school health webinar june 6th life secure draft 6.2.11 presentation
DESCRIPTION
TRANSCRIPT
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for Safe & Secure Schools
June 6, 2011
Kathy Sullivan – National Accounts DirectorDavid Scott – Founder & PresidentLarry Ginsberg – Vice President, Operations
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LifeSecure and the
School Market
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MissionWe are dedicated to providing Emergency Preparedness Solutions for people…
at home at work at school on-the-go
so that they can prepare for and respond effectively to emergencies and natural or man-made disasters.
By encouraging self-reliance, planning, and preparation, we help people to …
Be secure in an unsure world.TM
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Be Secure in an Unsure World!TM
Emergency response solutions for•professional first responders•lay emergency responders
Respond With Confidence!TM
All-Hazards emergency solutions that meet• US Government Guidelines• Expert recommendations
Emergency kits and supplies:10 Basic Survival Needs •water •food •breathing protection •first aid •shelter, warmth •communication •light •tools•sanitation/hygiene.
Emergency response •kits, •bags, •backpacks•rolling emergency stations
Delivering superior •Mobility•Organization•Functionality•Design
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Classrooms & Common Areas
Medical Offices(School Nurse)
“Whole School” Preparedness
Administrative Offices
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Classrooms & Common Areas
Medical Office(School Nurse)
“Whole School” Preparedness
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Every School has the need forEmergency Preparation to Protect Students and Staff
Hurricanes
Earthquakes
Volcanoes
Blizzards/Extreme Winter WeatherWild Fires
Floods
Tornadoes
Landsli
desLandslides
Tsunam
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Floods
FloodsFloods
Floods
Terrorist Attacks – Violence – Chemical Spills - Fires
Source: Are You Ready? - FEMA
“Natural disasters such as floods, earthquakes, fires, and tornadoescan strike a community with little or no warning.
School shootings… are horrific and chilling when they occur. Communities across the country are struggling to… avert acts of terror.”
Practical Information on Crisis Planning: A Guide for Schools and CommunitiesDepartment of Education
Which of these hazards could impact a school that you sell to?
Illinois
Hazards
© 2009 LifeSecure, LLC – All Rights Reserved
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10 All-Hazards
Essentials
© 2010 LifeSecure, LLC
Preparedness Principles
All-Hazard Preparedness“The all-hazard preparedness concept is simple in that how
you prepare for one disaster or emergency situation is the same for any other disaster.” Are You Ready? FEMA
3-Day Preparedness“You may need to survive on your own for three days or more. This means having your
own water, food and emergency supplies.” Are You Ready? FEMA
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Recommended 72-Hour All-Hazards Emergency Supplies
RecommendationsWater - Up to one gallon per day for drinking/sanitation, “amounts for portable kits vary”
by ability to store and transport
Food - Three day supply of non-perishable, ready-to-eat food
Breathing Protection
- Dust mask
First Aid - First Aid Kit
Light - Flashlight with extra batteries
Sanitation - Garbage bags with ties - Moist towelettes
Communica-tion
- Battery powered radio/NOAA radio with extra batteries
- Whistle to signal for help
Shelter - Plastic sheeting and duct tape to “seal the room” for shelter-in-place
Warmth - “Mylar” emergency blanket
Tools - Wrench to turn off utilities
Personal Items: medication, hygiene, clothing, shoes, extra glasses
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“Recommended Emergency Supplies for Schools” Referenced by government sources (Dept. of Education, FEMA, Homeland Security) as a guide for
preparing school for disasters (redcross.org/disaster/masters/supplies.html)
Two Level Approach
Classroom kits
Whole School Supplies/Search & Rescue
“There should be a cache of supplies for the whole school. If your plan includes Search & Rescue teams for light search and rescue
following an earthquake, tornado or other damaging event, stock supplies for the number of teams assigned.”
American Red Cross, Recommended Emergency Supplies for Schools
“Every classroom should have some supplies.”American Red Cross
– Recommended Emergency Supplies for Schools
Preparedness Needs by Area of the SchoolArea The Need
Classrooms
Common Areas-Libraries-Cafeterias-Gyms-Pools-Lounges-Other instructional areas
• Basic survival supplies • lockdown • evacuation
• Basic survival supplies• peak use times
Medical (School Nurse) Office
• Major emergency medical supplies• until responders arrive
Administrative Offices • Incident command kits/supplies• Supplemental medical supplies• Light Search & Rescue• Personal supplies
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LifeSecureEmergency Solutions
for theWhole School
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Area The Need
Classrooms & Common Areas
• Basic survival supplies• Lockdown• Evacuation
Very Good 25 Student Emergency Response Kit (AC90844) $199.00
Basic supplies for 25 students and 1 teacher•Lockdown
•Safety and comfort in the first several hours
•Compact/secure storage
Better SecurEvac Classroom Evacuation & Lockdown Kit (AC91094) $239.95
More extensive supplies for 29 students and 1 teacher
•Increased mobility – flexibility to evacuate or shelter-in-place
•Services larger class sizes – up to 29 Students
•Easy access, replenishment, and reuse
•Greater comfort – food bars
Best SecurEvac Classroom Evacuation & Lockdown Kit (AC91094) $239.95
Rolling backpack version of the SecurEvacEvacuation & Lockdown Kit.
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Area The Need
Medical (School Nurse) Office
• Medical supplies for major emergencies
Very Good MobileAid® Trauma First Aid Station (AC42129) $429.95
•Instant response capability
•Easy mobility for fast response
•Organized supplies for effective response
•Compact/secure storage
Better MobileAid Trauma First Aid Station & AED Backpack (rides on Trauma First Aid Station)
MobileAid® AED Backpack (AC23022) $179.95
•Carries AED and all supplies
Best 2 Trauma First Aid Stations, 1 AED Backpack and 1 Quick-Response Trauma First Aid Kit make two complete rolling units
MobileAid Quick-Response Trauma First Aid Kit (23023) $465.95Comprehensive 260-piece emergency trauma first aid backpack kit that includes 6 Quick-Access first aid supply modules and a flexible stretcher. OSHA & ANSI compliant. Superior mobility/organization.
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Area The Need
Administrative Offices
• Incident command kits/supplies• Supplemental medical supplies• Light Search & Rescue• Personal supplies that allow for flexibility
Very Good Better Best
Quick-Response Incident Command Kit (23034) $799.95
•Instant response capability
•Control and direction
•Flexibility and portability
•Compact/secure storage
Incident Command & Trauma First Aid Combination Kit (ZAC23032) $1,245.95
•Supplemental medical supplies
Incident Command/Trauma +Search and Rescue Team Kit (AC90949) $119.99
•Light search and rescue
Personal Supplies for Each Staff Member
SecureSeal Staff 3-Day Emergency Kit(AC91091) $13.95
•Personal survival basics
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Emergency PreparednessSelling Suggestions
for the Whole School
Suggested 4 Step Selling Approach
1. Help customers see the need to be prepared What disasters might strike your school?
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2. Help customers see the need to have the emergency supplies to match their emergency plans
If help is delayed (hours or days) after a disaster or major emergency, what supplies do you have to adequately meet the 10 Basic survival needs of your students and faculty?
3. Help Customers Understand Needs By Area of the School
Area The Need
Classrooms • What basic survival supplies do you have for a lockdown or evacuation for all students and teachers?
Administrative Offices • What supplies do you have to assist in giving direction and keeping order in an emergency or disaster?
• What emergency medical supplies do administrators have to supplement those controlled by the school nurse in case of a major emergency?
• What light search and rescue supplies do you have?• What personal survival supplies do each of the
administrators and staff have? Are these supplies portable to allow for flexible deployment?
Medical (School Nurse) Office
• What medical supplies do you have to respond to a major emergency or disaster in case first responders are delayed (by hours or even days)?
Common Areas-Libraries-Cafeterias-Gyms-Pools-Lounges-Other instructional areas
• What basic survival supplies do you have stored in common areas to ensure sufficient coverage for the maximum number of students and staff normally present at peak times?
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4. Help Customers See that School Health and LifeSecure have the Emergency Solutions They Need
Customer’s Emergency Needs
Expert Recommendations
LifeSecure Expertise
Solutions
• Very Good• Better• Best
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The LifeSecure Difference&
Dealing with Customer Objections
What Makes Us Different?
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LifeSecure® all-hazards emergency kits deliver:
- Superior supplies that meet U.S. Government/Expert guidelines
- Innovative design for survival gear that performs in tough times
- Improved organization for emergency kits that are easier to use
- Increased mobility with "Easy-Roll" emergency kits
- Added safety with high visibility reflectors and LED flashers
MobileAid® kits, bags, backpacks and rolling emergency
stations deliver: superior mobility, organization, functionality and design to ensure an effective emergency response.
Challenges You May Encounter
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Tight budgetsVery Good/Better/BestPhased approach – Administration/Medical/ClassroomGrants (REMS)Parental support
“That’s expensive”Cost per student per yearCost of not being preparedQuality lasts
“I know what I want” Provide your own supplies – MobileAid Professional Series
Custom
Exclsuive 3rd Quarter Promotional Support
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Free MobileAid Wall-Mount (Value $14.99)with each MobileAid Unit Purchase in the 3rd Qtr.
• Promotional flyer• Wall-mount samples• Product brochure• Launch at National Association of School Nurses Conference – July
1st
School Health Sales Support
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Dedicated School Health Sales Support• Kathy Sullivan – National Account Director
([email protected], 877-999-3340)• Product training• Qualified joint sales calls• Lead program
• MobileAid exclusivity
Support materials• Rep and Show samples• Collateral materials
•Additional Support• Email support
Questions & Answers
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• Selling approach?
• Product?
• Support?
• Other topics?