science communication: the pathway to impact
TRANSCRIPT
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THE PATHWAY TO IMPACTSCIENCE COMMUNICATION / PROFESSOR @ANDYMIAH
#SpringHUBS16
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EVERY ACT OF COMMUNICATION IS AN OPPORTUNITY TO TELL A STORY
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BUT WHICH STORY DO YOU TELL?
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IS IT THE MOST COMPELLING ONE?
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OR THE MOST EMOTIONAL ONE?
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OR SIMPLY THE MOST FACTUALLY ACCURATE VERSION?
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CONTEXT
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LACK OF TRUST IN SCIENCE MEDIA, BUT HIGH INTEREST IN SCIENCE
PERHAPS BECAUSE JOURNALISM/COMMUNICATION HAS CHANGED
BRITISH GOVERNMENT, SELECT COMMITTEE INQUIRY INTO SCIENCE COMMUNICATION (2016)
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WHAT IS SCIENCE COMMUNICATION?
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COLLABORATION, CO-PRODUCTION DIALOGUE, DISCOVERY, ENGAGEMENT, EVALUATION, EDUCATION, EMPOWERMENT, INVOLVEMENT
WHAT DOES SCIENCE COMMUNICATION ENTAIL?
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WHERE DOES SCIENCE COMMUNICATION TAKE PLACE?
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MUSEUM OF SCIENCE AND INDUSTRY, 2015
WHERE DOES SCIENCE COMMUNICATION TAKE PLACE?
THEATRES, SCHOOLS, GALLERIES, FESTIVALS, TELEVISION, RADIO, NEWSPAPERS, ONLINE, VIRTUAL REALITY, UNIVERSITIES
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SCIENCE COMMUNICATION IS STILL NARROWLY CONCEPTUALISED WITHIN UNIVERSITIES
NOT EVERYBODY NEEDS TO BE BRIAN COX
TIMOTHY REVELL, FAMELAB
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MUSEUM OF SCIENCE AND INDUSTRY, 2015
ROLES IN SCIENCE COMMUNICATION
WRITER, PRESENTER, PRODUCER, CURATOR, CONSULTANT, EDITOR, COMMISSIONER, DEVELOPER, RESEARCHER,
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3 CASE STUDIES
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CO-COMMISSIONKINETIC FLUX, MANCHESTER SCIENCE FESTIVAL (2015)
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CO-PRODUCTIONBACK TO THE FUTURE DAY
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CO-CREATIONTHE BIOSELFIES PROJECT
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10 COMMANDMENTSSCIENCE COMMUNICATION
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1. MAKE IT MATTER
DEMARCATE TIME ALLOCATED WITHIN WORKLOAD BALANCE MODELS
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2. LEAD BY EXAMPLE
MAKE SCIENCE COMMUNICATION A MATTER OF SUBJECT LEADERSHIP
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3. INVEST INTO AN INFRASTRUCTURE
CONNECT PUBLIC ENGAGEMENT, IMPACT, AND COMMUNICATION
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4. DEVELOP PARTNERSHIPS
WITH MEDIA, CULTURAL ORGANIZATIONS, AND ACROSS SCHOOLS
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4. OWN THE PLATFORM
TAKE CONTROL OF YOUR CHANNELS OF COMMUNICATION AND USE THEM FOR DEVELOPING SHOWREELS AND WORK THAT WON’T BE SHOWN ELSEWHERE
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5. SUPPORT YOUR #SCICOMM COMMUNITY
STEM NETWORKS, FREELANCE SCIENCE COMMUNICATORS, FOR STARTERS
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6. MAKE SCIENCE COMMUNICATION CORE TO TRAINING
AT PHD LEVEL ESPECIALLY, BUT THROUGHOUT THE STUDENT POPULATION
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7. EVALUATE YOUR IMPACT
AND WORK WITH EXPERIENCED PARTNERS
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8. HELP STAFF FIND THEIR MEDIUM
NOT EVERYONE NEEDS TO DO EVERYTHING, IN FACT, THIS IS FAR FROM IDEAL.
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9. OPEN UP YOUR UNIVERSITY
OPEN UP UNIVERSITIES TO THE PUBLIC AND REAP THE REWARDS
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10. INVEST INTO CITIZEN SCIENCE
PEOPLE WANT TO TAKE PART, NOT JUST LEARN ABOUT.
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THANK YOUFOLLOW ME @ANDYMIAH @SALFORDFSCIENCE #SCICOMM