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Science and Technology Science and Technology Unit 7 Unit 7 Battle Intensifies Battle Intensifies between between Google Google and and Yahoo Yahoo Clip 3 Clip 3

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Page 1: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Science and TechnologyScience and Technology

Unit 7Unit 7Unit 7Unit 7

Battle Intensifies Battle Intensifies betweenbetween GoogleGoogle

andand YahooYahoo

Clip 3Clip 3Clip 3Clip 3

Page 2: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Clip 3Clip 3Battle Battle Intensifies Intensifies between between GoogleGoogle and and YahooYahoo

Ⅰ Warm up yourself Warm up yourself

Ⅱ Enlarge your vocabulary Enlarge your vocabulary

Ⅲ Sharpen your earsSharpen your ears

Ⅳ Loosen your tongueLoosen your tongue

Science and TechnologyScience and TechnologyUnit 7Unit 7

Page 3: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Ⅰ Ⅰ Warm up yourselfWarm up yourself

1.1. Are you familiar with the following icons? What are they useAre you familiar with the following icons? What are they used for?d for?

2.2. What’s the biggest search engine today?What’s the biggest search engine today?3.3. Which search engine do you use most frequently, Yahoo, GWhich search engine do you use most frequently, Yahoo, G

oogle, MSN, or Baidu? oogle, MSN, or Baidu? 4.4. 4What do you usually do with those search engines?4What do you usually do with those search engines?5.5. Do you know anything about Google, its initiators, history, oDo you know anything about Google, its initiators, history, o

r business?r business?

Page 4: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Ⅱ Ⅱ Enlarge your vocabularyEnlarge your vocabulary

ritual ritual

iconicon

n.n. a detailed method of procedure a detailed method of procedure faithfully or regularly followedfaithfully or regularly followed

惯例;典礼惯例;典礼

n. n. an image; a representation an image; a representation 标志;肖像;代表标志;肖像;代表

hit hit v. v. to reachto reach达到达到

celebritycelebrity n.n. a famous person; famea famous person; fame名人;声誉名人;声誉

Page 5: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Ⅱ Ⅱ Enlarge your vocabularyEnlarge your vocabulary

dropout dropout n.n. one who quits schoolone who quits school辍学者辍学者

invincible invincible adj. adj. incapable of being overcome or incapable of being overcome or defeated; unconquerable defeated; unconquerable

不可战胜的:不能征服的不可战胜的:不能征服的

titan titan n. n. a person of colossal size, strengta person of colossal size, strength, h, or achievement or achievement

巨人;重要的人物、角色巨人;重要的人物、角色

Page 6: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Ⅱ Ⅱ Enlarge your vocabularyEnlarge your vocabulary

click click n. n. a brief, sharp sound a brief, sharp sound 喀哒声;(引申为)点击(电喀哒声;(引申为)点击(电

脑脑 键盘、鼠标)键盘、鼠标)

on a quest to on a quest to in search of in search of 追求追求

branch into branch into to expand the business or expand it to expand the business or expand it into other fields, etc. into other fields, etc. 拓展拓展 (( 业务业务 )) ;扩大;扩大 (( 范围范围 ))

Page 7: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Ⅲ Ⅲ Sharpen your earsSharpen your ears

Listen for general understandingListen for general understanding

Listen for detailed informationListen for detailed information

Page 8: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

1.1. So far who is winning the battle mentioned in the clip? So far who is winning the battle mentioned in the clip?

2.2. Are other similar companies being affected by Google? Are other similar companies being affected by Google?

3.3. How do companies like Google and Yahoo make money?How do companies like Google and Yahoo make money?

4.4. 4.Has the battle been over yet? 4.Has the battle been over yet?

Listen for general understandingListen for general understandingListen for general understandingListen for general understanding

Ⅲ Ⅲ Sharpen your earsSharpen your ears

Page 9: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

1.1. So far who is winning the battle mentioned in the clip? So far who is winning the battle mentioned in the clip?

2.2. Are other similar companies being affected by Google? Are other similar companies being affected by Google?

3.3. How do companies like Google and Yahoo make money?How do companies like Google and Yahoo make money?

4.4. Has the battle been over yet? Has the battle been over yet?

Listen for general understandingListen for general understandingListen for general understandingListen for general understanding

Ⅲ Ⅲ Sharpen your earsSharpen your ears

Google.Google.

Yes, like Yahoo. Yes, like Yahoo.

From Advertising. From Advertising.

Far from being over. Far from being over.

Page 10: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Listen for detailed informationListen for detailed informationListen for detailed informationListen for detailed information

Ⅲ Ⅲ Sharpen your earsSharpen your ears

1.1. It's become a _______________________________ , find sometIt's become a _______________________________ , find something, anything you are interested in and google it. Enough of thhing, anything you are interested in and google it. Enough of the habit for millions of web users that other _________________e habit for millions of web users that other _______________________________ are now getting hurt. This week, Yahoo, one o______________ are now getting hurt. This week, Yahoo, one of the web's original poster children, said competition from Goof the web's original poster children, said competition from Google is _______________________________ . gle is _______________________________ .

2.2. And experts like David Vise, co-author of a new book on GooglAnd experts like David Vise, co-author of a new book on Google, say the company is _______________________________ since, say the company is _______________________________ since the printing press.e the printing press.

Page 11: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Listen for detailed informationListen for detailed informationListen for detailed informationListen for detailed information

Ⅲ Ⅲ Sharpen your earsSharpen your ears

3.3. The industry’s estimated to hit ________________ by the year The industry’s estimated to hit ________________ by the year

2010. But so far no other sites can catch Google or its 2010. But so far no other sites can catch Google or its

________________ , which approached _________________ ________________ , which approached _________________

recently, making celebrities out of the two Stanford University recently, making celebrities out of the two Stanford University

dropouts, who founded Google just eight years ago.dropouts, who founded Google just eight years ago.

4.4. But some say _________________________ that Google is not But some say _________________________ that Google is not

invincible, noting its stock fell this week when other tech invincible, noting its stock fell this week when other tech

companies posted bad news.companies posted bad news.

Page 12: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Listen for detailed informationListen for detailed informationListen for detailed informationListen for detailed information

Ⅲ Ⅲ Sharpen your earsSharpen your ears

5.5. Both Google and Yahoo are now branching into other areas Both Google and Yahoo are now branching into other areas

like __________________________ , letting users ___________like __________________________ , letting users ___________

____________________________________, which means the ____________________________________, which means the

battle of the Internet titans is far from over, and being fought battle of the Internet titans is far from over, and being fought

with __________________________.with __________________________.

Page 13: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Listen for detailed informationListen for detailed informationListen for detailed informationListen for detailed information

Ⅲ Ⅲ Sharpen your earsSharpen your ears

1.1. It's become a _______________________________ , find sometIt's become a _______________________________ , find something, anything you are interested in and google it. Enough of thhing, anything you are interested in and google it. Enough of the habit for millions of web users that other _________________e habit for millions of web users that other _______________________________ are now getting hurt. This week, Yahoo, one o______________ are now getting hurt. This week, Yahoo, one of the web's original poster children, said competition from Goof the web's original poster children, said competition from Google is _______________________________ . gle is _______________________________ .

2.2. And experts like David Vise, co-author of a new book on GooglAnd experts like David Vise, co-author of a new book on Google, say the company is _______________________________ since, say the company is _______________________________ since the printing press.e the printing press.the biggest breakthrough in mediathe biggest breakthrough in media

affecting its ability to make moneyaffecting its ability to make money

research ritualresearch ritual

Internet iconsInternet icons

Page 14: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Listen for detailed informationListen for detailed informationListen for detailed informationListen for detailed information

Ⅲ Ⅲ Sharpen your earsSharpen your ears

3.3. The industry’s estimated to hit ________________ by the year The industry’s estimated to hit ________________ by the year

2010. But so far no other sites can catch Google or its 2010. But so far no other sites can catch Google or its

________________ , which approached _________________ ________________ , which approached _________________

recently, making celebrities out of the two Stanford University recently, making celebrities out of the two Stanford University

dropouts, who founded Google just eight years ago.dropouts, who founded Google just eight years ago.

4.4. But some say _________________________ that Google is not But some say _________________________ that Google is not

invincible, noting its stock fell this week when other tech invincible, noting its stock fell this week when other tech

companies posted bad news.companies posted bad news.

12 billion dollars12 billion dollars

high-flying stockhigh-flying stock 500 dollars a share500 dollars a share

the enthusiasm is overdonethe enthusiasm is overdone

Page 15: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Listen for detailed informationListen for detailed informationListen for detailed informationListen for detailed information

Ⅲ Ⅲ Sharpen your earsSharpen your ears

5.5. Both Google and Yahoo are now branching into other areas Both Google and Yahoo are now branching into other areas

like __________________________ , letting users ___________like __________________________ , letting users ___________

____________________________________, which means the ____________________________________, which means the

battle of the Internet titans is far from over, and being fought battle of the Internet titans is far from over, and being fought

with __________________________.with __________________________.

cell phones cell phones conductconduct

every click you makeevery click you make

searches even access E-mail and photossearches even access E-mail and photos

Page 16: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Script:Script:Script:Script:

Ⅲ Ⅲ Sharpen your earsSharpen your ears

Thank you. Chances are if you've surfed the web you've used the Thank you. Chances are if you've surfed the web you've used the search engines Google and Yahoo. But, here is something you msearch engines Google and Yahoo. But, here is something you might not know. Behind every search is a fierce battle for advertisiight not know. Behind every search is a fierce battle for advertising dollars and so far, Google is winning the war. More now from ng dollars and so far, Google is winning the war. More now from CNBC's Carl Quintanilla. CNBC's Carl Quintanilla. It's become a research ritual, find something, anything you are inIt's become a research ritual, find something, anything you are interested in and google it. Enough of the habit for millions of web terested in and google it. Enough of the habit for millions of web users that other Internet icons are now getting hurt. This week, Yusers that other Internet icons are now getting hurt. This week, Yahoo, one of the web's original poster children, said competition ahoo, one of the web's original poster children, said competition from Google is affecting its ability to make money. And experts lifrom Google is affecting its ability to make money. And experts like David Vise, co-author of a new book on Google, say the compke David Vise, co-author of a new book on Google, say the company is the biggest breakthrough in media since the printing press.any is the biggest breakthrough in media since the printing press.

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Script:Script:Script:Script:

Ⅲ Ⅲ Sharpen your earsSharpen your ears

It's very rare, that ur, we have a, something happen in our lifetimIt's very rare, that ur, we have a, something happen in our lifetime and we know at that very moment that it’s history. You go anywe and we know at that very moment that it’s history. You go anywhere in the world today and people are googling. here in the world today and people are googling. Google and Yahoo make money from those ads you see every tiGoogle and Yahoo make money from those ads you see every time you do a search. The industry estimated to hit 12 billion dollame you do a search. The industry estimated to hit 12 billion dollars by the year 2010. But so far no other sites can catch Google or rs by the year 2010. But so far no other sites can catch Google or its high-flying stock, which approached 500 dollars a share recenits high-flying stock, which approached 500 dollars a share recently, making celebrities out of the two Stanford University dropouttly, making celebrities out of the two Stanford University dropouts, who founded Google just eight years ago. s, who founded Google just eight years ago. We are on a quest to build a better search engine. We are on a quest to build a better search engine.

Page 18: Science and Technology Unit 7 Battle Intensifies betweenGoogleandYahoo Clip 3 Clip 3 Clip 3 Clip 3

Script:Script:Script:Script:

Ⅲ Ⅲ Sharpen your earsSharpen your ears

But some say the enthusiasm is overdone that Google is not inviBut some say the enthusiasm is overdone that Google is not invincible, noting its stock fell this week when other tech companies ncible, noting its stock fell this week when other tech companies posted bad news. posted bad news. It's gonna be interesting to see whether Google will blow the dooIt's gonna be interesting to see whether Google will blow the doors off. They were, its estimate, like it did last quarter, or whether irs off. They were, its estimate, like it did last quarter, or whether it too is going to disappoint investors like its competitors did. t too is going to disappoint investors like its competitors did. Both Google and Yahoo are now branching into other areas like Both Google and Yahoo are now branching into other areas like cellphones, letting users conduct searches even access E-mail acellphones, letting users conduct searches even access E-mail and photos, which means the battle of the Internet titans is far frond photos, which means the battle of the Internet titans is far from over, and being fought with every click you make. m over, and being fought with every click you make. For Today, Carl Quintanilla, NBC News, New York.For Today, Carl Quintanilla, NBC News, New York.

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Now your company has just beaten both Google and Yahoo for Now your company has just beaten both Google and Yahoo for the most user-friendly search engine you have come up with. As the most user-friendly search engine you have come up with. As the CEO, you hold a press conference to introduce your new the CEO, you hold a press conference to introduce your new search engine. Please describe in detail its functions, search engine. Please describe in detail its functions, advantages over other search engines, etc. When one student advantages over other search engines, etc. When one student addresses the whole class, the rest play the role of the news addresses the whole class, the rest play the role of the news reporters—ask questions, or even question the new search reporters—ask questions, or even question the new search engine. engine.

Press conference Press conference Press conference Press conference

Ⅳ Ⅳ Loosen your tongueLoosen your tongue