school textbooks hannah aliyetti. true or false? most publishers are in it just for the money....
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SCHOOL TEXTBOOKS
Hannah Aliyetti
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TRUE OR FALSE?
Most publishers are in it just for the money.• True. Some make short term profits that are “safe”
versus others that take more risky routes.
There is a high risk involved in publishing elementary
to secondary texts.• True. $500,000 investment -> 100,000 textbooks
Most states have adopted textbooks to use statewide.• False. California and Texas are two examples that do.
20% of total sales of a particular text.
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WHAT FACTORS DO THINK MIGHT CONTRIBUTE TO HOW A TEXTB OOK
IS WRIT TEN/PUBLISHED?
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IT MAY OR MAY NOT SURPRISE YOU…
Economical
Political
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Publishers
money • Textbooks –
necessary for learning and provide a curriculum to follow
ECONOMICAL
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In 1980 - $6 billion
entire book industry• $1.5 billion
elementary, secondary, and college
• $1.2 billion encyclopedias, reference, etc.
• $660 million mass market paperbacks
ECONOMICAL
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ECONOMICAL
Focus toward intro courses• Provide a general framework and hope it sticks• Make adjustments later if needed• More $$$$$$!
Bad news for publishers:• Only 3 out of 10 books, in general, are profitable
Focus toward states that adopt texts (more
next!)
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POLITICAL
State Adoption• U.S. has no government control over real curriculum
content• States can choose to adopt a single text for a class
• Approved by committees/agencies• Limited numbers can be selected for use in schools
What does the state believe?• Creationism vs. evolutionism? – big debate to put in
textbooks
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School board vote
Teachers not
normally required to
use• What other tools
do teachers use now?
WHO PICKS THE B OOKS FOR THE SCHOOLS?
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AS A COLLEGE STUDENT, WHAT DO YOU KNOW ABOUT
TEXTBOOKS?
Heavy, expensive, dull, lack color, etc.
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DID YOU KNOW?
55% of college students report most of their
knowledge from starting college was due to
textbooks.
There is a dispute about how and when to include
new research within texts.
There are many ways to save on textbooks: e-
readers, open source textbooks, etc.
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E -READERS WITHIN THE CLASSROOM
http://live.wsj.com/video/a-high-school-without-textb
ooks/AED6577F-5846-4214-A00E-B2FF469DC809.ht
ml#!AED6577F-5846-4214-A00E-B2FF469DC809
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WHAT ARE YOUR THOUGHTS?
Do you see e-readers/tablets
working or not working within the
public school environment?
What are the pros and cons?
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WORKS CITED
Apple, M. W. (2001) Textbook publishing: the
political and economic influences. Theory into
Practice, 28 (4), 282-287.
Stambaugh, J. E. & Trank, C. Q. (2010). Not so
simple: integrating new research into
textbooks. Academy of Management Learning &
Education, 9 (4), 663-681.
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WORKS CITED
Apple, M. W. (2001) Textbook publishing: the
political and economic influences. Theory into
Practice, 28 (4), 282-287.
Stambaugh, J. E. & Trank, C. Q. (2010). Not so
simple: integrating new research into
textbooks. Academy of Management Learning &
Education, 9 (4), 663-681.