The Science of

Facebook Marketing

By Dan Zarrella

Social Media Scientist

@DanZarrella

vs

#FBSci#FBSci

Be kind and share!

Unicorns and

Rainbows

Ideas do not

spread because

they are “good.”

“We’re on the cusp of a new way of

doing social science. Our

predecessors could only dream of

the kind of data we now have.”

-Nicholas Christakis

#FBSci

Gossip and

grooming

Takeaway:

Facilitate existing

relationships.

#FBSci

Via @DanZarrella

Profiles

Takeaway:

People have

profiles, brands

have pages.

#FBSci

Via @DanZarrella

Ambient

Awareness

Performance

Takeaway:

Help your users

look cool.

#FBSci

Via @DanZarrella

Facebook Profile Activity by Age

Women Are Talked to More

More Men Say They’re Single

Women Describe Themselves More

Takeaway:

Know your

audience.

#FBSci

Via @DanZarrella

Pages

Exposure

Awareness

Motivation

Buzzwords in Facebook Pages

Takeaway:

Stay away from

buzzwords.

#FBSci

Via @DanZarrella

Facebookers “Like” Food

Most “Liked” Page Types

Least “Liked” Page Types

Takeaway:

Be entertaining.

Via @DanZarrella

Social proof

“We view a behavior as more correct…

to the degree that we see others

performing it”-Robert Cialdini

#FBSci

Sharing

Takeaway:

Emphasize social

proof.

#FBSci

Via @DanZarrella

Video Sharing

Takeaway:

Videos do better on

Facebook than

Twitter.

#FBSci

Via @DanZarrella

Digits

Linguistic Content

Takeaway:

On Facebook,

sex and positivity

sells.

#FBSci

Via @DanZarrella

Readability

Part of Speech

Takeaway:

Write simply and

Plainly for

Facebook.

#FBSci

Via @DanZarrella

Day of Week

Takeaway:

Weekends are more

Facebook sharing

friendly.

#FBSci

Via @DanZarrella

Most Shareable Words

Gossip is just news

running ahead of itself in a

red satin dress.-Liz Smith

#FBSci

Least Shareable Words

Meta Mentions

Takeaway:

Think

mainstream.

#FBSci

Via @DanZarrella

http://www.hubspot.com/free-trial

Dan Zarrella

@DanZarrella