scaling content in wordpress
DESCRIPTION
Learn techniques to scale adding content to WordPress using Atlassian's JIRA and Confluence. Also, use Google Analytics to better understand your readership and audience.TRANSCRIPT
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create, communicate, evaluate
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create, communicate, evaluateto evolve out of one's own thought
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impart and made known to otherscreate, communicate, evaluate
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ensuring desired understandingcreate, communicate, evaluate
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Dan Radigan Atlassian
@danradigan
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rapidly widespreadContent is becoming
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important?Why is this
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and are now harder to reach
People are
bombarded
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Remember though…
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Content is still
TOP DOG
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Your WordPress
is a
product
![Page 12: Scaling Content in WordPress](https://reader033.vdocument.in/reader033/viewer/2022052410/5557f3dbd8b42ae31c8b4633/html5/thumbnails/12.jpg)
therefore
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Know your
customer and your
market
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Create
Communicate
Evaluate
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The people who create content aren’t often
full-time WordPressers, like us
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therefore
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Make the content you want easy to
create
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Deliver real assets
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Use consistent layouts
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keep collaboration close to content
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Simplify delivery
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Create
Communicate
Evaluate
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Not all content is
created equal
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Content expires
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expires
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therefore
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Know your
goals and schedule
accordingly
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enable more authors
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retain quality
manage schedules
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Lots of writers with varied goals
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Curators manage flow
Lots of writers with varied goals
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Admin&
Editor&
Author& Author& Author&
Editor&
Author& Author& Author&
Editor&
Author& Author& Author&
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Workflow!optimizes
us
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Create
Communicate
Evaluate
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Your WordPress is a (software)
product
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therefore
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content is an iterative endeavor
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UA-20039645-1
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learn about your audience
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optimize keywords
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validate your architecture
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social: when is my audience
online?
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segments: what is my audience
doing?
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engage your audience with a
call to action
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engage your audience with a
call to action
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UTM codes correlate targeted effort and
results
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http://you.com/?utm_source=promo utm_medium=email
utm_campaign=fallsale
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Questions?