http://www.nonprofitsupply.co/

Today

● Built for a live presentation, adapted for webinar so take notes

● Slides and recording will be available later ● Questions (if time) on Twitter

○ @bradyjosephson○ #scienceofgiving

● Experiments○ poll.ev/shiftcharity

Do you remember the first movie you ever cried in?

No 6 on Forbes’ Fictional 15 worth $6 billion

Typical Forbes 400 has donated 1.1% of net worth to charity.

Scrooge is 55 here and dies at 75 so average of $4.4 M per year

But he says it includes back pay, should’ve been giving since 40

Average per year should’ve been $2.5 M per year

1st gift is $42M in 1843

= $1,100,000,000

Fair market value of scarf is not more than 2% of donation or $50

Reciprocity - where people are more likely to give after having received

20% of all giving occurs in December

December 31st is the last day you can give and get a tax benefit

December plays on the goal-proximity effect (and guilt)

Asked in public around other people applying social pressure

= $1,100,000,000

Giving is powerful. Giving is complex.

Giving USA

Bureau of Economic Analysis

Charity Navigator

Giving USA, BEA, Various

Giving USA, BEA, Various

Millennial Giving Characteristics

● Want to be more involved and included● Want to use social influence and time● Want to trust in the causes they support● Want to give (time and money) with peers● Want to see clear examples of how they are making a

difference by giving (time and money)● Want to get something back for their giving (impact, access,

prestige, etc.)● Want to support more organizations, and friends, in smaller

amounts

Millennials & Philanthropy At Work

Millennial Impact Report, 2015

Millennials & Philanthropy At Work

Millennial Impact Report, 2015

Science Magazine

Happify

Happify

Science of Giving: Experimental Approaches to the Study of Charity

Science of Giving: Experimental Approaches to the Study of Charity

Option A

This is Hery Moreno from Madagascar. He’s 10 years old and dreams of becoming a doctor. A dream that was taken away from him when a classmate punched him in the face causing a traumatic cataract. He lost sight in one eye. A $150 donation today can restore Hery’s sight and with it his dream.

Option B

Let me tell you about a young boy who dreams of becoming a doctor. A dream that was taken away from him when a classmate punched him in the face causing a traumatic cataract. He lost sight in one eye. A $150 donation today can restore his sight and with it his dream.

Science of Giving: Experimental Approaches to the Study of Charity

Science of Giving: Experimental Approaches to the Study of Charity

Option A

Your $70 donation today will support water and health related projects around the world to help those who need it most.

Option B

Your $70 donation today will provide clean water for 2 people for life living in the remote village of Sasiga in Ethiopia.

Science of Giving: Experimental Approaches to the Study of Charity

VS

Science of Giving: Experimental Approaches to the Study of Charity

Why People Don’t Give

1. Identifiable victim2. Sense of fairness3. Parochialism4. Money5. Diffusion of responsibility6. Futility

Option A - Regular

Our goal in this campaign is to raise money for the projects. Implementing each project costs $20,000. Your tax-deductible gift makes a difference.

Option B - Seed

Our goal in this campaign is to raise money for the projects. Implementing each project costs $20,000. Your tax-deductible gift makes a difference.

A private donor who believes in the importance of the project has given this campaign seed money in the amount of $10,000. Your tax-deductible giftmakes a difference.

Option C - Match

Our goal in this campaign is to raise money for the projects. Implementing each project costs $20,000. Your tax-deductible gift makes a difference.

A private donor who believes in the importance of the project has given this campaign a matching grant in the amount of $10,000. The matching grant will match every dollar given by donors like you with a dollar, up to a total of $20,000

Option D

Our goal in this campaign is to raise money for the projects. Implementing each project costs $20,000. Your tax-deductible gift makes a difference.

A private donor who believes in the importance of the project has given this campaign a grant in the amount of $10,000 to cover all the overhead costs associated with raising the needed donations…

Science Magazine

Science Magazine

Rob Marquardt /FLICKR

Science of Giving: Experimental Approaches to the Study of Charity

Science of Giving: Experimental Approaches to the Study of Charity

Science of Giving: Experimental Approaches to the Study of Charity

Network for Good

Be A Better Fundraiser

I. Frame the cause in tangible waysII. Use stories of (real) people

III. Avoid big stats and numbersIV. Include specific information on people and programsV. Encourage monthly donations

VI. Find matches for donationsVII. Get seed funding for projects

VIII. Get ‘overhead’ coveredIX. Let donors know the good they are doing (and that it’s good

for them)X. Make it easy (and fun) to give

10 Tips To Be Great At Giving Good

I. Give more oftenII. Give in smaller amounts

III. Give to tangible thingsIV. Give in publicV. Give when your donation will be matched

VI. Give when your donation is at the end of a campaignVII. Give when your donation is the first or at the start of a

campaignVIII. Give when the ‘overhead’ is covered

IX. Give to cover the overheadX. Give with no strings attached