scoop intro for customers 121114 cf (1)
TRANSCRIPT
The free tablet solution for publishers.
Tablet users love to read newspapers – every day!
2 * Source: comScore, Inc. “Tablets Reinvent Americans’ Relationship with Print “, Oct. 2012
37.1% read a news
on their tablet once a
month**
11.5% of tablet users
read a newspaper on
their tablet every day*
Tablet users consume a lot more content than your average desktop or phone user.
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Desktop Mobi Mobi App iPad App
page views/visit 4 5 8 30 page views/ browser per week
12 15 32 150
And users love it, swiping is a really nice way of interacting with content
+100% +25% +650
%
ScoopKit creates free Apps for newspapers, so can they distribute their content to tablet readers worldwide, for free.
4
There is no upfront costs, instead we insert a few ad pages in every issue. Many publishers are already distributing their PDFs online for free
Community newspapers
readers
RSS
Here is how it works:
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1. Publisher creates PDF
Publisher already use PDFs in their printing process.
2. Publisher uploads PDF
The publisher sends the PDF file to Scoopkit.
3. Scoop creates an App ScoopKit creates a tablet App that fits the look & feel of the paper
5. Scoop publishes The latest issue of the paper is downloaded automatically to the users tablet or can be discovered in the digital NewsStand.
4. Scoop inserts Ads Scoop partners with ad mediators
to display digital ads in the App.
Ad Mediators
Ad Server Ad Server
Ad Networks
Media Agencies, Advertisers
6. Readers enjoy A free App with relevant, original, free and local content.
Publishers can make money with ScoopKit, by selling their own digital advertisements.
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60 USD CPM for sponsored full screen ads* 20 USD CPM for video ** 9 USD CPM for preloaders ** 5 USD CPM for rich media interstitials**
* Source: Interview, Smaato Germany ** Source: Interview, Madvertise Note: Prices are examples. Daily ad prices vary, depending on market development
Tabl
et
0.1 USD CPM for phone banners
VS
Example market value of tablet advertisements (Nov. 2012)
Proven platform, trusted by major brands
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ScoopKit is used to publish Disney’s Donald Duck and a leading daily tabloid in Finland
Over half of ScoopKit’s customers are based in the United States followed by Belgium, Germany, Finland and Switzerland
Customers love it
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Publishers of 50+ free sheets signed up for trials with ScoopKit in just 3 days at the World Publishing Expo 2012
“I’m looking forward to the trial!”
Robert Slowinski, Head of digital products, Mittelbayerische Werbegesellschaft KG
“I’m looking forward to the trial!”
Michael VanStry, Coastal View News, California
Christian Frühwirth presenting ScoopKit at the World Publishing Expo 2012, Germany Michael VanStry, Editor of Costal View News.
Get your App and reach your tablet audience with Scoopkit – its free, no strings attached!
Visit scoopkit.com or
contact us at [email protected]
ScoopKit Oy 902 Broadway, 4th Floor / New York City, NY, 10010
Urho Kekkosen katu 7 B / FI-00100 Helsinki / Finland
[email protected] www.scoopkit.com
Scoopkit Helpdesk
Phone: +1 (347) 227-2020 Email: [email protected]