savo inspire new user orientation

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Rise Above the Noise … Digital Postcards

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Page 1: SAVO Inspire New User Orientation

Rise Above the Noise …  

Digital Postcards

Page 2: SAVO Inspire New User Orientation

Sales  Enablement    -­‐  The  3  Foot  Conversa5on    -­‐  Prepare  …  to  act  

Sales  Engagement    -­‐  The  Distant  Conversa5on    -­‐  Act  /  Engage  /  Follow  up  

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Why?

Less Face to Face. More Virtual

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Too Much

Why?

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Mass Promotion

Personalization

Websites  Partnerships  

Content  Marke5ng  Events  

Automa5on  

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Personal

Faceless Truly  Personal,  Human,  Authen3c  Content  “handed”  to  me  Well  packaged,  elegant,  with  context,  CTA    

Personalized,  but  s3ll  impersonal  Content  “thrown”    at  me  

3  links,  2  pdfs  …  hope  you  “get  it”  

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Less is More Intro  …    

 

2  Items    

1  CTA    

White  space    

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Personal Microsite solution

What

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Different Than … 1 to All Personal / Business Corporate / Product / Campaign

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For  Everyone  LinkedIn  /  Signature  

Sales  Campaign    -­‐  Persona,  Story  

Pre    Post-­‐Event  

One  to  One    -­‐  Named  Prospect  /  Lead    -­‐  Outreach  /  Sales  Follow  up  

1 to All / Few / One

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Brochures  

Videos  

Slides  

Demo’s  

Message + Content + Context

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Brochures  

Case  Studies  

Slides  

Demo’s  

One Track-able Link. Mobile Enable

Page 13: SAVO Inspire New User Orientation

Brochures  

Case  Studies  

Slides  

Demo’s  

One Track-able Link. Mobile Enable

Personal  Mul5media  

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without Shooting Video “Video”!

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Live  Video    Webcam  /  Smartphone  

Voice  to  Video  -­‐  Over  Image  Sequence  

Options

Voice  over  Single  Image  

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Digital Postcards Pre & Post!Events!

INVITE & ENGAGE! SHARE NEWS!

- INTERNAL ! - WITH CUSTOMERS!

Say Thank You & ENGAGE!

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Digital Postcards Sales Outreach!

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Send Postcard!

Get Meetings!!

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Un-Stick Deals!

Mul3ple  Ignored  Emails  and  Voicemails  

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Get Noticed!! Get Meetings!!

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How To:

Page 23: SAVO Inspire New User Orientation

inspire.savogroup.com  Access.

savo1234  Username  =  Your  email  Password  =  savo1234  

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View Postcards:

Manage  Your  Account  

Postcard  Specific  Op5ons  

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Postcard Header / Title:

2nd  Logo  –  Right  Jus5fied  

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Postcard Content:

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1.  Introduc5on  

2.  Content  About  Their  Issue  

 3.  Content  About  You  /  Sol.  

4.  Call  To  Ac5on  

Postcard Content:

Page 28: SAVO Inspire New User Orientation

Postcard Introduction: Introduc5on  

1  –  Hello  Mike  /  Mary  ____  and  others  @  _____.  (  My  name  is  ____  from  ____.  )    -­‐  Referred  to  you  by  _____  /  Personal  connec3on  

 2.  Their  Issue  /  Agenda:        I  wanted  to  share  info  about  our  …      -­‐  You  know  how  ….  /  Have  you  ever  ….  /    If  you  are  ….    -­‐  Struggling  with    …    [Business  Problem]  -­‐  Trying  to  …    [Goal  –  Objec3ve]    3.  What  you  have  for  them…    Give  Context  >  Sell    -­‐  So  …  I  though  you  have  interest  in…        -­‐  Tab  2  /  Ar3cle  …  because      -­‐  And  …  stuff  about  you…    a  new  way  to  _______.  Solu5on  XYZ                -­‐  BTW  -­‐  …  my  name  is  ____  _____,  from  ___.        4.  Call  to  Ac5on    -­‐  If  you  find  this  compelling  …  I  invite  a  conversa5on  (verbally)  

Page 29: SAVO Inspire New User Orientation

Add / Edit Content

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Compelling  &  Learn  More  ü  Solu3on  videos    

&  support  content  

ü  Customer  Stories  

ü  SAVO  Resources  

Call  to  Ac5on:  ü  Schedule  a  call  

ü  Contact  Me  ü  Register  for    

ü  Other  

Page 31: SAVO Inspire New User Orientation

 

Edit  Tabs  

Add   Delete  Edit  

Add  voice  /  sound  

Below  this  buion  

Page 32: SAVO Inspire New User Orientation

Your Postcard:

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ADD VOICE

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SEND

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Send. Track. Know. - Take Action

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Send. Track. Know. - Take Action

Track-able Elegant Delivery Notification / Trends

Page 37: SAVO Inspire New User Orientation

Example

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Personal Outreach Example

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Start with Base Personal Postcard

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Un-Stick Deals!

Mul3ple  Ignored  Emails  and  Voicemails  

Page 45: SAVO Inspire New User Orientation
Page 46: SAVO Inspire New User Orientation

46  

Page 47: SAVO Inspire New User Orientation

Introductions Personal! - Virtual!

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48  

Page 49: SAVO Inspire New User Orientation

Get Started

Page 50: SAVO Inspire New User Orientation

Inspire.savogroup.com  

Access

savo1234   Username  =  Your  email  Password  =  savo1234