scottish public opinion monitor - independence referendum september 2014

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On the eve of the independence referendum Ipsos MORI’s new poll for STV News has shown significant gains for the Yes campaign, putting the outcome of the vote in the balance. Among those who said that they are ‘absolutely certain’ to vote tomorrow, 49% say they intend to vote No (down five percentage points from August), 47% say they will vote Yes (up by seven points), while 5% remain undecided.

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Page 1: Scottish Public Opinion Monitor  - Independence Referendum September 2014

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Scottish Public Opinion Monitor September 2014

Page 2: Scottish Public Opinion Monitor  - Independence Referendum September 2014

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Should Scotland be an independent country?

Voting intention amongst those certain to vote

(excluding undecided)

Base: All certain to vote (excluding undecided) (1230). Data collected among 1377 Scottish adults 16+, September 15th – 16th 2014

Yes 49%

No 51%

All certain to vote (excluding undecided)

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Should Scotland be an independent country?

Referendum voting intention excluding undecided

– recent trend

Base: All certain to vote excluding undecided (1230) . Data collected among 1377 Scottish adults 16+, September 15th – 16th 2014

0%

10%

20%

30%

40%

50%

60%

70%

Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13 Jan-14 Mar-14 May-14 Jul-14 Sep-14

No

Yes

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Should Scotland be an independent country?

Referendum voting intention

Base: All (1377); all certain to vote (1313). Data collected among 1377 Scottish adults 16+, September 15th – 16th 2014

Yes 42%

No 45%

Undecided 13%

All voters

Yes 43%

No 45%

Undecided 12%

Certain to vote

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Should Scotland be an independent country?

Referendum voting intention – recent trend

Base: All certain to vote (1313). Data collected among 1377 Scottish adults 16+, September 15th – 16th 2014

0%

10%

20%

30%

40%

50%

60%

70%

Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13 Jan-14 Mar-14 May-14 Jul-14 Sep-14

No

Yes

Undecided

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Voting intention by gender

Base: All certain to vote (1313). Data collected among 1377 Scottish adults 16+, September 15th – 16th 2014

50%

40%

Yes

No

0%

10%

20%

30%

40%

50%

60%

Ja

n-1

2

Ma

r-1

2

Ma

y-1

2

Ju

l-1

2

Se

p-1

2

No

v-1

2

Ja

n-1

3

Ma

r-1

3

Ma

y-1

3

Ju

l-1

3

Se

p-1

3

No

v-1

3

Ja

n-1

4

Ma

r-1

4

Ma

y-1

4

Ju

l-1

4

Se

p-1

4

Men Women

% voting Yes

36%

50%

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47%

38%

13%

Voting intention by age group

Base: All certain to vote (1313). Data collected among 1377 Scottish adults 16+, September 15th – 16th 2014

Yes

No

54%

43%

47%

39%

13%

34%

55%

9%

16-24 25-34

35-54 55+ 0%

10%

20%

30%

40%

50%

60%

70%

Ja

n-1

2

Ma

r-1

2

May-1

2

Ju

l-1

2

Se

p-1

2

No

v-1

2

Ja

n-1

3

Ma

r-1

3

Ma

y-1

3

Ju

l-1

3

Se

p-1

3

No

v-1

3

Ja

n-1

4

Ma

r-1

4

Ma

y-1

4

Ju

l-1

4

Se

p-1

4

16-24* 25-34 35-54 55+

*Jan 2012 – May 2013 this was 18-24 year olds

% voting Yes

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Voting intention by levels of deprivation

Base: All certain to vote (1313). Data collected among 1377 Scottish adults 16+, September 15th – 16th 2014

59%

36%

56%

Most deprived areas Least deprived

areas

Yes

No

0%

10%

20%

30%

40%

50%

60%

70%

Ja

n-1

2

Ma

r-1

2

Ma

y-1

2

Ju

l-1

2

Se

p-1

2

No

v-1

2

Ja

n-1

3

Ma

r-1

3

Ma

y-1

3

Ju

l-1

3

Se

p-1

3

No

v-1

3

Ja

n-1

4

Mar-

14

Ma

y-1

4

Ju

l-1

4

Se

p-1

4

Most deprived areas Least deprived areas

% voting Yes

30%

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Which way are you most inclined to vote?

Which way are undecided voters leaning?

Base: All undecided (163). Data collected among 1377 Scottish adults 16+, September 15th – 16th 2014

Yes 27%

No 24%

Undecided 49%

All undecided voters

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Regardless of how you intend to vote in the referendum, what do you think the result will be? Do you think…?

Outcome

Base: All (1377). Data collected among 1377 Scottish adults 16+, September 15th – 16th 2014

Yes will win 31%

No will win 44%

Don't know 25%

Outcome

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How likely would you be to vote in the referendum on Thursday, on a scale of 1 to 10, where 10 means you would be absolutely certain to vote and 1 that you would be absolutely certain NOT to vote

Turnout is likely to be high

Base: All. Data collected among 1377 Scottish adults 16+, September 15th – 16th 2014

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13 Jan-14 Mar-14 May-14 Jul-14 Sep-14

55+

All

16-24

% Absolutely certain to vote

Page 12: Scottish Public Opinion Monitor  - Independence Referendum September 2014

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As far as you know, are you registered to vote in the Scottish independence referendum?

Voter registration

Base: All (1397). Data collected among 1377 Scottish adults 16+,

September 15th – 16th 2014

Yes 98%

No 1%

Don't know 1%

Registered to vote?

Registered before 88%

First time registered

12%

Registered before?

Base: All (1377). Data collected among 1377 Scottish adults

16+, September 15th – 16th 2014

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Technical details

• This presents the topline results from the Scottish Public

Opinion Monitor Wave 21

• Results are based on a survey of 1,377 respondents (adults

aged 16+ who are registered to vote, 1,397 including those

not registered to vote) conducted by telephone

• Fieldwork dates: 15th September – 16th September 2014

• Data are weighted by: age, sex, and working status using

census data; tenure using SHS data; and public-private

sector employment using Scottish Government Quarterly

Public Sector Employment series data

• Where results do not sum to 100%, this may be due to

computer rounding, multiple responses, or the exclusion of

“don’t know” categories

• Results are based on all respondents (1,377) unless

otherwise stated

Page 14: Scottish Public Opinion Monitor  - Independence Referendum September 2014

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Thank you [email protected] | 0131 240 3269

@IpsosMORIScot