schooner group pricing strategies
DESCRIPTION
TRANSCRIPT
Schooner Group, IncBringing Smooth
Sailing to Your Operations
www.Schooner-Group.com
© Schooner Group, Inc., 2007-2010
Pricing Structure
Personnel COG's
Rent Utilities
Marketing Services
Training Supplies
Services
Personnel Rent Utilities
Marketing Services Training
Supplies
Products
© Schooner Group, Inc., 2007-2010
Pricing Structure
Pricing
OperatingCosts
Personnel
CustomerSatisfaction
Profit
© Schooner Group, Inc., 2007-2010
σ Profitσ Indirect Costs
σ Direct Costs
Pricing Components
σCost of Goods Sold
σDirect PersonnelσDelivery
σAdministrationσRentσMarketingσServices
$
© Schooner Group, Inc., 2010
Break Even
Jan
Feb Mar Apr
May Ju
n Jul
Aug Sep OctNov Dec
$10
$12
$14
$16
$18
$20
$22
$24
$26
IncomeExpenses
σT
hous
and
s
© Schooner Group, Inc., 2010
σAverage Revenue & Expenses for yearσRev $17k, σExp 16k
Break Even
© Schooner Group, Inc., 2010
σLooking at Cyclical Nature of businessσLow - Rev $13k, Exp $14kσMed – Rev $16k, Exp $15kσHigh – Rev $21k, Exp $19k
Break Even
© Schooner Group, Inc., 2007-2010
σRevenue needed per monthσConvert to Sales
σBillable HoursσSalesσAverage Transactions
Pricing Components
© Schooner Group, Inc., 2007-2010
σCost - PlusσTarget ReturnσValue BasedσPsychologicalσProduct Line
Pricing Types
© Schooner Group, Inc., 2007-2010
σExternal InfluencesσMarketσContract
σBulk Rate/DiscountσInitial Discount
σLoss LeaderσOptional Products
Pricing Strategies
© Schooner Group, Inc., 2007-2010
σNew MarketsσRelated MarketsσAncillary Services
σSell More for LessσSeasonal DiscountσCash DiscountσProduct Line
Pricing Strategies
© Schooner Group, Inc., 2007-2010
σCaptive PricingσBundle PricingσGeographic
Pricing Strategies
Schooner Group, IncBringing Smooth
Sailing to Your Operations
www.Schooner-Group.com