scrappy startups presentation
DESCRIPTION
TRANSCRIPT
Scrappy Startups
WHO WE ARE
CHELSEA STEPHEN
JOAN LUNDELL
MORGAN O’HARA
SOFTWARE DESCRIPTION
Create software that
assists entrepreneurs
in starting up businesses
on a local level.
THE GROUP
SOFTWARE
Image by: Katie McDull / behance.net
Scrappy Startups
BUSINESSES
MoonShineBar and RestaurantNW Portland
RESEARCH Interviews
SOFTWARE
STRATEGY KEY RESOURCES
Saved money by doing everything there self.
Network of friends that own bars and restaurantsA lot of time was spent running around.
Dig A PonyBar and RestaurantSE Portland
Got a lot of work done through work trade, and asking people for help. Found furnishings through Craigslist.
Some of the work done did not meet expectations.
Amber & ArrowJewelry Boutique & ConsignmentOnline
Participate in trade shows, buy studio space, and use online stores to sell work.
Online search engines, Etsy.com, Score, and Mixer Match: I heart art
Lots of hours researching how to generate a business plan, where to get supplies, and finding wholesalers.
Sunflower ProductionsFilm Production/EdittingOnline
Buy licence. Use onlinenetworking to get clients and generate business. Use trade for services.
Facebook, Twitter, LinkedIn Hard to get return business.
people they knew or could access through friends, craigslist, PSU Business Outreach Program.
- +
Scrappy Startups
FINDINGS
SOFTWARE
Overlaps and Correlations
Haves
• Entered the playing field with little formal business training
• Willing and wanting to do much of the work themselves
• Participate in trading of goods/services to help establish business
• Are socially networked
Wants
• Guidance and advice
• Time saving strategies
• Directory of rated businesses and their services
Scrappy Startups
CHARACTERISTICS NEEDS
PERSONA
SOFTWARE
CREATIVE
DIYer
TENACIOUS
COMPUTER SAVVY
RISK TAKER
PASSIONATE
SELF-TAUGHT
SOCIALLY NETWORKED
GUIDANCE
BIZ NETWORK
FUNDING
LOGISTICS
SUPPORT
WORK TRADE
OPPORTUNITIES
ENCOURAGEMENT
EXPERTISE
FEASIBILITY
Image by: Casey / Moore coolu.com
Scrappy Startups
CHARACTERISTICS
YOUNG:CREATIVE
DIYerTENACIOUS
COMPUTER SAVVYRISK TAKER
PASSIONATESELF-TAUGHT
SOCIALLY NETWORKED
ANALYSIS of Existing Ecosystem
SOFTWARE
NEEDS
GUIDANCE
BIZ NETWORK
FUNDING
LOGISTICS
SUPPORT
OPPORTUNITIES FOR WORK TRADE
ADVICE
ENCOURAGEMENT
EXPERTISE IN SPECIFIC TRADE
CR
AIG
SL
IST
ET
SY
FA
CE
BO
OK
LIN
KE
DIN
SC
OR
E
TW
EE
TE
R
PE
RS
ON
AL
BLO
G
KIC
KS
TA
RT
ER
WE
B
AM
AZ
ON
/EB
AY
Determine what internet platforms are being used by our persona.
Scrappy Startups
POINT OF ENTRY
SOFTWARE
Project Definition
SCRAPPY START-UPS is a software platform designed to facilitate the
exchange of resources, support and expertise between businesses. By
creating a reinforcing loop of participants at three tiers (aspiring, starting-
up, and operational), we hope to encourage collaborative economies and
empower aspiring entreprenuers.
Scrappy Startups
QUESTION?
3 KEYS
SOFTWARE
SUPPORT
AUTHENTICITY
LOCAL
Is my business going to successful?
Where can I get business advice?
How do I get started?
Show public enthusiasm on business.
People "like you" who are further along.
Access to regional/local resources.
How do I trust the advice?An accumulated reputation
developed through success.
PROPOSED SOLUTION.
Scrappy Startups
KEY FEATURES
SOFTWARE
Support
SERVICES
MENTORSHIP
TRADE
COLLABORATORS
ADVERTISING
ADVICE
COMMUNITY
Scrappy Startups
KEY FEATURES
SOFTWARE
USER VERIFICATION
BUILD REPUTATION
ABOUT/PROFILE
REPLY RATE
VOUCHED FOR
CERTIFIED/TRUSTED
REFERENCES
Authenticity
Scrappy Startups
KEY FEATURES
SOFTWARE
Local
ECONOMY
PROXIMITY
ACCESSIBILITY
VISIBILITY
FRIENDSHIP
NEIGHBORLINESS
Scrappy Startups
THE NETWORK
SOFTWARE
ASPIRING STARTING-UP OPERATIONAL
GIVING AUTHENTICITY
GIVING SUPPORT
LOCAL NETWORK
Scrappy Startups
The Internal System
PROFILE
SOFTWARE
Company Name38%
Summary of the company here“Pitch”
DO YOU NEED:
Funding? _______________________________
Mentorship? ____________________________
Legal advice? ____________________________
Accounting? ____________________________
Labor or work trade? _____________________
What can you offer? ______________________
PLAYTIME TRUST is offering grants!
MEYER TRUST is offering grants!
ADVANTIS CREDIT UNION is offering loans!
PEEWEE'S PLAYHOUSE is putting on a workshop!
TELETUBBIES PDX is hosting a meet & greet!
CHRIS CHRINGLE is a CPA in your area!!
SHARDON DVORA is a TOYMAKER looking for a job!!
Nothing, yet. I'm new!
DEWEY, CHEETHAM & HOW wants to get you certified!
Scrappy Startups
The Internal System
PROFILE RESULTS
SOFTWARE
0% 100%
RESPONSIVENESS
FINANCIAL
LEGAL
WORK TRADE PARTNER
BUSINESS/PROFESSIONAL PLANNING
BUSINESS EXECUTION LOGISTICS
NETWORKING
FRIENDSHIP
CONNECTED LINK
*SYNAP*
ME
CLOSE TO MY MARKET
FAR FROM MY MARKET
FA
R F
RO
M M
Y H
OO
D
CLO
SE
TO
MY
HO
OD
Scrappy Startups
NETWORK SCENARIOS
SOFTWARE
Evan:Will my startup be successful?
Jason:Will my startup be successful?
I’ll support you!
Connected me with Springboard!****
helped meset up my biz goals. **
Eva:I need a merchant service?
Onpoint is the best!
We sharea merchantservice!******
Josie:I need a promo video?SnapClapwill work out trade.
Help me findwork trade!**
Joe:I want to offerhealth insuranceto my employees?
Let’s meet!
GIVING SUPPORT
GIVING AUTHENTICITY
Scrappy Startups
Takeaways
A WRAP
SOFTWARE
MISSION:
A SUPPORT network of
AUTHENTIC expertise
and resources based on a
LOCAL level.
CONNECIONS based on:
Relevancy
Importance
Funding
Local Economy
Needs and Goals
Friendship
Mentoring
OUTCOME:
To make the start-up process
easer and less intimidating for people
by providing key resources that will
allow them to save time and money,
and ultimately help them determine
the overall success of their business.
Q&A
THANK YOU for your time and attention!
CHELSEA STEPHEN
JOAN LUNDELL
MORGAN O’HARA
Scrappy StartupsSOFTWARE