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Balaji Mandir, a temple in Pashan, Pune, IndiaChilkur Balaji Temple, a temple of Lord Balaji near Hyderabad, IndiaMehandipur Balaji Temple, a temple of Hanuman in Rajasthan, IndiaNerul Balaji Temple, Maharashtra, a temple of Balaji in Maharashtra, IndiaPunrasar Balaji, a temple of Hanuman in Rajasthan, IndiaSalasar Balaji, a temple of Hanuman in Rajasthan, IndiaUnao, Balaji, a temple in Madhya Pradesh, IndiaShreebalajimandir, a temple in Mumbai, kandivali, Charkop, IndiaA RANGE of responses emerged across social media in the last week of May when Maggi,the popular brand of instant noodles, was confirmed to contain impermissible limitsof the poisonous metal lead and monosodium glutamate (MSG). A large number of people,born in the 1980s, felt betrayed by their favourite brand of noodles, which they had b

een cooking in two minutes ever since it appeared in the Indian market in 1983.They swore that th

ey would never ever touch Maggi again and some even posted photographs of theirmonthly stock of the noodles dumped in waste bins. A few, who probably cannot cook to save their lives and perhaps the most affected, remained reticent. They suggested that most of the food products in the market, if tested, would be found

to have contaminants.

Both groups, vocal about the issue, seemed to love Maggi. Indeed, Maggi products, one of the few popular pre-liberalisation food items, have acquired a cult status in India. It isthe popularity of the product that is respon