Expand access and visibility of your scientific content

*Source: internal audit by top 10 pharma company**Source: based on internal data collected by top pharma companies

MSLs only use a fraction of scientific decks created by home office medical teams

average cost to create a scientific slide*

average cost to create and maintain a scientific deck**

600+ 10-100K

28,000+scientific peer-reviewed

publications in circulation

73 daysRate at which medical data doubles

(35x faster than in 1980)

Key industry challenges todelivering scientific content

have full visibility into the usage of scientific

content

10%

Proven best practices

Centralize content in a single source of

truth

Connect to your CRM to track interactions &

channel preference

Respond to HCPs in their preferred

channels

Analyze data to get content usage metrics

and other insights

Learn more on how Bristol-Myers Squibb maximized content usage in this on-demand webinar

Physicians need a more efficient way to consume medical knowledgeScientific content must be relevant, consumable,

& available in the channel of preference

use a central hub for scientific content

33%lack a comprehensive

strategy for repurposing or localizing scientific content

64%

Bristol-Myers Squibb found that centralizing scientific content helps optimize content

usage and interactions

So how can life sciences organizations speed the creation, approval, dissemination, and reuse of scientific content?

1 2 3 4

The growing complexity of medicines is driving the evolution of scientific content

We create our content, we send it off into the world and we hope it does its job, but we have little

visibility as to what's actually happening to it.- Medical affairs leader

top 10 pharmaceutical company

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