Scott Frangos,

Webdirexion LLC

Claremont Hotel . . .

Google Plus Connects

Playing Ball on Running Water.

Haiku...

About Webdirexion & Scott...

Webdirexion is an online Marketing Agency

focused on Social Media Campaigns, SEO

solutions, WordPress development, Landing

Page Campaigns, and Content Marketing.

Scott: Career Marketing Communications

professional with specialties in Content

Strategy, Social Media, and Optimization

ScottGooglePlus.info

ScottLinkedIn.com

Instructor at: CollegeOfMarketingPros.org

Gmail Account Required...

• Log into Gmail if you have one.

• Get a Gmail account at mail.google.com

Workshop Outline

Google+ Strategies and tactics

EXERCISE: Create Circle(s) of influence, find

influencers

How to track G+ results

G+ and Hangouts for Business

EXERCISE: Two posts and curate for blog... and

"/?rel=author" tactic

Questions and Answers

Case Studies & Reference Links

Google+ Strategies & Tactics

Why Google+ for

Content Marketers?

More active users than Twitter

& LinkedIn

G+ IS Google (beyond a social network)

Google will "love" you for it

Strong SEO and SERP results

Event integration with calendar, hangouts,

circles to email, VIDEOS

Source: http://tompetersononline.files.wordpress.com/2012/09/is-google-a-

ghost-town.jpg?w=640

SOURCE: http://sociable.co/wp-content/uploads/2012/12/Google+-Infographic-

1200x1200.jpg

SOURCE: http://thumbnails.visually.netdna-cdn.com/how-users-interact-with-

google_51129137a09af.png

SOURCE: http://thumbnails.visually.netdna-cdn.com/how-users-interact-with-

google_51129137a09af.png

SOURCE: http://www.pagetrafficbuzz.com/wp-

content/uploads/2013/03/google+.jpg

Google+ Strategies & Tactics

Branding your business page (page type #1)

SEO

Personal pages and posts (page type #2)

SEO

Expanding Circles of influence - exercise

An event promotion machine SEO

A content curation tool for your blog SEO

(Integrations in WordPress) - exercise

The Video Hangout Factor for Business

Branding your business page

Header and profile image

https://plus.google.com/105212946082751068535/ - compare to:

https://plus.google.com/u/0/114006390094156641123/about

Local Business Page (Reviews)

https://support.google.com/plus/answer/1713911?hl=en

When linking to your blog "/?rel=author"

Sign-up for authorship: https://plus.google.com/authorship

Verify using "rich snippets" tool: http://www.google.com/webmasters/tools/richsnippets

Relationship (rel) for Recognized

Expert Tactic...

Google+ Circles of Influence

Google+ Circles of Influence

People Directory:

• FindPeopleOnPlus.com

• RecommendedUsers.com

Circle Directories:

• Shared Circles Business Pages

• Shared Circles - People

Hangout Directories:

• GHangOuts.com

EXERCISE: Load Conference Circle

Go to posted circle page:

https://plus.google.com/u/0/100156945788473956154/posts/13NfAGvjfBx

Click view shared circle

Add circle to existing circle or add as new

circle

Consider circle creation strategies:

• Personas

• Geo location

• Colleagues

• Industries

"Interactive Posts" - Promotion Machine

CTA to: Apps, "Invite", Sign-up, "Follow", "Introduce"...

more

"Interactive Posts" - Promotion Machine

Demo post with "invite" button

First attempt at non-geeky GUI

Google's Interactive Posts overview page

Content Curation for Your Blog

Referencing important content tactic for

expansion later

Be conversational too -- social -- comment

on other posts and share

Posts on

Google+

CheatSheets: http://ericwelke.com/wp-content/uploads/2012/08/google-cheat-

sheet_EW.png

http://img.technostreak.com/2011/07/google_plus_cheetsheet_technostreak.png

+ sign then

name to

shout out

EXERCISE: G+ Posts for Curation

Search on G+ or Google for content of

interest.

Post a 1-2 paragraph comment on each item

with a link back to the post (not on your site)

If you have a blog, copy those comments,

embellish and curate for a longer blog post

Scott to demonstrate

G+ to WordPress Integration

Social

Bookmarking

buttons to

post straight

from an

article to G+

G+ to WordPress Integration

Commenting

system

integrated

with G+

(testing now)

Build a G+ Community

• Hold events... "meet people"... (tutorial)

Go To: Our Content Marketing Power Community

G+ Video Hangout

MarketingStrategies...

For internal teams

For a content marketing event

Use them as a complete training business

G+ Video Hangouts...

For internal

MarCom

teams...

working

Hangout

G+ Video Hangouts...

For a marketing event - search

Note that Adding a

Hangout to an event

is optional (under

Advanced_ -- could

be a real world event

G+ Video Hangouts...

Use them as a training/consulting business

ChefHangout.com

Tracking G+ Performance

Hootsuite, Dlvr.it, or other social crm

Ripples for G+ Posts that are Shared

Google Analytics

Tracking Performance

Hootsuite* or Dlv.it or other social crm

* Webdirexion is a Hootsuite Pro Solution Partner

Tracking

Performance

Ripples for

G+ Posts

that are

Shared

Find the

influencers

REFER TO:

https://plus.google.com/1032

18677032751327334/posts/P

5V5izcSF5N

Tracking G+ Performance in

Analytics

Social Visits In Google Analytics

Social Flow in Google Analytics

Social Conversions (Goal $) in Analytics

Tracking Performance

Social Visits In Google Analytics

Tracking Performance Social FLOW In Google Analytics

Tracking Performance Social FLOW In Google Analytics

Tracking Performance

Social Conversions In Google Analytics

Show me the money

Ongoing G+ Learning & Specials

Free Webdirexion "Social Strategy Sessions" (streamed

via G+ Hangouts)

Conference special on "WordPress Content Marketing

Power" online course online now: Use CMS-2013Conf-

Save-50 (50% Off)

Conference special on "Social Media Power" online

course coming July 15th, 2013: Use code: CMS-

2013Conf-Save-50 (50% Off)

CollegeOfMarketingPros.org

Get speaker's notes for more articles, help, examples

Join Content Marketing Power Community (on Google+)

Further References... G+ Page Layout sizes & responsive elements:

http://cdn.edgeitdesign.com/wp-content/uploads/2013/03/infographic-googleplus.png

Google+ vs. Facebook: http://www.singlegrain.com/wp-content/2011/07/FacebookvsGoogleplus-sm.jpg

Google+ Cheatsheet: http://img.technostreak.com/2011/07/google_plus_cheetsheet_technostreak.png

40 G+ Branding Strategies: http://netdna.copyblogger.com/images/google-plus-content-strategies.jpg

Getting Started with G+ Business Pages: http://www.google.com/intl/en_US/+/business/get-started.html

Tactics: B2BContentMarketingTactics.com (our curation site)

Questions

& Answers

ScottGooglePlus.info

Case Study: Cadbury Connects on G+

Boosted G+ followers

150,000

Used hangouts with

athletes and chocolate

experts

17% lift in CTR across

Adwords campaigns

10k Followers per day via

specially designed badge

LINKs:

Case Study

Cadbury G+ page

More Case Studies & Tips

Case Study: Veteran's United Hang Out

Article Link: http://www.copyblogger.com/google-

hangouts-audience/

"For personal branding and content creators, this can be a gateway to great interviews or subjects for your next piece — and remember, you don’t have to worry about taking notes if you have it streamed directly to your YouTube account." -- Sarah Hill, Chief Digital Storyteller for the Veterans United Network

Google+

Branding

Strategies List...

Click to

enlarg

e