Schahet Hotels, IncCommunity Manager/Marketing Coordinator

Victoria Harris

January 2016

Schahet Hotels, Inc

u Located in Indianapolis, IN

u Over 250 employees

u Founded in 1962

u Schahet Hotels is a hotel management and development company that operates hotel properties in central Indiana and upstate New York

u Currently operating 9 hotels

u I worked with Schahet Hotels and the 9 hotels in supporting marketing efforts through social media

Activities Overview: Community Manager

u Schahet Hotels operates 9 hotels:

u Hampton Inn Carmel

u Hampton Inn Northwest

u Residence Inn Northwest

u Holiday Inn Express Northwest

u Holiday Inn Indianapolis Airport

u Hampton Inn & Suites Indianapolis Airport

u Hilton Garden Inn Indianapolis Airport

u DoubleTree by Hilton Schenectady

u Hampton Inn Schenectady

u Team lead for company social media efforts and online presence

u Lead team of 13 in Facebook marketing efforts

u All hotels have a Facebook, Yelp, TripAdvisor, Google+, and Online Travel Agencies (OTAs)

u Maintained individual hotel website and OTAs and monitored for accuracy and kept up to date

u Developed social media strategy for hotels

u Independently run Schahet Hotels Facebook, Twitter, and LinkedIn

Activities Overview

u Content Creation & Content Calendar

u Manage campaigns using Shortstack

u Wrote engaging posts for LinkedIn, Twitter, and Facebook

u Sourced and generated images

u Wrote weekly content calendar

u Scheduled posts using Hootsuite and Facebook

u Monitor Online Reputation

u Monitor online reputation of the hotels

u Send reviews to attention of General Managers

u Keep hotel websites up to date

u Maintain photography and fresh content of websites

u Work with brands (IHG, Marriott, and Hilton) to maintain brand standards in advertising both online and print

u Graphic design of sales collateral and advertisements

Accomplishments

u Developed a social media strategy for the 9 hotels

u Corporate Social Strategy

u Analyzed hotel challenges in marketing and developed strategy to address challenges

Holiday Photo Contest

Holiday Photo Contest Analytics

u Ran from December 7 until December 22

u 7 entries total

u Top entry had 124 votes

u Ran one sponsored post for $20

u Post received 62 likes, 1 comment, 3 shares, 63 post clicks

Post Samples – Facebook

Sample Posts – Facebook

Post Samples – LinkedIn

Sample Posts - Twitter