School for Parents: Parents Meetings in a Bar 2015-2016

APITSD Bulgaria, November 2015

History School Year 2013-2014*:

Pernod-Ricard Bulgaria opened the program by a press-conference and 3 workshops in Sofia

School Year 2014-2015: Pernod-Ricard Bulgaria carried out 13 meetings in bars

(Sofia only, with 22 teachers, 4 psychologists and over 200 parents involved.)

Supporting materials Teacher's guide and Parents handbooks: “Small Talks on Big Themes” www.predi18.org – a website for general information and advices on

the issue, meetings schedule and other Quantitative evaluation report was issued in July 2015

*School Year – September-May

Objectives 2015-2016

Initiate the dialogue about underage drinking by minors with more and more parents of 10-12 YO and give them keys to talk to their kids and not stay passive

Involve the adults – teachers and parents, who have a guiding role to 10-12 YO minors in one conversation about the risks of underage drinking and its prevention

Initiate institutional cooperation to help Bulgarian school authorities in creating integrated and harmonized procedures to address the matter

Target Group(s) 2015-2016

Primary: Parents of 10-12YO children, 600-1 000 contacts appr

Secondary: Teachers of 10-12YO children, 150-180 contacts appr

Tertiary: Institutions, responsible for children and their health

Campaign Execution vs Objective 1

Campaign: 25 parents meetings organised by APITSD for school year 2015-

2016* in 5 cities of Bulgaria: Sofia Bourgas Varna Plovdiv Vratsa

15 parent meetings organized by teachers themselves The first meeting is planned for w/c Oct 26, 2015

*School Year – September-May

Campaign Execution vs Objective 2

Campaign: 5 training seminars for teachers and school phycologists are to

happen between Oct 2015 and Mar 2016 Training is provided in 4 hours and includes:

Methodology for a parent meeting in a bar Scenario for a parent meeting in a bar Frequently asked questions Role games, discussions and examples Supporting video Presentation of the on-line platform

The online platform

http://predi18.org/ : Section for teachers to download all the materials needed

for a parent meeting Section for parents to draw information regarding

underage drinking and its prevention Menus: The campaign, Partners, Friends, Calendar Menus: Advices, News, Talk with a Phycologist Forum to discuss different topics about underage drinking

and harms to minors’ health

Campaign Execution vs Objective 2 1st training seminar for teachers was carried out in 32 primary

school of Sofia on October 14, 2015 Attendees: 29 teachers from 14 schools Duration: 4 hours with 1 break Campaign’s Angels:

Emil Jasim, Teacher

Yana Alexieva, Phsycologist

Drago Asenov, Journalist

1st Teachers’ Seminar in Sofia

Media Coverage Press-conference opened 2015-2016 campaign before the 1st seminar for

teachers in Sofia Media attended and coverage 14-15 Oct 2015:

bTV – national TV station – top 1 Prime time, in the News http://

btvnovinite.bg/article/bulgaria/obshtestvo/roditelski-sreshti-v-bar-shte-borjat-upotrebata-na-alkohol-pri-deca.html

Nova TV – national TV station – top 2 Prime time, in the News http

://novanews.novatv.bg/news/view/2015/10/14/127241/%D1%82%D1%80%D0%B5%D0%B2%D0%BE%D0%B6%D0%BD%D0%B8-%D0%B4%D0%B0%D0%BD%D0%BD%D0%B8-%D0%B4%D0%B5%D1%86%D0%B0%D1%82%D0%B0-%D0%B7%D0%B0%D0%BF%D0%BE%D1%87%D0%B2%D0%B0%D1%82-%D0%B4%D0%B0-%D0%BF%D0%B8%D1%8F%D1%82-%D0%B0%D0%BB%D0%BA%D0%BE%D1%85%D0%BE%D0%BB-%D0%B2%D1%81%D0%B5-%D0%BF%D0%BE-%D1%80%D0%B0%D0%BD%D0%BE

Monitor Newspaper http://www.monitor.bg/a/view/49680-%D0%A3%D1%87%D0%B8%D1%82%D0%B5%D0%BB

%D0%B8-%D0%B2%D0%BE%D0%B4%D1%8F%D1%82-%D1%80%D0%BE%D0%B4%D0%B8%D1%82%D0%B5%D0%BB%D0%B8-%D0%BD%D0%B0-%D0%B1%D0%B0%D1%80

Online: http://www.dnevnik.bg/detski_dnevnik/2015/10/16/2629662_roditeli_i_uchiteli_se_sreshtat_v_barove_v_sofiia/ ; http://uchiteli.bg/news/nova-moda-roditelski-sreshti-v-bar/804 ; roditeli.bg, purvite7.bg, ogledai.se

Campaign Execution vs Objective No 3 Ensured institutional support by Bulgarian

Ministry of Education and Science Regional Education Inspectorates (5 cities)

Institution for enrollment of Ministry ordinances to Bulgarian schools all over the country

Bulgarian Agency for Child Protection A governmental organization, which develops and monitors the implementation

of national and regional programs for child protection at national level The National Network for Children

An alliance of NGO organizations and supporters, working with and for children and families across the whole country.

Sustainability of the program requires to begin its own life in the hands of Bulgarian teachers and in the Bulgarian school in 1 to 2 school years

Meetings Schedule 2015

Evaluation Aims to measure:

General awareness of underage drinking and its prevention Awareness and impact of Parent meetings in a bar program

among parents Awareness and impact of Parent meetings in a bar program

among teachers Behavior change of family and school

Timing: Baseline is established by questionnaires at each meeting Focus groups discussions are planned for June-July 2016, so

they are comparable with results from June-July 2015 Final report will be available in August 2016

Evaluation Evaluation approach:

Outcome and impact-based evaluation to measure awareness, look beyond immediate effect and identify longer-term behavior change, as well as any unintended or unanticipated outcomes.

Target group(s) for evaluation: Parents of 10-12 YO minors, their teachers and school

phycologists Sample size: 60-90 people

APITSD – BULGARIA ASOCIATION of PRODUCERS, IMPORTERS AND TRADERS of SPIRIT DRINKS

RALICA SCORCHEVA-SLAVOVA, President, ralica.scorcheva@maxxium.bg MIROSLAVA SIMOVA, APITSD CSR Manager, Miroslava.Simova@pernod-ricard.com

GERGANA GEVEZOVA-KOLEVA, Executive Secretary, office.apitsd@gmail.com

Address: Fl.5, Intransmash Buildings, 40-Bratya Bakston Str, Sofia 1618Telephone: +359 2 956 6090 | Mobile: +359 878 641136 | www.apitsd.com

member of

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