sbn tourism

8/14/2019 SBN Tourism

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Supernannys inthe South East05

Skys The Limit

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One AlfredPlace opens

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ARCH 2008

Sussex Business News

Call 0845 67 888 67 Visit www.sussexenterprise.co.uk

Wish youwere heres tourism a forgotten industry?


2/8

THERE is no denying that the South East isa key leisure destination with the tourismindustry itself having a major impact on theregions economy as a whole. The tourismand hospitality sector alone supports anestimated 225,000 jobs and currentlygenerates 7% of regional GDP, whichtranslates to an income of 10bn annually.

Winning the Olympic bid for the 2012 Games isa clear opportunity for the tourism and hospitalitysector. Estimates vary, but tourism in the UK couldgain over 2bn according to Oxford Economicswho carried out research for Visit London. Onceallowances for displacement effects are made(people leaving or avoiding London/UK because of the Games), the contribution falls marginally.

Within these figures,a legacy effect for thepost-Games period(2013-17) worth1.27bn is forecastwith nearly a third of which (400m) fallsoutside London.Ensuring a substantialproportion of thatlegacy money reachesthe South East shouldbe the focus of every

business in the sector. Visit Britains CEO Tom Wright said: The 2012Games is a once-in-a-lifetime opportunity toshowcase Britain to the emerging giants of tourismand ensure that we remain globally competitive for the next decade and beyond. Tourism is theindustry that can deliver much of the economicbenefits of the London Games across the nationand regions of the UK.

However, the figures generated by the OxfordEconomics report are dependent on the rightstrategies and investments being made now something that many business leaders in thetourism and hospitality sector in the South East inparticular fear may not materialise.

Destination SussexThe Tourism South East Corporate Plan states:The mission of TSE is to generate a step-changeimprovement in the management and performanceof the travel, tourism and leisure sector in theSouth East. This will be achieved by optimising theeconomic and social benefits from tourism in theregion by sustaining, improving and developingthe performance of the travel, tourism and leisure

industry by working ineffective partnership withpublic and private sector stakeholders.

Clearly any policy or strategy has to work for thebusinesses that will bedirectly affected by it. Manybusiness owners after readingthe strategy documentlament the fact that there areso many stakeholders allpulling in their own direction

to fulfil their particular targets and agendas. Whatis missing is a voice for small businesses itself. Theview that one preferred strategy fits all istantamount to trying to fit a square peg in a roundhole! One small business owner based in Brightonwhen asked about the Corporate Plan for hisbusiness sector and region, bluntly commented: Idon t think the small business owner suffers whenthese strategy documents are put together

because the small business owner simply doesn tget involved.

However, Bob Collier, Managing Director atTourism South East commenting on the SEEDATourism Excellence strategy plan said: Thestrategy was launched in 2005 so it is now three

years old and will be refreshed during 08/09. Yesthey were realistic at the time but it was producedbefore the decision on the Olympics so there is anew focus for the sector, which is producing anunprecedented multilateral approach. Thisapproach includes partners on the Visitor EconomySub Group and other groups in the South EastPartnership. Also, SEEDA is simplifying the supportagency structure under its umbrella. TSE is for instance working closely with Business Link andTrain to Gain to offer joined up services.

Tourism and hospitality requires an intimateunderstanding of not only the industry as a whole,but also how each individual region operates.Often, small businesses are frustrated about thelack of understanding regarding the problems theyface by any organisation other than their localtourism administration. As the organisationincreases in size, its focus can move away fromlocal and regional issues and onto more nationalconcerns, which ultimately disenfranchises thebusinesses they purport to be supporting. When Iwas Chair of Brighton & Hove Hoteliers Association

I did feel that Tourism South East were not intouch with our needs, said Roger Marlowe,Chairman Brighton Food Festival. On the other hand I did feel that Visit Brighton understood our industry and what it needed to support it. Also, Ifound that organisations like Sussex Enterprise didunderstand our market sector as they have quite abusinesslike approach. I also felt that when you dotalk to people at Sussex Enterprise you arespeaking to people who know what they aretalking about.

Mark Jones, Owner of Colson House and thecurrent Chairman of Brighton & Hove Hoteliers

Association also commented: I dont feel out inthe cold as I am on the board of the BusinessForum so I do have a chance to mix with and putour agenda to other business leaders. What I dofind is that tourism often doesn t fall within theradar of people who are not working in the sector themselves. I think that support for business doescome from local organisations. So I seeorganisations like Visit Brighton as a partner of oursand not simple a support agency. Conversely,organisations like SEEDA dont really understandwhat the main issues are for our businesses.Moreover I think that the support we get evenfrom local organisations like Visit Brighton has nofinancial foundation. Many of the organisationsthat purport to support tourism in the South East,don t have the funding to implement real change.

Visit South EastThe issue that many businesses face is toimplement the changes that will cement the SouthEast as a destination for tourism within theframework of support agencies they have accessto. Agencies like SEEDA have a poor track recordwhen it comes to following their plans through tothe local level.

Mark Jones continued: If you look at what ishappening right now with the economic fall off, andthe problems we are having with the conferenceprogram this year because the Brighton Centredebacle, we feel that 2008 is going to be difficult inthe tourism sector in Brighton and Hove. Now when

you do hit a difficult period, organisations like VisitBrighton are sympathetic and want to help us throughthe crisis, but when we say what we really need todo is put the city back into the spotlight with somemarketing the funding isn t available to do that.

A good example is the closure and reopeningof the Brighton Centre. SEEDA has been verysupportive with this project by providing a largeamount of money that enables the project to becompleted, as this is desperately needed in thecity. We applaud SEEDA for that. We also applaudBrighton and Hove City Council for gettingeveryone onboard with the project. However, oncethe project has begun and you re waiting for theplanning application to go in, it s the small businesthat had to draw the attention to the fact that oncethat centre closes there is no business. It wasalmost like a bomb going off as no one had actuallyrealised what the impact would be once the centrehad closed. No one had a strategy to deal with thefact that over 4,000 bedrooms would be empty.There is no plan for how we are going to get throughthe time when the Brighton Centre is out of action.

The tourism industry in the South East is also

Continued >


Even with a new Tourism Excellence Strategy Plan about to be launchedthat will map out the regions plans for the next five years, plus the SouthEasts bid for a slice of the lucrative Olympic market, is tourism andhospitality the forgotten industry in the South East? Dave Howell reports

Hastings and the other major cities inthe South East need to place tourismback on the business agenda.

Adam Bates: Head of Tourism and Economic Development,Brighton and Hove County Council

Wish youwere here

02 Sussex Bus ness News MARCH 2008

I felt that whenyou do talk to

people at SussexEnterprise you arespeaking to people

who know what theyare talking about


3/8


Last years Recruitment, Retention andTurnover Survey from the Chartered Institute of Personnel and Development (CIPD) indicatedthat businesses continue to struggle withstaffing issues with over 65% of respondentsstating a lack of specialised skills was a majorrecruiting barrier. Employers will continue tostruggle to find suitable candidates and keepstaff turnover under control if their approach torecruitment and retention fails to take accountof both business and employee needs, saidNicola Monson, author of the report.

Bob Collier the Managing Director at TourismSouth East says: There are only two relevantapprenticeships which serve the hospitalitysector practical cookery and chef skills. TSEhas recently been successful in securing over200k from SEEDA for a Fresh Skills for Chef Training courses. Take up can be a problembecause the industry is primarily comprised of micro businesses and they tend to want jobready recruits. Its also relatively expensive forSMEs and the skills requirements are often morebasic and practical. TSE has a network of TourismSkills co-ordinators across the region that areconstantly feeding back on the needs for microbusinesses so that it can provide the appropriatetraining this will often be workshops or

seminars that deliver very practical skills.Roger Marlowe, Chairman of the Brighton

Food Festival and former Chair of Brighton &Hove Hoteliers Association says: My personalview is that a lot of the training that is beingoffered in the South East is irrelevant and awaste of time. When we have looked at trainingwe have often come up against the NVQ,which I think is not relevantin my industry. What wehave found is that most of the funding for the trainingthat is available must bemeasured. This is usuallymeasured against the NVQ,which in many instancessimply doesnt deliver thetraining that is required.

Without a nationallyrecognised set of qualifications, many of the businesses in thetourism sector have turned to their ownresources. They have developed training andvocational channels that their staff can becomeinvolved in to further their understanding of the industry they are working within. However,Adam Bates, Head of Tourism and EconomicDevelopment, Brighton and Hove County Council

commented: It isn't true to say that the sectorfinds it hard to recruit. But that the sector cando more to help train and develop local peopleto move them from inactivity to employment isa huge opportunity. We have been running a

programme calledHospitality Futuresin Brighton &Hove, whichprovides supportto hard to reachresidents with pre-employmenttraining and offersguaranteedinterviews withemployers. This

has had great success in new and existinghotel operators in the city.

Andrew Barter, SE Policy Manager,Federation of Small Businesses (FSB) takes adifferent view: One problem that occursfrequently is that business owners havetrouble getting accreditation of in-housetraining. This is by far the most common form

of training carried out by small businessesrather than using formal training courses thatinvolve vital staff being off work for one day aweek, and the business having to findsomeone to cover their absence. This problemwill be made worse when the Governmentproposals to increase the school leaving agecome into force as they will either have to bein school or in a business that providesaccredited training. Making it easier to gainaccreditation for in-house training is vital forsmall businesses to gain recognition for thework they do with their staff.

Training has become a core focus of centralgovernment over the past two years. Whentraining is placed within the context of thetourism and hospitality industry, the drive tomake the NVQ the hub around which allbusiness centred education should revolvedoesnt deliver the knowledge and skills thatbusinesses in the tourism sector need tooperate their enterprises successfully. Moreinsight into the actual needs of the tourismindustry in the training sector is urgentlyneeded if vital skills are not to be lost.

Hiring and FiringRecruiting and training the right staff is still a major headacheor small businesses in the tourism and hospitality sector

My personalview is that a lot of the training that isbeing offered in the

South East isirrelevant and a waste

of time.

MARCH 2008 Sussex Bus ness News

Cities like Brighton are in need of vocational training to supporttheir tourism industries.


4/8

contending with a number of additional factorsthat puts a strain on its ability to remain profitable.One of the main pressures it feels i s in transport.Matt Jackson at Sussex Enterprise said: Currently itfeels like the rail network only really runs 6 days aweek due to Network Rails constant weekendmaintenance, that seriously impacts on travel intoSussex for tourists and for staff. The A27 is adisaster for tourist and staff. Improvements need tobe made to facilitate movement from east towest. Is the South East in danger of becoming nota must visit region, but a cant visit region? Its aquestion many businesses are asking themselves.

Tom Wright, Chief Executive, Visit Britain says:Not at all. The South East remains a popular destination for international and British people. Inthe last five years, visits to the region from overseas people who arguably have less familiarity withthe occasional vagaries of transport infrastructure have more than doubled. Like any destination,there are challenges that regions and nations canovercome, but periods of regeneration andredevelopment are certainly bring wide-rangingimprovements.

Tourism South Easts Bob Collier says: The SE i sone of the most successful regions economicallybut one of the most congested. From a visitor perspective it is one of the most accessible parts of

the UK from domestic and overseas markets anational Gateway having said this growing roadcongestion will be a major disincentive to travel.The Hindhead by-pass will alleviate one of theregions major blockages but the east west coastalroute (A27) needs to be the next priority. In termsof rail and air accessibility the region is very wellserved. Coastal rail networks have also improvedsubstantially in recent years.

Business servicesOne area that has gained in significance over thelast two years is sustainability. The green issue

touches every business to a degree, but in anenvironmentally conscious society, the tourism andleisure industries have to adapt to the newdemands of their customers if they are to remainprofitable. New research by entrepreneur thinktank, the Tenon Forum, reveals that almost half (48%) of UK owner/managers think thegovernment isn t doing enough to support their efforts to implement environmentally friendlypolicies in the workplace.

Andy Raynor, Chief Executive Officer of Tenon,said: UK entrepreneurs are sending out a clear message to government. While most support

implementing policies that reduce their environmental impact, they also cannot do soalone. SMEs need government to motivate andreward best environmental practices with taxcredits so that green behaviour also makes agenuine difference to their bottom line.

There are many ways that are simple andrealistic that small businesses can reduce their impact on the environment whilst also savingmoney on energy costs and improving their competitiveness, commented Bob Collier atTourism South East. The Green Tourism BusinessScheme helps businesses work in a much moresustainable way both environmentally and

economically and gives reassurance to theconsumer that it is credible. More recently TSE hasproduced a simple Sustainable Tourism Guide forDummies http://tinyurl.com/ywwsq4 thatidentifies good basic practice. The government hasto date produced guidance for businesses onenvironmental good practice, rather than settargets.

Mark Jones, Owner of Colson Housecommented: My feeling is that sustainabilitybecomes a business imperative when life is madevery difficult for you if you don t fulfil whatever legislation or guidelines have be laid down.Commercial waste is a particular issue. We have totry and handle the constraints that are put on usby the local authority that won t collect our rubbish as this isn t part of the business rates thatwe pay.

What is clear is that all business especially in thetourism and leisure industry that have felt the firstshift in customer awareness of environmentalissues must act now. Greenwashing (wherebusinesses in effect put out misinformation so theyappear to be more environmentally friendly thanthey actually are) is something to be avoided at allcosts as the South East builds its reputation as atourist destination with credible green credentials.

The South East has a tourism and leisureindustry that is one of the keys to its success. TheBrighton Arts Festival is Englands largest and withover 190 art galleries, 300 museums and 250performing arts venues, the region has much tooffer the national and international tourist. But thelong-term longevity of the industry as a whole isdependent on its continued support, and anintimate understanding of its needs by policymakers and business organisation alike.


04 Sussex Bus ness News MARCH 200

Many of the organisations

that purport tosupport tourism in

the South East,dont have the

funding toimplement

real change

Mark Jones, Owner of Colson House and the current Chairman of Brighton & Hove Hoteliers Association

Wish you were here Continued

The billions of pounds that have been allocated to theOlympic Games must be shared equally between allbusinesses, large or small. This was the stated aim of the Olympic Delivery Authority (ODA). However, smallbusiness owners have remained cautious if not cynicalabout any significant percentage of this money beingallocated to SMEs. Figures indicate that 20% of thecontracts for the Sydney Olympics went to smallerbusinesses. Is the UKs Games likely to match this figure?

Bob Collier the Managing Director at Tourism SouthEast would argue that change is afoot that shouldalleviate the concerns of small businesses in particularthroughout the South East: The 2012 London Gamesare a major opportunity for business with 6bn for over75,000 contracts to be tendered. The impact is alreadybeing felt with 500 contracts worth 1bn already awardedover half to SME's. In the Southeast 88 companies havewon business and they vary from hotels, catering andevents to engineering consultants, construction and ICTspecialists. The SEEDA in partnership with the Olympicdelivery authority and the London Organising Committeefor the Olympic Games have invested in BusinessNetwork at the heart of which is CompeteForwww.competefor.com/london2012business thatmatches suppliers and buying opportunities.

John Wright, FSB National Chairman, said: Thedelivery of the London 2012 Games will provideopportunities for businesses of all sizes in many sectors.We welcome the launch of the London 2012 BusinessNetwork and urge small businesses to get involved. We

are particularly pleased that large contractors will becompelled to make public, via the network, the sub-contracting opportunities that will be most suited tosmaller companies. But this does not guarantee thatsmall businesses outside of large Olympic contractorsexisting supply chains will actually get work. The ODAhas made a good start with the London 2012 BusinessNetwork, but we will be keeping a beady eye on theprocess in the coming months and years to make sureit delivers genuine opportunities for small businesses.

However, Roger Marlowe, Chairman of theBrighton Food Festival says: I think its veryearly to be thinking about the Olympics for mostsmall businesses. To be honest everything I haveread about how the Olympics is being plannedmakes me think they will touch my business at all,and in fact wont have an impact on the South East.

Mark Jones, Owner of Colson House and Chair of

Brighton & Hove Hoteliers Association also expressedhis concern: In my view what has been missed is thatwe had no one who actually sat down the day after wewon the Olympic bid and asked how are we going tomake the most of this in Brighton and the South East. Idont think anybody did. Why for instance didntHickstead get the horse jumping? Also, I dont thinkmuch is going to happen at Yellowave either. Whoactually said how are we going to bring some of theOlympic sports down into this area? Who from the SouthEast is going to talk to the Olympic committee? Im notsure any of that was done. Consequently its unlikelythat anyone will stay in Brighton and commute back toLondon. But it could have been very different if someevents were actually based in Brighton, Eastbourneor the South East. I think regionally and nationallythings happen, but we arent very good at askingwhat can this mean for us.

Going for GoldWith the Olympics only four years away, isthe South East s tourism industry ready tomake the most of this unique opportunity?

The Olympic Games is coming to the UK, but howfar the South East will benefit is open to debate

s Sussex Business News


5/8

RMER nanny who worked in New York has opened ahildcare business in Brighton and is pioneering a

nannying event.

y Davis, 32, has opened Brightons first branch of Tinies, theiggest childcare agency. Lucy finds nannies and maternityfor parents, staff for nurseries and also provides mobile crechesbysitters.y, from Preston Park, covers Brighton, Hove and much of with her new branch. And to launch the business she is

g to hold a speed nannying morning, which is based on ther speed dating events that take place across the UK every

ed nannying brings together around 10 nannies and the samer of parents. The parents get to interview all the nannies andown which they like best. The nannies write down whichthey felt fitted in with their outlook, and the match is made.y said it was exciting to open a branch of Tinies in Brighton:any families both parents are working. There is nothing moreant than getting the right childcare and that is what we areo do. When I worked in New York speed nannying wasr. Most of our placements will be in the traditional way but it iso do something a bit different which is also really sociable.ore going to New York, Lucy, who lives with her marketing

director husband Callum, worked in the head office of Tinies. Whenshe returned to the UK she saw a gap in Brighton and became afranchisee.

It is really exciting to be at the sharp end of the business. I amlooking to get the interest in speed nannying together before

booking a date for the event, she said.Tinies Brighton can be contacted on 01273 557671 or

[email protected]

EWS

all 0845 67 888 67 Visit www.sussexenterprise.co.uk

H 2008 s Sussex Business News

NIGEL Berman, proprietor of Hove-based Nigel s E[www.nigelsecostore.com] has taken the Yahoo! award fthe best shopping site. The awards highlight some of themost interesting and innovative sites of the year, based oa number of factors, including functionality, design andthe wow factor.

Nigels Eco Store was founded in 2005. Nigel was a former caccountant who developed an interest in ecological issues twenty ago while travelling in Australia. After several years working in pNigel decided to start selling environmentally friendly products adiscovering for himself how difficult they could be to source.

According to the panel, There are so many great, innovativeshopping sites around these days, but Nigel's Eco Store came out oNot only was the idea really unique and engaging, the judges alsothe layout of the site and felt it was distinctive in concept and difffrom other shopping sites. In fact, this was one of the favourite sitoverall, fitting perfectly with a shopping site's goal and society's eoutlook.

Actinic CEO Chris Barling remarks,Eco-friendliness may nomost important reason why more and people are choosing to shoponline, but it s importance is undoubtedly growing. With concernclimate change rising, everyone is wanting to take more responsibtheir carbon footprint. Ecommerce is widely perceived as being menvironmentally friendly than other channels, and so we are especproud to be associated with Nigel's Eco Store.

s Sussex Business

Eco-store winsshopping findof the yearaward

New club formobile workers

s Sussex Business

New York

upernannyomes toBrighton

Alfred Place, the first private members club to offerstyle, food and drink of a modern club buted principally for business use.brainchild of Rob Shreeve, former MD of Virgin Publishing,

lfred Places investors brings British rock stars and prominentss figures together to create a club with a difference. OnePlace is centrally location being 5 minutes from Euston and 9s from Waterloo.b members enjoy extended opening hours, full business serviceng workspace, boardrooms and communications. Great value,ve, eat-while-you work food is constantly available as is a full

ywhere in the club. Shower rooms and sleep cabins for thosento London on the red eye, or just needing a quick rest.

b Shreeve says: Increasing numbers of people live and workLondon but regularly travel into town on business. Filling an

s gap in the marketplace, everything has been designed toembers work and do business efficiently and effectively withinnt environment.

omprehensive business services will keep members virtuallyted while the unique Club PA offering will give membersto a full network of services to meet their every need. It s our introduce a new club every 9 to twelve months bringing our five clubs by 2012. more information visit the website: www.onealfredplace.com.

ub is located at One Alfred Place, London, WC1E 7EB.

s Sussex Business News

Tinies brings a speed nannying franchise to Brighton


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Delivered to the door of 10,000 business owners and members of SussexEnterprise, Business Edge is a monthly magazine featuring topical issues,breaking news and in-depth interviews.

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s Sussex Business News MAR

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