savings approach not covered in this overview is prize-linked savings which uses gaming
or lottery designs to incentivize savings. While prize-liked savings programs exist and are sometimes used among VITA
sites (e.g., SaveYourRefund which both offers a $25,000 grand prize and smaller $100 prizes for filers who split some
of their refund into a savings account), there is relatively little rigorous evidence for their impact on tax refund savings
behaviors so we do not include them in our overview.
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Providing a match for IRA deposits at tax time (Duflo et al., 2006)
In the same H&R Block experiment as the one
above, researchers randomly offered tax filers a 0%,
20%, or 50% match for depositing their tax refund
into an IRA, up to a match limit of $1,000. For
example, a $1,000 refund deposit into an IRA would
receive a $500 match.
Unlike increasing the match rate on the Saver's
Credit, providing a savings match for depositing
the tax refund into an IRA was very effective.
Without a savings match, the IRA deposit rate was
3%. With a 20% and 50% match, the IRA deposit
rates were 8% and 14%.
Pairing low-cost account opening with a savings match (Beverly, Tescher, & Romich,
2004)
Researchers partnered with a community
development financial institution (CDFI) to pilot the
Extra Credit Savings Program, which offered VITA
filers the opportunity to open no-fee/no minimum
balance savings accounts and deposit their tax
refund into these accounts. These accounts also
featured a savings incentive of a 10% bonus on any
funds remaining in the account at the end of the
year.
Overall, there was very little evidence that the
savings matches this program incentivized
additional savings in the new accounts. The
program appears to have helped unbanked
participants develop relationships with financial
institutions, but only 8% of unbanked participants
identified the match as the most important feature
of the program.
Offering a large savings match for keeping refunds in savings accounts (Azurdia &
Freeman, 2016; Key, Tucker, Grinstein-Weiss, & Comer, 2015)
Both the $aveNYC and $aveUSA programs
partnered with VITA sites to use savings matches to
encourage LMI tax filers to save their tax refund. In
both cases, the programs offered tax filers a 50%
savings match if they saved some of their refund in
the months after tax filing.
The experimental evaluation of the $aveUSA
program demonstrated an array of positive
effects: $aveUSA participants accumulated $365
in matching contributions and had accumulated
$522 more in savings than control participants;
$aveUSA participants were also more likely to
have a savings goal at the end of the evaluation
period.
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A Promise Made, A Savings Account Paid? Lessons From a Tax Time Nudge (SaverLife)
In 2018, SaverLife and CommonWealth launched
Savers Win, a campaign to encourage low-income
families to save their tax refunds. To win cash
prizes, Savers pledged to save their tax refunds by
direct depositing a portion into an account linked to
SaverLife.
Over 9,000 individuals, many of whom were new
to SaverLife, pledged to save over $2.4M in tax
refunds. Of survey respondents, 65% said the
pledge influenced what they did with their refund
and 54% said the chance to win a prize influenced
what they did with their refund.
Transactional data confirm SaverLife Member
claims. 23% of Members who made a pledge to
save diverted a part of their refund directly into a
savings account, versus only 9% for the total
SaverLife population.
Using Behavioral Economics Nudges to Promote Refund Savings
The second major approach to promoting tax time savings uses the techniques of behavioral economics to
motivate increased rates of refund savings through low-touch “nudges.” Behavioral economics draws on
both the fields of economics and psychology to better account for the complexity and nuances of human
decision-making than more traditional approaches. As such, it can help us understand the ways in which
both external environmental cues and unconscious mental processes can lead to a variety of different issues
in financial behavior—including issues like saving too little and taking on high-cost debt—which can be
particularly harmful to LMI households.
Behavioral economics approaches may be especially attractive in the context of promoting savings at tax
time generally and at VITA sites specifically. This is because many behavioral interventions are designed
to be integrated into existing processes and practices without incurring substantial additional costs. This
class of interventions may thus be useful for resource-constrained organizations that aim to promote
savings behaviors but do not have the financial capacity to implement, for example, their own matched
savings program.
Table A2 outlines the array of behavioral interventions that have been tested in the context of promoting
savings at tax time. These interventions range from providing suggested savings amounts to encourage
filers to split their refund, to using different types of reminders to encourage additional EITC claiming, to
encouraging tax filers to pre-commit to saving their refund before they even know the amount of their
refund.
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
48
TABLE A2 | Using Behavioral Economics to Promote Savings at Tax Time
What Did the Program Do? What Did Researchers Find?
Suggesting tax refund savings amounts (Roll et al., 2019)
Refund to Savings researchers used TurboTax
Freedom Edition to test the impact of different
suggested savings amounts (savings "anchors") on
encouraging LMI tax filers to split their refund into
a savings account. Suggested savings amounts
included 25%, 50%, 75%, $100 and $250 of the
refund.
Offering suggested savings amounts was
associated with higher rates of refund savings and
larger savings suggestions were more effective
than smaller savings suggestions (i.e. suggesting
to save 75% of the refund was more effective than
suggesting to save 25%). Higher suggested
savings amounts were also associated with still
retaining some of the refund as savings six months
later.
Providing different types of messaging about tax refund savings
(Grinstein-Weiss et al., 2017; Roll et al., 2018)
Refund to Savings researchers tested an array of
different messages encouraging saving the refund
in TTFFP. Tax filers were randomly shown one of
several messages promoting saving the refund for
either emergencies, retirement, the future, or
general savings goals. Researchers also tested
passive messages versus more interactive
messages.
In general, messaging around the need to save for
emergencies was more effective than other types
of messaging, though the overall differences were
not large. Interactive messaging—in which tax
filers had to select savings goals—was not more
effective than passive messaging approaches.
Making savings deposits the default decision (Grinstein-Weiss et al., 2017)
Refund to Savings researchers tested the impact of
restructuring refund deposit options to emphasize
savings. Rather than seeing a generic "direct
deposit" option as the first deposit options, the
option to directly deposit their entire tax refund into
a savings account was the first option shown to
TTFFP filers.
Of all the interventions in the R2S Initiative, this
was the most effective. Restructuring refund
deposit options to emphasize depositing the entire
refund into a savings account was associated with
a 58% increase in refund savings deposits (from
8.4% in the control to 13.34% in the group with
the new deposit options).
Asking tax filers to pre-commit to save (Roll et al., 2019)
The Refund to Savings initiative also tested the
degree to which asking TTFFP filers to pre-commit
to saving their refund at the beginning of the tax
filing process impacted their likelihood of
depositing their refund into savings accounts.
Participants pre-committed to save their refund at
rates ranging between 8.6% and 11.7%,
depending on the way the pre-commitment was
framed. Pre-commitment was associated with large
savings deposit increases among early tax filers (a
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
49
21 percentage point increase in the rate of
depositing the refund into a savings account), but
not among later tax filers.
Promoting bond purchase for tax filers without savings accounts (Roll et al., 2019)
The Refund to Savings initiative also tested the
impact of promoting bond purchases as a savings
alternative for tax filers who did not have savings
accounts. If filers did not have savings accounts,
they were shown a set of refund deposit options
that emphasized bond purchases.
While promoting bond purchases as an alternative
to savings account deposits for those without
savings accounts was successful at increasing bond
purchases, the overall effects were still extremely
modest. Bond takeup in the control group was
0.1% and, in the most successful intervention
group, the bond purchase rate was 0.13%. These
results speak to the general lack of demand for
bonds among LMI tax filers.
Encouraging EITC take-up through a reminder program (Bhargava & Manoli, 2015)
Researchers partnered with the IRS to send letters
to households who did not claim the EITC despite
potentially being eligible for the credit. These
letters were aimed at encouraging EITC take-up
and randomly included four messaging conditions
that either (1) provided a generic reminder (the
control condition); (2) emphasized the ease of
enrolling; (3) provided a high amount of detail on
the EITC; or (4) highlighted the maximum payout
of the EITC.
Providing any mailed reminder at all was associated
with a substantial increase in the rate of EITC take-
up and emphasizing the maximum payout of the
EITC was the most effective way of driving take-up
of the credit. Interestingly, providing detailed and
complex information in the mailing was actually
worse than providing a generic mailing with no
information.
Automatically saving a percentage of the tax refund upon depositing (Common Cents Lab,
2016)
Researchers with the Common Cents Lab partnered
with the Digit financial technology app to test the
impact of pre-commitment on refund savings
intentions. Study participants were asked what
percentage of the refund they would like to save
either at the time they received the refund (the
control group) or prior to receiving the refund (the
experimental pre-commitment group). That
percentage of the refund was then automatically
deposited into a savings account.
This intervention was very effective. Control group
participants who were asked to save their refund
at the time they received it saved 10% of their
refund. Treatment group participants who received
the savings pre-commitment offer before tax filing
saved 15% of their tax refund.
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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Using social pressure to motivate savings (Common Cents Lab, 2017)
The Common Cents Lab partnered with a VITA site
to test the impact of providing filers with different
refund splitting options and of informing filers that
most people pick specific options. The
experimental conditions either recommended
different split rates (e.g. noting that saving 40%
was "highly recommended) or noted that "most
people check" the 25% option.
While providing "recommended" savings options
was more effective than providing a generic set of
options, using social pressure to motivate savings
was the most effective approach of those tested.
Telling people that "most people clicked" the 25%
savings option tripled the rate of people opting to
save 25% of their refund (3% in the control versus
9% in the treatment).
Providing environmental cues to promote refund splitting (Common Cents Lab, 2017)
In the same study as above, the Common Cents
Lab added a number of environmental cues to
promote savings at a VITA site. These cues
included a checklist of required items for a tax filer
to bring to the site including a savings account
routing number and "desk tents" on each tax
preparer's desk reminding filers to save part of
their tax refund.
Providing additional environmental cues to
encourage savings was associated with a marginal
increase in the rate of splitting the refund into
savings. VITA filers who did not receive additional
environmental savings cues split their refund at a
rate of 1.3%, while those who received
environmental savings cues split their refund at a
rate of 1.6%.
Promoting Different Savings Vehicles at Tax Time
Outside of the tax time savings interventions that rely on savings matches or behavioral economics to
encourage savings, there have been a handful of other studies investigating the degree to which tax filing
can be an opportunity to promote different savings vehicles. One study involved providing H&R Block tax
filing professionals with a training session on U.S. Savings Bonds and then offering tax filers the opportunity
to purchase bonds at select H&R Block sites (Tufano, 2011). This study found that offering bonds was
associated with a large increase in the take-up of savings products at tax sites and that savings bonds
disproportionately appealed to the asset poor. A different study investigated the impact of a strong bond
promotion intervention conducted at VITA sites and found that automatically directing some of the tax
refund into a savings bond by default (requiring filers to opt-out of the bond purchase) was not associated
with any increase in savings behaviors, indicating that bond purchases may be highly unattractive for VITA
filers and other LMI tax filers (Bronchetti et al., 2011). Finally, another study found that providing savings
nudges as part of the Refund to Savings Initiative was actually associated with an increase in savings
account opening among those who lacked savings accounts in the months after tax filing (Despard et al.,
2018). This is particularly interesting as these interventions were not focused on account opening and
indicate that providing messaging around savings at tax time may lead to increased engagement with
financial products beyond the tax season.
The key lesson from this research is that bond purchases are a good way for tax filers to save but programs
promoting bond purchase may be relatively ineffective. This is not to discount the benefits of savings bonds
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
51
generally. The more savings options tax filers have, the better and educating tax filers about U.S. Savings
Bonds and encouraging their purchase is a valuable service tax preparers can offer. At the same time,
interventions targeting bond purchases tend to be ineffective: Even relatively strong interventions like
making bond purchases at tax time the default option had no effect on bond purchasing behavior
(Bronchetti et al., 2011). As such, investing resources into promoting bond purchases as a savings option
may not lead to substantial increases in savings rates.
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Appendix B: Enhanced Data Collection Project Tax-
Time Survey
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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Appendix C: Comparison of Questions Included in
VITA, R2S and SaverLife Data Sources
COMPARISON OF FOLLOW-UP SURVEY QUESTIONS
Data Source VITA TTFFP SAVERLIFE
Tax Refund-Specific Questions
Did you receive a tax refund this year? ✓ ✓ ✓
How much was your federal tax refund this year? ✓ ✓ ✓
[IF NO REFUND] How much did you owe in federal taxes this
year?
✓ ✓ ✓
Upon receiving your tax refund, did you save any of it? ✓ ✓ ✓
How much of your tax refund do you still have saved? ✓ ✓
How did you choose to receive your tax refund this year? ✓ ✓ ✓
Did you use your tax refund to …
Save for emergencies or other unexpected needs ✓ ✓ ✓
Save for specific future purposes ✓ ✓ ✓
Make a large purchase ✓ ✓ ✓
Pay down debt ✓ ✓ ✓
Purchase household necessities ✓ ✓ ✓
Make essential payments in advance ✓ ✓ ✓
Cover essential healthcare expenses ✓ ✓ ✓
Pay for legal expenses ✓ ✓ ✓
Other (please specify): ✓ ✓ ✓
How important was your refund for you to be able to…
[OPTIONS IDENTICAL TO TAX REFUND USAGE OPTIONS] ✓ ✓ ✓
Did you use your any of your tax refund for your child(ren),
grandchild(ren), or any dependents under the age of 18?
✓ ✓ ✓
Did you use any of your tax refund to support any family
members over the age of 18?
✓ ✓ ✓
EVALUATING TAX TIME SAVINGS INTERVENTIONS AND BEHAVIORS
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What was the most important item you used your tax refund
for? (Open-Ended)
✓ ✓ ✓
Which of the following statements reflects your view on
withholding taxes from your paycheck?
✓ ✓ ✓
Other Categories
Hardship Experience ✓ ✓ ✓
Manage $400 Expense ✓ ✓ ✓
Financial Well-Being ✓ ✓ ✓
Income ✓ ✓ ✓
Demographics ✓ ✓ ✓
VITA-specific questions ✓
Savings account transaction data ✓
Self-employment/gig economy ✓
Financial shocks ✓
Assets/debts ✓
Health/insurance ✓
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Appendix D: VITA Programs included in the VITA
Tax-Time Research Project
VITA PROGRAMS INCLUDED IN THE VITA TAX-TIME RESEARCH PROJECT
Stat
e
VITA Program VITA Sites # of sites
participati
ng
Key
Populations
Served
MO Metro St. Louis
Community Tax
Coalition
MCTC St. Louis College Prep 4 Urban
communities MCTC Central Baptist Church
MCTC Waypoint Church - The Realm
MCTC Lindenwood Tax Clinic
AR Arkansas Asset
Builders
Arkansas Asset Builders 2
Arkansas Asset Builders Mobile
FL Campaign for
Working Families
CFWF @ Bethune Cookman University School of Business 2nd Floor
11 Immigrant
communities,
limited English-
speaking
populations,
urban
communities
CFWF @ Boys and Girls Club of Volusia-
Flagler County
CFWF @ Chisholm Community Center
CFWF @ Daytona State College
CFWF @ Flagler County Library
CFWF @ Flagler NE FL Community Action Agency
CFWF @ Four Townes YMCA
CFWF @ Goodwill Self Sufficiency Center
CFWF @ Grace Episcopal Church
CFWF @ Mid-Florida Community Services
CFWF @ Mt. Calvary Baptist Church of Palm Coast
TX Community
Development
Corporation of
Brownsville
Community Development Corporation of Brownsville
2 Immigrant and
limited English-
speaking
populations,
urban
communities
La Hacienda
MI Accounting Aid
Society
AAS Macomb County Central Action 2 Urban
communities AAS Macomb County South
VA Northern VA
Cash Campaign
Ferlazzo 1 Immigrant and
limited English-
speaking
populations
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