scla company profile 2013

STAGECENTRELINEASSOCIATES

TheatreandMediaFacilitiesDesign&SpacePlanningAudioVisual,Lighting&Rigging(AVLR)DesignArchitecturalLightingDesign

ABOUTSTAGECENTRELINEASSOCIATES(SCLA)

SCLAissetupasaDesignSpecialistinCulture,ArtsandMediafacilities.Itiswhollyownedandledby a team of active international technical theatre practitioners and entertainment productionprofessionals.Thecompanycombinesabackgroundoftheatremanagement,entertainmentdesign,museum, acoustic and architectural space planning; with handson experience in technicalengineering,design,detailing,production&projectmanagement.Webelieveourvastexperienceintheareasoftechnicalproductionandculturalresearchwillbringmanybenefitstotheproject.

SCLApioneerstocreatemanyuniquetechnicaldesignfeatures,implementingadvanceandfutureprooftechnologies forprojects.Weare firstto introducetheconceptofanAsianPerformingArtsspacedesign in the region,currently implementedatTheKualaLumpurPerformingArtsCentre (klpac).Thesuccessofklpachasbeenwidelypublishedandearnedmuchinternationalattentioninmanytheatrearchitecturalandengineeringforums.

SCLA is the first in the region to implement EtherCon and PowerCon technology within aperformingartsproject.SCLAalso recentlycompleted thedesignand implementationof the firstFiberOptic Infrastructural OpticalCon system as part of the audiovisual system in MalaysiaslongestcoveredopenairboulevardatTheRedCarpetBoulevardatKotaDamansara,Malaysia.

SCLADESIGNPHILOSOPHYSimplicity and Practicality are the twomajor driving forces in every project that SCLA has beeninvolvedin.SCLAsphilosophyisnotjustaboutputtingtherightspeakerintherightplacebutalsowitha rightattitude.Ourexperience invenuemanagementandtechnicalproductionhasfurtherestablishedusastheoneandonlyuserbackgroundbaseEntertainment,ArtsandMediaFacilitiesDesignConsultancyintheregion.SCLA comes into the projectworking very closelywith theArchitect and the Client/Operator torealize theworking spaceand thepracticalityof theoperation flow.Ourhandsonexperience inmanaging venues and productions add as great supplement to the design. SCLA ensures thearchitectural allowances and provisions enable the best operational conditions to carry outperformancesforthecomingyears.SCLAneverbelievesthemoreisthebetterintechnology.Weencourageourclientstorethinkthedemandsof stateof theart.AsSCLAmembersareactivepractitioners,weunderstandhow tosurviveandsucceedintheEntertainment,ArtsandMediaindustries.Technologicaladvancementisnot necessary the key. Available advanced technologies will certainly benefit the project withefficiencyanddeliverbetterperformance;butonlypracticetechnologieswiselyandcorrectly.SCLAtechnicaldesignsalwaysensure simplicityas thebasisof theoperation, so that theoperatorwillbenefitfromitandperformwithit,butnotbeingchallengebythetechnicality.

SCOPEOFSERVICESCulture,ArtsandMediaFacilitiesDesignConsultancySCLA culture,artsandmedia facilities consulting services reflectsapersonalizedapproach to thedesign of buildings for culture, arts and multiuse facilities for conventions, exhibitions, events,popularattractions,sport,aswellasworshipcenters.Our scope of works vary from feasibility research, conceptual design, operation model study,business planning to the complete scope of architectural and facilities design. In addition, SCLAprovides technicaldesign fordetailed specificationon structures,materials, finishing,equipment,system,configurationetcfortendercontractdocumentsandsupervisionduringinstallationaswellastestingandcommissioningoftheinstallation.

TYPICALSCOPEOFSERVICESA)THEATRE&MEDIAFECILITIES(SPACEPLANNING)

&AUDIO,VISUAL,LIGHTING&RIGGING(AVLR)

1)Programming,MethodologyandFeasibilityStudies NeedsAssessments PreliminarySpaceProgramming AdjacencyPlanning FacilityOperatingModels2)MasterPlanningandSchematicDesign DesignConceptualisation PerformanceSystemNarrative Structural,MechanicalandElectricalRequirements HVACRequirements SpaceLayoutandConfigurations SeatingLayoutandSightlineStudies AudienceandBackstageCirculation BackstageSupportFacilities ControlBoothPlanning FrontofHousePlanning MediaContentDistributionPlanning BusinessPresentationFacilities StrategicAcousticPlanning MultiMediasystemforExhibitionandMuseum

3)DesignDevelopment TheatricalRiggingSystems HeavyMachineryforPerformingArts

StageandOrchestraLiftSystems TheatricalDraperies TheatricalLightingSystems OrchestraEnclosure MoveableAcousticElements TheatricalSoundReinforcementSystems AudioVisualSystemsandEquipment ClosedCircuitTelevision AudioVisualBroadcastSystemInterface OnStageLifeSafetySystems ProductionCommunicationSystems FeatureDisplayDesign InformationDisplay BackgroundMusic 4)ContractDocuments SystemDrawingsandSchematicDiagrams SystemSpecifications TenderDocumentation ReviewofProjectDocumentation5)CommissioningandOperationalTraining SystemTestingandCommissioning OperationalPlanningandTraining MaintenancePlanningandUpkeep

B)ARCHITECTURALLIGHTING

1)ConceptFeasibilityStudies FeatureElementConceptStudy OperationStudy EcologyStudy ConceptIntegration

PreliminaryLevelProgramming ManagementPlanning FacilityOperatingModels

2)DesignDevelopment FittingSelection PowerConsumptionCalculation EnergySavingandEnvironmentalPlanning

SpecialFittingDesignDevelopment BaseDesignSchematicandCalculation DetailDesignandvisualization

3)TechnicalDevelopment FittingSetout ControlSystemDesign CircuitryPlanningandDesign

4)ContractDocuments SystemDrawingsandSchematicDiagrams SystemSpecifications TenderDocumentation ReviewofProjectDocumentation

5)CommissioningandOperationalTraining

ThepeopleinSCLA

TeohMINGJINPartnerMing Jin brings awealth of experience in the fields of Interior Design, TheatreDesign, TheatreManagementandmanyotherskills involvingthePerformingArts.Trainedasan InteriorDesigner,Ming Jins scope of work in the design area covers hotels, resorts and condominiums aroundMalaysia.InthePerformingArtssphere,MingJinhasbeeninvolvedwithmanytheatrecompaniesinMalaysia,Singapore,Australia,Germany,KoreaandUSAsince1993.HisinvolvementincludesSetDesign,SetConstruction,Lighting,Sound,StageManagementandProductionManagement.To name a few, Ming Jin was instrumental in the development, design and construction ofMalaysias premiere performing arts venues, The Actors Studio theatres and The Kuala LumpurPerformingArtsCentre.Hewas also part of the design team ofMalaysias premiere conventioncentre,TheKualaLumpurConventionCentre.HeiscurrentlydesigningandbuildingthePerformingArtsCentreofPenang.Ming Jin is still a pioneering force in the field of theatre management and design in Malaysia.Throughhisextensiveyearsofcontactswithartistesofvariousgenres,hecanthelpbutnoticethataunique and innovative space always inspires and is a fundamental ingredient in theprocessofcreation.

MACChanPartner

Macs international involvement in theatre lighting design has taken him around theworld..Hisexposureininternationaltheatrehasfurtherestablishedhiscredentials.HisworksinlightingdesignandtheatreproductionhadspreadoverMalaysia,Singapore,HongKong,Taiwan,Japan,USA,SouthAfrica, and Australia.Mac became a full time Theatre and Lighting Design Consultant for manyprestigeprojectssince1998,hehasbeenappointedbytheSingaporeGovernmentastheLightingDesignerfortheSingaporeNationalDayParadeShowfrom2009to2012.From 2002,Machas receivedmany awards inMalaysia and Singapore to celebratehisworks instage lighting design. In 2006, he was awarded the National Arts Awards Malaysia for hisachievement inTheatreDesign. IntheEntertainmentTechnologies industry,Machasalwaysbeentheforefrontpioneerinmanyarea;heisresponsibletointroduceanddesignthefirstflexiblerigginggridsystemforKLPAC,aswellasthefirsttoimplementEtherCon,PowerCon,OpticalConSysteminMalaysia.He isaproudmemberofOISTAT (InternationalOrganizationofTheatreArchitects,ScenographersandTechnicians)underUNESCO.

IANCheePartner

Over the last15years, Ianhasbeenactively involved indesignand implementationof integratedsystems for lighting and audiovisual. After graduating from the United Kingdom in Electrical &Electronics Engineering majoring in Control Systems, he began his career managing systemsimplementation inmajor hotel projects and theatre venues, includingMalaysiaNational Theatre(MNT) or Istana Budaya where he served as the commissioning engineer for motorized stagesystems.Havingadeeppassionforcontroltechnology,hewasinvolvedinover100installationsofintelligentlightingcontrolsystems inMalaysiaandSouthEastAsia.Amongthem,KualaLumpurInternationalConvention Centre, Bank Negara Malaysia HQ (Sasana Kijang) and a long list of buildings inPutrajaya.

NICKCoffilSeniorAssociate Forover27yearsNickCoffilhasbuiltaworldwidereputationfor innovation intheatreandtelevisiondesignand cultural and museum planning. Building on his studies in theatre design at the National Institute ofDramaticArtsinAustralia,Coffilstalentliesinhisabilitytotaketherichhistoryofacountryandrepresentitusinginnovativenewmedia,materialsandtechnologytoprovideuniqueculturalexperiences.Workingcloselywithspecialistconsultantsandgovernmentauthorities,Coffildevelopscloserelationshipswithhisclients toensurehisprojectshave lastingbenefits for thehostorganisation, theircreativestaffandtheiraudiences.AselectedlistofhisclientsincludesHollandischeShouwberg,Amsterdam;ThePowerhouseMuseum,Sydney;Muzium Telekom, Kuala Lumpur; the Chinatown Heritage Centre, Singapore; the Royal Ontario Museum,Toronto;theChinaNationalFilmMuseum,BeijingandtheBritishScienceMuseum,London.HiscurrentworkincludesbusinessandprojectplansforanewtheatrenearAngkorWat,Cambodia,tofocusonhistoricalandcontemporaryKhmerculture,andascreativeproducer,thecreationofa3daybusinessandartsdialogueeventinDecember2008inChiangMai,Thailand.

JONDeRuleSeniorAssociate

Throughhis25year technical involvement in theatre,opera, liveconcertandcorporate liveproductionsJonhasdevelopedanenviabletechnicalabilitytoconceive,createandproduceuniqueenvironments.Over the last20years Jonhashadamajor involvement inAsiawithmultinationalandAsiancompaniesdevelopingcuttingedgecorporateandtheatreproductions.Thesehaveincludedproductlaunches,fashionshows,corporateevents,conferences,and innovativetheatre.Mercedes,Visa,AmericanExpress,CathayPacific, Louis Vuitton, IBM, Apple,Oracle,Motorola,HSBC andMorgan Stanley are some of themajorclientshehasproducedeventsfor.Hismostrecent internationalprojectwas Wahyu,acontemporarydanceproductionproduced inSouthKoreaand Indonesia forperformance inSouthKorea,Singapore&Europe. Jonwas responsible for theoverall technicalproductionand stagemanagementof theproject coordinatinga teamofvideoartists,lightingdesigners and choreographers.The showhasbeen touring the2006European summer theatrefestivals.

KennyWongSeniorAssociateKenny is apioneer theatrepractitioner in Singaporesdeveloping Technical Theatre industry.Hisworkspansthefullspectrumoftheindustryfrominnovativetheatreproductionstodevelopingandoperating venues, from theatre planning to arts education & training. His CV testifies thecontributionshehasmadetotheindustry.Kenny was the Esplanades first Production Manager. He worked closely with Theatre ProjectsConsultants (UK) to ensure that the Esplanade theatre complex become a facility that wasproductionfriendly. Inaddition topreopeningplanningand theestablishmentof theartcentresProduction Services department, he was also production manager for the Esplanades OpeningFestival. He also took on the role of managing the Concert Halls variable acoustics, as well asdevelopingtrainingprogramattheEsplanade.Singapores School of the Arts (SOTA) is an artsfocused secondary school housed in anarchitecturallystunningcustombuiltfacilityinthecentreofthecity.Kennywasbroughtintoadaptthe 3 theatres (concert hall, theatre & studio) within the complex from a solely forschoolusevenuestoacommerciallyviableartscentre.Inadditiontorespecifyingequipment,healsoworkedwiththeschooltodevelopaworkablebusinessandoperationsmodel.

MICHAELLaidlerCADManagerBuildingInformationModeling&Documentation(BIM)and3DVisualisations

Michaelhas15 yearsexperience in theArchitectural field, startinghis career in1996,hehasexperience indesigndevelopmentandconstructiondocumentationforarangeofresidential,entertainment,commercial,institutionalandhospitalityprojects.RecentlyMichaelhasbeeninvolvedwithseveraltheatreprojectsaroundtheSouthEastAsianregion.Beinganintegralpart of the design team and learning all aspects of theatre design space planning, function and audio/visualrequirements. The projects range from relocatable bamboo structures in rural Cambodia, to multi million dollartheatre,academyandstudiofacilitiesinKualaLumpurandPenang,Malaysia.Prior to this, Michael was part of a multidisciplinary documentation team, based in Sydney Australia, and wasresponsibleforcoordinatingconsultantsforprojects,includingthe$10mredesignofTheBelroseHotel,amultifacetedfamilyhotelwithentertainmentareas,largebar,bistro,kidsplaygroundandliquordiscountstore,locatedonSydney'sNorthernBeaches.MichaelsinvolvementintheupgradeoftheheritagelistedMaroubraJunctionHotelinSydneycoveredeveryaspectof Architectural work. From site measurement & survey, sketch documentation, 3D visualization & animation,consultantcoordination,developmentdocumentationandconstructiondocumentation.Afterthe implementationofthenewlawsregardingsmokinginpublicvenues,MichaelwasinvolvedinthedesignofcomplyingsmokingareasandterracestoseveralclubsandhotelsaroundSydney.

SelectedProjectsRelatedtoTHEATRE&MEDIAFACILITIES

1) TheKualaLumpurConventionCentre(KLCONVEX) KualaLumpur,Malaysia TheatreandAudio,Visual,Lighting&RiggingConsultant

ProjectCost :RM580Million ScopeofWorkCost :RM55Million

Comprising: 3,000seatPlenaryHallforInternationalconferences 500seatAuditorium Over200,000squarefeetofexhibitionspace FIABCIMalaysiaAward2006 PAMAward2006


2) TheKualaLumpurPerformingArtsCentre(klpac)KualaLumpur,MalaysiaTheatreandAudio,Visual,Lighting&RiggingConsultant

ProjectCost :RM22Million ScopeofWorkCost :RM22Million Comprising: 500seatContemporaryAsianProsceniumTheatre 200seatExperimentalTheatre 120seatIndependentCineplex 9RehearsalStudios ProductionCarpentryWorkshop FIABCIMalaysiaAward2007 PAMAward2006


3) ProposedBangsarShoppingCentreTheatreProject(BSCTheatre) KualaLumpur,Malaysia

LeadTheatreandAudio,Visual,Lighting&RiggingConsultant ProjectStatus:Concept Comprising: 500SeatTheatre OpenStyleGallerySpace MultipurposeStudio


4) ThePetalingJayaLifeArtsCentre(PJLA) PetalingJaya,Malaysia

ConceptTheatreandAudio,Visual,Lighting&RiggingConsultant ProjectStatus:ConceptDesign Comprising: 300seatprosceniumandarenaconvertibletheatre 2multipurposerehearsalstudios ArtGallery


5) SultanLounge@MandarinOrientalHotelKualaLumpur KualaLumpur,Malaysia

AudioVisual&ArchitecturalLightingConsultantProjectCost :RM18MillionScopeofWorkCost :RM5MillionComprising:2highendFood&Beverageoutlets


6) TheBambuCentreSiemReap,Cambodia

Concept,Theatre&AVLRDesign,BuildandOperationsConsultant

ProjectCost :RM15MillionScopeofWorkCost :RM15Million

ProjectStatus:Concept&DetailedDesign Comprising: 200paxBambooTheatrecumConferenceFacility Kitchen,Dining&BackofHousefacilities

SelectedProjectsRelatedtoTHEATRE&MEDIAFACILITIES 7) PerformingArtsCentreofPenang(penangpac) PenangIsland,Malaysia Theatre,Audio,Visual,Lighting&RiggingConsultant ProjectCost :RM9Million ScopeofWorkCost :RM9Million Comprising: 300seatProsceniumTheatre 150seatExperimentalTheatre 3Rehearsal&DanceStudios MerchandiseShop&Bars

SelectedProjectsRelatedtoTHEATRE&MEDIAFACILITIES 8) TheRedCarpet@StrandKotaDamansara KotaDamansara,PetalingJaya,Malaysia Audio,Visual,Lighting&RiggingConsultant ProjectCost :RM850,000 ScopeofWorkCost :RM850,000 Comprising: CoveredOutdoorWalkway ComprehensiveAudio,Visual,Lighting&RiggingInfrastructure Audio&LightingProjectionFacilities


9) CalvaryConventionCentre KualaLumpur,Malaysia Audio,Visual,Lighting&RiggingConsultant ProjectStatus:ConstructionStage(TargetCompletion2013) ProjectCost :RM180million ScopeofWorkCost :RM60million Comprising: 5,000seatCongregationHall MultipurposeBallRoom DigitalLibrary

Over200MediaClassRooms

UpcomingProjectsRelatedtoTHEATRE&MEDIAFACILITIES

10) TheRiceMiller&Godowns Penang,Malaysia(TargetCompletion2014)

ProjectConcept&BusinessProgrammingAudio,Visual,Lighting&Rigging(AVLR)&FaadeLightingDesignAcoustic&InteriorDesignLandscapeDesignUniformDesign

ProjectStatus:DesignStage

Comprising:Hotel,F&BOutlets,Entertainment&EventHalls,Commercial&ResidencesOutdoorBoulevard&RetailTenancies


11) DesaruIntegratedWaterThemePark Desaru,Malaysia(Targetcompletion2015) TheatreandAudio,Visual,Lighting&Rigging(AVLR)Consultant Interior&FaadeLightingConsultant ProjectStatus:DesignStage ProjectCost :RM200million ScopeofWorkCost :RM18million

Comprising: MarineLifeThemePark

WaterSportThemeParkAsiaLargestManmadeWavePool


12) PusatKreatifKanakKanak(ChildrensCreativeCentre) KualaLumpur,Malaysia(TargetCompletionMarch2013) TheatreandAudio,Visual,Lighting&Rigging(AVLR)Consultant ProjectStatus:ConstructionStage ProjectCost :RM25million ScopeofWorkCost :RM5million

Comprising: 300paxExperimentalTheatre

StudiosforClasses,Rehearsals&Workshops100paxOpenairAmphitheatreCarpentryWorkshop


12) PinewoodStudiosMalaysia KotaIskandar,Johor,Malaysia(TargetCompletionMarch2014) Lighting&RiggingConsultant ProjectStatus:ConstructionStage ProjectCost :RM350million ScopeofWorkCost :RM29million

Comprising: Film&TVStudios

PostProductionFacilities


12) LABS:NanHwaHighSchool AyerTawar,Perak,Malaysia(TargetCompletion2013) Concept,TheatreandAudio,Visual,Lighting&Rigging(AVLR)Consultant ProjectStatus:DesignDevelopment ProjectCost :RM1million ScopeofWorkCost :RM1million

Comprising: Dance&DramaStudios SoundRecordingStudios Sound&VideoEditingSuite InSchoolOnlineRadioStation

STORE

DRESSING ROOM 02

RADIO LAB

RECORDING LAB

MUSIC LAB

WC/SHR 01/02

DRESSING ROOM 01

DANCE LAB

DRAMA LAB

WC/SHR 01/02

ATRE

OtherProjectsRelatedtoTHEATRE&MEDIAFACILITIESForTheatre,Technical&ProductionManagementandDesign

1. Theatre & AVLR Consultant by Ministry of Culture, Arts and Heritage to audit all Taman BudayaComplexesthroughoutMalaysia.

2. Theatre&AVLRConsultant forUniversityofNottinghamMalaysiaCampus to refurbish themain

auditorium.3. Theatre&TechnicalManagementConsultantforallTheActorsStudioandrelatedvenuessince1995:

TheActorsStudioTheatre(PlazaPutra,KualaLumpur) TheActorsStudioBox(PlazaPutra,KualaLumpur) TheActorsStudio@BSC(BangsarShoppingCentre,KualaLumpur) TheActorsStudioGreenHall(GeorgeTown,Penang) TheKualaLumpurPerformingArtsCentre(SentulPark,KualaLumpur) TheActorsStudio@Lot10(Lot10ShoppingCentre,KualaLumpur) PerformingArtsCentreofPenang(StraitsQuay,Penang) Managementconsultancy include setupofall systems forVenue,Technical &Production

management(inhouseandincomingshows),BoxOffice&FoHoperations.4. Production,TourManagement&LightingDesignfornumerouscompaniesaroundtheworld:

PlayboxTheatreCompany@TheMalthouse,Melbourne,Australia VictoriaCentreoftheArts,Melbourne,Australia SydneyTheatreCompany,Sydney,Australia TheNecessaryStage,Singapore SingaporeRepertoryTheatre,Singapore NorthwestAsianAmericanTheatre,Seattle,USA TheEsplanadeTheatresontheBay,Singapore SetagayaPublicTheatre,TokyoJapan

SelectedProjectsRelatedtoEVENTS&CONCERTundertakenasTECHNICALDIRECTION&LIGHTINGDESIGN

1) SingaporeNationalDayParade2009,2010,2011&2012 LightingDesign&SystemEngineering

SNDPisconsideroneofthemostdemandingandtechnicallychallengingyearlyMegaEventswithintheregion.ForNDP2009,SCLAcreatedoneofthelargestlightingcontrolsystemsintheworldwithover70DMXuniversalsnetworkandover1000movinglightsandLEDfittings.ForNDP2011,SCLAlituptheentireSingaporeCBDdowntownwithpowerful lasersandsearch lightsthatwas integratedwithintheshowsequence.


2) SuperJuniorSuperShow3AsiaTour ProjectDirectorfortheConcertinSingaporeandMalaysia

OneofthebiggestandmosttechnicaldemandingKPopConcertsstagedinSingaporeandMalaysiain2010and2011.Thisparticular concertproductionwas technicallyandproductionmanagedbySCLA as the local technical producer. The concertwas awarded by Korean Producer as themostcompleteandtechnicalexcellentshowthroughouttheentiretour.


3) FayeWong2011AsiaTour TechnicalDirectorfortheConcertinSingaporeandMalaysia

Claimedtobethemostexpensive&artisticconcertoftheyear.Duetothenatureofitscomplexityin the technical setup, SCLAwas specially appointed tomanage the technical production of theconcert.Theconcert features9unitsofgiant flyingLEDpanels tocreatevarious formsofVisualStructuresthatwillcontaincontentcreatedbythefamousfilmdirectorWongKahWai.

SelectedProjectsRelatedtoEVENTSundertakenasPRODUCTION&TECHNICALDIRECTION

1) MarshallWaceLaunchParty HongKong

SelectedProjectsRelatedtoEVENTSundertakenasPRODUCTION&TECHNICALDIRECTION2) LouisVuittonTambourTimepieceLaunchParty Shanghai

SelectedProjectsRelatedtoEVENTSundertakenasPRODUCTION&TECHNICALDIRECTION

3) LouisVuitton150thAnniversaryParty HongKong

Malaysia :StageCentreLineAssociatesSdnBhd (732990X)Singapore :StageCentreLineAssociatesPteLtd (200904302C)Office: Block1915,BangsarPermai JalanTandok,offJalanMaarof 59100KualaLumpur MalaysiaContact :+60196222161/[email protected](TeohMingJin) +60123131766/[email protected](MacChan) +60122686668/[email protected](IanChee)