scaling up delivery, not overheads!
TRANSCRIPT
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PM2: Scaling up
delivery, not overheads!
Tim Snowdon, Chief Executive,
Changing Tunes
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Ice Breaker
Your name
Who you work for?
What you do?
What’s your favourite song or lyric and why?
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Scaling up delivery –
not overheads!
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What is going to happen
this afternoon?
Learn about franchising in the charity context
Consider the opportunities and threats of replication
through franchising for your charity
Explore some options that may be suitable for you
Find out where to learn more
Three talks and three short workshops
Who – Why - How
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Changing Tunes - 1987
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Changing Tunes –
in 13 prisons
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Changing Tunes –
Post Release
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Changing Tunes –
Outcomes?
Relationship-driven
Leads to 75% reduction in
offending
‘Indicative’
The importance of evidence
Government support?
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Why grow?
Expand or die!
Just to keep the
fundraising going
Expand because there is
a need
Is there already
someone else offering
your services?
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Workshop 1
Introduce yourselves
Why did you come to the workshop?
Are you thinking of expanding your work?
Is there a need for you to expand your work?
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Changing Tunes’ rationale
for growth
Changing Tunes was aware how many prisons and
ex-prisoners we were:
A. Not working with
B. Losing contact with when moved to other prisons
C. Released into areas where we have no musicians
Potential to increase percentage of ex-prisoners
worked with
No one else was delivering the service we offered
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How should we grow?
Open Source
National Charity
Satellite Charity
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What we considered –
Option 1: Giving it away
Open source charity
Low cost
Not resource intensive
But....
How do you ensure standards?
Huge potential risk to the brand
How do you co-ordinate fundraising?
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What we considered –
Option 2: National Charity
The well trodden path……..
But….
Higher costs (40%)
Less connected to the local community
Less entrepreneurial
Less adaptable to local risks and opportunities?
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What we considered –
Option 3: Satellite Charity
An independent charity (reporting to its own
trustees) whose area of work is geographicaly
defined and whose activity is based on a contract
signed with Changing Tunes
We see our role as catalysts, training and enabling
individuals to replicate what we have already
proven to work, but giving them the control and
ownership to manage and develop this work in the
long-term
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A fundamental difference!
Excuse me would
you like £60,000
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Why Franchising?
Keeping it local
Post-release work is dependent on local community
groups
Helps engage local support, both volunteer and
fundraising
Unpopular cause
Local knowledge
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Why Franchising?
Keeping it small
Easier to manage
Flatter structure
More responsive to human needs
More adaptable and responsive
More entrepreneurial
Unavoidable culture change when you reach 40 or
more staff
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Why Franchising?
Keeping it sustainable
Lower costs
Spreads risk and knowledge
More effective
More adaptable
Better engagement with local funders
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Workshop 2
What would be the pros and cons of franchising for your
organisation?
?
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Preparation
Research
Trustee/supporter engagement
Business Plan
Talk to funders
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Preparation
Handbook
Start-Up Manual
Operations Manual
Contract
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How to franchise:The processes we have explored
Director First
Chair of Trustees First
Partner Charity
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Fundraising & resource
considerations
No such thing as a free
lunch
Resources
Start-up funding
Helping new franchises
with fundraising
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Challenges
Start-up funding
Recruitment of trustees / building relationships
Timescales
Distances
Signing contract
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What does it feel like?
Change management
The joy of networking
Seeing a new Changing Tunes registered
Seeing new work start
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Workshop 3
What is the next step toward franchising for your charity?
Do you know of any charities which might want to franchise?
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Q&A
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Find out more
Wish You Were Here conference,18th March, London
www.changingtunes.org.uk/wishyouwerehere
Web portal