science communication in practice
TRANSCRIPT
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Science communication in practicePer Olof Arnäs, Chalmers
Slides on slideshare.net/poar
Image by Lena Göthberg on Flickr (CC-BY,NC,SA)
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People are interested in science!You just have to tell it the right way…
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People are interested in science!You just have to tell it the right way…
Visual
Social
”Shareable”
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My own platform(s)
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From my experience…
The more you share - the more you get back
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”Dinner conversation”You choose the
audience
TV/radio/podcast interview
Public speech
Social mediaBlogs/podcasts
Twitter Facebook LinkedIn
Interviews (others write)
Columns(you write)
Your Other
Written
Oral
Platforms and channels for sharing
Platforms
Channels
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Social mediaBlogs/podcasts
Twitter Facebook LinkedIn
Remember - they are called social for a reason
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Blog post types
http://blog.hubspot.com/marketing/how-to-choose-blogging-post-format-ht
The How-To post
The Curated Post
The Feature Story
The 'Why' Post
The Listicle
The Thought Leadership Post
The 'What' Post
The Interview Post
The FAQ Post
The Fun Post
The SlideShare/YouTube Post
The Infographic Post
The Newsjack
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
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Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
Choose topicWhat you like
What you’re good at
Perceived demand?
What you can tell a story about
It does not need to be cutting edge!
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Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
Stylistic tricks
Write in your own (speaking) voice
KISS - Keep It Simple, Stupid!
Start with the most important
Could (Would?)
I read (and understand) it on my phone?
Try to keep it informal
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The web is visually oriented
Images can be used to force readers to engage in, and
remember, content
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By focusing on real-time data collection,
processing and exploitation, the
transport industry will finally be able to adress the famous “long tail” of mass
customization.
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By focusing on real-time data collection,
processing and exploitation, the
transport industry will finally be able to adress the famous “long tail” of mass
customization."Fabulous" High Five! by spunkinator on Flickr (CC-BY,NC,SA)
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By focusing on real-time data collection,
processing and exploitation, the
transport industry will finally be able to adress the famous “long tail” of mass
customization.
finally
"Fabulous" High Five! by spunkinator on Flickr (CC-BY,NC,SA)
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Impossible? by Hartwig HKD on Flickr (CC-BY)
Emotions!Exploit them.
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If you can - tell a story If you can’t - do it anyway
Campfire under the Stars by Shutter Fotos on Flickr (CC-BY,NC)
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Ain't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr (CC-BY,NC,SA)
Finding (legal) images
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Ain't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr (CC-BY,NC,SA)
Finding (legal) images
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Compfight.com
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Compfight.com
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<img class="alignnone" alt="" src="http://farm4.staticflickr.com/3651/3572350703_0cb86fc755_d.jpg" width="500" height="375" />
Photo Credit: <a href="http://www.flickr.com/photos/83346641@N00/3572350703/">JD Hancock</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
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Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
Tags and categories
Tags are used more freely
Makes content searchable
Categories are stricter/fewer
Use tags as you would use keywords
for a paper
Use categories to sort your posts into
groups
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Exercise:
What is the title of your first (next?) blog post?
1111_Thinking Blue_024 by Serge saint on Flickr (CC-BY)
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Market your content online#ShortPersonal
Personal Professional
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This is where readers engage with your content!
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Don’t forget images!
Personal #Short
Personal Professional
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Don’t forget #-tags!
Personal #Short
Personal Professional
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Some publication platforms (a separate course…)
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Thank you,and keep sharing!
Science communication in practicePer Olof Arnäs, Chalmers
Slides on slideshare.net/poar
Image by Alexandra Galvis on Flickr (CC-BY,NC)