science & the changing media landscape
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?. ?. ?. Lisa Van Pay, NSF Office of Legislative and Public Affairs. SCIENCE & The Changing media landscape. The good news. The bad news. Sources of science . How does NSF fit in?. Media training. Partnerships. Your institution. NSF original content. Distribution - statistics. - PowerPoint PPT PresentationTRANSCRIPT
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SCIENCE & THE CHANGING MEDIA LANDSCAPE
Lisa Van Pay, NSF Office of Legislative and Public Affairs
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The good news
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The bad news
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Sources of science
How does NSF fit in?
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Media training
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Partnerships
Your institution
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NSF original content
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Distribution - statisticsFans-21,433 Views-1,032,490
Followers- 183,980Most popular story- 443
clicks
News- 1,174,749 Discoveries- 77,823
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Sources of science
What’s in it for you?
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Communicating your science
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NEVER give an interview on the spot NEVER speak “off the record” Get pertinent information
Are they working on a deadline? What do they want to talk about? Ask them to email you their questions
Call your communications office
What to do if:a reporter or science writer contacts you
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What to do if:you have research results with mass appeal
Identify the target audience Media – must have a “news” angle General public – you must use laymen’s
terms Congress/stakeholders—can be related
to jobs or the economy Are there compelling visuals? Allow time to prepare Contact your communications office
and NSF
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Embargoes
What are they?
What if there isn’t one?
Why are they beneficial?
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Contact Information
Lisa M. Van Pay, Ph.D.Office of Legislative and Public Affairs
National Science [email protected](703) 292-8796