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  • Savvy B2B Marketing

    www.SavvyB2BMarketing.com

    From Sale to Renewal: Leveraging Webinars to Improve Your Entire Customer Lifecycle

  • Why Webinars?

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • 59% of decision-makers attend at least one webinar per month

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Why should you do a webinar?

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Build your brand

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Show thought leadership

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Qualify prospects

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Strengthen relationships

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • How to ensure that your webinars are engaging,

    interesting and informative

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Inspire rapt attention

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • What does it take?

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • What does your audience need?

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Don’t Sell. Teach.

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • What makes YOU want to attend a webinar?

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Shine a spotlight on your…

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • WIIFM?

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • One Idea

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Use images to increase clarity

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Never use two words when one will do…

    Savvy B2B Marketing | www.savvyb2bmarketing.com

    VS

  • What do you want?

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Talking Heads or Real People?

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Tell Stories

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Involve the audience

    Savvy B2B Marketing | www.savvyb2bmarketing.com

    “Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”

    ~Chinese Proverb

  • All the world’s a stage…

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Don’t hide behind a script

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Good things come in teams

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Practice, practice, practice

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • What’s in it for ME?

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Be seen as the key to your audience’s success

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Connect with customers

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Inspire action!

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Create a follow-up opportunity

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Bonus: spontaneous sharing

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Continuing the conversation…

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Facilitate this!

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Continuing the conversation

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Recorded follow-up

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Look for clues

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Use CRM tools

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Landing pages

    Savvy B2B Marketing | www.savvyb2bmarketing.com

  • Any questions?

    Savvy B2B Marketing | www.savvyb2bmarketing.com