Bachelor of Arts (Hons) in Graphic Design (N-DL/214/6/0191) 06/22

SCHOOL OF ARTS, HUMANITIES & SOCIAL SCIENCES

• Synthesiserelevantknowledgeandunderstanding,attributesandskillsineffectivewaysinthecontextsofcreativeandinnovativepractices.

• Applycritical,contextual,historical,conceptual,ethicaljudgementanddisciplines.• Articulateandcommunicateideasandinformationcomprehensivelyinvisual,oralandwrittenforms.• Developskillsinresearchthroughananalysisofinformationandexperiences,formulateindependentjudgements,andarticulatereasonedargumentsthroughreflection,reviewandevaluation.

• Demonstrateleadership,teamwork,interpersonal,entrepreneurialandsocialskills.• Demonstrateprofessionalisminaccordancewithethicalandlegalprinciples.• Apply,consolidateandextendtheirlearningindifferentcontextualframeworksandsituations.• Abletoworkanddeveloptheirbusinessknowledgeandgraphicdesignskillsonparwithinternationalstandards.

• Preparestudentsforaprofessionalcareerinthefieldofdesign.• Providestudentswiththeknowledge,skillsandcompetenciesrequiredtoexcelasdesignerexecutivesinthechallengingworldofdesign.

• Developstudents’abilitiesasvisualcommunicators.

Learning Objectives

Learning Outcomes

TheBachelorofArts(Hons)inGraphicDesignprogrammeistargetedatindividualswhowanttoequipthemselveswithbothacademicandpracticalknowledge,skillsandcompetenciesinproductdesign.Thiscomprehensiveprogrammewillpreparethemforrewardingcareersasprofessionalgraphicdesigners.

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SUBJECTS

Core1. HistoryofArt&Design2. CreativeThinking3. DigitalPhotography4. ComputerApplicationDesign5. BasicDrawing6. DesignElements&Principles7. BrandDesign8. PackagingDesign9. CreativeIllustration10.HumanFactorDesign11.ProductDesign&Materials12.ProductDesign&Technology13.ErgonomicinDesign14.ProductDesign15.DesigningforTrend&DesignDevelopment16.DesignforManufacturer17.SurfacePatternDesign

Specialisation in Graphic Design1. PrintingDesignTheory2. CreativeCopywriting3. CreativeTypography4. VisualCommunication5. AdvertisingDesign6. DesktopPublishing7. CorporateDesign8. GraphicPortfolioProject

GeneralMalaysian Students Only1. IslamicandAsianCivilisations2. EthnicRelations

International Students Only1. MalayLanguage(BahasaMelayu)and Communication22. MalaysianStudies3

University CompulsoryFor Malaysian and International Students1. AcademicWriting2. ComparativeEthics3. SocialResponsibilityProject24. InformationLiteracyandResearchSkills25. EntreprenuershipinAsia6. AsianStudies

Project Paper or Industrial Training

Note: Whiletheinformationpublishedinthisbrochurewasaccurateatthetimeofpublication,AsiaeUniversityreservestherighttoalter,amendordeletedetailsandotherinformationpublishedhere.Forthemostup-to-dateinformationpleaseviewourwebsiteataeu.edu.my.

Asia e UniversityNo.4,JalanSultanSulaiman,50000KualaLumpur,Malaysia.Hotline:1300300238•SpeedLine:+603-27850023/0181/0182/0183/0117/0027•GeneralLine:+603-27850000•Fax:+603-27110436•Email:enquiries@aeu.edu.my•www.aeu.edu.my

Part-Time

Blended Learning (Online and tutorial)

PROGRAMME FACTS

Fully online

Open Distance Learning / eLearning

P

P P

Duration 4 years

10Number of Semesters

REGULAR ENTRY

For Malaysian Students:•STPMwithatleastCGPAof2.00in2subjects;OR• ‘A’LevelwithatleastCgradein2subjects;OR•UECCertificatewithatleastBgradein5subjects;OR•Matriculation/FoundationwithatleastCGPA2.00Pre-Universityfrom anyuniversitythatisrecognisedbytheMalaysianGovernment;OR• InternationalBaccalaureate(IB)withatleast24points;OR•Diploma(Level4,MQF)inrelatedfieldswithatleastCGPAof2.00 fromanyuniversitythatisrecognisedbytheMalaysianGovernment;OR•Passindrawingexam/portfolio/interviewforthecandidatewhohasno qualificationsinartsubjectsorSPMoritsequivalent;OR•Otherequivalentqualificationsrecognisedbythegovernment ofMalaysia.

For International Students:• Arecogniseduniversityentrancequalificationsuchas‘A’level/UniversityFoundation/Matriculation/Diplomaorequivalent;OR

• EnglishLanguageProficiencyequivalenttoIELTSof5.5orTOEFLscoreof550;OR

•CambridgeEnglish:Advanced(CAE);OR•CambridgeEnglish:Proficiency(CPE);OR•CambridgeFirstEnglish(CFE);OR•PearsonTestofEnglish(PTE);OR•MalaysianUniversityEnglishTest(MUET)

FLEXIBLE ENTRY AccreditationofPriorExperientialLearning (APEL)EntryRequirements• 21yearsofageasof1stJanuaryintheyearofapplication• Possessrelevantworkexperience• PassedAPELassessment

Entry Requirements

For Malaysian and International students:• Merit Scholarship available for top-performing students• 10% discount on tuition fee available through student loyalty schemeFor Malaysian students only:• 10% discount on tuition fee for full payment of semester fees• 50% discount on tuition fee for senior citizens who are 55 years of age & above• 75% discount on tuition fee for the disabled• EPF withdrawal assistance• PTPTN loan assistance• RM7,000 personal income tax relief*Terms and conditions apply

FINANCIAL AIDS AND INCENTIVES*

Total Credit Hours 120

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