scc2013 - inclusive initiatives - jenny legg
DESCRIPTION
Presentation from "Inclusive initiatives" at the 2013 Science Communication Conference organised by the British Science Association - slides by Jenny LeggTRANSCRIPT
Talking to communities about
heart health and research
Why?South Asian communities
•Higher risk of developing heart disease than general population.
•Twice as likely to develop diabetes
•40% of South Asians don’t realise their ethnicity increases their risk of diabetes
African Caribbean communities
•Twice the risk of stroke as Europeans.
•Highest risk of high blood pressure for ethnic minorities in the UK
•More than twice as likely to develop diabetes than the general UK population
•1 in 4 African Caribbean adults don’t realise their ethnicity increases their risk of high blood pressure and diabetes
Relevant fact & figures
UK Times
Relevant case studies
Relevant spokespeople
Celebrities
Be culturally aware
• Calendar events
• Cultural beliefs
Links with advertising
Stronger research messaging
• Fight for Every Heartbeat
(7 pieces of coverage)
• Mending Broken Hearts…..
Questions