sbc workshop video 1 summary - amazon s3 · social media promotion for musicians and engineers with...
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Social Media Promotion for Musicians and Engineers with Bobby Owsinski
How To Promote Your Music On Social MediaWorkshop 1
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Tips You Can Use Now!
Social Media Promotion for Musicians and Engineers
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Why Use Social Media?
Social Media Promotion for Musicians and Engineers
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Online Word Of Mouth
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190 Friends
36,000 Friends
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190 Friends
36,000 Friends
6.8 Million Friends
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Your Posts Provide “Social Authority”
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Social Media Promotion for Musicians and Engineers
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Inform - Don’t SellWhat you just did What you’re doing What you’re going to do
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For Greater Post Engagement1. The content must be great
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What Should I Say?• Behind the scenes
• Where the idea came from
• Who you’re working with
• Interview someone
• Artist trivis (studio, DAW, mic setup, etc)
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For Greater Post Engagement1. The content must be great
2. Keep it short - 120 characters or less
3. Always post a graphic
4. Always post a link
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“Having breakfast after the gig. Just had bacon and eggs and potatoes. The bacon was greasy and the potatoes were burnt. The coffee was good though.” B
AD
Too Personal
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“Great gig at the Lone Star tonite. You people ROK! 2 girls jumped on stage and Joey boogied with them. Pictures and video http://emerald.com/pix.”
“Great gig at the Lone Star tonite. You people ROK! 2 girls jumped on stage and Joey boogied with them.” Better
Best
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“Back in the studio today. Feeling tired after a long weekend of partying. Catching a cold.” BAD
Too Personal
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“Back in AIR studios today with Johnny Rox for some hi-energy rockabilly. Excellent rhythm section of Jack X and Ronaldo. Pictures at http://emerald.com/airpix.”
“In the studio today with Johnny Rox for some hi-energy rockabilly.” Better
Best
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For Greater Post Engagement1. The content must be great
2. Keep it short
3. Always post a graphic
4. Always post a link
5. Use live video
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To Summerize…• The better your post, the more people will see it
• What you worked on, working on now, will work on
• Shorter posts get more views
• A graphic and link are essential
• Short live video posts get more organic views
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Thanks For Watching!Bobby Owsinski: [email protected] BobbyOwsinski.com BobbyOwsinskiCourses.com