scalable custom production moving to the next level – and taking everyone with you
TRANSCRIPT
Custom learning productionMoving to the next level – and taking everyone with you
brightwavegroup.com
Is it possible to provide a personal learning experience that is both scalable and rapid?
The challenge
Levels of personalisation
BasicName change, choose a colour. Using LMS functionality creatively. Makes it friendlier.
CustomisedDriven personalisation within a course, through questions that diagnose what you want or need. More focussed learning.
AdaptiveSystem adapts to deliver appropriate content. Smart, the system learns about what you know and want as you learn.
BasicColour change or name entered to make it more friendly
CustomisedThe learner makes decisions about what they want to see via a simile diagnostic – focussedon learner needs/preference
AdaptiveThe system adapts to how the learner learns and suggests or delivers the most appropriate or relevant content
Levels of Personalisation
In the future – there will be no bounds…
Same content different locations/countries
Customised content within a course
Same content different time available
Same audience different knowledge
levels
Different audience different content
• Evidence that a large population is compliant
• Experts are not sheep dipped
• Mechanism to deal with over-confident learners
Wins
• 28,000 learners • 3 brands
Customised and personalised product training
• 1 message• 720 learning outcomes
Basic personalisation – smoke and mirrors
Smoke and mirrors
• 180,000 learners• Learner chooses a
persona
• 1 learning path
Customisable in several ways:
• Same system• Different roles• Different brands/locations• Different ways to use the system face to face
with customers/telephone/online support• Customise scenarios video/audio/images• Steps and simulations remain the same
Systems simulation scenarios
• 4 systems• 4 roles• 362 minutes of e-learning that's 40 hours!• 49 launchable deliverables with 178 components
• 21 tutorials • 61 show me simulations• 61 try it simulations• 35 role play simulations
In 12 weeks!
Scale!
• Coordinate client diaries
• Clients come in as part of the team and cede individual decision-making powers to the group
• Work in iterations, or fixed-duration sprints, and prioritise essential functionality: plan which inessential elements to cut if you run out of time
• Clients pay by the sprint, not for fixed delivery: agree what's achievable within each sprint
Key differences
Final tips
• Get the balance right between cost and benefit of personalisation
• Concentrate on what will make a real difference – it may just be using the right jargon for a particular audience that makes the most impact
• Don’t try and be clever for the sake of it
More information? If you’d like to chat about scalable customisation – get in touch!
@FleighNunn
brightwavegroup.com