say goodbye to mobile fraud - market status and best practices to detect fraud on mobile campaigns...
TRANSCRIPT
About usAbout us
4.1 BMONTHLY
IMPRESSIONS
3.5MMONTHLY INSTALLS
170DIRECT
ADVERTISERS
1500DIRECT MEDIA
PARTNERS
One goal – to sell poor traffic as a real high quality one
The money 2016
Total 1.3B$ (IAB)
App installs 350M$ (Appsflyer)
7 out of 10 times paid
CPI campaigns targeted by fruadsters
10% grew last 6 months
The trail
By
iOS vs Android
50% more fraud on Android
Newer iOS versions have lower fraud
By
Offer types
Offer type Average fraud level
CPI 33%
Leadgen email submit 27%
Mobile CPA 22%
Desktop ecommerce 21%
Mobile ecommerce 9%
By
VPN fraud
Proxy server VPN level by country q3 2016
Country Code Proxy server VPN level
NO 11%
US 7%
CH 6%
DE 6%
JP 6%
GB 5%
ID 4%
SG 4%
ES 3%
CA 3%
By
Click spam fraud
Estimated click spam hijacked leads
Quarter Estimated clic spam hijacked leads total
q4 2015 186 mio.
q1 2016 241 mio.
q2 2016 338 mio.
q3 2016 489 mio.
By
Type of fraud
VPN and Proxy
Click spam
Abused IP/Duplicate IP/ IP pattern
User agent pattern
Bot installs and emulators of in app activity
Incentivized traffic
Session time
Impressions fraud
Best practice to fight fraud
Monitor CR/CTR
Track post installs events
Black list fraudsters sources
Do not pay for fraud
3 rd party fraud detection technologies
3 rd party trackers reports
White list of IP’s and security tokens
Untarget low OS
Compare to itunes/google play in real time
