sbi po exam marketing quiz

8/9/2019 Sbi Po Exam Marketing Quiz

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SBI PO EXAM-2014-Marketing Aptitude Scope or Functions of Marketing!e scope of "arketing can #e understood #$ t!e ter"s of functions t!at t!e "arketingdepart"ent perfor"s in "ost of t!e #usiness enterprise%

!e functions of "arketing can #e c&assi'ed as under( -Functions of exchange

Bu$ing ) in*o&*es #u$ing and co&&ection of re+uired goods for resa&e% Se&&ing ) in*o&*es transfer of o,ners!ip of goods and ser*ices fro" t!e se&&er to t!e

#u$er%

Pricing ) in*o&*es deter"ining price of products and ser*ices%

Ad*ertising ) in*o&*es creation of a,areness interest and 'na&&$ of purc!ase of goods

and ser*ices%

Sa&es Pro"otion ) in*o&*es sa"p&es cas! refund o.ers discounts etc%

Functions of physical supply

ransportation ) refers to p!$sica& "o*e"ent of goods fro" one p&ace to anot!er *ia

rai&,a$s road ,ater ,a$s and air,a$s%

Storage ) refers to preser*ing goods fro" t!e ti"e of production ti&& t!e ti"e of sa&e%

Facilitating functions

Financing ) is *er$ i"portant for industr$ or co""ercia& #usiness% It/s *er$ dicu&t to

carr$ on s"oot! functioning of "arketing ,it!out a*ai&a#i&it$ of good 'nance%

isk aking ) is t!e pri"ar$ function of a "arketing acti*it$ and pro't is t!e re,ard

for taking suc! risk "arketing% isk can #e c&assi'ed into insura#&e and non-insura#&erisks%

isk arising out of t!eft 're and natura& ca&a"ities are insura#&e risk%

on-insura#&e risk are c!ange in de"and c!ange in consu"er preference increasing

co"petition etc%

Marketing Infor"ation ) gi*es infor"ation a#out t!e products de"and supp&$ price

co"petition etc%

Marketing esearc! ) is a s$ste"atic gat!ering recording and ana&$3ing of data

a#out pro#&e"s re&ating to "arketing goods and ser*ices%

Standardi3ation ) is a "enta& process of setting standard nor"s criteria for t!e goods

and ser*ices% It deter"ines t!e #asis of co&or ,eig!t +ua&it$ and ot!er specia& featuresfor e5a"p&e ) ISI "ark%

6rading ) #egins ,it! ,!ere standardi3ation ends for e5a"p&e ) A6MA7%

Packing and packaging ) are t!e t,o side of a coin%

Packaging is a part of product p&anning it refers to inner ,rapping of a product%

Packing refers to outer casting ,!ic! is used to transport nu"#er of units of aproduct%

Branding ) is done on t!e package of t!e product% It is t!e na"e "ark s$"#o&design or distincti*e nu"#er of &etters gi*en to a product for distinguis!ing it fro" ot!erproducts%

Dear Aspirants,

In this post we are sharing 5th set of Marketing Awareness Model Practice Paper for

SBI PO exams. hese !"i# also "sef"l for $ario"s other exams. If %o" like this set then


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please recommend this we&site to other as well ' Don(t forget to share this post.(Read

4th Set Here)

Q.1. To determine its strengths and weaknesses, manager might ask customers all of

the following except;

(1) Was the quality good?(2) Was the price reasonable?(3) Have you heard the company slogan?

(4) Was the delivery efficient?

() !one of these

Q. 2. The final step in marketing plan is

(1) "oals and ob#ectives

(2) $reparing pro#ected profit and loss accounts(3) %ontrol

(4) &ll of these

() !one of these

Q. 3. Managers scan the environment through(1) 'ndirected vieing(2) %onditioned vieing

(3) ormal and informal search

(4) &ll of these() !one of these

Q. . !rimar" data is generall" collected through#

(1) *urvey(2) +,periment

(3) -bservation

(4) %ensus report

() !one of these Q. $. %econdar" data is collected through#

(1) -bservation

(2) *urvey

(3) -fficial record(4) +,periment

() !one of these

Q. &. 'asual research is#

(1) .ogether primary data to shed light on the real nature of the problem

(2) .o ascertain certain magnitudes

(3) .o find out cause and effect relationship(4) .o e,plore the gravity of the situation

() !one of these

Q. (. )enerall" the *est research approach suited for descriptive research is#

(1) -bservation(2) *urvey

(3) %ross sectional
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(4) +,perimental

() !one of these

Q. +. )enerall" speaking the *est research approach for casual research is#

(1) -bservation

(2) *urvey

(3) %ross sectional(4) +,perimental

() !one of these

Q. . )enerall" speaking the *est research approach for explorator" research is#

(1) -bservation(2) *urvey

(3) %ross sectional

(4) +,perimental() !one of these

Q.1-. stud" to determine if advertising expenses increases *" 1- per cent, the sales

will increase *" x per cent. /t is a form of#

(1) +,ploratory(2) /escriptive

(3) %asual

(4) &ll of these() !one of these

Q.11. /n a marketing surve", the surve"or asks the 0uestions; o "ou like our

product es45o /t is a form of#

(1) /ichotomous(2) 0iert scale

(3) *emantic differential

(4) ating scale

() !one of these Q.12. statement with which the respondent shows the amount of

agreement4disagreement is a#

(1) 0iert scale(2) *emantic differential

(3) ating scale

(4) ultiple choice() !one of these

Q.13. scale connecting two *io6polar words, where the respondent selects the point

that represents his or her opinion is a#

(1) 0iert scale

(2) *emantic differential(3) ating scale

(4) ultiple choice

() !one of these

Q.1. scale that rates some attri*ute from poor to excellent is a#

(1) 0iert scale

(2) *emantic differential(3) ating scale


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(4) ultiple choice

() !one of these

Q.1$. 7hich of the following is not a pro*a*ilit" sampling

(1) *imple random sampling

(2) *tratified sampling

(3) uota sampling(4) &rea sampling

() !one of these

Q.1&. 7hich of the following is not a non pro*a*ilit" sampling

(1) %onvenience sampling(2) uota sampling

(3) 5udgment sampling

(4) %luster sampling() !one of these

Q.1(. 7hen the population is divided into mutuall" exclusive groups and random

samples are drawn from each group. /t is called#

(1) *tratified sampling(2) %luster sampling

(3) &rea sampling

(4) ulti6stage sampling() !one of these

Q.1+. 7hen the population is divided into mutuall" exclusive groups such as *locks

and the researcher draws a sample from the group or *lock is called#

(1) &rea sampling(2) %luster sampling

(3) 7oth (1) and (2)

(4) *tratified sampling

() !one of these Q.1. 7hen time factor is most important, then the *est contact method with the

responder has

(1) $ersonal intervies(2) ailed questionnaire

(3) .elephone intervieing

(4) *chedule() !one of these

Q.2-. The contact method, which minimi8es the interview9s *ias is a#

(1) .elephone intervie

(2) ailed questionnaire

(3) $ersonal intervie(4) *chedule

() !one of these

~:Answers:~

Q.1. (3) Q.6. (3) Q.11. (1) Q.16. (4)


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Q.2. (3) Q.7. (2) Q.12. (1) Q.17. (1)

Q.3. (4) Q.8. (4) Q.13. (2) Q.18. (3)

Q.4. (1) Q.9. (1) Q.14. (3) Q.19. (3)

Q.5. (3) Q.10. (3) Q.15. (3) Q.20. (2)

SBI PO Marketing Awarene M!"e# Pra$ti$ePa%er & Set 4Posted #$( Ad"ininMarketing AptitudeSBI Stud$ Materia& 1898 :ie,s

Dear Aspirants,In this post we are sharing 4th set of Marketing Awareness Model Practice Paper for SBI POexams. hese !"i# also "sef"l for $ario"s other exams. If %o" like this set then pleaserecommend this we&site to other as well ' Don(t forget to share this post. )*ead +rd Setere-Q.1. Factors which inuence the buyer behavior are_____;1< Persona& factors

;2< Socia& factors;8< =u&tura& factors;4< Ps$c!o&ogica& factors;>< A&& of t!eseQ.2. In product concept, the prot is earned through _____;1< Satisfaction of =onsu"er;2< Pro"otion;8< ?ua&it$ of product;4< 1 and 2;>< one of t!eseQ.!. "#pecialty product$ %eans _____;1< e,s paper;2< Petro&

;8< =ar;4< 2 and 8;>< one of t!eseQ.&. 'xa%ple of (epart%ental stores is)are _____;1< Big #a3aar;2< 6enera& store;8< S!o, roo"s;4< 1 and 8;>< one of t!eseQ.*. #ales and distribution is a part of _____;1< Product;2< Price;8< P&ace;4< Pro"otion;>< A&& of t!eseQ.+. First step in buying process _____;1< pro#&e" recognition;2< product purc!ase;8< Post purc!ase #e!a*iour;4< Bu$er #e!a*iour;>< one of t!eseQ.. #- %eans_____;1< Supp&$ c!ain "arketing
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;2< Supp&$ c!ain "arket;8< Supp&$ c!anne& "arket;4< Supp&$ c!anne& "anager;>< Supp&$ c!ain "anage"entQ./. Intangible features of a product is)are _____;1< :a&ue

;2< taste;8< S"e&&;4< 2 and 8;>< one of t!eseQ.0. Internet %areting co%es into_____;1< Meta "arket;2< Market space;8< Market p&ace;4< 2 and 8;>< one of t!eseQ.1. 3ypes of buyer behaviour is)are;1< =o"p&e5 #e!a*iour;2< *ariet$ seeking #e!a*iour;8< @a#itua& #u$ing #e!a*iour;4< A&& of t!ese;>< one of t!eseQ.11. 4- stand for_____;1< :ariet$ c!anne& "arketing;2< :a&ue c!anne& "anage"ent;8< :a&ue c!ain "anage"ent;4< :ariet$ c!ain "anage"ent;>< A&& of t!eseQ.12. 5ast stage in 65- is_____;1< 6ro,t!;2< Peek;8< ec&ine;4< Introduction;>< Maturit$Q.1!. (#7 stand for_____;1< ai&$ sa&e report;2< ai&$ se&&ing record;8< irect se&&ing report;4< irect sa&e record;>< one of t!eseQ.1&. 8overn%ent universities co%e under_____;1< =onsu"er "arket;2< Industria& "arket;8< 6&o#a& "arket;4< on-pro't "arket;>< A&& of t!ese

Q.1*. "9 8uarantee co%pany taing a responsibility$, is what ind of%areting_____;1< E5c!ange concept;2< Product concept;8< Accounta#&e "arketing;4< e-acti*e "arketing;>< Pro-acti*e "arketingQ.1+. :ans infor%ing custo%ers about loan taen by the% is)are_____;1< e-acti*e "arketing


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;2< Pro-acti*e "arketing;8< Accounta#&e "arketing;4< Product "arketing;>< one of t!eseQ.1. 3argeting strategies is)are_____;1< Standardi3ation

;2< Focus;8< i.erentiation;4< A&& of t!ese;>< 1 and 2Q.1/. Father of %anage%ent is_____;1< P!i&ip 7ot&er;2< F%% a$8< @enr$ Fa$o&;4< Mc-6art!$;>< one of t!eseQ.10. areting activity is associated with _____;1< P&ant;2< =o"pan$;8< Factor$;4< =onsu"er;>< one of t!eseQ.2. 6olitical parties co%e under which environ%ent;1< Micro en*iron"ent;2< Macro en*iron"ent;8< e"ograp!ic en*iron"ent;4< Sing&e en*iron"ent;>< one of t!eseQ.21. otivation is a _____;1< Persona& factor;2< Ps$c!o&ogica& factor;8< Socia& factor;4< 1 and 2;>< one of t!eseQ.22. 5ife #tyle co%es under _____;1< Ps$c!o&ogica& factor;2< Persona& factor;8< Socia& factor;4< =u&tura& factor;>< one of t!eseQ.2!. -lient %eans _____;1< =onsu"er;2< =usto"er;8< Professiona& =usto"er;4< Per"anent =usto"er;>< A&& of t!ese

Q.2&. If consu%er wants to now about the services which are going to bedelivered by the ban, it is called;;1< e-acti*e "arketing;2< irect "arketing;8< Accounta#&e "arketing;4< 1 C 2;>< one of t!eseQ.2*. 9 van with co%pany poster is)are ;;1< Ad*ertise"ent


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;2< Pu#&icit$;8< Pu#&ic re&ation;4< 1 and 2;>< one of t!ese

ANSWER WITH EXPLANATION :-?%1%;>

sbi po exam marketing quiz

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