scaling your agency
TRANSCRIPT
Scaling Your Agency
INTRODUCTION
Introduction
Who is this dude?• Founder of Growth Spark• Founder of MEB and MAB• E-Commerce Author and Teacher• BusinessWeek Top 25
Entrepreneurs • Babson College Alum
Lessons Learned
Lessons Learned
Outline Project Unknowns as Much as Knowns.1.
Lessons Learned
Transition from managing a sales pipeline to a relationship pipeline.2.
Lessons Learned
Help define success for your customer.3.
Lessons Learned
Don't overlook easy money.4.
Lessons Learned
Focus on solving problems, not just
implementing solutions.5.
Lessons Learned
Don't view account management and project management as the same
role.6.
Lessons Learned
Always be selling.7.
Lessons Learned
Realize the difference between makers and
managers.8.
Lessons Learned
Work in time blocks.9.
Lessons Learned
Repeat everything. Repeat everything.10.
Lessons Learned
Manage against scope or timeline, not both.11.
Lessons Learned
Negotiate constantly, but wisely.12.
Lessons Learned
Have a process, but know that the process will
change.13.
Lessons Learned
Build in padding for inaccurate project
estimates.14.
Lessons Learned
Remember that contractors are not
employees.15.
Lessons Learned
Show, don't tell.16.
Lessons Learned
Promote others first.17.
Lessons Learned
Do less marketing to do better marketing.18.
Lessons Learned
Find the source of the stress.19.
Lessons Learned
Celebrate your accomplishments.20.
Thank You!
