The Scope of Marketing

WHAT IS MARKETING?IT IS THE

ACTIVITY INSTITUTIONS

PROCESSES

FOR

CommunicatingCREATINGCOMMUNICATING

DELIVERING EXCHANGING

OFFERINGSTHAT HAVE

VALUEFOR

CUSTOMERSCLIENTS

PARTNERSAND

SOCIETY

WHAT IS MARKETED?

2.SERVICES

3.Events

4.Experiences

5.Persons Big Brand themselves

6.Places

7.Properties

8.OrganizationEnhancing Company’s image

9.Information

10.Ideas

WHO MARKETS?

MARKETER

PROSPECTS

MARKETERS STIMULATEDEMAND

Demand Types

• Negative• Non Existent• Latent• Declining• Irregular• Full• Overfull• Unwholesome

LET’STAKE

A LOOK

ONCUSTOMER MARKETS

1.Consumer markets

2.Business Markets

3.GLOBAL MARKETS

4.NON PROFIT

MARKETS

WHAT TYPES OF MARKETS AVAILABLE?

Marketplace

Marketspace

METAMARKETS

METAMEDIARIES

Thank you