say bye-bye to your boring bio and get ready for opportunity...
TRANSCRIPT
What’s Brewing in Service to YOUR Success Today
• Learn a five-step system that makes writing
attention-grabbing bios fast and easy;
• Get inspired by examples that brought in the
business and the leveraged results;
• Grin at mis-steps to avoid;
• Get your questions answered so you can
take immediate action to create bio wow
now!
Our Expert Guest
Nancy "Broadcast Your Brilliance" Juetten is a word wizard, workshop
leader, and Bye-Bye Boring Bio author on a quest to guide mission-driven
experts to spell out their greatness and broadcast their brilliance through
the power of storytelling and publicity. Whether clients seek to attract
clients, speaking gigs, or media attention, they learn to welcome those
results by acting on Nancy's road-tested and proven advice to tell stories
all their own. Best of all, they broadcast their brilliance with confidence,
readiness, and ease so the right people can celebrate, invest, and benefit.
To Attract Your Best Clients, Your Story Should…
• Focus on outcomes, ultimate results, and
WOW
• Tell a story that gets the reader to YES fast.
• Be clear about what you want the reader to
DO.
Head Turning Examples with a Few Well Chosen Words
• Financial planner – I work with women over 50 to make sure
their money lasts as long as they do.
• Provocative media savvy relationship coach who guides
viewers to welcome love fast
• Electrifying audiences and inspiring sales teams, one riveting
presentation at a time
• Best selling author and inspirational speaker who breaks fire
codes with her sold out and life changing events.
“Before” Bio
• Tommi Wolfe – president of The Startup Expert is America’s leading expert in helping
solopreneurs breakthrough six figures fast. She has been described as the “missing link for
entrepreneurs”, (she hopes that is a good thing)! She is an energetic, charismatic, self-
motivated serial entrepreneur. People hire her for her business smarts, they trust her
because her heart is connected to her work and they love her because she pours both her
smarts and her heart into all that she does.
• Tommi’s journey as an entrepreneur was triggered by a tragic accident and the birth of her
first child. Determined to find a way to support her new baby without leaving the home,
Tommi started her first company and through trial, far too many errors and perseverance
became one of the top 0.02% of earners in South Africa. The Startup Expert became a 6
figure business in less than a year. Tommi passionately believes that life is short and
precious, and that you should be sharing your gifts with the world now. Today, she
specializes in sharing her talents for building small businesses by helping newer
entrepreneurs do the same. She offers a range of services designed to help self-employed
professionals attract clients and get very profitable while still have time for a life! You can
learn more about her by visiting www.thestartupexpert.com
“After” Bio
“Clients hire me for my business smarts, trust me for
my heart, and create six-figure businesses when they
take inspired action.”
-- Tommi Wolfe, The Startup Expert
Guiding Solopreneurs to Create Six-Figure Businesses Fast
Necessity is the mother of invention.
That is absolutely true in Tommi’s case.
Not long after her first child was born, Tommi’s husband was killed
in a tragic accident. Determined to find a way to support her baby
with a home-based business, she started her first company and
became one of the top 2% of earners in South Africa. She moved
to the USA in 1997, became a proud US citizen, and The Startup
Expert grew to a six-figure business in less than a year. Since
then, she has guided scores and scores of inspired men and
women business owners to achieve this same result and still
have time to enjoy their lives.
Your Call to Action
Before: Tommi offers a range of services …
After: Be clear about the ways clients can
engage so they can find their perfect fit option
and journey forward.
• Clients love me because I share real, straight
talk, from the heart, done it in this
economy, no holds barred, what it actually
takes to make six figures, in the order.
• 3 M Revenue Formula - Millionaire Mindset,
Money Making Methods and Business
models
For Speaking Gigs…
Your Story Should …
• Say what you speak about
• Set you apart from others
• Invite action
Five-Figure Gig for a Speaker Who Stands Above the Crowd
“Don’t stand out in a crowd.
Stand above it.”
-- James Donaldson
Five-Figure Gig for a Speaker Who Stands Above the Crowd
James’ Crowd Pleasing Topic:
How YOU Can Stand Above the Crowd and Fulfill Your True Potential
Standing at seven foot, two inches tall, James Donaldson stands above the crowd
in more ways than physical stature. His stories about making the right choices,
overcoming fear and self doubt, and staying resilient and goal focused in the face
of tough challenges routinely bring audiences to their feet.
Audience members – from business executives to youth groups to guests at major
industry conferences -- walk away standing taller, thinking more boldly, and
believing in unlimited possibilities that they can make happen in their lives and
work.
Call to Action
To engage Donaldson or make volume purchases of his book to delight
your audiences, visit www.standingabovethecrowd.com, send email to
[email protected], or call 800-745-3161
For Media Interviews, Your Story Should …
• Establish your credibility
• Showcase your visibility
• Highlight your brand of WOW
• Make it easy for reporters to get in touch!
Direct from USA Today
“People think that being famous is easy, but
there’s so much hard work in it.”
-- Justin Beiber
How Do YOU Show Up?
• Words matter.
• Actions and how you show up matter more.
• How you do anything is how you do
everything.
• Last minute Suzie?
• TMI?
• Too Little? Too Late?
• On time, on target, and on the money?
Bio Emergencies Can Be Costly
• You get known as “a pill.”
• You trip and miss the opportunity to get
invited back.
• Your confidence takes a beating when you
don’t show up at your best.
• You drop other balls to catch the unexpected
one that just came in.
Real-Life Bio Emergency
• When Microsoft came calling, client was
excited and petrified.
• The deadline to submit was tomorrow.
• Her bio was beyond boring.
• She was in “bio emergency” mode.
What If…
• The perfect decision maker landed on your
“about me” page?
• A meeting planner landed on your site?
• An influential reporter called and decided to
interview you?
What Would It Feel Like If …
• You were ready to respond to every opportunity like
a pro with a message you love to share that turns
the right heads every time?
• No more 11th hour scramble
• No more “message point SOS”
• No more dropping other high priority balls to catch
the one you weren’t expecting
• No more “bio emergencies!”
Priceless Outcomes to Take to the Bank and Beyond!
• Make a GREAT name for yourself.
• Pave a path to a winning reputation as an
expert to be counted on.
• Get invited back.
• Opportunity would be calling YOUR NAME.
• You’d be ready for anything and have a wait
list of clients who can’t wait to work with
YOU.
More Success with Greater Ease
• Once you are ready with a message that
excites you and attracts clients, the sky is
the limit!
• Bylined articles or an ongoing column in the
media that matter to YOUR message
• Pitch letters. press releases, guest blog posts
• Telesummit and webinar invitations,
• Bigger stages and bigger audiences!
Learn How to:
• Stand out and be remembered in a cluttered
marketplace …
• Make your impact and attract all the
attention, clients, and money you want …
• www.authenticvisibility.com/tommibio
One More Way to Get Your Transformation with My Support…
• If you want me to put my eagle eyes on your
best draft bio and make it even better, add a
Build Your Buzz Strategy Session to the
shopping cart when you buy!
• Together, we’ll turn your best effort into a
masterpiece that makes you beam with “bio
pride” you can take to the bank!