scouting the census...1. find ways to promote people to complete the census (especially virtually),...
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Scouting the Census#scoutingthecensus
(Service Project for CAC Units/Members)
Who can help? All CAC scouting units/members
What is “Scouting the Census”?A service project where the CAC scouting community can help boost the census participation rates in the Greater Austin Area
When is the service project?July 31st through August 14th
Where can we participate?In your communities and especially virtually through posting to social media
How to participate?Creatively spread the word of the census through signage locally, word of mouth, social groups, and especially through social media platforms (i.e. Tik Tok, Youtube, Instagram, Facebook) using #scoutingthecensus
Why?- Following the scout oath & law of helping others, “Scouting the Census” allows CAC to have an impact in local communities - A service project for all ages in scouting that abides by current social distancing rules- To help those in disadvantaged communities and those who are unaware of the Census be counted
Scouting the Census#scoutingthecensus
(Service Project for CAC Units/Members)
Participation Instructions1. Find ways to promote people to complete the census (especially virtually),
creativity is welcomed
2. Track how much time & how many posts you do using #scoutingthecensus
3. Share your posts and like, comment, and share others’ posts
4. Spread the word in you communities
5. Send your total service hours to your commissioner by August 14th, 2020
On August 14th, commissioners will tally up the total service hours by unit/district/council and the Census
Bureau will let us know the impact we made
Self-Response Rates in 15 Counties in Central Texas and What Can you
Do to Boost Self-Response Rates
GOAL• 12 Districts to help boost the 2020 Census Self-
Response Rates in 15 Counties throughout Central Texas by August_, 2020?
Map Color State County 2010 Response
Internet SSR_June25 Distance from 2010
SSR_July3
31-40 Texas Mason 47% 12% 37% -10%
41-50 Texas Blanco 51% 36% 45% -6%
41-50 Texas DeWitt 58% 25% 50% -8%
41-50 Texas Fayette 57% 27% 50% -7%
41-50 Texas Gonzales 54% 19% 43% -12%
41-50 Texas Lee 55% 28% 50% -5%
41-50 Texas Llano 49% 26% 43% -6%
51-56 Texas Bastrop 62% 42% 52% -10%
51-56 Texas Burnet 57% 43% 54% -2%
51-56 Texas Caldwell 63% 40% 51% -11%
51-56 Texas Gillespie 60% 41% 55% -5%
51-56 Texas Hays 68% 51% 55% -13%
51-56 Texas Lavaca 57% 26% 52% -5%
57-62 Texas Travis 66% 56% 60% -6%
63-68 Texas Williamson 70% 61% 65% -4%
2020 Self-Response Rates per County (6/25) - Tracking Sheet
2020 Participation Methods
2020 Census invitation packets with a census questionnaire were delivered to each housing unit (at their door or in the mail). You can self-respond online, by phone, by mail using the census ID provided in your packet.
Possible Strategies/Tools• Social media outreach and in-
person outreach (if safe)• Local trusted voices such as faith
leaders, parenting network, teachers, business owners, etc.
• In rural areas with low internet connection use:o Poster with census messageo Call/text/tag 10 people -chaino Census Car Paradeo Yard signso Hand out flyers at grocery
stores, food banks etc.• In urban areas use
o Social media, TikTok videoo All the above + imagination
2020 Participation Barriers Motivators Strategies
Barriers
• Hard-to-reach• Low internet
connectivity• Fear or lack of trust in
government• Knowledge about the
impact of the census on the community
• Never heard of it
Motivators
• Public access to services they can relate to such as o Fire stationso Roadso School lunch for the kidso Access to Medicaido Housing Assistanceo Public libraryo Jobso Representation
Travis County (June 25)
The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Profile of the hard-to-count population:o College studentso Hispanic and Black communitieso Immigrantso Children under 5o Low income communities
• Possible activities:• TikTok Campaign • Car parade• Call/text/tag 10 people chain
Population data: American Community Survey 5-Year Estimate https://data.census.gov/
Williamson County (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Possible activities:
• Media promotion
• Car parade
• Call/text/tag 10 people chain
Bastrop (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Possible activities:
• Tik Tok Campaign
• Car parade
• Call/text/tag 10 people chain
86,976
Blanco (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Possible activities:
• Car parade
• Call/text/tag 10 people chain
11,279
Burnet (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Possible activities?:
• Car parade
• Call/text/tag 10 people chain
45,750
Caldwell County (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Possible activities:
• Car parade
• Call/text/tag 10 people chain
41,401
Dewitt County (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Possible activities:
• Car parade
• Call/text/tag 10 people chain
20,435
Fayette County (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Profile of the hard-to-count population:
• Possible activities:
• Car parade
• Call/text/tag 10 people chain
25,066
Gillepsie County (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Possible activities:
• Car parade
• Call/text/tag 10 people chain
26,208
Gonzales County (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Profile of the hard-to-count population:
• Possible activities:
• Car parade
• Call/text/tag 10 people chain
20,667
Hays County (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Possible activities:
• Car parade
• Call/text/tag 10 people chain
204,150
Lavaca County (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Profile of the hard-to-count population:
• Possible activities:
• Tik Tok Campaign
• Car parade
• Call/text/tag 10 people chain
19,941
Lee County (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Possible activities:
• Car parade
• Call/text/tag 10 people chain
16,952
Llano County (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Possible activities:
• Car parade
• Call/text/tag 10 people chain
20,640
Mason County (June 25)
• The shaded orange on the map show the census tracts with the low to lowest self-response rates.
• Possible activities:
• Tik Tok Campaign
• Car parade
• Call/text/tag 10 people chain
4,161
Examples of Virtual Outreach Efforts
• Hold a Census townhall event online
• Create and post TikTok video online
• Tag people in your network and ask if they have already completed their census.
• Ask them to tag 10 more people.
• Post and share one of our PSA videos on your social media platform.
Examples of Virtual Outreach Efforts
• Tell everyone who has not responded by the end of July that a census volunteer
will knock on their door between August 11 and October 31.
o Census volunteer will help them completing the census.
o Ask them to cooperate.
o They can always self-respond online, by phone, or by mail by October 31.
Examples of Safe In-Person Outreach (when appropriate)
• Hold a Parade
o Invite community leaders, local celebrities, sports figures, and fire trucks to
drive through low-responding neighborhoods in an informal parade.
o Grab attention with loud music, honking horns, and megaphones to urge the
neighborhood to respond.
o Consider inviting a church marching band or school drumline to join—while
social distancing—in the parade.
• Ask your faith leader to remind everyone to complete their census.
Examples of Safe In-Person Outreach (when
appropriate)
• Promote census participation in drive-through food banks, COVID-19 testing
sites, unemployment centers, and other locations that provide services to the
public.
• Drop off materials at apartment complexes and other locations to encourage
response.
• Canvass low-responding neighborhoods with census flyers.
• Participate in faith-based gatherings to hand out census materials.