sbd introduction to company
DESCRIPTION
SBD is an independent, technical consultancy specialising in the design and development of vehicle security, low speed crash, telematics and ITS systems. From technical trends reports to conducting end user surveys, SBD has over 15 years of experience of providing strategic advice, insight and expertise to the automotive and associated industries. Our focus is global but with specific expertise in Europe, Japan, North America, China, Russia, India and other emerging markets. SBD primarily concentrates on the passenger car market.TRANSCRIPT
Introduction to SBD
Business focus
Security
Low Speed Impact
..providing expertise
on overseas market
needs, requirements
and specifications.
Consultancy Reports
Telematics & ITS
Benefits of using SBD
Our experts are:• Technical engineers from the automotive industry• Independent and well respected
Reports are• Easy to read• Graphical• Concise• Accurate• Trustworthy
Global coverage
North America
Brazil
Russia
China
IndiaASEAN
Europe
How we do our research?
Who?In-house experts
Network of partners
How?Own research and contacts in
the industry
Hire cars, test, tear down etc
Shows, exhibitions and conferences
We provide support to the entire
automotive value chainVehicle manufacturers
Suppliers
Telematics service providers
Governments & related industries
Our customers
Corporate history1995
SBD ‘Security’ established 1996
‘Telematics & ITS’ added 2003
‘Cost of Ownership’ started 2006
SBD-Japan established
1999What Car? security
award for SBD client
2002First UK RDS-TMC
navigation by SBD client
2007‘Low Speed Impact’
added
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Corporate turnover
£0.3 million
£2 million
¥45 million
¥300 million
Introduction to SBDJ
Japanese technical representativeso Overseas information but local support in your
language and your time zone
Nagoya
Technical research
Product strategy
Project management
Competitive benchmarking
Cost reduction activity
End user surveys
Consulting
FOCUS ONSECURITY & COST OF OWNERSHIP
SECURITY CONSULTANCY
Analyse your product and its intended marketIdentify specifications for maximum benefitAdvise on expected changes and actual theft methods Review specifications, CAD design, prototypes or production samplesConduct evaluation tests to predict the performance of the official approval testingManage your approval testing
SECURITY REPORTS
Benchmark studiesMarket reports
Country summaries Global requirements
Market studies Theft analysis
Smart key development
Global requirements
Theft and technical trends
Will Brazil mandate vehicle tracking on-time?
What are the technical challenges?
How will New Zealand reduce vehicle theft?
Mandatory immobilisers?
How will Russian insurers motivate manufacturers to improve vehicle
security?
Sweden, Russia…Will other countries adopt, or be influenced by,
Thatcham vehicle security criteria?
Dutch insurers investigating NVSRNorway and Finland
Can the downward trend in Western European vehicle theft continue?
What hi-tech methods are professional thieves using to steal newer
cars?
Will bi-directional key fobs benefit the user?
What are the enabling technologies?
What features will be offered?
Our Smart Key vehicle benchmarking:
How do the latest systems perform?New applications (eg: Mercedes LCV)
FOCUS ONTELEMATICS & ITS
Breadth of coverage
ReportsDeliverables for each stream
$ € ¥
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Market trends
Technical trends
Sales forecasts
Databases
ReportsPurchasing options
Subscription
Reports feature decisive conclusions and key recommendations
All reports are fully translated into Japanese
One-off reports Subject stream
$ € ¥0101100101110101001011101000101101000111
Public eCall Vs
Private eCall…
… which will win?
… when will it happen?
…high interest, but still low unit sales
Telematics in China..
Are portable navigation suppliers competitors or partners?
What impact will low-cost navigation systems have?
How to implement connected services?
How will next generation TPEG services
be delivered?
What’s next for Bluetooth in the car?
Will DAB be a success in Europe?
Has ADAS moved to the mass market?
