scott gunter usability sciences internet summit 2011 designing for touch are we ready
TRANSCRIPT
DESIGNING FOR TOUCH,
ARE WE READY?
INTERNET SUMMIT 2011
Scott Gunter - Usability Sciences
Twitter: @usabilitydotcom
Email: [email protected]
Source: UserExperienceWorks (YouTube)
Are consumers ready for
more touch screen devices in
their daily lives?
And are we ready to design
those touch screen devices to
provide meaningful and
usable experiences?
The Invasion
Over 400,000
ATMs in US (Wired Magazine 2009)
Nearly 28,000
kiosk locations
nationwide (Redbox.com 2011)
“Self-service technology has helped
Delta stay profitable and see spike in
customer sat scores”(Joshua Weiss of Delta Airlines 2009)
Unclear how to use
More choices,
more decisions
Single serve
Distracted driving accounted for
16% of all car fatalities in 2009 (National Highway Traffic Safety Administration)
A recent study by Big Y Foods found that
delays were caused by…
Confusion over coupons and
payments
Intentional and accidental
theft
Misidentifying produce as
less-expensive varieties
Blood
pressure
Heart rate
Weight
Check-in
Update
records
Payments
Assess
Vision
Dispense
prescription
drugs
Now What
“The most valuable asset of a
successful design team is the
information they have about their
users.” (Jared Spool)
What do you want to learn?
What do you plan to
do with the results?
Where?
When?
Will you need assistance?
How long do you observe?
Conduct a pilot
session
Arrive early, get
acclimated
Stay out of the way
Don’t be afraid to
adjust plan
Capture
everything!
Refer to objectives
Test assumptions
Leverage visuals
Let data drive your analysis!
How touch screen devices, like
the iPhone, has changed our
everyday behavior
Not everyone is ready for the
touch-screen invasion
Value of knowing your user
through field research
Tips for effective field research
Are consumers ready for
more touch screen devices in
their daily lives?
And are we ready to design
those touch screen devices to
provide meaningful and
usable experiences?
DESIGNING FOR TOUCH,
ARE WE READY?
Scott Gunter - Usability Sciences
Twitter: @usabilitydotcom
Email: [email protected]