SCIENCE CAN WORK MIRACLES FOR HAIR TOO

contents

Morning

Subtil Keratin philosophy

Science breaks through at the very core of

the hair fiber

the concept

Restructuring complex

Directions for application

Afternoon

practical work

SCIENCE BREAKS THROUGH

... AT THE VERY CORE OF THE HAIR

FIBER

PHILOSOPHY

More than an inspiration ...

SUBTIL developed its range of SUBTIL CARE "hair cosmetics" as a

genuine analogy to skin cosmetics.

SUBTIL KERATIN extends the concept still further! Based on advanced research in the field of cosmetic repair,

SUBTIL has created an innovative new care program - SUBTIL

KERATIN - for hair in need of intensive reconstruction.

[BASIC INNOVATION]

a truly amazing result!

SCIENCE BREAKS THROUGH

... AT THE VERY CORE OF THE HAIR FIBER

The progressive deterioration of the hair cuticle

Healthy hair

Brittle & splitting hair

Dehydrated hair Dehydrated

& sensitive hair Dry hair

Very dry hair Weakened

& brittle hair

Smooth,

regular cuticle scales

The cortex is divided into small fibers.

lifting of cuticle scales due to

harsh external factors

this is what happens to hair

that is not moisturized

the cuticle scales are

separate dramatically due to

harsh chemicals and

unsuitable treatment

this is what happens to dry

hair that is not nourished and

is continuously exposed to

harsh chemicals The hair

cuticle is extremely vulnerable

this is what happens to very

dry hair that is not

nourished, the 6-10 cuticle

layers no longer protect the

cortex

Keratin is the raw material forming hair, and accounts for 95% of its final structure. It is a

material common to all types of hair.

It is an essential component of hair, a protein formed of a combination of 18 amino acids

including cysteine, which is rich in sulfur and plays a vital role in the cohesion of hair.

It is responsible for the strength and resistance of our hair.

A cross-section of a hair shows the cells of the cortex. These are long cells joined

together by an intercellular cement rich in lipids and proteins, and combined with

keratins. We also discover small black granules, the melanin granules, responsible for

the colour of the hair.

ANALYSIS

Hair no longer reacting

to the usual treatment

Act from the

S U R F A C E of the cuticle, right to the

H E A R T of the hair fiber

Damaged, weakened & dehydrated hair

CONCEPT

DEEP-PENETRATING REPAIR

WITH A 4-STAGE SALON SERVICE:

The concept

[The BAC protocol]

1

2.1

2.2

3

32 min

BEAUTY FOLLOW-UP IN 3-STAGES:

The technical angle

[Selling the service]:

[Selling the range]

A RANGE THAT MAINTAINS

AND PROLONGS THE EFFECTS OF SALON TREATMENT:

The concept

1

2 3

SUBTIL KERATIN technology

PLANT COLLAGEN

an extreme rejuvenation molecule

Every day, dermo-cosmetic research is revealing the secrets of cell

regeneration based on advanced formulations.

And now SUBTIL is applying those secrets to its hair care products

+ TWO FORMS OF KERATIN

carefully balanced for outstanding filling action [ ]

[ ]

■Low molecular weight

■Penetration deep into the cortex

■Internal cement strengthening

& restructuring the fiber

■High molecular weight

■Surface action

■Filling in imperfections

■Protecting the hair fiber

2 ACTIVE INGREDIENTS OF KERATIN SYNCHRONIZED:

INTERNAL RECONSTRUCTION

Two forms of Keratin

1 2 HYDROLIZED KERATIN HIGH MOLECULAR WEIGHT KERATIN

RESURFACING ACTION

Plant collagen

PLANT COLLAGEN

1 AN EXTREME REJUVENATION PROTEIN

ACACIA EXTRACT

■Rich in sugars and proteins

■Protects the hair fiber

■Forms a protective film that moisturizes

and adds body to the hair, and protects

against water loss

■Proteins of plant origin with

low molecular weight

■Strengthening the

internal restructuring action begun by Keratin

Botanical proteins

1 BOTANICAL PROTEIN COMPLEX:

1 2 PEPTIDES STARCHES

HYDROLYZED WHEAT & COTTON HYDROLYZED WHEAT & CORN

■Improved flexibility and elasticity of hair

■Regulation of the hair's water balance

BAC PROTOCOL

Active ingredients in action

PURIFYING [neutral pH]

Chelating Clarifying Shampoo

RECONSTRUCTION [pH 4.5]

Deep Penetrating Reconstructive Care

HYDRATION [pH 3.5] Intense Moisturizing Treatment

THERMO-ACTION Luminescent Thermo-Action Milk

[ ] +

Shampoo: Step 1

PURIFYING [pH neutral]

Chelating Clarifying Shampoo

SULFATE-

FREE PARABEN-

FREE

GENTLY CLEANS AND PURIFIES Friendly to hair and the environment

CHELATING ACTION Elimination of impurities

Protection against mineral and metal deposits

PREPARING HAIR

for the restructuring and moisturizing treatment

CHELATING AGENT derived from corn and biodegradable

GENTLE WASH

PLANT COLLAGEN

DOES NOT CONTAIN COLORING AGENTS

Shampoo twice, for 5 min each time

Treatment: Step 2.1

RECONSTRUCTION [pH 4.5]

Deep Penetrating Reconstructive Care

BOTANICAL PROTEIN COMPLEX

NATURAL KERATIN COMPLEX

PLANT COLLAGEN

SHEA BUTTER particularly rich in fatty acids for deep-penetrating nourishment of hai

PARABEN-

FREE DOES NOT

CONTAIN COLORING

AGENTS

PENETRATES AND STRENGTHENS and gives weakened hair back its vitality

REBUILDS the fiber's internal structure

REPAIRS the cuticle intensively, filling in any imperfections

RESTORES the hair's lipid barrier

IMPROVES ELASTICITY

of the hair fiber

5 to 20 min according to the degree of

sensitivity, using heat (clingfilm and/or heating device)

HYDRATION [pH 3.5]

Intense Moisturizing Treatment

Treatment: Step 2.2

NATURAL KERATIN COMPLEX

BOTANICAL PROTEIN COMPLEX

PLANT COLLAGEN

PRO-VITAMIN B5 for intense moisturization of the hair fiber

LONG-LASTING MOISTURIZING SYSTEM

MOISTURIZES THE HAIR DEEP DOWN giving strength and vitality back to weakened hair

SEALS AND SMOOTHES CUTICLES with its acidic pH, preserving the active ingredients

and keeping hair moisturized

RESTORES THE HYDRO-LIPID FILM to keep the hair fiber protected

INSTANTLY DETANGLES

Making hair

SOFT, SHINY AND SILKY

5-10 min depending on the degree of

sensitivity

The finishing touches: Stage 3

7 min including the application and

brief use of the plates

THERMO-ACTION

Luminescent Thermo-Action Milk

PROTECTS FROM HEAT of hair-dryers and plates

MAKES STYLING EASIER and adds volume without weighing hair down

SOFTENS AND SHINES

REBUILDS AND IMPROVES HAIR STRUCTURE both inside and out

RESTORES the hair's natural lipid barrier:

prolongs the effect of SUBTIL KERATIN treatments

IMPROVES ELASTICITY of the hair fiber

NATURAL KERATIN COMPLEX

BOTANICAL PROTEIN COMPLEX

BROWN ALGAE protects and promotes resistance to harmful effects of the environment

High concentration of MOISTURIZING AGENTS

THERMO-ACTIVE and PROTECTIVE action

It is vital to know the processing time that hair requires so as to guarantee

an optimal result

An ELASTICITY TEST determines the degree of sensitivity

Processing times

Phase 1

Phase 2.1

Phase 2.2

Phase 3

Average High Critical

5 min 5 min 5 min

5 min 10-15 min

5 min 5 min

7 min 7 min

15-20 min

10 min

7 min

22 min 32 min 42 min

DEGREE OF SENSITIVITY

*In the case of EXTREMELY SENSITIVE HAIR it is advisable to

repeat the treatment a second time, but with a longer processing time (at the next wash).

The result

[NATURAL BEAUTY]

Hair has never felt this comfortable: softer, more flexible, better moisturized,

it looks shinier and restored to its

BEAUTY FOLLOW-UP

BEAUTY FOLLOW-UP IN 3-STAGES:

The technical angle

[Selling the service]:

[Selling the range]

A RANGE THAT MAINTAINS

AND PROLONGS THE EFFECTS OF SALON TREATMENT:

The concept

1

2 3

Beauty follow-up

BOTANICAL PROTEIN COMPLEX

NATURAL KERATIN COMPLEX

PLANT COLLAGEN

Washes hair GENTLY (WITHOUT SULFATES) and allows for its type

with its CHELATING ACTION a naturally occurring agent derived from corn rids hair of its impurities and prevents the build-up of minerals and metals

Prepares hair by PURIFYING it, and starts the restructuring and moisturizing treatment

Makes the fibers SOFTEN AND SHINE

SULFATE-FREE

PARABEN-FREE

PURIFYING

Purity Bath [neutral pH]

PENETRATES DEEPLY TO REHYDRATE weakened hair, giving it strength and vitality through its plant collagen

Helps to REBUILD HAIR FIBER with its complex of active ingredients

INSTANTLY DETANGLES, making hair easier to style

Makes it SOFT, SHINY AND SILKY

Beauty follow-up

NATURAL KERATIN COMPLEX

BOTANICAL PROTEIN

COMPLEX

COTTON & WHEAT PEPTIDES

that reinforce the internal restructuring begun by

the Keratin

MOISTURIZATION

Hydra Extend treatment

Beauty follow-up

PROTECTS hair from the heat of hair-dryers and plates

MAKES STYLING EASIER and adds volume without weighing hair down

SOFTENS AND SHINES

REBUILDS AND IMPROVES hair structure both inside and out

RESTORES the hair's natural lipid barrier: prolongs the effect of SUBTIL KERATIN treatments

IMPROVES ELASTICITY of the hair fiber

THERMO-ACTION

Luminescent Thermo-Action Milk

KERATIN COMPLEX

BOTANICAL PROTEIN

COMPLEX

BROWN ALGAE Protects hair, enabling it to resist

harmful effects of the environment

High concentration of MOISTURIZING AGENTS

THERMO-ACTIVE and PROTECTIVE action

Beauty follow-up

HIGH CRITICAL

2 months 3 months

DEGREE OF SENSITIVITY

MA

INTE

NA

NC

E C

OU

RSE

Purity Bath + 1 treatment Purity Bath +

2 treatments (linked)

Hair must be regularly maintained using the SUBTIL KERATIN range to guarantee a lasting result.

The maintenance course advised will vary in time and number of products, depending on the state of the hair

Elodie Cuq-Arnaud, a Scientific Engineer at the Laboratoire DUCASTEL, answers your frequently asked questions.

Do you recommend using the Subtil Keratin care programme at a particular time of year? Apart from the summer, when the sun, sea and chlorine can be particularly damaging, there is not really any specific time when hair changes dramatically. In fact, hair is under stress from chemicals, brushing and the environment day after day. The SUBTIL KERATIN care program can be used throughout the year on hair that needs attention.

Are sulfates contra-indicated after a Subtil Keratin maintenance course?

Keratin-based care treatments and sulfates are not incompatible in the sense that they do not produce a chemical reaction.

However, certain sulfates have a slightly drying effect, which can damage hair that has already been weakened and therefore

adversely affect Keratin levels. So it is always better to use shampoo that does not contain sulfates when repairing and rebuilding

hair!

What do sulfates do?

There are many different "sulfates", it is a family of chemicals. But those found in Subtil Care shampoos are highly effective foaming

and washing agents, gentle and friendly to hair, skin and the environment. They are combined with other raw materials of outstanding

quality that compensate for their slightly drying nature.

This is the art involved when our research and development engineers formulate our products.

Is the SUBTIL KERATIN care programme compatible with Brazilian hair-smoothing treatment? Absolutely. This care program nourishes and moisturizes the hair deep down, so it is compatible with all hair-straightening techniques. SUBTIL KERATIN treatments are also particularly well suited to hair receiving regular chemical treatments (coloring, highlights, color removal, etc.) due to the absence of sulfates in their formulation.

Professional Tips

Professional Tips

Elodie Cuq-Arnaud, a Scientific Engineer at the Laboratoire DUCASTEL, answers your frequently asked questions.

For how long must clients follow the maintenance course before moving over to the Subtil Care range, and do they HAVE

to use the moisturizing mask and thermo-active spray?

That can vary depending on the degree of repair required and the client's budget.

It is important for the client to gradually reintroduce the Subtil Care Color or Subtil Care Repair range after the last fortnight of the

course. The choice of SUBTIL CARE programme will depend on the damage to the hair, which determines whether the hair needs

nutrition or moisturization.

Moderately damaged to damaged hair

2 months with the shampoo

and 1 treatment of choice

Damaged to highly damaged hair

3 months with the shampoo and the 2 products

A PROFIT MODEL

32 min*

-

PRICE IN FRANCE: €35.00

incl. VAT (€29.26 excl. VAT)

The salon service

THE SALON SERVICE

SUCCESSIVE APPLICATION IN 4 STAGES

STAGE #1 Clarifying Shampoo 2 washes / 5 min

STAGE #2-1 Deep Penetrating Reconstructive

Care

5-20 min

STAGE #2-2 Intense Moisturizing Treatment 5-10 min

STAGE #3 Restructuring Thermo-Active Milk 7 min

BRUSHING + HEAT PLATES

=

*Average time for badly

damaged hair

SCIENCE CAN WORK MIRACLES FOR HAIR TOO