schema.orgthe very basics

getting started with schema.org

Step one: declare your element

<div itemscope>

</div>

Itemscope

• makes the thing you are describing explicit. “This is what I’m talking about, and nothing else.”

An example:why it can be important to

be explicit.

itemtypeWhat kind of thing is it?

<div itemscope itemtype=“http://schema.org/Person">

</div>

What kind of itemtypes are available?

• http://schema.org/docs/full.html

ItempropWhat property does the itemtype have?

itemprop