science of social tide
DESCRIPTION
Analyze the social tide in the perspective of cognitive science and social psychology.TRANSCRIPT
![Page 2: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/2.jpg)
IT'S ALL ABOUT FACE Part 1
![Page 3: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/3.jpg)
What's up with Facebook Hype or Fad? Users and Photos? It's all about FACE! ◦ Not the music you like! ◦ Not the circles!
![Page 4: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/4.jpg)
Ubiquitous faces Media ◦ Idols, Super Stars ◦ Cover pages ◦ Advertisement
Money Internet ◦ E-mail ◦ IM ◦ Social Network
![Page 5: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/5.jpg)
Facts about Face Cognitive perk of our brains ◦ Specialized ◦ Subconscious
Cultural reference ◦ Masked robbers ◦ Religious taboo ◦ Faceless horror
Facial motion capturing ◦ Movie – The Polar Express, 2004 ◦ Game – LA Noire, 2011
![Page 6: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/6.jpg)
Neurological POV Fusiform Face Area (FFA) Event Related Potentials (ERP) ◦ N170 ◦ Face selective
![Page 7: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/7.jpg)
IGNORANCE OF FACE Part 2
![Page 8: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/8.jpg)
Brief history of Prosopagnosia As long as human history ◦ > 2% in Caucasian ◦ ~ 2% in Chinese (Hong Kong sample)
1947, first described by a doctor 1997, Face Blind!, Bill Choisser 2008, so am I ◦ A blog of MSRA
![Page 9: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/9.jpg)
Awareness of Prosopagnosia Cognitive impairment ◦ Poor face recognition ◦ Lack of facial memory ◦ Immune to idols
Workaround ◦ People know me ◦ Voice recognition ◦ Pretending
Improvement ◦ Photographing ◦ Portrait painting ◦ Movies and TV series ◦ Work and marriage
![Page 10: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/10.jpg)
Neurological POV ERP almost identical ◦ N170, N250 (famous face)
Fusiform Face Area ◦ Specialized region ◦ Significant defects
![Page 11: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/11.jpg)
Summary of Prosopagnosia Cognitive impairment ◦ Not visual defects ◦ Not intellectual defects
Resulted social impairment Lack of awareness ◦ Developmental prosopagnosia ◦ Diagnostics of internet
Acquired Prosopagnosia ◦ Associative – Lose of semantics sense ◦ Apperceptive – No sense at all
![Page 12: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/12.jpg)
IGNORANCE OF SOCIAL Part 3
![Page 13: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/13.jpg)
Autism Spectrum Disorder Prosopagnosia? Yes and No ◦ Developmental ◦ Apperceptive
Severity of ASD ◦ > 1% in Unite States ◦ Boys : Girls = 5 : 1
Severe social impairment Savant syndrome
![Page 14: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/14.jpg)
Neurological POV
![Page 15: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/15.jpg)
Introvert and Extrovert Neurological difference Delight of social activity Positive feedback?
![Page 16: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/16.jpg)
Empathy and Social Emotional capacity ◦ Shared experience of sentient beings ◦ Developed cognitive skill
Cornerstone of society ◦ Emotional communication ◦ Trust and understanding
Engine of arts ◦ Paintings ◦ Fictions ◦ Movies
![Page 17: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/17.jpg)
Neurological POV Natural selection for social brain WYSIWYG + Feedback Painkiller by money Wikipedia:
When children are shown videoclips with situations where they see people suffering pain by coincidence, neural circuits related to pain are being activated in their brain.
![Page 18: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/18.jpg)
Summary of ASD Lack of empathy Risk factors ◦ Notorious “Vaccine Theory” ◦ Genetic risk Risk of twins Risk of siblings
Society is harsh to ASD patients Interventions Questions?
![Page 19: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/19.jpg)
Maslow's Hierarchy of Needs
![Page 20: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/20.jpg)
SOCIAL RENAISSANCE Part 4
![Page 21: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/21.jpg)
Case Study – Facebook
![Page 22: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/22.jpg)
Eye Tracking – Facebook
![Page 23: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/23.jpg)
Case Study – MFS
![Page 24: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/24.jpg)
Challenge for social games Demands for social networks ◦ Social interaction – Facebook ◦ Social establishment – Linked-in ◦ Social entertainment – Zynga
Road to true social ◦ Friends in Cityville ◦ Word with Friends ◦ Draw something
More than viral and engagement
![Page 25: Science of social tide](https://reader037.vdocument.in/reader037/viewer/2022102901/55793132d8b42ad6678b484c/html5/thumbnails/25.jpg)
What's missing Vocal and music ◦ Media presence ◦ Intimacy, security
Gesture and Kinect ◦ More than video ◦ Dot-only animations
Tele-presence ◦ Real-time feedback ◦ Eye contact
Will we see those in games?