Millennials and Consumption

Erin SchrodeTeens Turning Green

millennialsand

consumption

how?

Ecorenaissance (i:kəʊrɛnəsɒns) n.

Present era; a time of renewed interest in, and growth of,

environmental and social justice movements, issues, causes; Rise of conscious action and consumption; a multifaceted

global cultural movement.

communicate.

# RT @

PROFITEconomic

PEOPLESocial

PLANETEnvironmental

Bearable Equitable

Viable

SUSTAINABLE

positive

negative

credibility

authenticity

trust

loyalty

consistency

inconsistencylack of credibility

inauthenticitydistrust

disloyalty

brand interactions

Product Lifecycles Cradle to Cradle

… how do I know your company iseco-friendly?

the pictures ofnature, the font,the wording…

erin schrode@erinschrode

teensturninggreen.org

project green challenge

october 2011

http://www.sustainablebrands.com/?utm_source=Slideshare&utm_medium=lastslide&utm_campaign=SBcom