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#NewIdeas18

Savvy Sponsorship Solicitation

Savvy Sponsorship Model!•! Step 1: Analyze Inventory & Marketing!•! Step 2: Evaluate Packaging & Pricing!•! Step 3: Curate the Right Leads!•! Step 4: Craft a Sales Pitch!•! Step 5: Demonstrate ROI!

Step 1:!Analyze Inventory &

Marketing

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Photo by joncandy - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/37195744@N03 Created with Haiku Deck Photo by joncandy - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/37195744@N03 Created with Haiku Deck

Photo by Gwan Kho - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/43669498@N05 Created with Haiku Deck Photo by Gwan Kho - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/43669498@N05 Created with Haiku Deck

Photo by nosha - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/77316550@N00 Created with Haiku Deck Photo by nosha - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/77316550@N00 Created with Haiku Deck

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Photo by Darwin Bell - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/53611153@N00 Created with Haiku Deck Photo by Darwin Bell - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/53611153@N00 Created with Haiku Deck

Photo by qthomasbower - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/55943778@N00 Created with Haiku Deck Photo by qthomasbower - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/55943778@N00 Created with Haiku Deck

Photo by quimby - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/92388598@N00 Created with Haiku Deck Photo by quimby - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/92388598@N00 Created with Haiku Deck

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Photo by instragram.com/amirkuckovic - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/12389767@N04 Created with Haiku Deck Photo by instragram.com/amirkuckovic - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/12389767@N04 Created with Haiku Deck

Photo by Steve Snodgrass - Creative Commons Attribution License https://www.flickr.com/photos/10710442@N08 Created with Haiku Deck Photo by Steve Snodgrass - Creative Commons Attribution License https://www.flickr.com/photos/10710442@N08 Created with Haiku Deck

Photo by Jorge Franganillo - Creative Commons Attribution License https://www.flickr.com/photos/46191841@N00 Created with Haiku Deck Photo by Jorge Franganillo - Creative Commons Attribution License https://www.flickr.com/photos/46191841@N00 Created with Haiku Deck

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Photo by zoetnet - Creative Commons Attribution License https://www.flickr.com/photos/13286453@N00 Created with Haiku Deck Photo by zoetnet - Creative Commons Attribution License https://www.flickr.com/photos/13286453@N00 Created with Haiku Deck

Photo by TerryJohnston - Creative Commons Attribution License https://www.flickr.com/photos/61172365@N00 Created with Haiku Deck Photo by TerryJohnston - Creative Commons Attribution License https://www.flickr.com/photos/61172365@N00 Created with Haiku Deck

Photo by Khánh Hmoong - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/7997148@N05 Created with Haiku Deck Photo by Khánh Hmoong - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/7997148@N05 Created with Haiku Deck

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Step 2:!Evaluate Packaging &

Pricing

Photo by Philip Taylor PT - Creative Commons Attribution License https://www.flickr.com/photos/9731367@N02 Created with Haiku Deck Photo by Philip Taylor PT - Creative Commons Attribution License https://www.flickr.com/photos/9731367@N02 Created with Haiku Deck

Photo by __MaRiNa__ - Creative Commons Attribution License https://www.flickr.com/photos/95011179@N08 Created with Haiku Deck Photo by __MaRiNa__ - Creative Commons Attribution License https://www.flickr.com/photos/95011179@N08 Created with Haiku Deck

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Photo by sylvar - Creative Commons Attribution License https://www.flickr.com/photos/44124401501@N01 Created with Haiku Deck Photo by sylvar - Creative Commons Attribution License https://www.flickr.com/photos/44124401501@N01 Created with Haiku Deck

Photo by alice-palace - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/40462068@N00 Created with Haiku Deck Photo by alice-palace - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/40462068@N00 Created with Haiku Deck

Photo by Thomas Hawk - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/51035555243@N01 Created with Haiku Deck Photo by Thomas Hawk - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/51035555243@N01 Created with Haiku Deck

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Photo by robtm2010 - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/49401850@N07 Created with Haiku Deck Photo by robtm2010 - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/49401850@N07 Created with Haiku Deck

Photo by coffeego - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/28550826@N08 Created with Haiku Deck Photo by coffeego - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/28550826@N08 Created with Haiku Deck

Photo by free pictures of money - Creative Commons Attribution License https://www.flickr.com/photos/126278138@N03 Created with Haiku Deck Photo by free pictures of money - Creative Commons Attribution License https://www.flickr.com/photos/126278138@N03 Created with Haiku Deck

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Photo by Helene Iracane - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/63209721@N05 Created with Haiku Deck Photo by Helene Iracane - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/63209721@N05 Created with Haiku Deck

Photo by striatic - Creative Commons Attribution License https://www.flickr.com/photos/34427466731@N01 Created with Haiku Deck Photo by striatic - Creative Commons Attribution License https://www.flickr.com/photos/34427466731@N01 Created with Haiku Deck

Step 3:!Curate the

Right Leads

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Photo by United States Marine Corps Official Page - Getty Royalty-Free License https://www.flickr.com/photos/40927340@N03 Created with Haiku Deck Photo by United States Marine Corps Official Page - Getty Royalty-Free License https://www.flickr.com/photos/40927340@N03 Created with Haiku Deck

Photo by dolescum - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/10778170@N07 Created with Haiku Deck Photo by dolescum - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/10778170@N07 Created with Haiku Deck

Photo by mith17 - Creative Commons Attribution License https://www.flickr.com/photos/53339478@N06 Created with Haiku Deck Photo by mith17 - Creative Commons Attribution License https://www.flickr.com/photos/53339478@N06 Created with Haiku Deck

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Photo by Viewoftheworld - Creative Commons Attribution License https://www.flickr.com/photos/86684599@N00 Created with Haiku Deck Photo by Viewoftheworld - Creative Commons Attribution License https://www.flickr.com/photos/86684599@N00 Created with Haiku Deck

Photo by Chris-Håvard Berge - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/37318693@N04 Created with Haiku Deck Photo by Chris-Håvard Berge - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/37318693@N04 Created with Haiku Deck

Photo by Philo Nordlund - Creative Commons Attribution License https://www.flickr.com/photos/22839942@N00 Created with Haiku Deck Photo by Philo Nordlund - Creative Commons Attribution License https://www.flickr.com/photos/22839942@N00 Created with Haiku Deck

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Photo by Matthew Stones - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/14403677@N03 Created with Haiku Deck Photo by Matthew Stones - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/14403677@N03 Created with Haiku Deck

Photo by Agus MC - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/60517992@N04 Created with Haiku Deck Photo by Agus MC - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/60517992@N04 Created with Haiku Deck

Photo by Laurence Vagner - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/86078191@N00 Created with Haiku Deck Photo by Laurence Vagner - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/86078191@N00 Created with Haiku Deck

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Photo by Tal Bright - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/48553010@N00 Created with Haiku Deck Photo by Tal Bright - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/48553010@N00 Created with Haiku Deck

Step 4:!Craft a Sales Pitch

Photo by zen! - Creative Commons Attribution License https://www.flickr.com/photos/92671529@N00 Created with Haiku Deck Photo by zen! - Creative Commons Attribution License https://www.flickr.com/photos/92671529@N00 Created with Haiku Deck

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Photo by Hey Paul Studios - Creative Commons Attribution License https://www.flickr.com/photos/45257015@N03 Created with Haiku Deck Photo by Hey Paul Studios - Creative Commons Attribution License https://www.flickr.com/photos/45257015@N03 Created with Haiku Deck

Photo by Leo Reynolds - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49968232@N00 Created with Haiku Deck Photo by Leo Reynolds - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49968232@N00 Created with Haiku Deck

Photo by marfis75 - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/45409431@N00 Created with Haiku Deck Photo by marfis75 - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/45409431@N00 Created with Haiku Deck

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Photo by Yasunobu Ikeda - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/88403964@N00 Created with Haiku Deck Photo by Yasunobu Ikeda - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/88403964@N00 Created with Haiku Deck

Photo by Luc Van Braekel - Creative Commons Attribution License https://www.flickr.com/photos/47211037@N00 Created with Haiku Deck Photo by Luc Van Braekel - Creative Commons Attribution License https://www.flickr.com/photos/47211037@N00 Created with Haiku Deck

Photo by Oran Viriyincy - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/95482862@N00 Created with Haiku Deck Photo by Oran Viriyincy - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/95482862@N00 Created with Haiku Deck

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Photo by Isengardt - Creative Commons Attribution License https://www.flickr.com/photos/49840171@N08 Created with Haiku Deck Photo by Isengardt - Creative Commons Attribution License https://www.flickr.com/photos/49840171@N08 Created with Haiku Deck

Photo by Neal. - Creative Commons Attribution License https://www.flickr.com/photos/31878512@N06 Created with Haiku Deck Photo by Neal. - Creative Commons Attribution License https://www.flickr.com/photos/31878512@N06 Created with Haiku Deck

Photo by - luz - - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/24633783@N00 Created with Haiku Deck Photo by - luz - - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/24633783@N00 Created with Haiku Deck

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Photo by nur_h - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8288006@N04 Created with Haiku Deck Photo by nur_h - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8288006@N04 Created with Haiku Deck

Photo by Andreas-photography - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/19367634@N05 Created with Haiku Deck Photo by Andreas-photography - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/19367634@N05 Created with Haiku Deck

Photo by boltron- - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/46213661@N00 Created with Haiku Deck Photo by boltron- - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/46213661@N00 Created with Haiku Deck

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Photo by ericmay - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/51324001@N05 Created with Haiku Deck Photo by ericmay - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/51324001@N05 Created with Haiku Deck

Photo by JefferyTurner - Creative Commons Attribution License https://www.flickr.com/photos/40518938@N00 Created with Haiku Deck Photo by JefferyTurner - Creative Commons Attribution License https://www.flickr.com/photos/40518938@N00 Created with Haiku Deck

Step 5:!Demonstrate ROI

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Photo by rgmcfadden - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/11380191@N05 Created with Haiku Deck Photo by rgmcfadden - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/11380191@N05 Created with Haiku Deck

Photo by spacepleb - Creative Commons Attribution License https://www.flickr.com/photos/86381820@N00 Created with Haiku Deck Photo by spacepleb - Creative Commons Attribution License https://www.flickr.com/photos/86381820@N00 Created with Haiku Deck

Photo by Tawheed Manzoor - Creative Commons Attribution License https://www.flickr.com/photos/11309626@N02 Created with Haiku Deck Photo by Tawheed Manzoor - Creative Commons Attribution License https://www.flickr.com/photos/11309626@N02 Created with Haiku Deck

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Photo by young_einstein - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/25047883@N00 Created with Haiku Deck Photo by young_einstein - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/25047883@N00 Created with Haiku Deck

Photo by Locator - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51505078@N00 Created with Haiku Deck Photo by Locator - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51505078@N00 Created with Haiku Deck

Photo by Ian Muttoo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/20741443@N00 Created with Haiku Deck Photo by Ian Muttoo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/20741443@N00 Created with Haiku Deck

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Photo by Cle0patra - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/91842374@N00 Created with Haiku Deck Photo by Cle0patra - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/91842374@N00 Created with Haiku Deck

Photo by .reid. - Creative Commons Attribution License https://www.flickr.com/photos/29406311@N04 Created with Haiku Deck Photo by .reid. - Creative Commons Attribution License https://www.flickr.com/photos/29406311@N04 Created with Haiku Deck

Photo by flazingo_photos - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/124247024@N07 Created with Haiku Deck Photo by flazingo_photos - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/124247024@N07 Created with Haiku Deck

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Photo by SalFalko - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/57567419@N00 Created with Haiku Deck Photo by SalFalko - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/57567419@N00 Created with Haiku Deck

Photo by Hans Hamburger - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8334096@N07 Created with Haiku Deck Photo by Hans Hamburger - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8334096@N07 Created with Haiku Deck

Savvy Sponsorship Model!•! Step 1: Analyze Inventory & Marketing!•! Step 2: Evaluate Packaging & Pricing!•! Step 3: Curate the Right Leads!•! Step 4: Craft a Sales Pitch!•! Step 5: Demonstrate ROI!

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Savvy Sponsorship Solicitation!

Aaron D. Wolowiec!MSA, CAE, CMP, CLEA, CTA, CTF/QT!

Chief Executive O"cer#Event Garde!aaron@eventgarde.com!eventgarde.com!