school enterprise challenge business idea web viewmount hope secondary school, trinidad and...
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MOUNT HOPE SECONDARY SCHOOL, TRINIDAD AND TOBAGO
BUSINESS PLANWritten by: Kadeem Morris , RinaldoVidale , Chad Hercules ,Shaundell Sullivan, Israel Williams, Sean Brathwaite, Share Swan, Priya Lutchman, Miah Clarke, Niome Clarke, Kristen Francis
Teachers: Mrs. Ann Marie Goorachan & Mrs. Debbie Lezama.
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – BRONZE LEVEL
Section A: Our Business Details
Business Name“D Chow House”
Business ActivitySale of spicy pickled fruits and vegetables
Main product / serviceMango, Pineapple and Carambola Chow
No. of students involved in business planning activities (including writing this Business Plan)
Boys - 6 Girls - 5 Total - 11
Financial SummaryOur Local Currency is:TT
Dollars $US Dollars $
Period of time budgeted for (6 months)Total Income (Estimated) $3000.00 $443.00
Total Costs (Estimated) $986.00 $145.00
Profit (Estimated) $2014.00 $298.00
Start-Up Costs (Estimated) $216.00 $32.00
Section B: Market Research and Target Market1. Here is a description of the Market Research done by us, including how many people we spoke
to.
A survey was conducted showing students’ preference in consumption of some goods. A stratified sample was chosen and the majority of students were interested in spicy pickled fruits and vegetables(see below) locally known as chow. Our target market is student population at our school inclusive of teaching and office staff.
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Survey 1. What is your age group?
a) 12-13 yearsb) 13-14 yearsc) 14-15 yearsd) over 15 years
2. Please indicate your preference of goods /services you will be interested to purchase:a) Home cooked mealsb) Baked goods (pies, cakes and pastries)c) Fruits and vegetable chowd) Stationery (Pens, pencils, erasers, notebooks etc)
3. Please state what factor will influence you to buy a product:a) Costb) Nutritiousc) Convenienced) Prepared under hygienic conditions
4. If a business is opened by some students in school, will you support it?a) Yesb) Noc) Maybe
5. How regular we should supply goods/services:a) Everydayb) Twice a weekc) Weeklyd) Monthly
6. Will you be willing to provide feedback to us:a) Yesb) No
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2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.The sample was selected from one class from each year body. This accounted for approximately twenty percent (20%) of the school population. After tallying the responses, it was shown that there was a high level of interest in fruit and vegetable chow.
The other items under 10 students were interested but fruit and vegetable chow showed that 90 students would be interested in buying these items which amounted to 75% of our sample.
Section C: Competitors and Competitive Advantage
3. These are our main competitors and their strengths and weaknesses.
Competitor Name Strengths Weaknesses
School Cafeteria Operating a long time Expensive
Vendor outside SchoolGood Tasting Product
Students cannot make purchases during school hours
School Feeding ProgramHot food and fresh fruits Not always tasty and fruits not
always fresh
4. Our competitive advantage –
Fruits and vegetables that were chosen were in season therefore higher quality Lower production costs since we did the work ourselves Lower packaging costs with no print bags that will also save the environment Providing a product that has a high demand. No storage costs Minimum wastage
Section D: SWOT Analysis
5. This is our SWOT Analysis.
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Strengths Low cost of ingredients as - they were
in season Fruits and vegetables were fresh as they
were in season Smooth coordination of work activities
since students were in the same class as well as the teachers
Good teamwork was shown as the students were from same classes
Weaknesses Time constraints for teachers involved–
Preparation time was limited to only approximately one hour in the morning before classes
Most of the preparation was done in school therefore this may be perceived as unsanitary to some persons
Opportunities Our product line can be expanded into
other foods as we already gained students support and confidence
Students can gain first-hand knowledge of how to plan and operate a business
Threats - Competition The cafeteria has a wide variety of
foods to choose from The vendor outside opens before and
after school hours The school feeding program offers free
breakfast and lunches to all students
Section E: Operational Plan
6. These are the one-off tasks we will need to do to actually start up our business:
I. A meeting was held on the Monday 22nd May 2017 with both teachers and students to introduce them to the competition and explain the main idea. The opportunity was also given to them to come up with a business name, product/service ideas and the best market research technique. The deadline for submission were for Monday 29th May 2017.
II. A questionnaire was prepared (see below) and distributed to a randomly selected stratified sample where twenty students from each year group (forms 1,2,3, 4 and 5) were asked to give their responses.
III. The responses were tallied and the majority of participants chose chowIV. On Monday 29th May 2017, submission of business name and ideas were received. Based on
majority vote, “D Chow House” was chosen.
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7. These are the daily, weekly and monthly tasks we need to do to actually run our business:
8. Our business team structure – Here are the names and positions of the business team members with a diagram of our business team structure
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President(Mrs. Ann Marie
Goorachan
Production Manager(Mr. Shaundell
Sullivan)
Chef 1(Ms. Niomi Clarke)
Chef 2 (Ms. Kristin Francis)
Marketing Manager(Mr. Rinaldo Vidale)
Sales Representative(Mr. Israel Williams)
Sales Representative(Mr. Chad Hercules)
Finanace Manager(Ms. Priya Lutchman)
Accounting Clerk(Mr. Kadeem Morris)
Human Resource Manager
(Ms. Share Swan)
Human Resource Clerk(Ms. Miah Clarke)
Human Resource Clerk(Mr. Sean Brathwaite)
Vice President(Mrs. Debbie Lezama)
Task How long does it take?
How often?Daily/Weekly/Monthly
Who?Who will be responsible
1.Source fruits 2 days Monthly Teachers and Shaundell
2. Peel fruits 1 day Monthly Miah & Share
3. Cut fruits 1 day Monthly Kristen & Niome
4. Pickle fruits 1day Monthly Teachers
5. Sales 1 day Monthly Renaldo, Israel, Shaundell, Chad
6. Records 1 day Monthly Priya, Kadeem & Sean
Section F: Marketing and Sales Plan
9. These are our 4 P’s (Product, Price, Place, Promotion).
a) P roduct – Our product is spicy pickled fruits and vegetables (mango, pineapple, carambola, cucumbers)
b) P rice – We will sell it at the price of TT$5.00/ US$0.74 per bag
c) P lace – We will sell our product on the school compound
d) P romotion – We will promote our product by the use of a poster made by the students (see below) and the use of word of mouth:
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Appendix Section: Students in Action
Please find in this space 3 pictures (when possible) that clearly shows our involvement as students in our business planning activities.
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FINANCIAL PLANThis was prepared to help us manage cash and steer the business in a goal attainable direction with
our profit motive on course.
1. Income (estimated)
NAME OF PRODUCT OR
SERVICE
QUANTITY SALES PRICETT dollars
SALES INCOME (Quantity x Sales
Price)
Mango chow 100 5.00TT $
500.00
Pineapple 100 5.00 500.00
Carambola 100 5.00 500.00
Plums 100 5.00 500.00
Cucumber Mixed 100 5.00 500,00
Water 250 2.00 500.00
TOTAL SALES INCOME 3000.00
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2. Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM
TOTAL COSTS (Quantity x Cost per
Item)
Bags 500TT$0.10
TT$50.00
Fruits- Mangoes Carambola Pineapple Plums Cucumbers
50010010
100050
1.001.00
10.00.10
2.00
500.00100.00100.00100.00100.00
Salt 2 3.00 6.00
Pepper 20 .50 10.00
Fresh Seasoning 10 2.00 20.00
TOTAL COSTS 986.00
3. Profit (estimated)
Our Local CurrencyTT$
TOTAL SALES INCOME 3000.00
TOTAL COSTS 986.00
PROFIT(Total Sales Income – Total Costs)
2014.00
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4. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start our business.
a) Equipment & Supplies Start-up
EQUIPMENT & SUPPLIES
NAME OF ITEM QUANTITY COST PER ITEM
TOTAL COST (Quantity x Cost per
Item)
Basins 3TT$
60.00TT$
180.00 Pot Spoons 3 12.00 36.00
TOTAL EQUIPMENT & SUPPLIES START-UP 216.00
b) Equipment we don’t need to buy as we own/have access to: Since we required minimum equipment to operate our business we were assisted by our teachers. They loaned the equipment for us to use therefore we did not have to put out cash. As a result we started up on a positive note.
c) We will get the Start-Up capital needed for our business by: Since our business was a partnership our teachers provided capital of $100'00 each and each student had to put up $20.00. It was agreed that at the end of the business each partner will get a return of 10% on capital invested.
Additional comments: We have gained a deeper insight about the operations of a business.
Our Local Currency used : TT Dollar
Exchange rate to US Dollars: 6.78 TT to 1 USD
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Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.
A. STUDENTS’ IMPROVEMENT ON SKILLS
After going through the activities to develop the Business Idea and Plan do you feel your students...
Did not
improve
Stayed the same
Improved
1. Are more confident speaking in front of other people (e.g. during market research)
Yes
2. Work better with people with different opinions to theirs Yes3. Have improved their team working ability, e.g. if other team members were
struggling they offered support to themYes
4. Are more confident analysing information Yes5. Are more able to use their ideas to organise and plan work in order to reach their
goalsYes
6. Are more able to look at different ways to solve a problem and are more confident in selecting a solution
Yes
B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):
Leadership Yes Communication AspirationConfidence Decision making Ye
sOther – Please specify:
Problem solving Team work Yes
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
No Yes, in ScienceYes, in Maths Yes, Other – Please specify: Principles of Business and Principles of
AccountsYes, in Writing & Reading
3. Have the students used the skills learned through the school business planning outside school?
NoI don’t knowYes – Please specify: They used the skills learnt to assist their parents who own businesses
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CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!
Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login
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