scn overview inside track sydney march 2012
DESCRIPTION
TRANSCRIPT
SCN OverviewSAP Inside Track – Sydney Australia
Chip Rodgers | SAP Communities & Social MediaMarch 25, 2012
© 2011 SAP AG. All rights reserved. 2
The SAP Community NetworkWhat is it…?
SAP Community Network (SCN) is the
Social Network for SAP professionals (covering developers, IT professionals, business process experts,
business users, business intelligence pro’s, professors and students)
delivering
to SAP customers, partners, employees,and independent experts
S O C I A LI N N O VAT I O N
S O C I A L I N T E L L I G E N C E
S O C I A LC O M M E R C E
S O C I A L I N S I G H T
© 2011 SAP AG. All rights reserved. 3
Large, Leading and ImpactfulLeadership in Social Innovation, Social Commerce and Social Intelligence
> 2.5 million members strong
> 200 countries and territories
~ 25,000 new members / monthMembers
~ 1.5 million unique visitors / month
> 4 million visits @ 20 million pages / month Traffic
> 200,000 have contributed (ever)
> 99,000 last year w/ 2,000 top contributors
~ 6,000 bloggers / 100+ SAP Mentors … Contributors
~ 3,000 posts/day in 380+ topic spaces
~ 2 million topic threads @ 7M messages
~ 2 million monthly newsletter impressions Momentum
~ 700+ SAP ecosystem solutions
Thousands of demos and trials delivered
Serving >200 countries @ all industriesImpact
“SAP Community Network may be the most extensive use to date of social media by a corporation.”
Leveraging the Talent-Driven Organization The Aspen Institute - 2010
© 2011 SAP AG. All rights reserved. 4
Tremendous Growth & Expansion SAP Community Network (SCN)
2003 2005 2009 2012
Launch:
SAP Developer Network
100K Members
Jive Forums
Blogs 1M Forum Posts
2007
Launch: BPX
Add Wikis
1M
Members
Rebrand: SCN
Launch:
Business Objects
Community
University Alliances
Community
Launch:
EcoHub App Store
Career Center
2.5M Members
1.5M UMV
>100,000 Contributors /
year
> 1M Newsletter Subscribers
SAP Idea Place
Launch:
Code Exchange
© 2011 SAP AG. All rights reserved. 5
Layers of Community Engagement Model Reach from Inside Out; Pull to the Core
=
Participate
SAP.com
Orchestrate
Influencers
Host
SDNBPXUAC
SAP MentorsBAC
© 2011 SAP AG. All rights reserved. 6
Launched March 12th: The New SCN…Simple. Advanced. Powerful.
Join us at:
scn.sap.com
© 2011 SAP AG. All rights reserved. 7
Why Did We Upgrade? We Listened and Are Delivering…
Influence, Elevate and Accelerate the Broader Market, Professional
& Personal Impact
Unified Information Architectureand Navigation
Modern Unified Tools to Publish More Easily
“…facilitate community conversations, make it easier to find information, easier to communicate ideas, and easier to interact.”
SIMPLE
ADVANCED
POWERFUL
© 2011 SAP AG. All rights reserved. 8
Extensive Input and Feedback from the Community
Twice-yearly community surveys with rich commentary Over 140 submitted ideas contributed to Idea Place with
1,178 votes and 215 comments SAP TechEd 2011 Activities
User Experience Testing with Volunteers
Feedback Sessions with SAP Mentors, Moderators, and Content Managers
Additional 30+ formal interviews 2-Month Beta Period with 1,000+ Invited (~ 200 Active
participants) Two rounds of User Experience testing during beta period
© 2011 SAP AG. All rights reserved. 9
SIMPLERUnified Information Architecture and Navigation
Topic Page: ABAP
Today
SCN Space: ABAP
Blog: ABAP
Forum: ABAP
Article: ABAP
Wiki Space: ABAP
eLearning: ABAP
Blog Category: ABAP
Forum: ABAP Programming
Article: ABAP
Wiki Space: ABAP
Blog Category: Biz Server PagesBlog Category:
Appl Server
Forum: Biz Server PagesForum: NW Appl
Server Forum: ABAP Objects
Two Projects• Taxo Alignment• Migration to Jive
The New SAP Community Network
Illustrative
© 2011 SAP AG. All rights reserved. 10
FASTERModern Tools to Contribute More Easily
Easy to
Create a blog post
Format as needed
Include hyperlinks
Embed images
Embed videos
Format tables
Attach files
Tag content for findability
© 2011 SAP AG. All rights reserved. 11
PERSONALIZEDSee What Matters Most to You
Personalized For You
Personalized activity stream
Follow topics
Follow experts
“Like” good content
Rate content
See top rated content
Alerts on topics, threads
© 2011 SAP AG. All rights reserved. 12
Build a Network That MattersRicher Profiles Enable Meaningful Connections
© 2011 SAP AG. All rights reserved. 13
Contribution Points Active Contributor badges (bronze, silver, gold,
platinum) Topic Leaders: contributors recognized by topic Active Contributors (250+ points) Achievement Certificates Top Contributing Companies Featured
Additional Recognition Best content featured on home pages,
newsletters… Recognition at major events – TechEd, etc.
Numbers:
115,000 contributors in 2010 2,000+ Active Contributors in 2010 129 Topic Leaders 100 SAP Mentors
SAP Community Network Reputation SystemIncentives to Encourage Quality Contributions
© 2011 SAP AG. All rights reserved. 14
Outside-In InnovationProduct Feature / Function Crowdsourcing via Idea Place
Key Facts Collaboration platform for community voting and
discussion of ideas
User can post ideas within categories, propose improvements for existing products, discuss and rate proposals
© 2011 SAP AG. All rights reserved. 15
SAP Mentors Extraordinary Expert Influencers are the Core of SCN
~100 globally
Top 1/100th of 1%
Customers, blogger / analysts, partners, and a few SAP employees
Experts – in all things SAP
Influencers – of policies, practices, product direction
Champions – to the community
Advocates – of community to SAP
http://sapmentors.sap.com
© 2011 SAP AG. All rights reserved. 16
SAP TechEd22,000 Attending in Four Programs Worldwide
SAP’s premier technical education conference Community Events – Drives deeper and more meaningful engagement, networking
Beijing:
2,000
Las Vegas:
6,500
Madrid:
4,100
Bangalore:
10,000
Record Attendance
Record Attendance
Record Attendance
© 2011 SAP AG. All rights reserved. 17
SAP TechEd 2011 Las Vegas 6,500 Attending with Energy, Engagement, Collaboration
© 2011 SAP AG. All rights reserved. 18
Communities are People … Passionate SAP Experts with Access and Influence
Thank You &
© 2011 SAP AG. All rights reserved. 20
The SAP Community Network A Rich, Global Network of Communities and Assets
Customers
SAP Community Network
SAP EcoHub
SAP Developer Network
Business Process Expert community
Business Analytics community
University Alliances community
Mobile
Live Events
© 2011 SAP AG. All rights reserved. 21
Community Engagement Engine Participants & Stakeholders – SCN as Orchestrator
Orchestrated by SCN
Co
ns
um
e, L
ea
rn, S
ha
re
Internal Participants Solution Management Product Development SAP Services
Consulting Support
AGS Marketing
Solution Marketing Global Comms
PR, AR, Internal, Pubs SAP IT SAP Education SAP Field RIG / CSA …
External Participants Developers Business Analysts Report Writers Independent Consultants Service Partners Software Partners Technology Partners Mentors / Contributors Bloggers Analysts Social Media Experts Media / Press Conference Organizers
External Participants Developers Business Analysts Report Writers Independent Consultants Service Partners Software Partners Technology Partners Mentors / Contributors Bloggers Analysts Social Media Experts Media / Press Conference Organizers
Articles
Downloads
Community eLearning
Wikis
Blogs
Forums
Features
IT Platform / Infrastructure
Prioritize
Operate
Coordinate
Execute
Align
Advocate
Share Best Practices
Govern Innovate
Facilitate
Orchestrate
Remove Barriers
Establish Policy
Take Responsibility
Listen
Feedback
Set SpeedEstablish Direction
Thought Leadership
Publish
External Members Customers
Developers Analysts Consultants LOB pro’s Students / Profs
Partners Service Software Tech Channel / VAR
Other Influencers Prospects
External Members Customers
Developers Analysts Consultants LOB pro’s Students / Profs
Partners Service Software Tech Channel / VAR
Other Influencers Prospects
Cre
ate
Co
nte
nt
© 2011 SAP AG. All rights reserved. 22
Daily Transactional Innovation via Solutions Immediate Answers & In-depth Insights from the Global Network + Ecosystem
Extraordinary diversity of members • Worldwide membership of
customers, partners, employees & others
• Business, process, and technical users with substantial SAP expertise
• Variety of roles in 20+ industries
Find solutions to their own challenges and provide solutions to others
Constant inbound flow of market insight to SAP product managers
Collaborative support for every phase of work from business process design through platform implementation and ongoing optimization
3,000 posts / day x 365 in 350+ forum topic categories
~15 blogs / day from 6,000 bloggers
Tens of thousands of whitepapers and articles
© 2011 SAP AG. All rights reserved. 23
SAP Community Network: What Members Say
SCN Testimonial Videos
“…allowed us to save time and resources in the process and allow us to get to deliverable solution much faster than we would have otherwise.” –David Hull, The Walt Disney Company “I use SCN more and more as the days go by…it extends the number of folks you have available on various areas. You can ask questions no matter how basic. –Ralph Wood, Lockheed Martin “I don’t know of any other software company that has such a great community online that supports people like this.” –Tom Matys, FMC Corp “I have to have a community to support me. You can’t open a ticket to say, “how do I do this” “how do I do that”, so that’s where the community comes in.” -Greg Myers, EV Technologies “I'm the only programmer in my company so I pretty much live on (SAP Community Network) for answers.” –Vyerah Yenda, MultiQuip Inc.
SAP Community Blogs “SCN is cool because it makes a difference…because we can reach out and connect with the brightest and best people in the SAP ecosystem, because it gives people like us a centralized place to put forward our ideas and opinions… and to engage with our peers.”–Graham Robinson, Yelco Systems Consulting “I love being active on SCN, it is definitely one of best if not the best community in the enterprise software realm.” –Tom Cenens, Consultant, CTAC Powerhouse “It a great place to contribute and gain knowledge. It has been recognized by IT industry experts as the best online technical community. Best place to get unofficial answers to your big and small, smart and stupid questions.” –Hussain Sehoreala, IBM
© 2011 SAP AG. All rights reserved. 24
SAP Community Network: What Analysts Say
"In the software industry you can't really have a discussion about communities without referencing the SAP Community Network. -Sameer Patel, Partner at Sovos Group, Blogger
“(SCN has) intangible benefits like easier networking, industry recognition and professional development (that help) drive community engagement.” Paul Gillin & Eric Schwartzman, Authors of Social Marketing to the Business Customer
“SAP has quietly built a B2B social media juggernaut that puts most … groups (whether B2B or B2C) to shame on just about any measure.” –Drew Neisser, CEO & Founder of Renegade, Fast Company
“Community members who participate in the SCN are learning about each other's implementations of SAP technologies. The time needed to evaluate technology solutions then dramatically decreases.”- Michael Brito, Author, Smart Business, Social Business
SAP is far and away the community superstar… (they) make it easy for users to find the best content for their unique interests..offer a good mix of expert- and user-generated content...” – Comblu, State of Online Branded Communities, Nov 2011
SAP Communities & Social Media(C&SM) Major Functions and Management Team
BUSINESS & SOLUTION MANAGEMENTMatt Johnson IVNewtown Square
Platform Solution Management Project & Program Mgmt Reporting & Dashboard Innovation platform ( IdeaPlace) BPX & Business Analytics New Community Expansion
SAP Communities & Social Media
Mark YoltonPalo Alto
OPERATIONSChip RodgersNewtown Square
Business Operations Content Operations Community
Collaboration Contributor Reputation
Programs Community Events
SAP TechEd SAP Tech Tour
© SAP 2012 Page 25
COMMUNITY ENGAGEMENT MARKETINGGail Moody-ByrdPalo Alto
Marketing Programs to:Build CommunityIncrease EngagementDrive RevenueAwareness & TrafficSocial MediaDemand Generation
Additional Supporting Functions (Dotted Line)
IT GAMJosh Lepin
WDF
IT Platform Matthias Boehmert
WDF
IT PlatformRan Cliff
FinanceDavid Martinez
NSQ
Global Comms.
HR Biz PartnerSeema Iyer
NY
Maria Farrales Executive Assistant Palo Alto
IT BIOAndreas Starke
WDF
FinanceJoachim Fischer
NY
MARKETING ENABLEMENT
Ted SapountzisPalo Alto
Pilot design and execution Light-touch consulting Practice development
Mark Finnern Mentor Program Palo Alto
STRATEGIC SERVICES
Brian EllefritzPalo Alto
SAP Brand Channels Training/Champions
Program Tools/Platforms Reporting & Metrics
Standards Policy & Governance SAPPHIRE NOW